There’s nothing more satisfying than nailing the Google algorithm, which has left marketers feeling both bewildered and eventually scared. It goes to show that search engines such as Google do wait for you to have all of your ducks in a row before unleashing an upgrade that renders your efforts outdated.
Furthermore, there is still some mystery around how Google analyzes websites and selects which sites appear—and how they appear—on search engine results pages for certain search queries.
The good news is that there are a variety of search engine optimization (SEO) tools available that can assist you in seeing your website in the way that Google perceives it, allowing you to increase your authority and relevance for your target keywords.
In this blog post, we will look at 13 amazing SEO tools to rank your content on top of the Google search results.
Let us dive into them!
Ahrefs is a sophisticated SEO tool that evaluates your website’s property and generates keywords, links, and ranking profiles to assist you in making better content selections. It helps business owners improve the SEO of their content through different search methods and backlink profiles.
This SEO tool has its signature Site Explorer, which displays the performance of individual websites on your website. Also, its Content Explorer enables you to search for high-performing sites based on certain keywords and subjects.
Meanwhile, Ahref’s Keywords Explorer computes the monthly search volume and click-through rates for certain keywords. To top it all off, its Site Audit searches certain verticals within your domain and identifies a variety of technical faults at the page level.
If you want to avail of Ahrefs, here are its pricing plans:
SEMrush is a complex dashboard that reports on the overall performance of domains as well as of individual pages. It provides a variety of resources, one of which is the SEO Toolkit.
SEO Toolkit enables you to watch a website’s visibility increase over time, as well as determine which keywords it ranks for, what the page’s rank is for a keyword, the keyword’s monthly search traffic, and more. Basically, this is its all-in-one, go-to SEO studio for the business-minded.
You can also use SEMrush to compare your page’s performance against that of your competitors and examine the hyperlinks from other websites to yours (also known as link building). This is also useful for looking for relevant keywords, finding and capitalizing on comparable on-page SEO changes, and using the Keyword Magic Tool to get all of the keywords you’ll need to develop an effective SEM/PPC campaign.
If you want to avail of SEMrush, here are its pricing plans:
GrowthBar is a Chrome plugin that assists you with keyword research, competitive analysis, and SEO ranking tracking. With it, you can access data points about any website straight from search engine results pages.
This enables you to evaluate your competitors’ performance and see which growth channels, keywords, backlinks, and advertisements are working for them. Growthbar is also capable of using the Top Keywords and Backlinks tool to see which sponsored and organic keywords are bringing in the most traffic to your website.
If you want to avail of GrowthBar, here are its pricing plans:
|GrowthBar SEO Standard||$29.00/month|
|GrowthBar SEO Pro||$79.00/month|
|GrowthBar SEO Agency||$129.00/month|
Woorank’s detailed site analysis assists marketers in identifying chances for optimization and enhancement. This research considers the success of current SEO activities, social media, usability, and other factors.
Woorank is available on all platforms for the convenience of the user, from desktop to mobile devices. There are also additional optimization options if the user needs to expand his reach apart from SEO.
Promotion options include local searches, backlinks, and social media. Also, the user has the liberty to navigate through SERP and visitor analytics.
If you want to avail of Woorank, here are its pricing plans:
|Woorank Enterprise||Request for quotation|
Although backlinks to your website are important for ranking highly on Google, the outreach you undertake when link building might seem similar to cold calling. BuzzStream makes it simple to find the right contacts, write successful email messages, and monitor who has accepted each link request.
BuzzStream also assists you in determining outreach candidates depending on their industry. You can also use this for identifying candidates for outreach should be identified based on their level of engagement across multiple social networks.
This platform is also handy for determining individuals that are likely to be open to your backlink request for reasons particular to your business’s specialty. From there, you can draw the fine line between qualified and unqualified leads for your online business.
If you want to avail of BuzzStream, here are its pricing plans:
Moz Pro is an all-in-one solution for improving your company’s search ranking. Moz’s research tools provide subscribers the tools they need to uncover SEO prospects, measure progress, create reports, and improve their efforts.
Moz Pro can be availed through a set of plans with varying capabilities and limitations. As for the Premium plan, Moz Pro’s most expensive option, enterprises can avail of this with additional features if they need to.
If you want to strategically target keywords with accurate keyword volume and difficulty metrics, this tool is for you. While you’re at it, you can save keyword lists that you can track and update as needed.
If you want to avail of Moz Pro Tools, here are its pricing plans:
|Moz Pro Standard||$99.00/month|
|Moz Pro Medium||$179.00/month|
|Moz Pro Large||$249.00/month|
|Moz Pro Premium||$599.00/month|
Having a clear overview of your backlinks is the greatest approach to analyze the success of your off-page SEO. Linkody’s user-friendly interface enables you to locate, monitor, analyze, and disavow backlinks.
