The one thing every marketer looks for is a reliable lead generation tool, the more tool he/she has in handy, the more efficiently their business flows.
Lead generation is not just limited to getting the visitors to visit your website or click on your URL. Lead generation is more about converting those visitors into actual customers. This happens when you make them take the desired action, for example, buying what you have to offer.
Generating leads is all about taking and saving information from the site visitors and turning them into loyal buyers. This is not as easy as it may sound. It can be a tricky thing to do, as only 10 out of 100 customers might convert.
However, your job becomes easy if you have the right lead generation tools.
In this article, we will highlight the 13 best lead generation tools for small and medium-sized businesses.
Here we go!
HubSpot is one of the most famous and handy tools when it comes to lead generation for marketers.
It offers a complete Content Management Software (CMS) platform with the tools that your business needs to grow better. Increasing leads, accelerating sales, streamlining customer service, or building an incredible website – HubSpot has it all.
This tool makes it easy to store, capture, and nurture leads. HubSpot is loaded with features like a chatbot, live chat, popups forms, email health reporting, team emails, etc.
The tool has several hubs that are extremely helpful for any business, especially the small and medium-sized. These hubs range from a marketing hub, sales hub, service hub, and CMS hub.
Some popular features of all these hubs are:
Marketing Hub: Helps grow traffic, convert more visitors, run inbound marketing campaigns, lead generation, market automation, analytics.
Sales Hub: Helps in getting deeper prospect insights, close deals faster, advanced CRM, meeting scheduling, quotes.
Service Hub Helps in connecting with customers and turning them into promotors for business growth, ticketing, customer feedback, knowledge base.
CMS Hub: Drag and Drop Editor, SEO Recommendations, Website Themes
HubSpot has many free tools to offer as it focuses on supporting small and medium-sized businesses. However, it has an upgraded version too. The version is priced at $150 per month (starting price).
However, currently, they are selling the upgraded version at a discounted price of $50 per month. Additionally, if you have a startup, you are eligible for a 90% discount through their HubSpot for Startups program.
With their tagline as ‘Marketing Made Simple,’ Wishpond truly stands up to the expectations. Used by more than 5,000 businesses, it is a platform with extremely simple tools for lead generation and marketing automation.
Also, if you are not a coder – don’t worry! These tools require no coding either. It comes packed with four robust marketing tools on one single platform. The tools that are available on Wishpond are:
Landing Pages: Used to create beautiful, mobile responsive landing pages in no time without any coding. Their drag and drop editor is a seamless functionality that helps you create and test the page in less than a minute.
Popups & Forms: Small and medium-sized businesses can quickly generate leads from every page with their easily customizable popups, overlays, sidebar forms, and so much more.
Contests and Promos: Your business can run sweepstakes, photo contests, Instagram promotions, and a lot more to build a powerful set of audiences with a great list of interactive followers.
Marketing Automation: This tool automatically nurtures the potential leads to real sales based on timely activity. It also provides you with powerful lead profile details.
Wishpond also collects and stores email leads for your business and is probably the most potent email storer to exist. It shows you the views and conversions based on real-time activity.
The cost of a Wishpond subscription starts from $49 per month, billed yearly. Their most popular plan costs $99 per month, and their premium plan for rapid growth is priced at $199 per month. They also offer a 14 days trial.
This is one of the most excellent tools for lead generation, especially for SMBs. It allows you to extract the subscriber data. Another key feature of this software is social media promotion. It promotes your content on top social media sites like Facebook, LinkedIn, Twitter, etc.
Supported on both Windows and iOS, it lets you design custom based messages for your visitors. It then provides you with the tools that help you set the message’s timing as and when you want the visitors to see them.
It boosts your website through an increased number of visitors and subscribers. If you are new in the business game, do not worry because the operations are pretty simple and straightforward. No coding, no technical submissions.
An analytics company offering reporting, and marketing solutions, Crazy Egg acquired Hello Bar in 2012. Therefore, if you are willing to take Hello Bar’s service, you might as well want to look into Crazy Egg’s services to avoid any potential mishaps.
