17 Best A.I. & Machine Learning Marketing Tools

Getting accurate marketing results has been a mammoth task these days.

It takes immense effort to nail that brand visibility. The problem elevates when there are a plethora of marketing channels everywhere.

However, in such cases, Artificial Intelligence (AI) holds a brilliant opportunity for marketers to stay ahead of their competitors. Moreover, 80% of tech leaders and businesses state that AI boosts huge productivity.

Before we begin with the tools, let’s talk about the difference between Machine Learning and Artificial Intelligence.

Machine Learning vs Artificial Intelligence

Machine learning

Machine learning starts when organizations and experiences meet with evolving technology, thereby deciding to work together.

• It is a subset of AI
• It is an approach to achieving AI
• ML is one of the most active fields in which AI can be achieved.
• Developers are using ML immensely for developing and accessing their tools.
• While AI and ML can be interchangeable, they differ from one another.
• Machine learning and data mining follow the same approach and procedure.

Artificial Intelligence(AI)

Artificial intelligence can be defined as human intelligence that is exhibited by machines. This is a technique where devices mimic human behavior. Many AI-powered computers have stimulated human behavior. Moreover, AI is the future.

• It is the study of mimicking human behavior and pattern recognition.
• Today, AI is increasing in a huge term
• Although mimicking is at basic levels, computers and robots can work, interact, act, and talk like humans.

Here is a guide that lists some of the best & powerful, AI and machine learning marketing tools available in the market today!

1. TARS

TARS is a chatbot builder. It is an AI-driven tool that helps you build an engaging workflow through which you can involve users who click on your paid campaigns.

You can use TARS web-based chatbots to replace your static landing pages.

This helps you give your users an amazing, engaging post-click experience, thereby fetching you 2 to 3 times better conversion rates.

Features

• It supports several languages, including Spanish, French and German, Russian, Thai, Portuguese, Hebrew, etc.
• It encourages code-free development
• Offers easy and simple reporting and analytics
• It is a pre-configured bot
• Encourages multichannel communication
• It comes with an intent recognition feature

Integration

TARS integrates with marketing apps and your desired CRM

Pricing

• Offers a free trial of 14 days
• Monthly plans begin at $99 to $499
• (Customizations available)

2. Unbounce Smart Traffic

Unbounce is a popular landing page optimization platform built on machine learning.

The landing pages are automatically optimized as the tool sends the visitors to the page variant, where there is a high probability of conversion. This dynamic matching of visitors to variants is something we humans cannot do.

Unbounce helps marketers grasp conversion intelligence to optimize their present skills to make sure that you launch the best campaign each time.

Thus, Smart Traffic is an AI-powered product that encourages more compelling customer experiences. You can read our full Unbounce review as well.

Features

• It is an automatic SSL encryption
• Helps in cooperative workflow and effective management system
• Customized domain, templates, and branding
• Allows dynamic text replacement along with two-factor authentication
• Real-time stats and script manager

Integration

Unbounce integrates with Hotjar, Zoho CRM, Shopify, HubSpot Marketing Hub, Uberflip, Mailchimp, ActiveCampaign, AWeber, Constant Contact, Zapier, and the list continues.

Pricing

• Offers a free trial
• Pricing model: on subscription
• Price begins at $99.00 per month

3. HubSpot

HubSpot makes use of AI to do away with deduplication. It gets hold of things usually not caught by other duplicate tools like nicknames, typos, and abbreviations.

Secondly, the mapping process through AI makes sure the correct data is saved when you import contacts into HubSpot.

You no longer need to integrate anything as the HubSpot CRM makes sure to capture useful data like names, phone numbers and addresses of your leads, and whatnot.

Features

• It offers easy import of contacts.
• It looks for duplicate contact and merges them.
• Automatically transcribes conversations through the calling feature
• Bits of help make live chat data gathering easy with the automatic feature
• It automatically captures email data
• Offers CRM-enriched experience
• Encourages customized communication
• Call recording and transcription features are a savior

Integration

HubSpot Marketing Hub integrates with Wufoo, Microsoft Outlook, Salesmate, Grow, Vtiger CRM, WooCommerce, CompanyHub, Google Forms, PayPal, Robly, Sumo, Webflow, Teamwork, Zapier, Ceros, Zoho CRM, Insightly, Zoom, Uberflip, NetSuite, and the list continues.

