
The main element of digital marketing to convert people into customers is a landing page . That is, a web page built to lead visitors to a product, service, or offer with a strong call to action (CTA).
There are thousands of persuasion tactics to accomplish your goal and therefore you can find landing pages of every kind to get you inspired.
Here are some of the best landing page examples for 2022 :
1. Billie
In-store sales of cosmetic products are decreasing in favor of online sales. Billie exploits that with a website that is an exact representation of who they are: a sparkling beauty brand that empowers women and isn’t ashamed of body hair.
Why it’s great:
- On-brand visuals. The cheerful colors and fonts of the brand integrate seamlessly into the page. It gives a very cohesive and professional look.
- Video background. Normally beauty brands have stunning hairless models that make you feel a bit … bad. Billie is the exception. The video shows young women with real skin and armpit hair. This is certainly appealing to their audience and it gets them more leads.
- Free Shipping. Any sort of discount should not be overlooked. Right at the top of the page, this text calls anyone’s attention: “Free Shipping!”.
2. The Social Dilemma
The documentary about how creepy social media can get has its own website, and it’s just as perturbing as compelling.
Why it’s great:
- Video. In the above-the-fold section, a video background with extracts from the film does a nice job creating the hype.
- Award. Nothing screams social proof more than being selected by the Sundance Film Festival. I mean, if they think the film is that good, I have to watch it.
- Irony. The best part? A Facebook-like notification bell in the center of the page that you just can’t ignore even though you know you should.
3. Simply Chocolate
As if chocolate wasn’t wonderful enough, Simply Chocolate finds the way to make a super irresistible landing page and show they care about its whole process.
Why it’s great:
- Images you can practically taste. Simply Chocolate is merciless. They display three-dimensional images of chocolate bars in front of your eyes. Remember that scene from Charlie in the Chocolate Factory where Mike stretches their hand and takes a chocolate bar out of the TV? Well, you’ll want to do exactly that, my friend.
- Commitment. The background video isn’t the average one. Rather than people eating the products, we see the workers behind the production of cocoa in The Ivory Coast and the commitment of the company to these families. Extra points for social impact.
4. Unbounce
Unbounce is a company that creates landing pages, so of course, their own landing page is awesome.
Why it’s great:
- Social proof. The more social proof, the better. Unbounce gets that. They show logos of the companies they work for, the number of brands that use it, and also testimonials. 100% recommend.
- Time special offer. Limited offers add urgency and Unbounce it’s well aware of that. “New years, more conversions,” they say, announcing a discount until February 21. The image beside it’s pink, which is very appropriate for Valentine’s month .
- Preview. Having the chance to test a service before paying for it gives you a lot of confidence. Here you have the option to watch how the building-your-website process will be. And it’s so much fun.
Unbounce is also our landing page builder of choice. You can create every landing page example you see in this article using Unbounce without breaking a sweat.
5. Salvatore Ferragamo
Salvatore Ferragamo might be an Italian luxury goods company and thus not be financially accessible to everyone. However their landing page does an amazing job of reaching any kind of audience.
Why it’s great:
- Accessibility. We aren’t all the same. Ferragamo cares for all its visitors and has accessibility options so, if needed, anyone can make changes when navigating the website. Change the font size, the text spacing, the contrast and more!
- Social media. This isn’t the typical “Follow us on Instagram and Facebook” section. Ferragamo has a long list of social media platforms, including Line, Weibo and Linkedin, to stay connected anywhere with any sort of audience and generate more leads.
6. Karst
You learn something new every day. Turns out paper can be made of stone. That’s Karst’s job, and their website is so convincing that you’ll end up asking yourself “who is the fool that still buys regular paper?”.
Why it’s great:
- Standing out. Paper made of stone is not something you hear every day. However, Karst makes it look like the best possible option it can be. “How can no one thought of that?” Is basically what the copy screams and honestly I don’t even know.
- “Quick add” button. While you’re scrolling down the landing page, you can also buy. No need to go anywhere else. It’s easy and fast. That’s the beauty of online sales at its finest.
