9 Tools That Simplify Marketing Campaign Management

Campaign management is time-consuming and a little complicated.

You have to identify your target market first, then plan your content, select the most relevant distribution channels, and continuously monitor everything.

It requires a significant amount of time and effort, making the workload difficult to handle.

There are several ways to simplify campaign management. 

You can build a calendar, save templates in advance, create a daily checklist, and delegate work to others.

It will still take time, but make your work manageable.

Or, you can buy some effective marketing tools to automate your campaigns. These apps are specifically designed to increase work efficiency and improve your campaign results.

What Is Marketing Automation

Marketing automation means using software and tools to automate repetitive workflows.

The process involves segmenting customers to build targeted campaigns, creating email and SMS sequences to automate campaigns, and collecting data for analysis.

It also includes integrating other business apps to sync and update data.

How Do Marketing Automation Tools Simplify Campaign Management

Marketing automation tools use triggers and conditions to personalize workflows. 

Say, you run a B2B company and need different automations for leads and customers. 

You can create email sequences and apply triggers on the subscription and checkout pages, so when your lead clicks on your desired button, they receive a tailored email for further actions.

This method saves not only your time but also simplifies campaign management.

You can easily run personalized campaigns and update your data without manually involving yourself.

What Tools Are Best For Campaign Management

There are tons of good apps available on the market that offer excellent campaign management and automation features.

Some are general-purpose tools well-suited for both B2B and B2C companies, and some deliver targeted features, like email marketing.

Top Features To Look For In Marketing Automation Tools

• Email marketing.
• Omnichannel automation.
• Segmentation.
• Analytics.
• Integration.

You can shortlist apps based on their usability, core functions, and prices. 

Below, I have reviewed the nine best marketing automation apps, highlighting their core functions and prices. All of them are reputable apps and have the above five features.

1. Omnisend

Omnisend is one of the most effective marketing automation tools for campaign management.

It provides lead generation features to grow your list, pre-defined workflows to set things on autopilot, and optimization tools to drive conversions.

You’ll get a solid email builder with over 250 professional templates to create brand emails, along with pop-ups and landing pages to target site visitors. 

You’ll have the flexibility to make custom workflows and run A/B testing to ensure your messages reach the right person.

Segmentation is built into the system for your ease. You can monitor your site visitors in real time and target them at each stage of your customer journey with personalized campaigns.

Omnisend also has some smart features. For example, you can embed a product recommender into your promotion email and automatically send it twice to people who missed your previous one.

Core Features

• Email and SMS marketing.
• Pop-ups, landing pages, and push notifications.
• Campaign management and marketing automation.
• Pre-built templates and workflows.
• Segmentation and campaign booster.
• Conditional blocks and personalized product recommender.
• A/B testing.
• List cleaning.
• Tracking and reporting.
• 160+ integrations.

Price

Omnisend charges $12 to $42 per month for around 2500 contacts. You can increase the volume and customize your plan.

A free plan is also available.

2. Insider

Insider is an AI-powered marketing automation platform. 

It personalizes your content based on your target market and runs cross-channel marketing campaigns.

Top notable features of Insider include omnichannel marketing, customer journey workflows, segmentation, and A/B testing. You’ll receive a drag-and-drop editor to draft professional emails and a journey builder to create automation sequences.

What I loved about Insider is its predictive marketing and segmentation feature. 

You can monitor your customers’ browsing behavior and segment them accordingly to increase the chances of conversions. Insider offers 120+ filters and triggers to target different groups.

The app also offers a data management module for building customer profiles. You can collect data from multiple channels and update them in real time.

You can integrate Insiders with 100+ third-party platforms.

Core Features

• Omnichannel support, including WhatsApp.
• Email and journey builder.
• AI and automation.
• Best time to send.
• Pre-built templates.
• AMP emails.
• A/B testing
• Recommendations and product discovery.
• Predictive marketing.
• Segmentation and customer profiles.
• Analytics and reporting.
• 100+ Integrations.

Price

Insider shares prices on demand. You can book a demo.

3. Klaviyo

Klaviyo is a robust marketing automation platform. It delivers both basic and advanced tools to help you simplify your campaign management.

You can manage over 250,000 profiles on Klaviyo and send more than 400k messages per month. You can buy its email module as a standalone product or purchase the email and SMS in a bundle pack; it’s up to you.

The core packages contain omnichannel marketing, segmentation, workflow automation, and reporting.

An advanced data management module is also available to extend your segmentation and reporting capabilities. Klaviyo sells it as an add-on with the email plan.

Klaviyo’s unique feature is its suite of service tools. For an extra fee, you can deploy an AI agent for customer queries.

Core Features

• Email and mobile messages.
• Omnichannel marketing.
• Advanced segmentation.
• B2C CRM.
• A/B testing and smart sending.
• Predictive analysis, tracking, and reporting.
• Automated reviews.
• AI agents and helpdesk.
• 350+ Integrations.
• Mobile app and in-app features.

Price

Klaviyo’s basic plan is free, and the premium packages start at $45 per month. 

4. Privy

Privy is perfect for Shopify users. 

It provides email, SMS, and pop-up marketing automation tools with pre-built templates for a quick start.

The app is user-friendly and comes with a 15-day free trial. You can send emails to around 100 contacts for free to test its features.

The paid plan removes the limit on email sending, allowing you to send unlimited messages per month. You’ll get a drag-and-drop editor with industry-specific features, like coupons, to create promotional emails.

The marketing automation templates cover all the basic workflows, including welcome messages, cart abandonment, and follow-up emails. You can segment your audience and add conditional logic to personalize your campaigns.

