Budget is a critical part of your business roadmap. Your business risks going astray if you don’t stay on top of finances from the beginning. Not only does the budget help to keep the financial health of your organization in check, but …
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15 Best Life Lessons from Jordan Peterson
Your professional life cannot be divorced from your overall being. At the end of the day, your thoughts and actions influence every aspect of your life, be it personal or professional. Moreover, as an entrepreneur, you have the power as …
15 Business Lessons from Naval Ravikant
Entrepreneurship is a tricky business. It is a journey filled with rewards, failures, and uncertainties alike. If you own a business, you would agree that you are always on the lookout for the best ways to achieve success. Who better …
15 Top Website Personalization Strategies
Grabbing your customer’s attention in the overcrowded digital landscape is war-like. Hundreds of products and services fight for a few seconds of attention in one’s inbox, social media feeds, search results, and even phone calls. Such a …
How to Write A Marketing Plan [With Example]
Marketing plays an indispensable role in your business’ growth. It is the bridge that connects your products or services to your customers. Capturing your potential customer’s attention, giving them reasons to buy, helping them make the …
Psychographic Segmentation and 5 Ways to Apply It
Customers are the focal point of any business. Most importantly, they are individuals with unique likes, dislikes, interests, and mindsets. And it’s no surprise all these factors shape their interaction and decisions related to what a …
20 Things to Know Before You Start Selling Products Online
Selling products has never been easier, yet it’s getting harder with each day. Thanks to the internet! Large businesses, small businesses, freelancers - everyone seems to be trying their hands at eCommerce to earn more. Aren’t you …
17 Life-Changing Lessons from Shark Tank
If you are an entrepreneur or aspire to be one, investment is a terrain you can’t surpass. To build your business from the ground up, run it, and expand it, you would need capital. Among the various investment options, the most …
How to Hire Employees – 7 Points to Remember
No matter what the size of your business is, its success depends on the people working behind it. Whether you are an aspiring entrepreneur, a seasoned business person, or an HR professional you will have to frequently make important …
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