Maropost is a cloud-based marketing platform that offers user-friendly functions to help you run your campaigns with ease.
The tool primarily focuses on email and SMS marketing, but it provides tons of features to manage several channels, including social media and web pages.
The software caters to both B2C and B2B organizations and is an excellent choice for those who use multiple networks to engage their audience.
In this guide, I will walk you through Maropost Marketing Cloud’s Dashboard, its key features, and pricing plans.
The digital marketing industry is becoming too saturated and challenging each day.
To gain access to your target audience, you now need to pursue multiple marketing channels to generate qualified leads.
Maropost Marketing Cloud allows you to tap into four major networks to promote your products:
- Mobile messaging
- Social media
Not only that, the software presents complicated campaigns into simple steps and automates processes to ease your workload.
With Maropost, you can effortlessly execute your marketing strategy and measure your performance.
Let me start with its dashboard to show you how the Maropost works.
The Dashboard and Key Features
Maropost’s dashboard is incredibly straightforward.
As you log in to your account, you’ll be directed to its homepage featuring a left-hand main panel.
From there, you can run your campaigns, manage social media activities, create customer acquisition forms, and build your lead journey.
The remarkable feature about Maropost’s homepage is its extensive customization.
At the top right, you’ll find “Widgets” to add, subtract, and shuffle data as you see fit.
Each widget presents succulent information and graphical representations to allow you to structure your dashboard as you see fit.
Let’s say you want to monitor your daily performance, mobile engagement, campaign revenue, and maybe a calendar on the main page.
With a drag-and-drop action, you can pick the preferred widgets and adjust them as per your requirements.
This will help you filter out irrelevant data and keep track of current events.
The dashboard extends a wide array of functions to create, publish, review, and revamp your campaigns.
I am going to share ten key features to give you a general idea of the tool.
1. Email Campaigns
Email marketing is currently a popular promotional channel that offers one of the highest ROI and lower customer acquisition costs.
Maropost provides advanced yet easy-to-use actions to create successful email campaigns. You can build a string of new emails, edit the running campaigns, and duplicate your previous actions.
You’ll see a button beside each campaign that allows you to dive back into your email creation form and edit at any stage. You can also restrict your campaigns, add tags to make them easier to find, and even change your URL.
The email option is displayed under the “campaign” tab.
2. SMS Marketing
SMS channel work best in broadcasting upcoming sales, announcing product updates, and sharing attractive offers. It’s an extremely effective channel that generates a nearly 75% response rate.
Maropost’s provides a simple two-step SMS campaign feature to compose your message, select the contact list, and schedule your campaign.
The editor allows you to remove and add names, discover relevant keywords to optimize your content, and send a test message to preview your campaign.
Inside every SMS campaign, you can also view the basic metrics to determine how well your campaign is performing and to improve your strategy.
3. Push Notifications
Push notifications are typically pop-up messages that allow you to deliver quick announcements to your customers.
Maropost offers a mobile app where you can send push notifications and engage your customers through direct messaging.
It works similar to SMS marketing but shares some additional features that make it slightly different from the former.
For instance, you can alter the message icon color, attach an image or video to your message, and even decide where your message would appear.
Furthermore, you can add a time limit to how long your message should appear on screen and notifications.
The push notification function is highly flexible, and easy to optimize.
4. Social Media Management
Maropost’s social feature offers two actions to manage your posts.
You can compose your social media post inside “Social Content “and schedule it, or you can create your campaign in a sequence in the “Categories” section.
The content category is an automation action that auto-plays any post you’ve added to the sequence.
Once your category is created, it will publish your content repeatedly until it expires. The tool also re-shuffles the sequence and revamps the campaign when the new posts run out.
It’s an incredibly intuitive and time-saving feature for those who regularly update their social media accounts but are short on content.
5. Acquisition Forms
Maropost Acquisition refers to landing pages that are particularly designed to help you catch leads. Such as squeeze pages, surveys, and sign-up forms.
It offers a simple editor to create your landing page. It has a drag-and-drop function that allows you to add elements and play with styles.
You can design your page from scratch or paste your HTML code; the editor supports both methods.
The feature additionally allows personalizing URLs, embedding keywords, and setting expiry dates.
You’ll also find an acquisition builder on the list. The builder shares an extensive range of triggers to automate actions based on your visitor behavior.
Here’s a list of actions you can perform in the builder.
Maropost’s automation function is created in the form of a journey builder. The tool gives you a blank canvas and a list of widgets to design your campaign path.