Hello, Bar’s pricing comes in 4 stages. The Starter, which is a free pan. The growth plan, priced at $29 per month. The premium plan, costing $49 per month, and the elite plan, priced at $99 per month.
The features in each highly differ according to what plan you choose. However, the significant difference is in the number of clicks and views.
If you are a modern marker and need optimized content, Outgrow tool is your savior!
With increased lead conversion rates, qualifying your leads by giving them personalized answers to their pressing questions, publishing content within minutes, anywhere, anyhow, and having an intelligent analytics and data integration – Outgrow is the number 1 package to acquire qualified leads.
The operation is effortless, which does not involve any coding, so it is the best tool for small and medium-sized businesses who are restively new in the market or have just started.
All layouts provided by Outgrow are heavily optimized and aimed at increasing conversion and engagement. It also comes with various tools to boost your marketing strategy. These tools include numerical calculators, quizzes, graded tests, polls, surveys, chatbots, and e-commerce recommendations.
It also enhances your brand by upgrading your logo, fonts, colors, images, and styles. However, what makes Outgrow stand out is its conditional messaging feature. With unlimited branches for each question, they have different messages for different results.
There and/or logic to answer each question makes them a reliable tool for an augmented experience altogether.
Outgrow has both a free and a paid version to subscribe to. The paid version price starts at $14 (after discount) per month and is recommended for freelancers.
An upgraded version for freelancers costs $25 (after discount) per month. However, they have a special plan priced at $55 (after discount) per month for startups and small businesses.
OptinMonster is a hosted solution used to convert and monetize your website traffic. It helps in instantly growing your email list, getting more leads, and increasing sales.
One of this tool’s critical features includes exit-intent detection, which texts the user’s mouse behavior and shows them a targeted message: they leave, geological targeting, 100+ templates, page-level targeting, and gamified wheels, floating bars, and a lot more. 1,000,000+ websites, big or small, are using OptinMonster to generate more leads.
MonsterLinks 2-step Opt-ins is also a popular feature, converting any link or image to an optin. This has proven to boost conversions by 785%.
It is a simple and easy to use tool that even small and medium-sized businesses can use. The tool has multiple form types that create visually attractive offers and help send the traffic to your website’s essential/important pages.
It also helps show the perfect audience to every type of audience, whether new or returning, through their onsite retargeting feature. Also, they offer a 14-day money-back guarantee if you are not happy with their services. How amazing?
OptinMonster has 3 plans to offer. Starting with the basic plan, which is priced at $108 per year. The plus plan costs $228 per year, and the OptinMonster Pro plan is priced at $348 per year.
So, starting with as low as $9 per month, OptinMonster is not just an incredibly well-equipped software but is also reasonably cheap.
Thrive Leads is a WordPress plugin, so to be able to use it, your website should be hosted on WordPress. It is a list building solution tailor-made for people who want crazy lead generation and optimization!
They use cutting-edge conversion tactics to give their users 4 incredible benefits.
The first benefit is that of design and deployment. Thrive leads combine all the opt-in forms required in one plugin and give you the drag and drop editor to create beautiful designs easily.
The second feature is its advanced targeting. It helps you show relevant and highly targeted offers to your visitors, leading to a boost in your lead generation.
Next, it comes with a highly advanced but absolutely easy to use A/B testing feature.
This feature helps show the two variants of the same webpage to different visitors from different segments simultaneously. It then compares which variant drives more conversions. This feature helps in increasing the conversion rate. For small and medium businesses, this plugin is easy to use and comes with all the necessary features to scale up the lead generation.
The last element of this plugin is actionable reporting and insights. Thrive leads provide you with a simple and easy to understand overview of the important metrics. This helps you look at where your most important traffic comes from and how your opt-in forms perform.
Additionally, the Thrive Leads subscription comes packed with unlimited updates, premium templates, 24*7 support, and an active integration and application programming interface (API).
