Spott.ai is a content marketing software that offers you interactive features to boost your audience engagement.
It provides you with visually appealing elements to help you drive traffic to your product page and generate leads.
Here, I have reviewed Spott’s core features and shared a step-by-step guide on how to use it.
Spott.ai offers you versatile hotspots option to attach promotional material to your videos without making them look forced.
The app’s interactive features are professionally designed to give your content a polished look, and at the same time, they appear playful to entice your audience to participate.
You can use these hotspots to add descriptive text to your walk-through video, advertise your product during a video stream, and transform your static image into proactive content.
With Spott.ai, you can create pretty much any interactive video or image for your marketing campaign.
How Do Interactive Videos Work?
Interactive videos appear similar to your typical footage, but they contain responsive overlays that viewers can control. The interactive content takes the user experience to the next level by letting you decide how the video would play out.
For example, suppose you want to create a Behind the Scene video to generate engagement. These types of videos are relatively tricky because they’re recorded raw to show a realistic side of your brand.
You can transform the rough footage into a professional-level interactive story by adding information hotspots or branching out.
Now, every time you click on a hotspot, either the video will pause and a text will appear describing the product, or the video narrative will change to the relative content.
This type of content reduces bounce time and increases participation.
Why Should You Use Spott.ai?
Interactive content has become an essential part of digital marketing strategy in recent years.
It sets you apart from competitors, generates high traffic, and delivers two times more conversions as compared to static visuals.
Today, 53% of brands are now actively using tools like Spott.ai to develop engaging content and promote their products.
If you’re struggling to generate sales and looking for innovative ways to increase engagement, you can use Spott.ai to give a boost to your campaign performance.
Let’s dive into Spott’s features to learn more about the product.
Spott.ai shares a diverse range of both basic and advanced functions.
In this review, I have covered ten features, including its interface, content library, essential functions, and integration, to show you what you’ll avail should you buy the app.
Spott has a simple drag-and-drop interface to help you easily grab your desired action and drop it over the main screen. The app’s builder also displays a straightforward dashboard with the main screen in the center, hotspot collection to the left, and editing fields to the right.
You can make direct edits to the timeline, place your interactive feature anywhere in the video, and remove any editing by right-clicking on it. You can also preview your changes during editing by toggling between editor and preview mode placed at the top right.
All of Spott’s functions are clearly labeled with recognizable icons and simple text to identify the actions easily. Anyone who has basic computer knowledge can operate it.
2. Hotspot Collection
You’ll find five types of hotspot collections on Spott.ai, designed to engage, sell, educate, and gather data on your target market.
If you want to post an image describing all visible objects, you can add a photo tag hotspot or tooltip feature to label the piece.
Similarly, you can place a static item card in a tour video to share the affiliate links. The app even offers some special Spott templates like product closets for advanced actions.
Even in its free version, you’ll get a decent number of interactive options to create narratives.
Some of the common actions you can take include, adding a text tag, floating a product card, and attaching a subscription button.
3. Sample Gallery
Spott.ai offers a sample gallery on its main site that exhibits a small collection of interactive images for inspiration. They’re a complementary addition to help you brainstorm ideas and come up with innovative ways to use hotspots.
Look at the above screenshot.
The original image shows a woman standing behind a plain background posing for the photo. There’s nothing to indicate the photo is anything but a casual shot. But when you include the product hotspot, the image suddenly turns into an advertisement post.
The images displayed in the sample gallery cover enough examples to get you started.
Spott.ai shares several editing fields to tailor your hotspots as you see fit for your business.
You can change the design of the hotspot, alter the text size, adjust the size of the interactive box, and animate the icon. You can even customize the style of the description box to match your brand color.
Each hotspot you select from the library will show a set of empty fields to personalize your content.
What’s interesting is that you can replace the icon with your logo image. You can switch the color of the icon and add personalized icons to match your brand image.
Besides the style, Spott.ai lets you save your final product as a template. It allows you to reuse the same template for your entire campaign.
Spott’s premium plan has an automation function called product feed to review your Spott’s projects efficiently.
What this feature does is sync your real-time data and update any changes you make to your original file. It saves you from manually changing your Spott assets every time you alter the document.
