Despite digital media’s distinct advantages, marketers have never found lead generation particularly an easy job. But now, with nearly 6 million startups joining the online market, each other, scoring leads has become absurdly …
Conversion Optimization
Top 15 Personalization Strategies to Get More Conversions
Grabbing your customer’s attention in the overcrowded digital landscape is war-like. Hundreds of products and services fight for a few seconds of attention in one’s inbox, social media feeds, search results, and even phone calls. Such a …
13 Practical Strategies to Grow Your Email List
In the early stages of growing a business, establishing a loyal and dedicated group of people who are genuinely interested in your products is hugely important. A great way to build this core customer base is with an email list of people …
50 Ways to Convert Website Visitors into Customers
So you have visitors coming to your website. Congratulations! That’s not easy, and it means you probably have been investing time and money to get all sorts of traffic to your web. However, people might act like window …
20 Best Sales Funnel Examples & Ideas
Struggling to convert your leads into paying customers? No worries. 79% of prospects never move past the consideration stage anyway, and most business conversions typically range between 2 to 3%. If your sales are meeting the above …
What is Psychographic Segmentation? (& 5 Ways to Apply It)
Customers are the focal point of any business. Most importantly, they are individuals with unique likes, dislikes, interests, and mindsets. And it’s no surprise all these factors shape their interactions and decisions related to what a …
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