If you want to be amongst the 19,636 happy Thrive Leads users, you can activate this plugin at just $19 per month. Simple and straightforward. They have one single plan billed annually and provides you with all the features you need for your online marketing and lead generation.
This marketing platform helps you run campaigns. Gleam enables your users to engage, interact and promote your business with active efforts.
Being a startup themselves, they highly help small and medium-sized businesses grow through their pool of fantastic applications.
Their easy to grasp names of the applications is what makes Gleam.io stand out. Few apps that they have created which immensely helps a marketer are –
Capture: This app helps you build your email list by triggering smart popups. It also builds exit-intent popups, grows your e-commerce revenue, promotes your sales events, increases your opt-in conversion rate, and prevents abandoned shopping carts.
Competitions: This app, as the name suggests, makes it possible to run viral and successful competitions online. It also gives you tricks and tips on how to promote your contest for maximum user participation.
Social galleries: This enables businesses to build beautiful creatives/media for better engagement.
Rewards: Almost similar to Competitions, this application helps you make reward coupons, which are instantly redeemable. This increases user engagement and boosts traffic, resulting in a more significant lead generation.
The full Gleam package, consisting of all 4 apps, starts at $97 per month. However, you can also buy their apps individually, according to your requirement. The cost of each app ranges from $10-$29 per month.
Headquartered in Vancouver, Unbounce produces excellent landing pages for websites. They also create popups and sticky bars that word for SaaS, E-commerce, Marketing Agencies, and basically everything else!
It is the perfect software for your small or medium-sized business due to its ease of operations. It helps you launch lead gen operations without a web-developer.
The high converting landing pages are optimized to the user’s preference. It also comes with a drag and drop builder and helps you automate your tasks so that you can focus on your core business.
Packed with 100+ ready to use templates, they also provide AI-powered optimization and testing. Marketers that use Unbounce’s Smart Traffic tool witness a 30% conversion rate lift with an optimization that starts with as low as 50 visitors.
It comes with a free 14-day trial and has 4 subscription packs. Starting with the ‘Launch’ pack starting at $64 per month, their most recommended pack is the ‘Optimise’ pack costs $96 per month.
The next pack is called ‘accelerate’ and costs $160. However, the last and the most prominent pack is the ‘Scale’ pack with all the features you will ever need, priced at $240 per month.
‘The internet’s favorite popup builder,’ Sleeknote creates multiple popups for multiple goals as they call themselves. Its core features involve collecting and growing a segmented email list, increasing your sale & traffic, guiding your visitors by sending them to the right page & product, and helping them out in case of any issue.
Sleeknote focuses on treating every visitor as different. They customize popups according to how the visitor behaves on the website. This personalized experience helps in increasing lead generation for businesses, especially small and medium-sized ones.
It turns new visitors into subscribers and makes subscribers buy your product with unique offers, personalized recommendations, and multiple sales campaigns. Additionally, it also increases sales to your existing customers.
It helps you integrate your systems in no time and build stunning popups without a developer. It is specially made for busy marketers who like their work done in a few clicks!
Sleeknote has 5 paid plans to choose from after taking their 7-day free trial. the price starts at $54 per month for a basic plan and goes up to $657 per month for their highest plan. They also offer a 30 days money-back guarantee if you are not satisfied with their services.
Instapage creates personalized landing pages that pledge to increase your conversions by 400%. They offer highly optimized page blocks with CTA forms, benefits overviews, and more.
It helps you create, modify, save, raise, and update your content from anywhere around the world. They offer 200+ conversion optimized templates for you to choose from.
They also help you to edit your pages with fonts, colors, visuals, etc., with just one simple click.
Instapage gives a personalized experience to your audience, matching with each visitor’s intent. They help you maximize your conversion rate, increase digital advertising ROI, and reduces acquisition costs.
They have build-in A/B testing and heatmaps to improve campaign results. Some of their features include a dedicated CSM, post-click score, real-time collaboration, AdMap, direct-lead bypass, and a lot more.
They have two subscription plans, the business plan, and the custom plan. The business plan starts at $149 per month.
