Lately, the Interactive Video concept has been gaining ground with remarkable speed in digital marketing industry.
Interactive Video (IV) not only generates 48% more traffic than traditional video, but it is also highly entertaining.
Tons of businesses are now pursuing interactive video formats to boost their engagement. With the right tool, you can build an incredible video for your next marketing campaign, as well.
If you’re exploring this option, check out the ten best software to create IV content.
But first, let’s talk about what exactly is an interactive video.
What is an Interactive Video?
Interactive video is a customer engagement technique that helps you improve the user experience. It allows you to add clickable CTAs to your video to catch your audience’s attention and reduce bounce rate.
Let me give you an example.
Have you come across Nike Air Max Dia interactive video?
It’s an interactive video produced by HYPEBEA and Nike.
HYPEBEA teamed up with Nike and created it to introduce Nike’s new product line. In the video, they used a branching feature that allows viewers to control video narration—something you typically find in “choose your adventure” stories.
IV offers plenty of similar interactive options to engage your audience. You can add hotspots, display a 360 view, and include forms or quizzes. With such interactive features, you can turn a mediocre video into a highly engaging marketing campaign.
In this guide, you’ll discover the best video tools that cover almost all interactive actions. The below 11 are hand-picked for their distinct functions and user experience.
Mindstamp is a simple tool that makes it easier to build high-converting interactive videos.
It allows you to add choice-based clickable images in your clips to create stories or product journeys. With its hotspots and CTA elements, you can label items, tag product details, entertain people with tools and tips, and include educational content.
You can also attach short clips or draw anything over your video to make it more fun and engaging.
One of its most powerful features you’ll particularly find useful is its custom variable.
It automatically changes a specific word or sentence to targeted content to offer a personalized experience to your potential customers.
You can use this feature in tons of ways, like displaying an actionable sales copy, nurturing leads conversations, or asking questions to collect data.
Mindstamp comes with a feature called insights dashboard. This includes powerful tools to visualize the impact of your interactive videos across engagement, completion, interactions, and geography along with detailed reports on your top videos and top interactions.
It’s super easy to use and can turn any basic shot into a professional interactive video.
In a word, you’ll find enough features in Mindstamp to design a shoppable video.
Mindstamp Key Features
- Clickable images and buttons.
- Drawing tools.
- Video and voice clips.
- Personalized content
- Transcription option.
Mindstamp offers three monthly plans starting from $19. You can take a free trial to learn more about it.
VideoAsk takes a slightly different approach to customer engagement.
Instead of offering marketing and sales interactive elements to engage leads, VideoAsk provides you with tools to build relationships with your potential buyers. With this software, you can send recorded video messages and start a conversation with your prospective clients using clickable CTAs for responses.
You can use the same messaging interactive feature to create engaging surveys to get customers’ insight, as well as add forms to collect an email. You can also produce an after-sales video to receive recorded testimonials from your clients.
It offers you enough video time to build an entire sales funnel, adding interactive elements for prospecting to appointment scheduling.
It’s an amazing tool, particularly for B2B businesses that rely on initial communication to grow their business.
VideoAsk Key Features
- Easy video record.
- Video, text, and audio CTA options.
- Interactive questionnaire.
- Email collection forms.
- Team management.
- Live calls.
- Appointment schedule options.
- Integrations with third-party apps.
VideoAsk basic plan is free to use. If you want to unlock more features or want to extend the time limit of your content, you can buy its monthly plan for $24 to $40.
Formally recognized as Rapt, Kaltura interactive video path is an online platform that primarily offers the choice-based feature.
It comprises adding hotspots to the video to provide multiple choices to the viewers.
Besides clickable CTA, Kaltura is compatible with both mobile and laptop and its player supports several networks. With Kaltura player, you can view your interactive video on any platform listed under the publishing option.
To create the interactive video, you may need to log in from Kaltura Management Console to gain access, though.
The primary site will lead you to the interactive video path and into the composer. From there, the composer will literally create a path to prepare your video.
Meaning, it has a drag-and-drop feature that makes it easy for you to pull multiple media from the template column and connect them together.
Once you’ve built a path, click on the main video, add hotspots, and save it. That’s it.
Kaltura Key Features
- Customizable hotspots
- Drag-and-drop interface
- Video player that supports multiple platforms
- Analytical dashboard
Kaltura offers a 30-day free trial and different pricing plans customized to your business requirements. Contact them on their site to learn details.
Adobe Captivate is a product of Adobe Creative Cloud that provides basic interactive video features for beginners.
It offers link-embedding, overlays, and bookmarks to transform a linear YouTube video into an interactive one. You can build multiple slides, create a drag-and-drop action, add a choice action, and much more.
Adobe Captivate also extends remediation actions that allow viewers to go back and change their original choices.
Coming to its dashboard, the Adobe Captivate interface resembles a mix of PowerPoint and Adobe Premiere.
At the top panel, you’ll find the Interactive Video option to embed video and overlays. With this, you can compose your initial slides, add a video, and embed overlays (your slides) to make an interactive video.
Keep in mind Adobe Captivates currently supports HTML5 format. That probably means any video you create would only appear on your mobile and tablets.
If your target audience comprises mobile users, get Adobe Captivate.
Adobe Captivate Key Features
- Motion detector
- Quizzes overlay
- Link embedding
- HTML5 format
The platform offers four pricing plans starting at $33.99 a month. You can avail of a free trial simply by creating an account.
WireWax is one of the oldest and widely preferred interactive tools on the market.
Its price might be slightly higher than others, but it has some interesting features you’d love.
For one, WireWax has an aesthetically pleasing dashboard and user-friendly interface that makes your experience enjoyable.
Second, it offers more than one interactive action.
