It’s no secret that content marketing is one of the best ways to promote your business and drive traffic to your site.
However, it can feel like a complex and daunting task, especially if you’re just starting. It’s hard to know where to start, what tools to use, or how to measure your success.
Content marketing tools are here to help.
They provide everything it takes to create compelling content that gets converted. With their help, you’ll be able to create content that engages your audience and drives results.
With so many different tools out there, it can be hard for beginners to know which ones are right for them.
That’s why we’ve put together this list of the 21 best content marketing tools for beginners that you should consider exploring.
MarketMuse is a tool that helps you create better content with their proprietary AI technology.
It does this by analyzing your topic and comparing it to similar content on the Web.
This allows you to see what’s been done before and makes it easier to come up with new and innovative ideas.
MarketMuse also helps you track the performance of your content. You can see how well it’s performing, and make adjustments accordingly. This makes sure that your content is always improving and reaching more people.
With their profound features such as Research and Optimize, you can uncover the best topic to write about and rank for.
Specifically, some of their workflow metrics are so useful that they help you calculate almost the exact ROI on any specific topic that you are looking forward to working on.
Key Features of MarketMuse
- Custom dashboards
- Inventory (Difficulty scores, intent, organic traffic value, and more)
- Topic research helper
- Competitor analysis
MarketMuse does offer a free plan where you can access their features such as Research, Optimize, Compete, etc. The paid plans consist of two versions:
Standard ($149/month – ideal for an individual)
Premium ($999/month – ideal for teams)
Setka is a Content Management System design and assistant tool that helps you create content that converts.
It consists of a range of tools that help you in not only writing the best content possible but also enabling you to publish that content on your CMS (like WordPress), design and brand the content around your preferences, and much more.
While creating content, it comes with a responsive text editor allowing you to move any part of your content anywhere (text, media, etc) all thanks to their easy drag and drop feature.
With their Hotkeys, you can save time in creating content using shortcuts.
Some of the other useful built-in features include: custom, components, styling, fonts, icons, animations, instant preview, responsive layouts, best SEO practices, API integrations, and the list goes on.
Key Features of Setka.io
- Powerful editor
- Instant preview
- Interactive designs
- Visually appealing content creation
Setka offers a 14-day free trial. Then you can choose to go with their Starter plan that costs $187/month or the Pro plan that costs $625/month.
Loom is a video creation tool that makes it easy to create videos that are both creative and informative.
With Loom, you can record your screen or webcam, and then share the video with others.
This makes it a great tool for creating tutorials, product demos, and more.
What’s particularly great about Loom is that it’s easy to use. You don’t need any video editing skills or experience to create videos with Loom.
Plus, Loom videos are automatically hosted on YouTube, so you don’t have to worry about storage or hosting.
Loom is a helpful content marketing tool because it makes it easy to create short, engaging videos. Loom videos are perfect for including in blog posts, on social media, or in email newsletters.
It also makes it easy to track the results of your videos, so you can see how well they’re performing.
Key Features of Loom
- Create and share videos faster
- Great UX (User Experience)
- Easy to learn and use
- Make your virtual workspace productive
Loom is free for individuals where you can create up to 25 videos of up to 5 minutes each.
Paid plans (they call it Business) are priced according to the number of people you would like to include in your team (pricing starts at $8/month/user). They offer a 14-day free trial on paid plans.
At its very core, StoryChief helps you collect all your blog posts, articles, podcasts, and more into one place so that you can better measure and understand your audience.
Additionally, it helps in promoting said content across different channels, thus giving you a bird’s-eye view of how everything is performing (or not).
One of the more interesting things about StoryChief is that it doubles up as an editorial calendar. Meaning, not only can you use the tool to improve your blog, you can use it to keep track of an entire year’s worth of blog posts!
Another great thing about StoryChief is that it allows you to send out surveys and conduct polls on specific topics.
This is phenomenal (and effective) for conducting research/involving your audience in the content creation process.
Key Features of Story Chief
- Research topics by sending out surveys/conducting polls
- Create an editorial calendar to plan your content for the entire year
- Multiple integrations with other tools, including Google Analytics and WordPress
- Provides an insightful dashboard to get actionable advice and feedback for your business
StoryChief offers a 14-day free trial. Their Team plan starts from $100/month when billed annually. Furthermore, their Team Plus plan costs $180/month and the Agency plan costs $350/month.
