Videos are playing a huge role in generating engagement, conversion rates, time on site, and sales. This is why you see them everywhere nowadays.
Rather than merely entertaining your viewers for a few minutes, video landing pages are increasingly more effective at converting your visitors.
With a lot of competition and only a few seconds to convince people that your product is the best one for them, landing page videos can be the most effective tool you need.
Here are some examples of businesses that have already implemented video landing pages and what they have used to create their perfect video landing page.
The video landing page is particularly straightforward looking, with a video offering a solution-based approach to the customer’s problem and a Call to Action for you to try the tool for free.
Instead of appearing on its own, the video appears on a simple landing page that has all the elements of an attention-grabbing landing page and one that would be extremely hard to skip over.
A straightforward approach is crucial to quickly communicating the value proposition, and Headlime shares the benefits of their service in simple language. This video is targeted at a specific market with a compelling message that focuses on a single problem: Copywriting.
Another classic example of a good video landing page is the one we see on the homepage of Adidas, a German shoe, sporting, and apparel brand.
This landing page is hard to argue with because of its striking simplicity and cleanliness, with a clear call to action. Secondly, the video itself is embedded in the landing page, making it hard to miss the video, which automatically starts playing.
Here, Adidas features an animated video landing screen on Mother’s Day with the headline that “It’s time to give back”. Videos such as these are excellent for showcasing the benefits of what you are marketing in a clear, entertaining, and informative manner.
With no visual gimmicks, or distracting visuals – just a simple, straightforward video that engages the buyer on a human level and offers a solution-based approach as a result.
With a video that automatically plays on their homepage, the Swiss luxury brand grabs people’s attention and directs it in a way that shows why they chose videos as a medium to express themselves.
The Tissot homepage speaks for itself without any introduction in terms of what their website offers. This shows that you only need a landing page that speaks for itself, directly and to the point if you offer great products.
Tissot knew they had to demonstrate their luxury and elegance in the best possible way, so they created a video landing page that would make their visitors’ jaws drop the minute they stepped foot on their homepage.
Ferrari is a name synonymous with top-of-the-line sport vehicles, and their video helps embody their personality and deliver a mesmerizing landing page.
Their landing page features an inspiring, dynamic video showcasing their product that is sure to hook the interest of prospective customers.
Entering the page, you’re instantly presented with the offer and encouraged to get started. With this, friction is removed around deciding, allowing people to act more quickly.
There’s a lot of information out there and not enough time, so your landing pages have to cut through the noise, and that is something that Ferrari understands.
The video landing page for business management tool Odoo focuses on three things only: Getting attention, engaging visitors, and converting them into paying customers.
Oddo uses the right amount of text along with a video on their landing pages, which makes the text clear and contextual enough to encourage just the right people to take action on the page.
Instead of playing automatically, the video has a play button for a user to choose when to watch the video, allowing them to catch up as needed. In addition, the site contains certain Call-to-Actions to aid the user when they finally decide to make a decision.
Bacardi has a landing page that has it all. It features a visually appealing and interactive video that seamlessly integrates the brand and its messaging.
Bacardi uses video as a major element of its landing page, and right along with that is their headline that says “Do What Moves You”. There’s no other text or captions at all — just the video. This gives it a streamlined feel.
The video has a valuable element of social proof. Which keeps you entertained and engaged throughout. It’s a very short looping video that autoplays on repeat so it doesn’t take too long to view and doesn’t distract the user.
Thanks to Samsung for this great example of how to create a landing page that converts. There are a few things that make Samsung’s landing page work.
On this landing page, it’s simple and straightforward, showing you what you get in the exclusive offer — free buds pro and an adapter. It speaks in plain terms, no gimmicks, no pitfalls, just an interesting product, that’s a treat to see.
A video is played immediately upon landing on Samsung’s homepage that showcases the company’s flagship phone. The video is also pretty minimal with clear Call-To-Actions, making this video a nice landing page.
8. Screaming Frog:
An excellent example of how you can let your landing page do the talking, without any unnecessary bells and whistles, is ScreamingFrog.
One of the advantages of their video landing pages is that it describes their product or service in detail, so the customer can make an informed choice about whether to purchase. Getting a closer look at the video gives them a more detailed idea of the product before they buy it.
The advantage of this type of video landing page over other landing pages is that your audience can see what your product looks like up close and get more information about it than just hearing or reading about it.
One more example of a clever, delightful design featuring a video on a landing page is TechSmith, a company that makes screen-capturing software.
They offer their visitors a brief, digestible video that tells them everything they need to know about them while enjoying their morning coffee. This landing page does an excellent job of explaining what the program is and how and why you should use it.
TechSmith uses headlines as well as a call to action to create a winning combination. They also use the call to action right next to the video to draw viewers in. It’s ridiculously simple, but it works.
Hermes, one of the world’s most luxury fashion companies, may be famous for its bags, watches, and perfume, but it also has an effective video landing page that boosts its conversion rate.
The Hermes website offers a short video that showcases the different shades of lipsticks they offer and what they can do for you. There is a clear call to action and all the information you need right there at your fingertips.
They have a very well-designed landing page and a clear message as to what they hope to accomplish with their customers. This enables their potential customers to be clear on their intentions regarding buying their products.
It’s time for another luxurious watchmaker. Rolex’s landing page features a video showcasing their masterpieces that connects subconsciously with viewers’ perceptions of their brand.