- Stress the benefits. I wouldn’t normally buy something that sounds as weird as stone paper, but hey, the benefits they speak of have me amazed. The paper is waterproof, upcycled, and friction-free. Basically, I need it.
7. Rainforest Foundation Norway
Non-profit organizations also need a landing page. As part of their conversion optimization strategy, Rainforest Foundation Norway displays visuals that won’t leave you indifferent.
Why it’s great:
- Interactive map. Seeing something instead of just reading or hearing about it, forces you to be empathetic. The Foundation has an interactive map of the rainforest so you can see the places affected by deforestation.
- Headline. Alongside a video showing Brazil burning, the headline “Feeding the appetite for soy” has such a strong impact, it’s hard not to care.
8. Patreon
As a company that aims to give back power to the people, Patreon’s page focuses a lot on social proof.
Why it’s great:
- Convincing video. Being a creator is hard, especially if you have to depend on advertisements. Patreon addresses this problem in a video featuring different creators and offers a solution (hint: they are the solution).
- Numbers. The amount of creators that choose Patreon is not a minor information. More than 200,000 is pretty good . In fact, there’s a search box to find the creator you love, because guess what? It probably has a Patreon account.
9. Tej Chauhan
If you are looking for a minimalistic and unconventional landing page, you’re in the right place. Sometimes creating mystery around your product can be the best strategy.
Why it’s great:
- Powerful Headline. “Souvenirs of the Near Future” isn’t the new X-Men movie, but sure, it sounds like that. It doesn’t give much -if any- information about what they sell, and that’s the strategy. Building intrigue.
- Images. Alongside the headline, they are so bizarre, visitors can’t quite figure out what they are seeing. Only one thing: it’s very futuristic. The need to find out is strong in this one.
10. Skillcrush
This beautiful landing page gives visitors a confident and warm feeling about changing your career and enrolling in Skillcrush: “The only coding & design school with a ♥”.
Why it’s great:
- Guarantee. Skillcrush takes a significant space on their website to tell visitors this will be a risk-free investment. If you enroll and then change your mind within 14 days, you get your money back.
- Inclusive. Tech can be very, very scary! Their landing page makes sure you feel encouraged to start in this field. “Coding is for everyone” reads a text on a red background. And after watching the videos of people that were new to coding and now have fulfilling jobs, how could anyone still hesitate?
- The right color palette. Skillcrush’s target audience is everyone who normally gets left out of coding. So of course the color palette includes red and pink, giving it a very feminine approach.
11. intellect
If you need to work on yourself (and in these times, who doesn’t?), a free-distraction environment is a must. This landing page helps you stay 100% focused on your self-improvement goals.
Why it’s great:
- Minimalistic design. I know I’m not the only one obsessed with minimalism. Intellect keeps it very simple: no videos, no animations. Instead, it uses big fonts and a lot of white to give you the space you need while reading. Because mental health is about boundaries, too.
- Trust building. There are tons of apps that promise to help you with your habits. One might doubt their efficiency. However, Intellect informs its visitors that their programs are developed by the best psychologists and personality researchers. Doesn’t sound that bad, right?
12. Frans Hals Museum
One doesn’t expect to bump into such a lively museum website. Everything from the colors, the layout and pictures are just fun and modern. If that’s just the landing page, imagine the museum!
Why it’s great:
- Colors. Yellow! Pink! Orange! Purple! The page breaks each section with a different background color. It’s playful and fun.
- Focus on the people. Museums tend to give you a feeling of stillness, as if visitors shouldn’t feel quite at ease inside because the focus is on old paintings. However, the images on this landing page prove otherwise. Visitors are shown as part of beautiful artworks in colleges that scream “we’re all art”.
13. Duolingo
Any language nerd has used Duolingo at least once. And no wonder, just look at their amazing landing page.
Why it’s great:
- Freebie. The reason so many people use Duolingo is, of course, because it’s free. However, if you’re tired of all the ads, they also offer a free trial on Duolingo Plus so you get an idea of the service they provide.