WordPress is a popular content management system that helps you create and manage your website’s content.
Using WordPress for content marketing can be extremely beneficial.
Not only is WordPress a popular platform, but it also comes with a wide range of features that can help you with your content marketing efforts.
For example, WordPress has a built-in editor that makes it easy to create content, and it also includes tools for tracking results and measuring performance.
Additionally, WordPress is SEO-friendly, so you can easily optimize your content for search engines.
WordPress is also free to use, and there are many plugins and themes available that allow you to customize your website’s design.
This means that you can create responsive, SEO-friendly and aesthetically appealing content without relying on heavy technical skills.
Key Features of WordPress
- Create blogs, websites, e-commerce sites, etc
- Customizable designs to fit your needs
- Built-in SEO features to improve your SEO
- A free directory of countless useful themes and plugins
WordPress is free to use. But you will need a domain and hosting to host your website on WordPress.
Google Analytics is a free web analytics service offered by Google that tracks and reports website traffic. It is one of the most popular web analytics services used by millions of websites.
The service provides a variety of reports, including information on website visitors, traffic sources, and engagement metrics.
Google Analytics can also be used to track conversion rates and measure the effectiveness of your marketing campaigns.
It can be used to track how people interact with your website, including how they found your website and how long they stayed on your site.
This information can be used to improve your content marketing strategy by helping you to create content that is more engaging and relevant to your audience.
Key Features of Google Analytics
- Track website visitors
- Track traffic sources
- Track engagement metrics
- Track conversions
Google Analytics is free to use.
BuzzSumo is a popular tool that allows you to find the most shared content on any topic. The tool can be used to discover trending content, analyze competitors’ backlinks, and engage with influencers.
The best thing about Buzzsumo is that it comes with a Chrome extension that lets you run a search from your favorite webpage.
BuzzSumo is a tool that can help you with content marketing in a lot of ways.
With BuzzSumo, you can see the most popular content across all social media platforms. This can help you identify what content is resonating with your audience and tailor your content strategy accordingly.
You can also use BuzzSumo to see who is sharing your content and who your biggest competitors are.
This is beneficial as it helps you better understand your industry and stay ahead of the competition.
Key Features of Buzzsumo
- Identify industry influencers to build relationships with
- Find out what content is trending on your topic
- Analyze competitor content to see what is working
- Find out who is sharing your competitors’ content
Buzzsumo’s free plan allows you to search 10 times a month. Additionally, they have three premium plan options.
- Pro ($99/month – ideal for individuals and small start-ups)
- Plus ($179/month – ideal for small businesses)
- Large ($299/month – ideal for large teams)
SmartCrawl is an SEO tool that provides a detailed analysis of your website’s technical SEO, content SEO, and backlinks.
SmartCrawl’s SEO checkup feature allows you to see a report on how your website is performing regarding SEO. The report provides information on your website’s title tags, meta descriptions, header tags, images, and backlinks.
It also shows you how well your website is optimized for mobile devices and provides suggestions on how to improve your SEO.
The SEO checkup report is a great way to track your website’s SEO progress and ensure that you are making the necessary improvements to rank higher in search engine results pages.
SmartCrawl also helps you in fixing any crawling issues that may be hurting your SEO efforts and prevents those issues from occurring again in the future.
Key Features of SmartCrawl
- Complete site’s SEO checkup
- Improve your site’s SEO
- Share your content effortlessly on social media
- Get genuine suggestions for your content
SmartCrawl offers a 21-day free trial. Their premium plans start from $5/month and can go as high as $15.83/month depending on your features requirement.
LeadPages is a tool that allows you to create highly-optimized landing pages for your content marketing campaigns.
The tool provides templates that can be easily customized according to the type of business you are in and the marketing message that you want to convey.
You don’t need any coding experience to use LeadPages, which makes it ideal for beginners.
LeadPages’ drag-and-drop editor lets you easily create custom landing pages to promote your content without having to write a single line of code.
You can also use LeadPages with MailChimp, Aweber, GetResponse, InfusionSoft, or Active Campaign to send emails or automatically add subscribers to your mailing list.