Aside from that, the program monitors your links 24/7 and notifies you of any changes. This allows you to take rapid action if a link is lost or damaged.
Linkody is a great backlink management and 24/7 monitoring tool that helps SEO agencies, marketers, brands, and site owners work on their link building and improve their ranking in search engines.
If you want to avail of Linkody, here are its pricing plans:
|Linkody Agency XL||$153.90/month|
Screaming Frog SEO Spider scans the websites you choose, evaluating the URLs for typical SEO faults. These unique features are designed exclusively for SEO enthusiasts.
This tool streamlines and speeds up a time-consuming procedure, which is particularly useful for bigger websites. Since manually evaluating the same URLs might take hours or days, this tool will finish it almost instantly.
The SEO Spider is a strong and adaptable site crawler that can effectively scan both tiny and extremely big websites while enabling you to analyze the findings in real-time. It collects critical onsite data to help SEOs make educated judgments.
If you want to avail of Screaming Frog SEO Spider, here are its pricing plans:
|Screaming Frog SEO Spider Free||$0.00/month|
|Screaming Frog SEO Spider Paid||$211.36/month|
Links that are artificial or unnatural have the potential to drastically harm your search ranking. Remove’em aids with the removal of such connections.
This tool can easily scan your backlink profile to generate a list of contact information for the links and domains that need to be removed. If you want to remove them using Google’s tool, export that list.
With Remove’em, you can tell Google not to consider these “bad” links while indexing your site. This allows you for more effective filtering and link building optimization.
If you want to avail of Remove’em, here are its pricing plans:
|Remove’em One-Site Subscription||$99.00/month|
|Remove’em Life-Time Account||$249.00 (one-time payment)|
|Remove’em Agency Subscription||$899.00/month|
AnswerThePublic is a search listening and keyword tool. It listens to Google and other search engine autocomplete data and then presents you with a list of phrases and questions that people are searching for about your keyword.
This enables you to tailor your website and content to your target demographic. Allowing your website to be optimized like this enhances its traffic and conversions.
AnswerThePublic is a platform for teams of all sizes and forms. You can invite your colleagues to collaborate on research projects or to launch their own.
If you want to avail of AnswerThePublic, here are its pricing plans:
|AnswerThePublic Annual||$79.00/month (Save 20%)|
11. Keyword Hero
Keyword Hero combines nine distinct data sources, including your Google Analytics and Search Console data through Google authorized API access. This is to provide a solid data foundation for research.
Also, Keyword Hero uploads the data to a new Google Analytics property. This feature enables you to analyze your new data set in a familiar environment while without interfering with your previous data.
If you want to avail of Keyword Hero, here are its pricing plans:
|Keyword Hero Little Hero||$0.00/month|
|Keyword Hero Big Hero||$9.00/month|
|Keyword Hero Giant Hero||$49.00/month|
|Keyword Hero Ultimate Hero||$149.00/month|
SpyFu is helpful as a competitor research tool. It aids in keyword research, PPC competitive research, SEO competitive research, and the construction of custom lists and domains.
It assists you in driving traffic to your Google Ads campaigns and website, monitoring both sponsored and organic ranks on Google, Bing, and Yahoo, and obtaining trustworthy and accurate lead contact information. So, taking a look at a competitor’s SEO keywords with SpyFu is not a problem at all.
You can also use this to download a competitor’s PPC keywords to see how many hits they get and how much they spend for keywords. Additionall, you can keep track of the domains that are bidding on your Google Ads.
If you want to avail of SpyFu, here are its pricing plans:
|SpyFu Basic Annual||$33.00/month|
|SpyFu Basic Monthly||$39.00/month|
|SpyFu Professional Annual||$58.00/month|
|SpyFu Professional Monthly||$79.00/month|
|SpyFu Team Annual||$199.00/month|
|SpyFu Team Monthly||$299.00/month|
Your report will also provide suggestions for how to enhance each of these SEO factors. Furthermore, you can use SEO Monitoring Alerts to have your website crawl automatically and get warned promptly if anything is wrong with your SEO.
With this software, you can get up to 13 thorough reports on your on-page and off-page SEO. You can also use Domain Comparison to examine the SEO strengths and shortcomings of two competitors’ websites (such as broken links, content quality, HTML tags, and more).
If you want to avail of SEOMonitor, here are its pricing plans:
|SEOMonitor Flexible Pricing||$241/month ($57.00 per 1000 keywords)|
Now that you’ve learned about our top picks for the best SEO tools, decide which one will best help you reach your SEO objectives and begin auditing, improving, and analyzing your domain, individual web pages, and content.
Do let us know your favorite tool from this list in the comments.