Not happy with Leadpages?
Chances are, you might be looking for alternatives then.
But before jumping right into the main part, let’s make sure why you’re here so that everyone is on the same page.
If you haven’t been living under the rocks, you would probably understand the importance of landing page builder tools.
A landing page is a welcome mat for your business.
Unlike your webpage, it’s where your visitors land when they click a link in an email, social media post, ads, or backlinks.
When you personalize your page with campaign-specific images, graphics, and texts, people are 80% more likely to read or click the content.
Even numbers matter a lot. Research claims that you might increase the chance of lead generation by 55% by having 10-12 landing pages.
The more the merrier isn’t it!
Call it a lead capture form or sales copy or click-through pages, you better decide. But it should do its job: get your visitors to interact.
It could be anything like filling in email and contact details, subscribing to the newsletter, downloading your ebooks, or registering for a webinar.
Leadpages is one such tool that can help you tailor your visitor’s interest.
Here, you’re able to create pages, pop-ups, and alert bars for an unlimited number of leads.
And with tons of template options, you also receive a suite of conversion tools to create fast-loading and optimized pages.
Yet what could be the reasons that we’re parting ways with Leadpages?
Well, Leadpages has been around for a decade and is still a good option for marketers.
But with the changing dynamics of the marketplace, businesses are counting on different features and pricing options. Leadpages has been consistently receiving some complaints, though.
Not only does it lack flexibility in its pricing plans, but also in the drag-and-drop functionality.
But the market is now flooded with tools that not just offer free versions but features beyond landing pages.
And so we’ve picked 9 Leadpages alternatives that are worth your attention and money.
Unbounce is not just one of the Leadpages alternatives but a smart tool that does more than you ask for.
You can not only create an unlimited number of landing pages, pop-ups and, sticky bars, but also use the power of AI to pair with your marketing skills and create better conversion pages.
There are a number of advanced tracking, optimization, and analytics features to explore.
For a business that needs to handle a high volume of traffic in a limited time, Unbounce is worth checking out.
Unbounce Key Features
- Over 100 customizable templates to choose from with easy drag-and-drop controls.
- Smart builder offers an intelligent way to create landing page designs using machine learning capabilities.
- Customizable pop-ups and sticky bars to gain the attention of visitors.
- In-depth traffic reports of your pages and campaigns across different channels.
- Smart copy with machine learning abilities helps you generate high-converting content based on visitors’ interests.
Unbounce Pros and Cons
Things we like about Unbounce:
- AI-powered assistant for landing page creation
- A wide array of template options to design
- Advanced analytics and traffic reports for better conversions
- Seamless integration with other platforms
- Requires a bit of learning curve
- No 24/7 live support but available during business hours
If you’re looking for a Leadpages alternative that offers the same set of features at a considerable budget, GetResponse can be the one.
But unlike Leadpages, you’ll have a free version with some impressive list of features that you may only find on paid plans. Though you can only have 1 landing page to use on its free plan.
Besides, there are lots of marketing features and integrations to discover that can go hand in hand with your online campaigns.
- Over 200 ready-made landing page templates with the built-in editor.
- Landing page available on both free and paid plans along with marketing, sales funnel, autoresponder, Ecommerce, and webinar features.
- Landing page builder lets you create different pop-ups to improve conversions such as sign-up forms, download forms, image forms, scroll forms and exit pop-ups.
- A/B split testing into landing pages lets you create 10 variants of the page under the same URL.
GetResponse Pros and Cons
Things we like about GetResponse:
- Wide range of ready-made templates to choose from
- Website hosting and landing page in its free plan with up to 1000 monthly visitors
- Robust marketing and analytics features
- Code-free and AI-powered website builder from Free plan
- Email automation features are complex
- Increasing contact capacity seems pricey
- The drag-and-drop interface is a little buggy
Thrive Architect is a different kind of page builder tool and very specific to WordPress users. It helps you extend the abilities of your WordPress-hosted site.
It features marketing automation, an intuitive theme editor, and hundreds of templates for different professional backgrounds.
Unlike Leadpages, it lacks real-time analytics or advanced integration options. But with single-plan and affordable pricing, you’ll get every feature that could lead to conversion.