They have done a great job in tracking the performance of your campaigns all thanks to their amazing and reader-friendly analytics dashboard.
Key features of LeadPages
- Drag and drop editor
- Create beautiful landing pages for your content
- Integrate with email service providers
- Advanced features like alert bars, popups, and more
LeadPages offers a 14-day free trial. Their Standard plan starts from $49/month and the Pro plan costs $99/month.
SEMrush is an SEO tool that helps you optimize your website for search engines.
It can help you identify new opportunities that will drive traffic to your site, and it also includes a keyword research feature.
You can use the SEMrush content marketing feature to see how difficult it will be to rank on Google’s first page for your chosen keywords.
When you’re focusing on content SEO, SEMrush is a powerful tool that can help you get the most out of your efforts. With its ability to help you research keywords, track your website’s search engine ranking, and measure your website’s traffic, SEMrush can give you the insights you need to create successful content.
And because SEMrush is one of the most popular marketing tools, you can be sure that its data will reliably indicate your performance.
It also offers many other features, including keyword research, competitor analysis, site auditing, backlink monitoring, rank tracking, and much more.
Key Features of SEMrush
- Identify new opportunities to drive traffic
- SEO content writing assistant to help you create great content
- Analyze keywords to see how difficult it will be to rank
- Analyze your competitors’ keywords
- Track your keyword, SERP position and website SEO health
SEMrush offers a free plan with limited features. They have three different paid plan options to choose from:
- Pro ($119/month)
- Guru ($229/month)
- Business ($449/month)
Frase.io is an AI Writer tool that helps you write better content.
It does this by suggesting topic ideas for you to write about, and it also provides insights into the best times to post your content.
Plus, Frase offers a plagiarism checker to help you ensure that your content is original.
This is a great tool for content marketers who want to produce high-quality content that their readers will love.
Along with this, Frase.io also helps in writing content briefs, optimizing that content, and even analyzing the content worth with the help of their advanced content analytics feature.
Frase.io is a great tool for content marketers, SEOs, copywriters and marketing agencies, and everyone else who wants to create impact through their content.
Key features of Frase.io
- Advanced AI suggests unique topic ideas
- Creates custom content templates as per guidelines
- Offers a plagiarism checker
- Helps identify content opportunities
Frase.io offers a 7-day free trial and also offers a few tools (like People Also Ask) for you to use without paying anything. They have three premium plans:
- Solo ($19.99/month)
- Basic ($44.99/month)
- Team ($114.99/month)
It’s an all-in-one marketing tool that will help you manage your website or blog and convert leads into paying customers.
For content marketers, ConvertKit offers a lot of features that will help you get the most out of your efforts.
It includes email automation, lead magnets, landing pages, lots of integrations, and it can even be used on its own without third-party software.
Convertkit can help content marketers in several ways.
It can help you create and publish content, track the results of your campaigns, and measure the performance of your content.
Convertkit makes it easy to create and manage email lists, and it also provides a variety of templates and tools that you can use to create beautiful emails.
Key Features of ConvertKit
- Integrates with the most popular website and blog platforms
- Offers email automation and lead magnets
- Lets you track your results with A/B testing tools, heat maps and more
- Helps in building a strong community
ConvertKit is free to use for up to 300 email subscribers. The basic Creator plan starts from $9/month and the Creator Pro plan starts from $25/month when billed annually.
InVideo is an explainer video creation tool that allows you to create animated videos with ease.
While this isn’t a social media tool per se, it’s still a great tool for any business that wants to create and market its video content.
This is because explainer videos are so popular, and so many businesses use them to promote their products or services. Plus, these videos can help you educate your audience about your niche in an easy-to-understand manner.
If you don’t have time to learn video editing software, then InVideo can come in very handy.
You just have to record some footage of yourself explaining your topic, upload that footage into the software, and then let it loose.
The result will be an eye-catching animated explainer video that you can use on YouTube or Facebook.
Key Features of InVideo
- Offers automated text-to-speech
- Provides HD videos for YouTube or download
- Various use cases for video creators
- Comes with built-in video templates and a media library
InVideo has a forever-free plan that helps you create a video of up to 15 minutes with their watermark. They have two [paid versions:
- Business ($44/month)
- Unlimited ($88/month)
Vyond is a cloud-based animation tool that gives businesses the means to create and share their own personal videos. Regarding creating engaging and effective content, Vyond can help you take your marketing efforts to the next level.