SMS and pop-ups are add-on features, but you can buy them as standalone products as well. The pop-up package offers a variety of templates and an A/B testing tool.

One more thing. You can hire an in-house strategist to help you with your campaign management. It’s an add-on feature available in all packages.

Core Features

• Email, SMS, and pop-up.
• Marketing automation for Shopify.
• Segmentation and personalization.
• Responsive templates.
• A/B testing.
• Reporting and analytics.
• Third-party integrations.
• A dedicated strategist.

Price

Privy prices start at $30 per month. You can scale the contact list to 250k.

5. Marketo Engage

Marketo Engage is an Adobe product. 

It’s designed for B2B businesses, offering omnichannel marketing and campaign management tools.

With Marketo Engage, you can hyper-segment your audience to build a customer database and create multistep dynamic campaigns. The app has built-in AI to help you predict the effective content and tailor campaigns.

For performance measurement, Marketo Engage delivers an analytics section. You can monitor web activities, track each touchpoint, and evaluate your marketing channels. 

The analytics section also has a trend analysis feature that records your activity patterns and summarizes the performance of your campaigns and channels.

You can integrate Marketo Engage with your CRM to connect your leads and prospects’ data. The software provides some templates to help you with emails.

Core Features

• B2B marketing automation app.
• Omnichannel support.
• Campaign management.
• Customer data management.
• Template.
• AI and automation.
• Content personalization.
• Marketing analysis.
• Third-party integration.

Price

Adobe shares prices on request.

6. Salesforce Marketing Automation (Formerly Pardot)

Salesforce marketing automation platform is also a B2B application.

It helps you capture, nurture, and convert leads.

Let’s look at its marketing functions.

Here, you’ll get builders and editors to create campaigns and cross-channel journeys. You can use AI to segment your leads and generate content for your campaigns.

A robust analytics section is built into the system for easy monitoring. You can gain insights into your campaign activities, channel performance, and revenue.

The dashboard also covers account-based marketing, providing key metrics, such as pipelines and successful jobs.

Overall, it’s a good option for growing and large organizations. Salesforce sells a suite of marketing products to cover all areas, including referrals.

This software is also ideal for those who already use it for their sales operations. You can centralize your marketing and sales efforts, streamlining your workflows.

Core Features

• Email marketing.
• Data management.
• Omnichannel support.
• Lead generation and scoring.
• Campaign management.
• Content generation.
• AI capabilities.
• Account-based marketing.
• Tracking and reporting.
• Integration.

Price

Salesforce’s monthly subscriptions start from $1,250. You can book a demo.

7. HubSpot

HubSpot is an all-in-one marketing platform.

It’s rich in features and sells standalone products for marketing, sales, and customer service.

If you purchase the marketing hub, you’ll get email marketing, omnichannel automation, advanced personalization, and customer journey analysis. The marketing hub also provides social media integration, ad management, ABM tools, and team collaboration.

You can buy a bundle pack to get both B2B marketing and sales features. Its sales hub covers prospecting, meeting scheduling, rep productivity measurement, and coaching.

HubSpot’s packages are affordable and can be scaled as your business grows. Whether you are a solopreneur, a startup, or a growing company, you can find the plan within your budget.

Core Features

• Email marketing.
• Marketing automation.
• Customer journey.
• Live chat.
• Campaign and ad management.
• AI and automation.
• Optimization.
• ABM tools.
• Tracking and reporting.
• Email health analysis.
• Social media integration.
• Mobile-friendly.

Price

HubSpot’s basic plan is free, and premium packages start at $15 per month. You’ll also find several free marketing and sales tools.

8. GetResponse

GetResponse is perfect for both retail and service-based businesses. It sells pre-built workflows for e-commerce and content monetization.

Core capabilities of GetResponse include email marketing, landing page building, segmentation, and A/B testing. You’ll get a series of automations to cover each touchpoint and set up auto-responders.

For content monetization, GetResponse has a full-fledged module, which contains an AI-powered course creator, webinars, a paid newsletter option, and PayPal integration. 

You can automate campaigns to promote your products and set up a conversion funnel to generate sales.

Core Features

• Email and SMS marketing.
• Website and landing page builders.
• Multi-channel workflows.
• Conversion funnel.
• E-commerce integration.
• Content monetization.
• Auto-responders.
• Paid ads.
• Analytics.
• API and integration.
• Mobile app.

Price

GetResponse charges $17 to $59 per month. You can take a free trial.

9. Drip

Drip specializes in email and pop-ups.

It lets you connect your website and email and build multichannel marketing campaigns.

The app comes with a user-friendly visual builder and some customizable templates. You can segment your audience and apply triggers to automate your sequences.

You create up to 50 different marketing workflows per month but can send unlimited emails. Drip charges by a number of contacts, allowing you to increase your email volume without paying extra charges.

Smart sending, A/B testing, and performance insights are all part of the package. The app also works with around 200 third-party applications, including popular e-commerce platforms. 

Core Features

• Email marketing.
• Multi-channel automation.
• Visual builder and conditional blocks.
• Templates.
• Advanced segmentation and personalization.
• Facebook and IG audience syncing.
• Tracking and analytics.
• A/B testing.
• API and integrations.

Price

Drip charges $39 per month for 2500 contacts. You can increase the volume to 5,000,000. 

A 14-day free trial is available.

Conclusion

Managing campaigns with marketing automation tools is relatively easy.

They reduce manual work, streamline workflows, and improve performance tracking.

With a decent marketing tool, you can automate campaign management and invest your time in more important things.

Try the apps and see for yourself. 

Start with Omnisend.

It has all the necessary functions and a free plan for new users.

You can create your account without providing credit card details and test around 500 emails and push notifications.