Are you not getting sales despite offering the best products in the market? Does your website have a high bounce rate? If your online business is facing any such issues, then it's time your website needs personalization. These …
Conversion Optimization
15 Best A/B Testing Tools & Software for Your Website
If you wish to be successful in digital marketing and want better business performance for your website, conducting A/B tests is indispensable. You need to figure out how your website will attract the attention of the highest number of …
20 Best Video Landing Page Examples to Inspire You
Videos are playing a huge role in generating engagement, conversion rates, time on site, and sales. This is why you see them everywhere nowadays. Rather than merely entertaining your viewers for a few minutes, video landing pages are …
Top 15 Personalization Strategies to Get More Conversions
Grabbing your customer’s attention in the overcrowded digital landscape is war-like. Hundreds of products and services fight for a few seconds of attention in one’s inbox, social media feeds, search results, and even phone calls. Such a …
What is Psychographic Segmentation? (& 5 Ways to Apply It)
Customers are the focal point of any business. Most importantly, they are individuals with unique likes, dislikes, interests, and mindsets. And it’s no surprise all these factors shape their interactions and decisions related to what a …
15 Customer Engagement Strategies to Drive Growth and Retention
“Customer-centric approach!” This is a common term that has become a mantra for many businesses across the globe. Every move, campaign, and strategy is planned and executed keeping the customers’ preferences in mind. All this effort …
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