These might be for marketing purposes, customer stories, or general education.
It’s much like an easy version of movie-making software, where you can add your voiceover, video footage, and images — all within the same software.
Vyond is not just for video marketing either.
It can also be used to create explainer videos, welcome screens for websites or other software, YouTube thumbnails and much more.
With their powerful tools and easy-to-use interface, you can create videos that capture your audience’s attention and compel them to act.
Also, their tracking and measurement tools will help you measure the performance of your videos and optimize your content for better results.
Key Features of Vyond
- Comes with templates that are easy to customize
- Offers animated backgrounds, graphics, and characters to use
- Allows you to create interactive videos with images, audio and videos
- Their tracking features help you optimize your videos accordingly
Vyond has a 14-day free trial. Then, you can choose from either of their paid plans:
- Essential ($49/month)
- Premium ($89/month)
- Professional ($159/month)
Mention is a social media monitoring tool that can help you keep tabs on your brand across the web. It’ll check countless sources, from blogs and websites to YouTube, Twitter, Facebook and more.
This way, you’re aware of what people are saying about your business or industry before it becomes a crisis.
And that’s just the tip of the iceberg.
You can also add other team members to your account, so you can work together on tracking results and driving engagement.
Mention also has social media monitoring features that let you monitor social media profiles for mentions across platforms like Twitter, Facebook and more.
While not a tool for creating content, Mention is still a fantastic tool for marketers and content creators because it gives you the opportunity to grow your brand’s exposure.
Mention also comes with a content calendar so that you can stay ahead of your publishing schedule.
Key Features of Mention
- Tracks keywords, hashtags and URLs across all sources
- Tracks social media profiles on almost all networks
- Has email alerts and notifications straight to your inbox
- Offers search history to help you quickly find the results you’re looking for
Mention has a free plan where you can create 1 alert and 1000 mentions per month with a limitation to only a few social networks. Their paid plans are divided into three categories:
- Solo ($29/month)
- Pro ($99/month)
- ProPlus ($199/month)
With Optimizely’s site editor, you can make changes to your web pages and see which ones perform the best.
You can also use it to test different thank-you pages after the purchase or sign-up process.
After you launch your test, Optimizely will track your user’s behavior to help you make educated decisions on which variant to choose.
You can choose from different metrics like revenue, goal completions, or sign-ups.
While it’s not technically content marketing-focused, Optimizely is still good for marketers because it helps them test their web content and see which versions perform the best.
Besides, it comes with many content-related features like design flexibility, publishing content everywhere from Optimizely, and delivering content anywhere through their cloud technology.
Key Features of Optimizely
- Offers intuitive visual editor for creating variants in a snap
- Has a load testing feature that lets you run tests with larger sample sizes
- Shows you how visitors are interacting with your webpage(s)
- Tracks analytics like revenue, goal completions, and sign-ups
Optimizely does not offer any free plans or trials. Their pricing is relative. For the features that you wish to opt for, you can request pricing and the company will get back to you with a certain number.
Writer is an AI writing and grammar checker tool that can help you improve your writing skills. It’ll check your content for grammar mistakes, sentence construction, and more.
This way, you can be sure that your content is polished and error-free before publishing.
It also offers a plagiarism checker to make sure your content is original.
Writer is one of the most useful content marketing tools out there. It’s an easy-to-use tool that helps you create content quickly and easily.
You can use Writer to create blog posts, articles, emails, and more. Plus, Writer integrates with a variety of other tools (like Figma, Google Docs, Chrome, etc), so you can easily track your results, and measure your performance.
Some of its advanced features like snippets help you create custom blocks of text that you can expand to save time.
Key Features of Writer
- Checks for grammar mistakes and sentence construction
- Checks for plagiarism, clarity, and more
- Create personalized writing rules
- Create custom writing snippets
Writer comes with a forever-free plan. They have two paid plans: the Pro version costs $11/month and is suitable for individuals and the Team version costs $18/month/user and is suitable for a group.
Canva is a visual graphics tool that makes it easy for marketers to create high-quality images.
