
Cart abandonment is extremely common in e-commerce business.
Every online shop owner faces this situation regularly and uses various marketing tactics to recover lost sales.
If you are struggling with it and looking for an app to make things easier, I have reviewed some top cart abandonment software products for you.
These software products offer better marketing tools and automate manual workflows to simplify your job.
What is Shopping Cart Abandonment Software and What Apps Are Best for it?
Shopping cart abandonment is a term for a situation in which a site visitor adds an item to the cart but leaves before finishing the purchase process. They make up almost 70% of your site leads and offer excellent sales opportunities.
Many store owners use cart abandonment apps to convert those leads into paying customers. It allows them to monitor site visitors with ease and target them at the right time.
Top Features to Look for In Shopping Cart Abandonment Software;
- Sequence builder.
- Discount coupon generator.
- Analytics.
- E-commerce integration.
In this article, you’ll find the 15 best shopping cart abandonment software solutions for e-commerce businesses. You can use any of them to improve your recovery rate.
1. Omnisend
Omnisend has powerful marketing features. It offers unlimited emails, free SMS credits, omnichannel campaigns, and tons of automation.
You’ll receive a drag-and-drop editor and pre-built workflows to create trigger campaigns for cart abandonment, cross-selling, order confirmation, and more. Via sales dashboard and reports, you can monitor your workflows and track conversions.
Other things you can do with Omnisend include email capture, segmentation, coupon generation, and A/B testing.
You can connect Omnisend with major e-commerce platforms and integrate it with third-party applications.
Core Features
- Email builder.
- Omnichannel campaigns.
- Cart abandonment recovery.
- Pop-ups and push notifications.
- Coupons.
- Segmentation.
- A/B testing.
- Reporting.
- Integrations.
- Global coverage.
Price
Omnisend charges $16 to $59 per month. Its starter plan is free.
2. Samcart
Samcart is designed for digital products. It provides an embedded shopping cart to simplify purchasing and manage subscriptions.
The cart has tons of marketing and selling features. You can set up different checkout workflows, add flexible payment modes, and measure conversions. You’ll receive ready-to-use templates in the package for quick launch.
Samcart also has a cart abandonment feature. It lets you create trigger email sequences and apply upselling to recover potential customers.
You can integrate Samcart with SMS and email providers, and use the API for customization.
Core Features
- Embedded shopping cart.
- Course selling.
- Template library.
- Cart abandonment triggers.
- Order bumps.
- Discount coupons.
- Email automation.
- Sales page and pop-ups.
- Subscription management.
- Integrations.
Price
Samcart prices start from $79. You can take a free trial to explore the features.
3. Klaviyo
Klaviyo is a versatile marketing automation app. The platform helps you leverage email, SMS, and web channels to personalize the purchase workflow.
You’ll receive a user-friendly sequence builder with templates to create trigger-based cart abandonment campaigns. You can build segmentation to optimize your copy and run A/B testing to test different variations.
The best thing about Klaviyo is its AI automation.
The app monitors customer behavior and offers optimization techniques to improve your recovery rate. For instance, you can find the best time to send emails and schedule your follow-up sequence accordingly.
Core Features
- Omnichannel campaigns.
- Cart abandonment trigger emails.
- A/B testing.
- Segmentation.
- AI automation.
- Templates.
- Benchmarking.
- Reporting.
- 300+ Integrations.
Price
Klaviyo’s basic plan is free, and the premium packages cost $45 to $60. You can ask for the demo.
4. OptinMonster
OptinMonster is a lead generation platform. It sells a wide range of features to help you convert site visitors into leads.
Key features of OptinMonster are opt-in forms, trigger campaigns, targeted ads, and insights.
One of its core features is also called Exit Intent Detection, which monitors visitors’ behavior and triggers the cart abandonment recovery campaign. You can add discounts and other incentives to your campaign to make your offer attractive.
Core Features
- Lead generation forms.
- Website campaigns.
- Triggers and targeting.
- Cart abandonment recovery.
- Subscriber management.
- A/B testing.
- Insights.
- Integrations.
Price
OptinMonster prices range between $9 and $49. The packages have a 14-day money back guarantee.
