So you have visitors coming to your website.
That’s not easy, and it means you probably have been investing time and money to get all sorts of traffic to your web.
However, people might act like window shoppers sometimes and leave you without buying.
All that work for that!
But fear not, we know how to help you prevent that.
Here are 50 ways to convert website visitors into buyers.
1. Create a sales funnel
Understanding your audience is key. A visitor may not be willing to buy straight away, and that’s okay.
It means they aren’t prepared yet. Be aware of what their mental stage is when they enter your website and treat them accordingly.
Depending on your product or service, you may need to work more or less on getting their attention. Once they are all warmed up, it’ll be time to offer your products.
2. Know your selling point
There’s something that makes your brand unique. Maybe it’s how eco-friendly your products are or that your company is a family business. Focus on that, your signature, and apply it to your website so it can stand out.
This will make people remember you. If they forget about you the minute, they leave your website. They can’t come back and buy.
3. Build a blog
Keeping an updated blog has two main advantages. First, it gives quality content helping with your sales funnel. Second, it builds trust. If you blog regularly, people will see that you care about what you do and commit to this. If you believe in your brand, they will do too and be more inclined to buy from you.
4. Give free stuff
A trial or free resource will make people interested in you and get familiar with the value you have to offer. Just like the blog, it’s a great hook to attract new potential customers. Plus, to access this free stuff, they may need to give you their emails, and you can start email marketing.
5. Have a good web design
Make your website user-friendly. Easy to use, intuitive, pretty. You want people to spend some time there, so make sure they are comfortable. Also, keep it professional with the right typography and layout.
6. Give personal treatment
Make suggestions based on what they’ve already been looking at. If they left and came back, remind them of that item they almost bought. This will closely resemble the kind of treatment they get in a brick-and-mortar store.
If you sell clothes, you may also want to personalize the landing page and have one for women and men.
7. Cut the technical language
People won’t buy from you if they don’t understand what you are talking about. It’s great that you know your niche and can use the appropriate jargon, but keep it for another time. The user’s experience should be smooth and easy, not complicated. Use simple words, write as you talk .
8. Create an email list
Nurture your clients patiently with email marketing until they are ready to make the purchase. And once they do, send valuable and personalized emails showing what else they may want to buy.
9. Upgrade your website for mobiles
If you have a great website, but it’s not adapted to every screen, you are already losing many potential customers. Make the mobile experience as pleasant as the computer one. No one’s going to see your products on their phone and wait until they get home to their computer to buy from you.
10. Urge them to buy
When people are conscious that there’s limited time to buy something, they are more willing to make a quick decision. In an era of overthinking, don’t give your customers time to fall down that rabbit hole. The sale ends this Friday, buy now!
11. Check for errors
A typo or a misspelling can happen to anyone. However, it doesn’t look professional, so check constantly for any errors like writing mistakes or broken links. These will damage your credibility.
12. Show yourself
Seeing a human behind the brand creates trust. People know who they are buying from. Show a picture of yourself and your team with a small bio that tells about family and hobbies. Maybe even joke a bit.
13. Use social proof
People love sharing their opinions about everything. Share testimonials and reviews of your products to prove how satisfied are the people who already bought. Excellent reviews always help me decide!
14. Redesign your “about us” page
Show why you are the best at what you do. Highlight your expertise. Some “about us” pages are pretty original and manage to include reasons to buy from them inside their company story.
15. Track your visitors’ movements
Tracking what your visitors click and what they ignore is a way of collecting data. Having this information will help you understand what works and what doesn’t in terms of conversion. And what parts of your website should be improved.
16. Compare with competition
In any other aspect of your life, it’s better not to compare yourself to others. Not in marketing, though. Buyers already analyze which of the many options they have is the more convenient. Use that in your favor.
Steal customers from your competitors with a comparison page. Show why they should choose you instead of them . That’s what Sendinblue does, and it’s actually genius. If you google Mailchimp, the first result is a paid ad to Sendinblue’s comparison page. Users search for the competition and instead get you.
17. Make a product demo video
In ecommerce, customers aren’t able to hold the product in their own hands and touch it. But that’s no reason they can’t observe it closely. Videos showcase your product in action and from different angles. If possible, hire some professionals to make it really appealing.
18. Give good offers
It’s not rocket science. Give discounts and free shipping. These incentives will encourage people to buy since they will be saving money.
19. Remove or reduce risk
Shopping online can make people scared, afraid that they are not getting the product they purchase or that something somehow might go wrong.
A guarantee is a perfect way to calm users down and prove how sure you will be satisfied with your product or service. You can offer the possibility to return the product, give it for free if it arrives late, or pay for each minute that you delay.
20. Communicate the value
Provide as much information as possible about your product or service. Be detailed, describe materials, colors, size, etc. Convince your prospects by giving all the information they may need and more.
21. Meet expectations
Don’t make promises you won’t keep. This is a website, not your customer’s toxic ex.
After reading the messages you display on social media, ads, and Google’s meta description, people, enter your page. What they find inside should always match that copy. Giving false expectations to draw people to your website is wrong and will result in abandonment rates.
22. Implement an exit overlay
You’ve seen it, I’ve seen it. A pop up emerges just when you are about to leave the website screaming for you to stay. It may be very pleasant, but the truth is sometimes it works. Whether it asks for your email, offers a free resource, or a great offer, exit overlay can be intriguing and convert some people. And that’s enough reason to implement it.