Pricing

• Offers a free trial
• The pricing model is available free and on a subscription basis.
• Price begins at $50.00 per month

4. Grammarly

Grammarly allows businesses or enterprises to generate quality and grammatically correct content. The AI technology helps the users enhance their word choice, and content readability and improve their writing style.

Grammarly has tone detection functionality that suggests punctuation, word choice, spelling errors, capitalization, etc., with the motive to improve client management and engagement.

This tool helps users identify incorrect or commonly confused words to make sure the content is contextually correct. The built-in plagiarism feature scans millions of content on the web to get hold of similar or duplicate content.

Features

• Helps in checking grammar and spelling
• Helps in editing and reviewing the text
• Detects plagiarism and alerts the areas of problem
• Has an in-built dictionary and thesaurus
• Has a contextual speller

Integration

Grammarly integrates with Google Docs, Zendesk, Slack, Zoho Desk, Freshdesk, Gmail, WordPress, Twitter, LinkedIn, and Facebook.

Pricing

• Offers a free trial
• Has pricing model of free and on subscription
• The price begins at $12.50 per month

5. MarketMuse

MarketMuse is an optimization tool that allows marketers and content creators to enhance their content with AI, SEO strategies, trend data, and predictions. It offers optimization, analysis, content strategy, and research tools, all on one single platform.

MarketMuse allocates customized difficulty scores to content to indicate merits and demerits over its competitors in the ranking.

It then uses AI and machine learning to offer suggestions and briefs to writers for boosting SEO. The machine learning algorithm distinguishes all the published content with various data to bring out the length, keyword, text content, etc.

Features

• Allows audience targeting
• Enables grouping and categorization

Integration

MarketMuse Add-on for Acrolinx integrates into the familiar Acrolinx Sidebar.

Pricing

• Offers a free trial
• The pricing model is available on subscription as well as free.
• Price starts from $79.00 per month

6. Exceed.AI

Exceed.ai is a virtual assistant created to help sales and marketing teams in holding and nurturing leads. It uses AI, machine learning, and conversational bot technology for effective two-way communication with customers through chat or email.

It uses machine learning tech to duplicate effective sales rep interactions.

The exceed.ai sales assistant helps the users to handle leads by offering human-like conversations and responding to the customers and guiding them.

Features

• Has a virtual assistant that qualifies leads
• Helps subscribe/unsubscribe
• Helps in data management
• Chatbot
• Allows rule-based automation
• Performs reporting and analysis
• Drips the campaign
• Has custom fields

Integration

Exceed.ai integrates with HubSpot Marketing Hub, Google Workspace, Outreach, Zoho CRM, Microsoft 365, Pipedrive, Marketo Engage, HubSpot CRM, Eloqua.

Pricing

• Offers a free trial
• The pricing model is available on a subscription

7. Chorus

Chorus is an AI-driven tool that was created to catch and record every sale call to offer insights.

It focuses on making teams turn data-driven and customer-centric.

The AI automatically captures, summarizes, analyzes, and records call notes into third-party CRM systems to enhance customer relationships. Every conversation is mapped to make notes on each contact on how the firm will benefit from it.

Features

• Schedules and distributes call recordings
• Speech recognition feature along with multi-speaker separation
• Tracks sales, activity, and conversion
• Email and CRM integration
• Machine learning
• Meeting and opportunity management
• Tracks, monitors, and reports calls
• Customizable

Integration

Chorus integrates with ClearSide, Cisco Webex, Salesforce Sales Cloud, Slack, Google Workspace, Microsoft Outlook, Five9, Zoom, BlueJeans, etc.

Pricing

• Offers a free trial
• The pricing model is available on a subscription

8. Import.io

Import.io is a platform that provides cloud-based web data integration. It enables the users to grasp, prepare, incorporate all the unstructured and semi-structured web data into accurate and structured data tables.

The point-and-click interface of import.io allows the users to choose the needed information and data that can be incorporated into apps or analytics with webhooks or APIs.

Using import.io, you can extract data or information from your desired URL that includes data that is only accessible and available after login.

These platforms transform the entire data with Excel-like spreadsheet functions. Consequently, the data can be incorporated into third-party applications, visualized tools, or business processes via the API of import.io.

Features

• Schedules data extraction
• Alters the reports
• Image, IP Address, pricing, and document extraction
• Generates URL
• Image and file download along with email notifications
• Extractor tagging

Integration

Import.io integrates with Microsoft Excel.