5. PushOwl
PushOwl is a notification app. With this tool, you can create campaigns in notification format and build a follow-up message sequence.
The package contains segmentation, opt-ins, push notification scheduling, and abandoned cart reminders. You can customize the message layout and design cross-platform campaigns.
PushOwl’s notification tool is versatile enough to be used for other purposes as well. For instance, you can run seasonal retention campaigns and share product recommendations.
Core Features
- Push notification Shopify app.
- Campaign builder.
- Cart abandonment reminder.
- Scheduling and automation.
- Segmentation.
- Customization.
- Reporting.
- Multilingual.
- Integrations.
Price
PushOwl charges $17 to $79 per month. You can sign up for free and get a money back guarantee on paid plans.
6. Privy
Privy focuses on email and texts. It’s a marketing app via which you can grow your contacts and utilize SMS for promotions.
The software has a cart abandonment recovery tool that allows you to create email sequences and offer incentives, like discounts. You can set up an SMS abandoned cart workflow with emails and automatically send reminder texts to your contacts.
The sequence builder is user-friendly and basic, which makes it ideal for emerging entrepreneurs.
Apart from email and SMS, Privy also provides welcome and cross-selling pop-ups. You’ll receive templates with editing tools to personalize your copy.
You can use Privy for Shopify and Wix.
Core Features
- Email and SMS cart abandonment recovery campaigns.
- Sequence builder.
- Segmentation.
- Pop-up displays.
- Templates.
- Automation.
- Reporting.
Price
Privy prices start from $30. You can try it for free and ask for the demo.
7. Retainful
Retainful helps you capture, re-target, and convert visitors into customers.
This app has tons of automation tools to support your marketing and sales campaigns. You can set up various cart abandonment workflows, create follow-ups for order confirmation, run customer retention emails, and post welcome and thank you messages.
With sign-up forms, you can publish add-to-cart and exit intent pop-ups and deliver discount vouchers.
Retainful has a journey builder with pre-built automation workflows to make things easier.
Core Features
- Email marketing.
- Pop-ups.
- Segmentation.
- Cart abandonment triggers and conditions.
- Follow-up messages.
- Customer journey builder.
- Templates.
- Dynamic coupons.
- Analytics.
- Referral program.
Price
You can get started on Retainful for free. Its premium subscriptions start at $9.
8. Cart Abandonment Recovery
Cart Abandonment is a WordPress plugin by CartFlows. Over 200k people have downloaded this tool to optimize their purchase process.
The plugin essentially collects emails and sends follow-up messages about cart abandonment.
Each customer gets tailored product links in their email to lead them directly to the products they want.
You can add multiple messages to the email sequence and discount coupons to attract leads. You’ll receive some email templates with the package to reduce drafting time.
Core Features
- WordPress plugin.
- Cart abandonment follow-up up emails.
- Templates
- Coupon generator.
- Personalized links
- Reports.
- Webhooks.
Price
Cart Abandonment Recovery is a free plugin. You can alternatively buy the full cart suite from CartFlows’s main website. The annual subscriptions start from $99.
9. RecoverMyCart
RecoverMyCart delivers cross-channel cart abandonment solutions. The app is designed for Shopify stores, offering templates and automation to capture lost leads.
With RecoverMyCart, you can set up various targeted campaigns, such as exit pop-ups, email follow-ups, and Facebook reminders. You will have the flexibility to add your branding and send emails and messages from your own domain.
Core Features
- Email follow-up.
- Facebook messages.
- Automatic reminders.
- Multi-device support.
- Branding.
- Templates.
- Custom domain
Price
RecoverMyCart sells two monthly subscriptions, starting from $19. You can take a 14-day free trial.
10. Recapture
Recapture offers cart abandonment, post-purchase, and retention email automation. Using its pre-built templates and user-friendly editor, you can easily create cart abandonment campaigns and manage your workflows.
The app supports email, SMS, pop-ups, and broadcasts. It can also be integrated with major e-commerce platforms including Shopify, WooCommerce, and BigCommerce.
What you’ll love most about Recapture is its live cart feed. It gives you a visual summary of your active and abandoned carts, allowing you to monitor visitors easily.
Core Features
- Email, SMS, pop-ups, and broadcasts.
- Segmentation.
- Templates.