23. Show logos
If you are a B2B company, display your previous and current clients’ logos with their permission to encourage new ones. If other companies chose you, it proves you are doing things right.
24. Enhance your CTA copy
Write an effective call to action. Rather than being too generic, try going with something more original or starting the copy of your buttons with a “Yes.” For example: “Yes, I want to buy.” That will paint it in a positive light and make people more drawn to it.
25. Have affiliate programs
Affiliate programs are widespread nowadays, especially among Internet celebrities. They offer the affiliate an incentive, like revenue or free products, in exchange for promotion. So it’s a win-win situation and can do wonders for your brand.
26. Make the initial step really easy
A big form to fill can be quite discouraging. Try asking only for their emails at first. It’s straightforward and effortless. Hey, if Netflix does it, why wouldn’t you?
27. Add FAQs
Put a Frequently Asked Questions tool to save users and yourself some time answering the most common questions and facilitating the purchasing process.
28. Implement live chat
Live chat answers your customers’ questions fast and with minimum hassle. That’s why consumers love it. And you will love it too because it’s cheap. There’s no need to pay ten people to look after the clients. A few chat agents can handle multiple chats simultaneously.
29. Ask for feedback
At times, people get shy and don’t tell you about their experience with your brand. Encourage them actively -not aggressive, though- to share in a survey their level of satisfaction. The survey can pop up after the purchase or through an email.
30. Make sure your page is secure
Security is a priority. Ensure that your Secure Sockets Layer (SSL certificate) is up to date. SSL enables encrypted communication between you and your visitors. Assure users that their information is safe with you.
31. Offer various payment options
Not everyone uses credit cards when online shopping. Consider adding services such as Paypal or accepting e-checks. Allow people to pick their preferred payment method.
32. Address objections
Prevent hesitations. Address possible objections users may have and respond to them. For example, if your product is expensive, talk about its quality and durability.
Send abandoned cart email campaigns or promotion ads to those who leave without buying. Help them complete the purchase.
34. Don’t force users to sign up
Instead of forcing customers to sign up, let them check out as a guest. Or considering adding a third-party signup service like Google or Facebook. This will facilitate so much the process for buyers.
35. Add a sort items option
If people can sort items according to size, color, prize, and other filters, they can find what they want quicker and make the purchase. It makes people’s lives way easier.
36. Schedule campaigns around popular holidays
On special days, like Valentine’s , consumers spend more. Advertise and schedule campaigns around holidays to remind people to buy.
37. Display the stock status
Not only time is finite. Items are too. Display stock status to show your products are selling, and if they want to buy, they better do it now before you run out of them. Scarcity creates urgency.
38. Remove distractions
Give your visitors’ tunnel vision. Take out or shrink the menu and minimize anything that isn’t relevant to users taking action. The more distractions they have, the less likely they’ll be to convert.
39. Don’t ask for too much information
Keep some input fields optional. There’s already too much personal information out there. It’s a bit awkward. Leave your customers some privacy and ideally ask only for what you absolutely need to know.
40. Boost your speed
Don’t put people’s patience to the test. Increase your website speed, so it’s not annoyingly slow. If so, visitors will certainly leave.
41. A/B Test
The only way to succeed is to try. Try different options for your website and see which performs better. That’s what A/B testing is.
You have two slightly different versions of the same website. Let’s say one has a CTA button that says “See more products,” and the other has the same button, but it says “Show me more.” You lead 50% of consumers to version A and 50% to version B and see which one has more conversion rates.
You can stay with the winner or keep coming up with more A/B testing for even better results.
42. Showcase your best sellers
Put on your front page what’s performing best. Select a few items to get people interested and want to learn more.
43. Have your contact information visible
There are issues that the live chat can’t solve, and that’s why your contact information needs to be visible all the time. It’s reassuring for customers to know they can contact you.
44. Make them know it’s a sale
When you lower your prices, keep on showing the original deal. People don’t care so much about prices, but opportunities and knowing there’s a better deal than two weeks ago and saving money makes them want to buy.
45. Don’t offer various options for your product
Variety is great, but it may not be very clear. Nowadays, we have so many choices to make that it can be paralyzing. Again, cut distractions and simplify decision making.
46. Give excellent customer service
When you treat people well, they are more eager to come back. Answer all their questions in time and form. Happy customer, happy business.
47. Choose an appealing color scheme
Colors are powerful. They influence our moods. Take into account the gender and age of your target audience when deciding your color scheme. Light-colored background with dark contrast is a classic, and it’s very appealing to the eye. Choosing a color scheme that is pleasing for the eye makes a huge difference.
48. Have a good headline
The headline is the first thing people see when they enter your website. Take some time to carve a witty and catchy headline that is unique.
49. Guide the user
Include arrows, signs, and pictures to draw people’s attention and guide them towards the action you want them to take.
50. Say thank you
Be grateful. Show customers how much you appreciate their time and money. When someone makes a purchase, please send them to a thank you page or make sure they receive an email. It will give them a nice feeling.
There are many ways to convert website visitors into buyers.
The main thing is to focus on detail and always pay attention to the user’s experience.
Have you implemented any of these ideas, or do you have any others to add?
Let me know by leaving a comment!