The product feed also offers an interval feature that allows you to set the time of your update. So, if you’ve set your frequency to one hour, Spott.ai will automatically refresh your file after every hour.
This feature is specifically for brands with a dynamic price structure, who regularly adjust their prices. The product feed can help those businesses save time and avoid data entry mistakes.
Spott.ai comes with an analytical feature that gives you a deep insight into your interactive campaign. The report displays trending data for your campaign to let you know how well your content is performing.
You can find out how many checked out your video, the amount of interest you have generated, and get accurate data on how many clicks you have received.
Spott’s reports essentially help you figure out what content your target market loves and which interactive feature drives the best response. With this information, you can pinpoint your campaign strengths and improvise your strategy to get the most out of your interactive videos.
7. Multi-Publishing Options
Spott.ai offers several publishing options, allowing you to share your media across multiple channels.
One its free version, you might see limited features, but if you’re on a premium plan, you’ll get over ten common sharing choices.
You can embed the video link to your website and publish it on your blog. You can share your interactive image on seven popular social media channels, and if you often send newsletters, you can attach your image to your emails.
What’s remarkable is that you can create an interactive Google Ad with Spott. The partnership is still in its early stages, but they offer this option to their premium users.
Spott.ai also lets you publish your entire collection as a catalog as well as share your content as a carousel slideshow.
Suffice to say, you’ll find every option you might need for your marketing campaign.
8. Lazy Loading
Lazy loading is a video optimizing feature Spott provides for those who produce long videos and struggle with loading time. It allows you to manage heavy files without slowing down the site server.
Lazy loading essentially reduces the uploading period by hiding a chunk of your data and only displaying the media to your audience that’s more relevant. As a result, your video uploads quickly and gives an excellent user experience.
You might need a bit of coding knowledge to access the feature, though. But to facilitate non-tech savvy individuals, Spott offers a step-by-step guide on how to enable it.
Here’s the link to its Lazy Loading tutorial.
Spott.ai allows you to add your team or clients to your company’s account and give them access to your projects. This feature helps you collaborate with interested parties and streamlines your communication.
You can give roles to your member and limit the level of authorization to control the amount of data you want to share with your team. You can also create sub-accounts for multiple clients to keep your files separate.
With the collaboration function, you can optimize your workspace and comfortably work on multiple projects.
10. Compatibility and Integrations
Spott.ai supports several formats to help you create versatile content and share it with different platforms.
You can produce 360° images, add hotspots to PDF files, and generate interactive GIFs. If your content is video footage, you can play it on multiple third-party players and upload your interactive video on YouTube.
It additionally allows integration with several CRM and project software including, Salesforce, and HubSpot to streamline your workflow.
Spott is compatible with five popular visual formats and connects well with twelve major platforms.
Spott’s basic plan is free of cost, but the account shares access to only enough features to explore. If you want to use it for your business, you may have to buy its premium plan.
It shares three paid plans between $35 to $590 per month on the yearly subscription.
You can also choose to go for a quarterly installment, but the price will increase slightly, and once you activate a plan, you might not be able to get a refund on cancellation.
Many typically pick their commercial plan to unlock advanced commercial features, so I encourage you to buy the commercial plan. However, if you’re a solopreneur, the standard subscriptions will best suit your budget.
How To Use Spott.ai?
Spott.ai is incredibly easy to use.
You can create your free account without giving your credit card information and get instant access to the app (I used my Google ID to join).
Once you’ve signed up for Spott.ai, here’s how you can design an interactive video.
1. Create your new project and upload your content. The app allows you to start your project from your dashboard and editor.
2. After you’ve uploaded your video or image, pick your desired hotspot from the main panel and place it over the video.
The moment you drag the action to the screen, a right-side panel will appear asking for the actions you want to perform.
3. If you want to create, say, a purchase option, import your desired item from the library and make changes as you see fit.
You’ll also see a timeline below to adjust the position of your interactive feature if your content is a video.
4. Finally, enable the preview option at the top right to see the final view and publish your video.
The app will display multiple options to share your interactive content on your social media.
Spott.ai is flexible enough to use it for both marketing and lead-nurturing videos.
It is easy to operate, shares high-quality hotspot designs, and offers affordable prices.
If you want to get started with interactive videos, Spott is probably the best tool. It’s free and doesn’t have much of a learning curve.