In the early stages of growing a business, establishing a loyal and dedicated group of people who are genuinely interested in your products is hugely important. A great way to build this core customer base is with an email list of people …
Conversion Optimization
15 Creative Lead Generation Ideas (W/ Examples)
Despite digital media’s distinct advantages, marketers have never found lead generation particularly an easy job. But now, with nearly 6 million startups joining the online market, each other, scoring leads has become absurdly …
20 Best Conversion Marketing Examples to Inspire You
A solid conversion marketing plan can help you better understand your website visitor’s behavior and use that knowledge to generate more leads. With an effective CRO strategy, you can remove obstacles hindering your click-through rate …
12 Best Website Personalization Tools, Apps and Software
Are you not getting sales despite offering the best products in the market? Does your website have a high bounce rate? If your online business is facing any such issues, then it's time your website needs personalization. These …
15 Best A/B Testing Tools & Software for Your Website
If you wish to be successful in digital marketing and want better business performance for your website, conducting A/B tests is indispensable. You need to figure out how your website will attract the attention of the highest number of …
20 Best Video Landing Page Examples to Inspire You
Videos are playing a huge role in generating engagement, conversion rates, time on site, and sales. This is why you see them everywhere nowadays. Rather than merely entertaining your viewers for a few minutes, video landing pages are …
15 Customer Engagement Strategies to Drive Growth and Retention
“Customer-centric approach!” This is a common term that has become a mantra for many businesses across the globe. Every move, campaign, and strategy is planned and executed keeping the customers’ preferences in mind. All this effort …
What is a Splash Page? – The Complete Guide
A splash page is the first page that comes in to view when you visit any particular site. Typically, it appears as a pop-up window sharing the latest bit of news and enticing you to check it out before exploring the website. But some …
21 Conversion Optimization Strategies to Drive More Sales and Leads
Typically, out of every 100 leads, hardly two purchases your product. The number might appear awfully meager compared to the enormous efforts marketers put in, but the 2% conversion rate shows the business is doing quite well. It’s only …