These widgets in the journey builder work on the “if and then” concept. It allows you to draw a marketing funnel with multiple paths to capture leads using several strategies.
For instance, you want to send a welcome email to anyone who clicked on your splash page. Link the email icon with the event, and anyone who selects the pop-up will get an automated email.
You can further extend an alternative path for visitors who might ignore your email.
With Journey Builder, you can practically automate your entire campaign.
7. Web Tracking
Web tracking is an analytical feature that shares a broad view of your campaign performance. It tracks your email leads and shows what pages your prospect typically visits.
The data can help you understand your customer preferences and optimize your site to attract more leads.
The Web tracking function is slightly complicated and may need a bit of exploration. But once you’re familiar with it, you’ll find it extremely useful.
The option is available in the “Audience” tab and requires manually enabling the tracking button.
I am sharing a guide here on how to set up your page tracking for your convenience.
Segmentation works similarly to the buyer’s persona.
It allows you to create different target market groups based on their attributes to help you personalize your strategies and generate relevant content.
The feature is listed in the “Audience” tab, where you’ll find a CTA to build a new segment, edit the existing one, or re-create it.
The segment form provides fields to add rules and define your scope. You can include as many rules as you want and set any benchmark to suit your purpose. The tool has set no limit on the number.
Once you’ve created a segment, Maropost fetches contacts that meet your criteria and includes them in the list.
9. Content Management
Maropost offers a content library to save and manage your email content.
The library provides a separate space for multiple templates, where you can store your email template, coupons content, and footer logo. More, you can save images for future use.
Besides the storage facility, the content library also shares additional features you can attach to your email. For instance, you can build a countdown timer to show urgency, embed content feeds, and provide recommended content.
If you usually send personalized newsletters, you can further add a dynamic content option to change the email content as per your defined rules.
The content library essentially helps you generate quick emails to keep your readers engaged.
Lastly, Maropost has an entire segment dedicated to analytics.
It offers several types of reports on your campaign performance, logs your customer engagements, and provides a tracking summary of your web page.
On its main dashboard, you can get insightful data on your current activities that includes the number of clicks, your email bounce rate, and total revenue.
If you click on any campaign, you can further get in-depth analytics and a map of your activities.
Maropost also allows you to customize your report to filter any irrelevant element. I suggest exploring the feature to learn more.
Maropost shares three plans to facilitate both small businesses and large organizations.
The essential plan offers most of its email marketing and automation functions. But if you regularly send SMS, I suggest picking the professional plan.
You will need to contact sales to get prices.
The commerce cloud is a recent product Maropost has launched after acquiring the NETO software.
The tool is a complete suite and contains all the functions you’d need to scale your business.
You can advertise your products, analyze your store performance, and manage your inventory. The software is specifically designed to help you in running your entire business successfully.
Since Commerce Clouds’ features are quite extensive, let me quickly brief you on five of its key functions.
The platform offers customized promotions features to boost your sales.
You can tailor your store look, extend discount coupons, set up abandoned cart email triggers, run ads on social media, and pursue cross-selling.
You can also analyze your performance through comments and feeds.
2. Inventory and Product Management
The Inventory function allows you to stock your products, keep track of them, and directly manage your quantity. You can also create purchase orders and send them through email.
Additionally, you can customize your product field, list your items, and set up automated emails to alert you of stock shortages.
3. Customizable Shopping Cart
Shopping cart features offer several actions to improve user experience.
You can enable guests to purchase your product without an account, set up multiple shipping addresses to target a large audience, and even allow customers to choose their dispatch schedule.
Maropost provides essential fields to cover both national and international orders.
4. Shipping and Payments
Apart from inventory management, you can also handle your shipments and payment transactions right from the dashboard.
Maropost has partnered with several shipping companies to facilitate you in calculating your shipping cost, printing your packaging, packing your orders, and delivering it to your customers.
The tool supports both PayPal and credit cards to create a seamless check-out process.
CRM shares myriad functions to build relationships with your customers.
It lets you store your customer data, segment your list, record your engagements, and create short campaigns.
Furthermore, you can set up your credit limit, offer rewards to your loyal customers, and extend after-service support.
Maropost essentially makes it easy for you to connect with your prospects over multiple channels.
The software offers advanced automation features to simplify your processes and analytics to help you scale your businesses.
If you prefer one platform for both your marketing and eCommerce operations, go for Maropost.