Pricing

• Offers free trial
• The pricing model is available for free as well as on a subscription.
• Price starts from $299.00 per month

9. Uberflip

Uberflip is a platform that is content-experienced. It aggregates each of your content so that you can build, manage, and optimize tailored content experiences for each stage of the purchaser’s journey.

By providing tools to marketers, they must enhance engagement, generate more leads and boost demand generation to achieve their goals by leveraging better content.

Furthermore, Uberflip integrates with the marketing automation platform that you own to bridge the gap and elevate the processes between content and demand generation.

Features

• Generates tools
• Detailed metrics
• Added engagement
• PDFs turn into engaging Flipbooks
• Email reporting
• Customizable
• API to multiple content sources and MAPs

Integration

UberFlip integrates with Microsoft Outlook, PayPal, Sprout Social, HubSpot Marketing Hub, SlideShare, Twitter, LinkedIn, Mailchimp, Bizible, Box, Google Drive, BrightInfo, Wistia, Facebook, Mailchimp, Vidyard, and many more.

Pricing

Available on subscription

10. Cortex

Powered by AI and machine learning, Cortex is an enterprise social media marketing platform created to help marketers in intensifying the ROI from all their efforts on content marketing via highly engaging content.

This solution serves several or multi-brand B2C companies within industries like food and beverages, travel, hospitality, and CPG by creating custom content calendars for the coming months.

Consequently, it populates them automatically with the content for human scheduling and approval.

By this, users can generate optimized social media content for a certain or specific audience based on artificial intelligence data, thereby deploying it at optimal times to gain the highest engagement level.

The tools that track competitors help organizations mark their posts against certain high-performing industries to get alerts any time a particular position or content goes viral.

Features

• Posts on scheduling and intelligent scheduling
• Creates and optimizes content(photo, text, video)
• Automated publishing
• Machine learning and AI
• Targets the customers and tracks the competitors
• Click-through, engagement, and conversion tracking

Integration

Cortex integrates with Tableau, Twitter, Instagram, and Facebook.

Pricing

Here is how you can start on this.

11. Chatfuel

Chatfuel is generally a bot-building system that provides individuals and organizations with a centralized platform through which you can generate AI conversational chatbots. It was developed to offer users a simple and effective bot-building solution.

As Chatfuel integrates with apps like Twitter, Facebook, Dropbox, etc., you can easily and conveniently sync your bot with these popular platforms.

Furthermore, with the analytics technology of the tool, users can achieve actionable, treasurable, and valuable insights into the performance of their AI bot.

Features

• Impressive chat functionality with tags and keywords
• Action, communication, configuration, promotion, reservations, and activity management
• Automatic scheduling and notifications with multi-admin accounts
• Social media and third-party integration
• Rules-based AI
• Monitoring activity

Integration

Chatfuel integrates with Gmail, Twitter, Facebook, Dropbox Business, WordPress, and Evernote.

Pricing

• Offers a free trial
• The pricing model is available for free as well as on a subscription basis.
• Price starts from $15.00 per month

12. LivePerson

LivePerson is a conversational AI company that powers conversations between brands to consumers. With LivePerson’s help, brands can shift from synchronous channels such as traditional and voice live chat to the media they use daily like Apple Business Chat, WhatsApp, and many others.

You can access the cloud-based platform LivePerson from any browser that makes the transitions easy for in-and-out remote work.

The existing AI products suite, including a management platform, world-class NLU, low-code bot-building tool, etc… Optimize messaging operations.

All together, these tools and brands merge to automate high-volume inquiries and offer an integrated view of the most famous two-way communication channels such as SMS, social, Apple Business Chat, WhatsApp, and more.

Features

• LP insights, chat, knowledge base, and labs
• Bots and AI
• Messaging and mobile chat services
• Analytics-driven management
• Intent detection, analysis, and management

Integration

LivePerson integrates with NetSuite, Twitter, Facebook, WhatsApp, Salesforce Sales Cloud, SugarCRM, Instagram, Twilio, Zendesk.

Pricing

• Offers a free trial
• The pricing model is available on a subscription

13. Optmyzr

Optmyzr offers various time-saving tools for all the PPC professionals that handle Bing Ads and AdWords.

The interface has four major areas that are available to each of the subscribers. The data insights collect raw data from AdWords and Bing Ads, thereby turning them into data visualizations.