You can use Canva to design infographics, social media posts, and more. Plus, all of your designs are stored in their cloud so you can access them from any device.
Canva is known for its pre-made designs that you can use for social media posts.
They also offer many free graphic elements, like fonts, icons, shapes, and other design elements to save you time when creating your own custom graphics.
While Canva is not just for marketers, it’s still useful because of its easy-to-use workflow that helps you create high-quality images quickly.
With their evolving features, it is not possible to even schedule content easily with Canva and create videos.
Key Features of Canva
- Create custom graphics with custom fonts, shapes, icons, and more
- Easily schedule content for weeks and even months
- Import your own photos to use in your designs
- Edit pdfs by importing them on click of a button
Canva has a forever-free plan where you get access to over 250000 templates. Their Pro plan costs around $6.64/month and can be used by upto 5 people.
ClickUp is a task management tool that lets you create to-do lists, track your team’s progress, and assign tasks more efficiently.
It also has an easy-to-use drag-and-drop interface that makes it simple for marketers to move their tasks around.
ClickUp is a useful tool for marketers because it combines task management and project management.
It also has time tracking and real-time reports to make sure you and your team are meeting deadlines and staying productive.
As a content marketer, you can make use of ClickUp to make sure that the right content keeps getting published regularly and at the right time.
They have a view feature where you can change views of your task management dashboard to List view, Kanban Board view, Calendar view, and so on.
You can also prioritize one task over the other and even check the workload of an individual.
Key Features of ClickUp
- Comprehensive project management tools with every essential feature
- Easily schedule your to-do list in advance for weeks or even months
- Check the workload of individual employees
- Receive real-time notifications when tasks are added, edited, etc.
ClickUp has a forever-free plan. They offer three paid plans:
- Unlimited ($9/month – ideal for small teams)
- Business ($19/month – Ideal for medium-sized teams)
- Business Plus ($29/month – Ideal for large and multiple teams)
Monday is an all-in-one task management tool that lets you create weekly to-do lists, track progress, and collaborate with your team.
The best part about Monday is that it’s available for both your computer and mobile devices (iOS & Android) so that you can check off tasks even while on the go.
With its email integration feature, you can add items to your to-do list by forwarding emails right from your inbox.
In addition, their email tracking feature will show you if your emails have been opened or not so that you can follow up on important tasks more efficiently.
It also allows you to create automation when certain conditions are met.
Monday has various use cases. Some of them are Software Development, Project Management, CRM, Marketing, Design, Task Management, Operations, and much more.
Key Features of Monday
- Create and track weekly to-do lists
- Easily add and track tasks from your email
- Real-time reporting on the number of items completed
- Track time spent on each task
Monday offers a forever free plan and comes with three premium plans:
- Basic ($10/month)
- Standard ($12/month)
- Pro ($20/month)
AnswerThePublic is an online tool that helps you discover what people are searching for. You can use it to easily check keyword searches on Google and Bing.
For content marketers, AnswerThePublic is a valuable tool because it shows the questions that your target audience wants answers to.
This lets you create optimized content that satisfies your audience’s information needs.
AnswerThePublic is great for finding long-tail keywords and questions that you can use in your content.
Using their tool can help you find longer and more specific keywords so that you don’t have to mine for them on your own.
One of the best features of AnswerThePublic is their Search Listening Alerts feature. It allows you to track specific keywords and get regular email insights on those keywords’ behavior and trend.
Key Features of AnswerThePublic
- Browse keyword suggestions across different countries
- Create lists of keywords to use in your content marketing campaign
- See trending questions being asked about any topic on the Internet
- Easily export essential keyword/questions data
AnswerThePublic has a forever-free plan with limited daily searches. Their basic monthly plan costs $99/month. If you wish to access their Search Listening Alert feature, then you can go with their Expert plan that costs $199/month.
Content marketing can be a complex process, but using the right tools can make it much easier.
In this article, we’ve listed 21 different content marketing tools that beginners can use to get started. These tools will help you create content, track results, measure performance, and do much more than that.
With the right content marketing tools for beginners, you’ll be able to make an impact in your industry and become a well-known authority.
We hope that this list helps you discover at least one new tool that will help you with your content marketing strategies!