- Sequence builder.
- Live cart feed.
- Notifications.
- Analytics.
- Integrations with Shopify and WooCommerce.
Price
Recapture charges $29 to $49 per month. You can try it for free.
11. MailChimp
MailChimp is widely used for email marketing. Many find it convenient for campaign generation and email automation.
The software contains all the essential elements for a successful cart abandonment recovery campaign, such as templates, segmentation, sequence builder, and tracking. You can create both a single and a series of emails and build workflows from your mobile phone.
You’ll get several other interesting features in the package, including landing pages, pop-up forms, social posting, and a customer journey builder.
You can also integrate MailChimp with third-party applications.
Core Features
- Email marketing.
- Sequence maker.
- Templates.
- Segmentation.
- A/B testing.
- Analytics.
- Customer journey builder.
- Landing pages and pop-ups.
- Integrations.
Price
MailChimp subscription rates range between $7 and $175. The basic plan is free.
12. WhatsApp Chat and abandoned Cart
WCAC allows you to run cart abandonment recovery campaigns on WhatsApp. Via this Shopify tool, you can automate your messages and reach out to potential customers for conversations.
The app comes with a CRM and customization features to help you optimize your approach.
With order verification and COD confirmation features, you can also manage purchase workflows directly from WhatsApp.
Overall, WCAC is convenient, and it has excellent support.
Core Features
- WhatsApp integration.
- Automatic recovery messages.
- COD confirmation.
- Chat button.
- CRM.
- Analytics.
- Customer support.
Price
WhatsApp Chat and Abandoned Cart plugin is free to use. For premium features, you may have to pay $10 to $30 per month.
13. SMSGo
SMSGo provides marketing and cart abandonment recovery tools.
You can use this Shopify plugin to create cart abandoned text sequences and offer discounts and incentives.
SMSGo also allows two-way communication. You can initiate a conversation with potential customers to help with the orders and upsell other products.
Core Features
- Shopify tool.
- Abandoned cart recovery SMS.
- Sequence builder.
- Automation.
- Two-way conversation.
- Product upselling.
- Discount coupons.
- Custom branding.
- Integrations.
Price
SMSGo sells its premium monthly subscription for $19. You can install it for free and use basic features without extra charges.
14. Recart
Recart, like SMSGo, is a text marketing tool for Shopify. The app uses AI to generate campaigns and personalize messages.
You can send domestic and international texts through Recart and create follow-up reminders.
The software calculates the cost of the campaign before publishing and recommends optimum times to send text messages.
In addition to the app, Recart also offers managed services. If you struggle to utilize the SMS channel for marketing, you can outsource it to its in-house team. This service, however, is available in Scale and Enterprise plans only.
Core Features
- Text promotions.
- Cart abandonment recovery SMS.
- Pop-ups.
- Segmentation.
- Discounts.
- AI capabilities.
- A/B testing.
- Analytics.
Price
Recart’s starter plan costs $345. You can ask for the demo.
15. Cartbounty
Cartbounty is specifically built for abandoned cart recovery. The app monitors your cart in real time and automatically sends emails when triggered.
You can utilize other channels for the campaign, like push notifications and pop-ups, and add dynamic content to personalize the copy. Contact details are automatically collected by Cartbounty, making it easier to build your email list.
Plenty of other cart options are also available to improve your conversions.
For instance, you can enable an anonymous cart feature to see what items from your product line people want the most. Or, if you target different geographic locations, you can translate the message into the local language.
Core Features
- WordPress plugin.
- Email, SMS, pop-ups, and push notifications.
- Automation.
- Email capture.
- Dynamic content and personalization.
- Coupons.
- Translation.
- Reporting.
- Integrations.
Price
Cartbounty is free to use. Its premium license prices start from $92.
Conclusion
Most cart software products, in general, have built-in abandonment recovery features. You can purchase one tool for the entire checkout process and comfortably run promotion and retention campaigns through the app.
But standalone apps are also available for specific features.
For instance, Cart Bounty is a cart abandoned plugin for WordPress, while PushOwl is for Shopify users. Klaviyo offers an all-in-one solution, and Recart only targets the SMS channel.
Look for the features you want and shortlist tools that meet your criteria. Good luck!