Thrive Architect Key Features:
- About 290 pre-designed landing page templates and also page builders to create from scratch.
- Works with all WordPress themes and you can also change them anytime.
- Thrive Optimize tool lets you create alternate versions of your pages to see what could resonate better with your visitors.
- Conversion-focused page elements like animations, quizzes, countdown timers, CTA buttons, etc.
Thrive Architect Pros and Cons
Things we like about Thrive Architect:
- Wide range of landing page templates
- Syncs well with any WordPress theme
- Knowledgebase (Thrive University) for tutorials and free training
- Regular updates with new landing pages and bug fixes
- Some landing page templates look a little outdated
- No free plan and no trial version
- Can’t be used on sites hosted other than WordPress
- Lacks pre-built blog templates
ActiveCampaign is one of the most sought-after tools for omnichannel marketing. Both Leadpages and ActiveCampaign offer conversion-optimized landing pages.
The page builder and customization options are not much different. Though looking at the price side, you pay a little more here.
But looking at Leadpages’ offerings, you won’t find native eCommerce, CRM, and advanced reporting features that you could easily have on ActiveCampaign. Overall, it has a lot more features than you can use for the given price.
ActiveCampaign Key Features:
- Lets you create an unlimited number of landing pages and is easy to connect to your existing domain.
- Intelligence-driven automation to create campaigns with a minimal learning curve.
- Conversations feature lets you trigger targeted messages to your website visitors and create a sales funnel.
- Ecommerce integration with Shopify, WooCommerce, or BigCommerce with personalized dashboard and CRM.
- Integration with over 860 marketing and non-marketing tools to improve automation capabilities.
ActiveCampaign Pros and Cons
Things we like about ActiveCampaign:
- Easy drag-and-drop customization editor
- Tags make it easy to search for leads
- Easy to manage email lists, newsletters, and lead magnets
- Wide range of integration tools
- Setting up automation requires a learning curve
- Landing page feature unavailable in the starter plan
- Fonts and email customization is limited
- Can be pricey as you increase the number of contacts
Weebly is a part of Square, a payment platform. More than just a website-hosting solution, it offers a range of eCommerce features at a competitive price.
Instead of having a number of marketing and sales tools, it focuses more on the user experience side.
With an intuitive drag-and-drop editor, you won’t have to spend much time creating a website or landing page layouts.
To further ease the process, it provides 50 pre-designed themes to give your page a professional look.
Weebly Key Features:
- Features team collaboration and allows editing access to other editors.
- Offers free web hosting platform for Pro and Business users with unlimited storage
- A number of in-built landing page templates and additional template options can cost between $20-50.
- Get Response’s WordPress plugin can be used to host landing pages and create email workflows as well.
Weebly Pros and Cons
Things we like about Weebly:
- Team collaboration allows access to editors
- Easy drag-and-drop interface
- Suited for Ecommerce websites
- Affordable pricing for individual and small businesses
- Search optimization functionality is limited
- No backup or restore option if the site goes down
- Not consistent with feature updates
- Doesn’t offer free Google Ads credit as stated in the pricing
MailChimp has been one of the prominent tools for email marketing. But now its offerings are extended to inbound campaigns, CRM, web hosting, and page builder solutions.
With Mailchimp, you get the advantage of native Ecommerce features. But what attracts me the most is its Free plan with up to 2000 unique contacts, a monthly email limit of up to 10,000, and unlimited landing pages to publish.
Though it remains far behind the likes of tools offering custom automation. But overall, you won’t get disappointed with the suite of marketing options at pocket-friendly pricing.
Mailchimp’s landing page Key Features
- MailChimp lets you display your product lists for sale, as it can pull product imagery directly from your eCommerce store.
- Features a content studio where you can store your images or graphics for quick access while creating your landing page.
- Let’s create unlimited landing pages for any number of subdomains while keeping consistent with the brand.
- In-depth tracking while integrating with Facebook Pixel and Google Analytics to see how visitors are interacting.