To not miss any opportunity to increase conversion rates, an embedded story experience, a beautiful video, and a clear call-to-action replace the homepage itself at the end.
They have a stunning video landing page that shows Rolex watches. The quality of Rolex convince customers they see in the video and become brand loyalists. Watching the short video on Rolex’s website, customers can experience what it’s like to own a Rolex watch by seeing people showing off their own.
WordStream uses a video on its homepage to speak directly to its audience by conducting a hearty comparison between a person using its services and a person who isn’t.
This short and snappy video gives potential customers a clear picture of what happens if they don’t take advantage of WordStream’s services. By empathizing with the problem and explaining it to their audience before offering a solution, they can convert a greater percentage of their audience.
The video takes up the entire page and plays automatically as soon as you arrive. The headline on the page teases what their video is all about: “Online Advertising Made Easy”. WordStream does everything right here, providing clear call-to-action and capturing leads.
Another example on our list of epic video landing pages comes from AfriBlocks, an African freelance marketplace.
The page aims to educate visitors about their Global Pan-African Freelance Marketplace & Collaboration Platform, but the video is not played automatically. A bold headline says, “We help you, Build Better” with a play button overlay that allows the user to learn more about their platform by watching the video.
AfriBlocks has a great landing page that tells the user all about the different services they provide and how to use their marketplace. Here, however, the video doesn’t relate to the call-to-action. It allows the visitor to learn more about their platform simply by clicking through.
14. Click Funnels:
Next, we have on our list is the landing page from Click Funnels, a sales funnel builder, that features the classic layout of having a playable video with just a little text to accompany it.
Using text overlays calls attention to the important points and creates a call to action for the user to sign up. The video itself is exactly what they would show on their home page, and it magnifies the value of their platform in the minds of visitors.
On this landing page, we don’t see much breathing room since the video occupies most of the space. By adding a headline that makes you think, the team cleverly used that to their advantage. If you get people thinking, you’ll improve your conversion rates a great deal.
Impact+ is an online learning platform that uses a beautiful video on its landing page to showcase its different expert-led sessions.
There’s a strong human interest angle to the video, and it showcases the different learning sessions, seminars, webinars, and events that are a part of Impact+. With a video landing page like this, you can tell a story, educate customers about your product, and convince them they need it. They are great at driving conversions.
By focusing on a single call to action, a video landing page such as this can help you boost your conversion rates. The entire page’s visuals and text are focused on this one CTA, which is to sign up for free. Impact+ and its stunning video landing page might inspire you.
Pepsi has got a lot of good things going for them, but they also have a catchy video landing page. Whenever you visit its homepage, how it looks’ll impressed you.
Pepsi is no stranger to advertising and has been creating fun and effective video’s over its long history as a company. The soft drink brand offers some entertainment on their landing page with the help of a minute-long video that introduces their new flavor, and bright, playful colors that add energy to the overall experience.
It’s surprising how simple Pepsi’s video landing page is. The website is free of signup forms, distracting text, or any other elements that may sabotage conversions. This is a short loop with a vibrant background and fun environment. Which some might consider distracting, but we don’t because it increases conversions.
17. Shopify Plus:
Videos are key to the conversion of landing pages, and Shopify Plus’s fluid and entertaining video is no exception.
Shopify has a video on their homepage where they demonstrate the platform, as well as the brands that are using Shopify globally to build trust. The video is short and to the point. They don’t go into details about features. Rather leave someplace for your imagination. This allows you to quickly grasp the essence of their platform.
Using some well-known brands’ names that are using Shopify Plus right at the end of the video gives it a special touch. The way that Shopify’s platform was presented and the catchy music made it an interesting presentation. This is a video I would watch again!
There are many ways to market a product or service. You can hold seminars, trade shows, and one of the best ways is by creating explainer videos.
There is an explainer video on the landing page that explains more about DigitalMarketers’ elite coaching program. This is a great example of how to attract visitors to your program.
Using the video as a centerpiece, the landing page provides a compelling headline, details about their program explaining why you would want to use the service, along with a call to action to join their program.
With more and more consumers watching videos online, these landing pages are incredibly effective, from this example from LinkFluencer.
An excellent example of using video to attract new customers in today’s digital environment is the design of the website, which incorporates a video on the right, with just the right amount of text on the left.
In this example, an attractive yet minimalistic visual immediately hooks your attention with some light details about the platform. The copy includes the reason for the video is on the landing page and a call to action that is clear and concise. This shows how video can increase sales through , lead conversions, and overall conversions.
Bit.ai’s video landing page is a great example of a video landing page that inspires users to sign up right away.
They have a breezy walkthrough video on their site showing their platform in action, making sure an ever-evolving experience. Unless your landing page has a bit of motion or video, your conversion rate will drop, and the people at Bit.ai know this.
Every element of their landing page points toward the call to action “Get Started For Free”. This is a great example of a landing page, and the video helps to capture attention with this one. The color scheme is also very easy on the eyes, so that’s another thing that works in favor of this landing page.
That just about covers it for this post. Whether you have used video landing pages before or are interested in trying them now, this has served as an excellent resource. These are some great examples to help spark your creativity and give you some ideas for the way that video landing pages can drive conversions.
This post should have helped you better understand when to use video landing pages and how to leverage their power from the moment your audience lands on your front page.