Whereas the custom plan is a personalized plan tailored to the user’s requirements. The price for this plan differs according to the services you need and their extent.
Leadpages is the best choice for small businesses worldwide. It helps you build code-free websites, high converting landing pages, alert bars, and many more.
It enables you to connect with your audience and get qualified leads.
leadpages makes you DIY your digital marketing experience with the tools that their drag and drop builder, and maximizing content with conversion optimized everything. Popups, alert bars, A/B testing – all of it is customized in a way that drives traffic to your website and converts leads into customers.
They offer 200+ high converting templates, connects the lead pages to your email, offer efficient CRM, and gives you unlimited page publishing.
Their built-in delivery system allows them to instantly send your subscribers your digital products with world-class tech support.
They have 3 plans that one can choose from. Starting with the standard plan, which is priced at $25 per month, the pro plan costs $48 per month, and the most advanced plan is priced at $199 per month, billed annually.
With extensive CRM and sales and marketing tools, Keap makes sure that every lead is greeted with a personalized email message. All the exiting clients receive automated reminders, emails, and texts. All the interaction stores in one place with Keap for you to look at it in a systemized manner.
One of the key features of Keap is that it makes it effortless for you to keep track of your appointments, set them up, and track the leads. They are built with compelling automation, making your work extremely easy.
It comes with a marketing assessment that tells you how your business ranks, reveals the opportunities, gives meaningful insights, and lays out the next steps for business growth.
The Keap pricing starts at $56 per month, as a Lite plan. The pro plan costs $105 per month, and the max plan is priced at $140 per month.
A beacon is a tool that helps you create efficient lead magnets. By publishing these lead magnets on your website, you convert the leads into customers. It improves the conversion rate by 785%.
It also helps reduce the cost per lead and educate potential customers by positioning yourself in front of competitors.
They help you create these magnets without a developer, making it easy for even small and medium-sized businesses to utilize the tool’s features. Additionally, they encourage visitors to swap their email addresses for the lead magnet, thus, building your email listing.
Some of its features include the famous drag and drop editor, professional templates, converting blog posts into the lead agent format, the link lock mechanism, and much more. It also allows you to create your own templates if you wish to.
the pricing starts at #$0 for beginners. The professional plan costs $49 per month, and the agency plan, with team accounts and unlimited custom domains, costs $99 per month.
Drift helps businesses, whether small, medium, or large, to engage in real-time. It gives you personalized conversations with the right customers. They do this by connecting them via chat, voice, video, or email to build the required trust.
This helps in accelerating the business’ revenue.
Their features include customizable live chat widgets, instant email followups for abandoned chats, email campaign automation, an AI-powered chatbox, and many more.
They are the perfect email management solution for your business if you are looking for an exceptionally well-performing tool.
They also offer hours and availability management, with customizable branding and real-time notifications.
Their standard plan costs $40 per month; the Pro plan is priced at $400 per month, whereas the premium plan costs $1500 per month. All the plans are exclusive of the extra amount required for additional chat or calendar-only seats.
However, if you are a startup company, you are lucky! Drift offers a 93% discount on their pro plan if you have fewer than 10 employees and have just started.
Since lead generation is one of the most vital aspects of any business, it is imperative that we spend enough time understanding and analyzing the tools required for it. It creates a sale, generates revenue, and increases organic customers for the business.
As engaging as your website is, the happier the visitor will be to come across it. An engaging and user-friendly website increases your chances of converting a lead to a customer.
With the growing technology, anything is possible with just one click.
As mentioned above, the software comes heavily packed with all the features one needs for their increased lead generation.
You can either choose any one of the software or mix and match with a couple of them. Every software aims at one single thing – marketing and boosting lead generation.
However, there are certain things about each one of them that makes them distinctive. Whether it is the price, the features, the quality of service, or the variety that they provide, they will surely be different.
This is why it is essential for you to go through each one of them minutely, to decide which one suits your business the best.
This article was written by my co-author – Shruti Badoni.