Mailchimp Pros and Cons
Things we like about Mailchimp:
- Unlimited landing pages to create
- Email targeting based on visitor’s behavior
- Can sell items directly on your landing page
- Budget-friendly pricing plans
- Lacks integration for video player on pages
- Automation editor isn’t user-friendly
- No option to save templates for later use
- Lacks email pruning feature
Fairly new to the SaaS marketplace, EngageBay is an all-in-one solution that can fulfill your marketing, sales, reporting and ticketing needs. You no longer have to pay a fortune to automate your sales and marketing campaigns.
Engagebay may not be as popular as Leadpages but can guarantee you a comfortable start with any of its plans. Right from its free plan, you get the luxury of features like email marketing, email tracking, autoresponders, template builder, lead scores, reporting dashboard, etc.
EngageBay Key Features
- Automated lead scoring, contacts management, and customer behavior tracking are all on CRM software to give a 360-degree view of customers.
- Automated personalization for landing pages and lead capture forms to see what suits best for your visitors.
- A complete suite of editors for landing pages, email templates, lead capture forms and pop-ups.
- Customer service features like live chat, ticketing system, and canned responses to improve relationship building.
EngageBay Pros and Cons
Things we like about EngageBay:
- Flexible pricing structure
- All-in-one marketing management
- The free plan offers an impressive list of features
- Responsive customer support services
- Limited access to the landing page and email template builder on the Basic plan
- Fewer options for drag-and-drop in the template builder
- Not much familiarity and adaptation in the SaaS marketplace
Elementor is not just a WordPress plugin, but a complete website and page builder solution.
With ready-made page sections, a library of over 150 pre-designed templates, and code-free customization options, you’ll have an easy time creating visually appealing yet fast-loading pages.
In case you’re planning to build a web store, you’ll have custom blocks on WooCommerce for cart pages and checkout pages so that you won’t need to hire a developer.
Elementor Key Features:
- Lets you access over 2 million stock images to be used on landing pages.
- Features, ready-made templates for sales pages, opt-in pages, webinars as well as maintenance pages.
- Custom 404 pages let you capture potential leads from visits to broken pages.
- Version control feature helps you check previous versions of pages as well as live-preview them.
Elementor Pros and Cons
Things we like about Elementor:
- Compatible with any WordPress theme
- Access to 2 million+ Stock Images
- Documentations and training videos
- Custom 404 error pages
- Affordable price plans
- Only compatible with WordPress
- Blocks and design elements are limited in the page builder
- No free plan is available
Landingi is one of the fastest page-building software with tons of attention-grabbing templates to choose from. But the number of design tools has always remained to be its unique selling point.
Not just landing pages, but it also lets you customize pop-ups, lightboxes, and font styles the way you want. Landingi has a unique feature called PageInsider that helps you optimize your page further before publishing.
It also offers advanced testing and automation features that increase the possibilities of conversions but are available only on top-tier plans.
Landingi Key Features:
- Over 300 diverse sets of templates for a landing page with ease of customization and reusability.
- The landing page builder lets you create stunning graphics for landing pages, popups as well as lightboxes.
- Features PageInsider that helps with prospective ideas on what page elements or changes could likely generate better conversions.
- Integration with Facebook Pixel lets you place 1×1 pixels on the landing page that tracks the performance of your pages over time.
Landingi Pros and Cons
Things we like about Landingi:
- Wide range of pre-made designs for landing pages
- Comprehensive marketing, reporting and monitoring features
- Template designs to support multiple formats
- Responsive customer support team
- Lacks a number of third party integrations
- Features are a bit limited in cheaper plans
- A/B testing and analytics only on pricier plans
You can’t think of building an online presence for your business without landing pages. You might be offering unique products or services.
But if you fail to capture a section of your audience, it’ll all be for nothing.
I hope this article gave you an overview of tools you can use other than Leadpages. It all depends on your budget, feature requirements and how much control you want over your page builder.
For example, if your website is built upon WordPress, you can go with Elementor or Thrive Architect as plugins.
Maybe you’re looking for a risk-free solution. Then I would suggest Mailchimp over others.
Or perhaps you’re a growing company and want a complete marketing automation solution? You can bet on Unbounce.
Unfortunately, there is no such perfect landing page builder out there.
Each of these tools may have some flaws over others. But they all can fulfill your lead-capturing needs without having you be tech-savvy.
So go ahead, take your time, and see what works best for you.