Account managers get huge help to see highlights and trends that they can apply to guide several optimization techniques and strategies.

Furthermore, you can use the report builder to create beautiful PDF and web-based reports that you can share with stakeholders and clients to display the value of PPC ads and what it brings to their organization.

Features

• Geo heatmap and One-click optimizations
• Adwords scripts and historical quality score tracker
• Shopping campaign Bidder and Splitter
• Optimized dashboard and history
• Google Analytics reporting and hours of weekly analysis

Integration

Optmyzr integrates with CallRail, Google Workspace, Google AdWords, Google Analytics, Facebook.

Pricing

• Offers a free trial
• The pricing model is available on a subscription
• Price starts from $449.00 per month

14. Stackla

Stackla rectifies the bigger challenges of the modern market that needs effective visuals for supporting channels and audiences with their campaigns.

It is placed at the bottom of the marketing stack to create rich visual libraries with its asset manager, organic influencer tool, and AI-powered user-generated content (UGC) platform.

With advanced ML technology, Stackla identifies the performance of content patterns and moderation habits and brings you real-time recommendations. This helps you post better content, saving you time and effort effectively.

Features

• Targets audiences
• Brand management and categorization
• Content management and filtering
• Custom data sources call to action, and moderate views
• Geolocation, geotargeting
• Social media marketing, performance reports, and management
• Third-party integration

Integration

Stackla integrates with Drupal, Zoho CRM, Oracle Bluekai, Yammer, Mailchimp, Insightly, Magento Commerce, Google Analytics, Zapier, Content Hub, and the list goes on.

Pricing

Request your Demo here .

15. Phrasee

Phrasee is a marketing copy tool powered by artificial intelligence. It uses a natural and original language generation system and thorough and deep learning algorithms for creating several brand-compliant marketing copies for platforms like Instagram, and Facebook, and push notifications automatically.

You can use it to frame better subject lines regarding emails.

It gets together aptly, and the messaging feature is completely based on data-driven insight and is not based on a human instinct in any way.

Features

• Offers brand management and email copy management
• AI-powered copywriting
• Dynamic content and thorough learning
• Split testing
• Push notifications management and Facebook and Instagram copy management

Integration

Phrasee integrates with Salesforce Marketing Cloud, Sailthru, IBM Watson Campaign Automation.

Pricing

Book a demo to know its pricing.

16. Automizy

All the small and medium-scale businesses add force to their marketing initiatives by leveraging the intuition and clever email marketing of Automizy to generate leads and convert them into sales.

The sleek design of Automizy is extremely user-friendly, and the interface manages several campaigns, unlike other legacy platforms.

Automizy guides consultants and marketers to achieve optimal outcomes with its robust analytics component.

Features

• Has customizable CTA’s and emails
• Tracks ROI
• Custom branding and drip campaigns
• subscribe/unsubscribe
• Mass email delivery
• Customizable areas
• Hot and cold lead separation
• Audience tagging and segmentation

Integration

Automizy integrates with Unbounce, Zapier, and WordPress

Pricing

• Offers a free trial
• The pricing model is available on a subscription
• Price starts from $9.00 per month

17. People.ai

People.ai is an AI-powered platform dealing in predictive sales management that automatically catches sales activity from CRM systems, calendars, emails, and dialers.

This solution was created to offer personalized revenue insights to the sales and marketing teams to elevate growth.

Before data enters your CRM, People.ai filters all sensitive content automatically. AI-based algorithms build contacts and manage in-between applications.

Features

• Tracks ROI
• Data, goals, channel, meeting, opportunity, training, and call management
• Collaboration and dashboard
• Field Sales, campaign, document, contact, leads, performance
• Predictive analytics and sales trend analysis

Integration

People.ai integrates with Dialpad, Skuid, Okta, Outreach, Vonage Contact Center, Microsoft 365, Google Workspace, Tableau, Truly, and Salesforce Sales Cloud.

Pricing

The pricing model is available for free as well as on subscription.

Conclusion

With this, we come to the end of this guide which listed a brief detail about some of the most powerful AI and Machine learning marketing tools that you can try today.

Whether you are looking forward to using existing software or enhancing your ability to better understand customer behavior, you can always rely on an AI tool.

Though each of the tools discussed here is quite helpful, HubSpot and TARS are insightful, easy, and simple to use.

So, let the tools do the work for you, and you can concentrate better on strategizing your operations.