You can add static as well as movable hotspots, and include a pause option to stop the video automatically when clicked.
WireWax provides customizable overlay templates to ease your job. It also extends analytics to track your video performance.
While WireWax caters mostly to eCommerce businesses for online shopping, you can create how-to videos and educational content.
I would have recommended a free trial, but I don’t believe they offer it anymore. You, however, can find plenty of video tutorials on YouTube.
WireWax Key Features
- Simple interface
- Attractive dashboard
- Time triggering branching
- Custom hotspots
- Multiple publishing options
WireWax offers more than one subscription option. You can set up both monthly and annual payment structures. Contact them to get custom pricing.
ThingLink was initially created for annotating images. But over the years, it has extended into one of the popular interactive video platforms. Today, ThingLink is not merely a video editing software. The tool transforms both video and pictures into interactive content.
Anyway, ThingLink offers a tagging feature that helps you build virtual tours, infographics, and marketing.
You can also use the same action to create an animated brand story, product tour, user guide, webinars, and shoppable videos. Merely customize your tags, add fun facts, and take your viewer on your brand journey.
With one tagging function, you can comfortably design a professional video.
ThingLink Key Features
- Customizable hotspots
- Link embedding
- 360-degree image support
- Responsive screen
- Video statistics view
Thinglink provides various packages for its target market. For brands, Thinglink plans start at $25 a month. While it doesn’t offer a free plan on its marketing package, it allows you to take a test drive. I recommend availing of a 5-day free trial.
H5P is open-source software that allows you to create and share interactive videos on your site and social media.
The tool offers plenty of interactive templates and over ten video features. You can include quizzes, add links, labels, and a table of content.
It’s a powerful platform that provides tons of actions to produce an entertaining video.
The only thing it lacks is aesthetic appeal. But I would overlook it given its generous functions.
To use H5P, you can either install a plugin or operate it on the H5P site.
You’ll find H5P language slightly different, so you may have to navigate the platform to familiarize yourself. But the good news is, the dashboard is fairly simple.
Upload your selected content, tag the interactive action you want to display, and embed the content on your site.
If you choose to download the plugin, you can directly create the video on WordPress. Otherwise, I would advise you to sign-up to start using HFP.
H5P Key Features
- Drag-and-drop CTA
- Interactive labels and drop-down menu table
- Clickable quizzes
- Time triggers hotspots
H5P is completely free to use and offers tutorials in its community. Join it now to get access to tons of user videos.
While many interactive video software targets multiple markets, Smartzer is exclusively designed with advertising in mind. The tool offers two major shoppable video formats to increase your engagement.
One, you record an interactive video and add product hotspots to offer information on your product. Second, you build a pre-made list of product images that you can exhibit in the carousel template during the live stream.
Its live stream option is a smart feature that will allow you to interact with your audience and personally promote your product and services.
With Smatzer, you can engage your viewers, measure your campaign performance, and generate leads.
Smartzer Key Features
- Clickable to add to cart and wishlist
- Interactive live stream
- Customizable overlays
- Seamless integration with multiple eCommerce
- Responsive screen
The platform hasn’t’ listed its pricing plan. However, it offers a free demo if you’re interested. I suggest scheduling it to get details or contact them for pricing plans.
9. Eko Studio
As a free tool, Eko is a budget-friendly solution for those hoping to promote their brand through stories.
It primarily offers branching actions that allow you to create choice-based short films.
Eko Studio provides a visually appealing editor dashboard with a drag-and-drop interface to make navigation easy. It also allows custom coding to personalize your video. Eko Studio further offers an analytics dashboard to help you study your video performance later.
You can get free access to the dashboard with your email address. Just link to your Google ID, and it will direct you to the project page.
Eko Studio Key Features
- Intuitive interface
- Advanced branching
- Basic interactive elements
- Preset design options
- Soundtrack library
As Eko Studio is a free platform, all you need is to create a free account to avail of the services. So, sign up to Eko Studio, craft your story, and start sharing it with your audience.
Spott is a freemium tool that offers both video and image interactive features for small businesses and large enterprises.
You can use clickable buying tags, add subscribe buttons, and embed your product feeds directly on your video. Moreover, Spott supports multiple social platforms allowing you to share your video easily.
The dashboard provides you space under “Assets” to set up your product list. That means all you would have to do is drag the item to the video. Once done, attach them to your video as you see fit, add elements, and click on the publish button at the top right corner.
You can also customize your tag appearance and add a pause to give viewers time to check out your product details.
Spott Key Features
- User-friendly dashboard
- Asset library
- Interactive form
- Poster embedding
- Integration with YouTube
Spott offers a free account with limited features. To gain access to more functions, try its paid plans. The basic plan costs €29 per month.
Difficult as it may sound, Wyzowl is a beginner-friendly platform that offers several interactive functions and playful animation video solutions.
Through Wyzowl, you can have an interactive brand story, buying cart hotspots to take you directly to the product page, and fun quizzes.
What’s remarkable Wyzowl team consults you on the type of feature you should avail for your particular project. The company essentially does all the legwork for you.
If you’re looking for a platform to take over your video project, completely, go for Wyzowl. The company entertains some well-known brands.
Wyzowl Key Features
- Site page embedding
- Customizable hotspots
- Branching feature
- Interactive quizzes
- Professional team
Wyzowl prices are not listed on the site, but you can contact the company through any pricing CTA on its landing page. They will ask for your video preference and reach out to you within 24 hours.
Video is relatively one of the high-performing mediums to promote your brand. But Interactive Video has opened up several possibilities that you might find difficult to achieve with a linear video.
Explore the above tools, find out which interactive feature will work best for your campaign, and start running your first interactive video.