- Subtle app promotion. Even though most users download the app, Duolingo doesn’t aggressively funnel visitors into it. They give you a gentle reminder almost at the end of the landing page. No pressure.
- Floating CTA header. As you scroll down, the “Get started” button stays on the screen so you can click it at any given moment. Very nice.
14. Uber
Whether you need a ride, a job or just something to eat, Uber’s landing page makes sure you get it as fast as possible with no distractions.
Why it’s great:
- Concise copy. Uber has a lot of products, however, they keep a clear and concise message all throughout the page. The variety isn’t overwhelming at all.
- Numbers. On the below-the-field section, Uber marshals some pretty serious numbers as social proof. Setting 10,000+ cities in motion is a powerful persuasive device.
- Language. As a company that operates all around the world, they provide the option to switch languages. No need to use Google translate anymore!
15. Toggl
Toggl’s page makes time tracking a very fun and colorful experience.
Why it’s great:
- Inspiring copy. With phrases such as “Work smarter, live happier” and “Knowledge is power” used throughout the page, the copywriting is hella convincing.
- Animation. Their purple animations are both eye-pleasing and funny. Plus, they’re great at delivering Toggl’s message: less overwork and more happiness.
- Free. Repetition is helpful. The word “free” is mentioned at least four times. I have no objections to free stuff.
16. WealthSimple
A perfect combination between delivering information and being visually attractive.
Why it’s great:
- Logos and press. If Forbes says your company is changing the world, putting that quote on your landing page is compulsory. The same goes for reviews made by Apple and NerdWallet.
- Security. One may hesitate to start using a financial tool. That’s why Wealth Simple explains exactly how they protect your account, so you know you’re in good hands.
- Animation. Money doesn’t have to be all serious. The coin animations help the user navigate through the page while giving nice visuals.
17. Blue Apron
If I’m looking to prepare a dish, I don’t want fancy words. Just point me to some recipe and tell me why it’s the best. That’s what Blue Apron does, and their sales have been nothing but increasing lately.
Why it’s great:
- Clear value statement. A simple headline, “Delicious recipes deliver to your door”, cuts to the chase and lets the visitor know exactly what they’ll get.
- Focus on the benefits. The section “What’s in your blue apron meal kit?” is basically an excuse to point out the benefits such as “chef-design recipes” and “recyclable packaging”. Good food and eco-friendly? Sign me up!
18. Spotify
Spotify’s offer is so simple, and they are so well-known by now, that their landing page is purely focused on the CTA. No images, no social proof, nothing. Why? They don’t need it!
Why it’s great:
- Short-form content. Spotify keeps it simple. The whole landing page has hardly 90 words, and honestly, there’s no need for more. A song is worth a thousand words.
- Headline. Practically the entire above-the-fold section is just this big headline that says “Listening is everything” in green and blue colors. You can’t argue with that.
19. Jeff Bridges Sleeping Tapes
The minute you enter this page, you get the impression of the calmness that’s in store for you. It makes you want to play one of Jeff’s sleeping tapes and tuck it in bed.
Why it’s great:
- Dark background. This landing page stands out immediately thanks to its dark background. The color sets the mood for a calm and relaxing night’s sleep. Very fitting.
- Social impact. Buyers like supporting brands that make donations or participate in any type of social impact activity. That’s why it’s good they highlight the help they give, such as raising money to supply up to 90,000 meals as Jeff does.
20. Netflix
Last but not least, let’s take a look at a landing page that we all know too well. Netflix shows its benefits while making it very simple for anyone to sign in.
Why it’s great:
- One-field form. When it comes to asking for information, the less the better. Netflix is a pro and therefore it keeps its form to one field only, “email address”. Easy peasy. There’ll be time for the rest later.
- Drop-down FAQ. All the essential information is organized in a drop-down FAQ to keep the page neat.
Conclusion
Here you have it, 20 of the best landing page examples to get you inspired.
We listed some of their best practices to achieve conversion optimization, such as leveraging social proof, having a minimalistic design, and building trust, but you can find more!
We would love to read about YOUR favorite landing page!