Zara is an industry leader in the fast fashion industry. It’s well-reputable in 96 countries, and renowned for its constant stream of trendy collections, and affordable prices. The Spanish clothing retailer rarely advertises itself …
marketing strategy
Louis Vuitton’s 15 Marketing & Business Strategies to Learn From
Ever wonder how designers become so popular? Louis Vuitton's marketing and business strategies can give you a glimpse into tricks and tactics designer brands employ to establish a strong position in the market and gain worldwide …
Pepsi Marketing Strategy: 8 Tactics to Inspire You
Pepsi is one of the few beverage brands that has kept a dominant position in the market for over 100 years, despite facing tough competition from leading rivals like Coca-Cola. It has gained global recognition by establishing itself as a …
Nestle’s 9 Successful Marketing Strategies to Learn From
Nestle’s marketing strategy has always been a topic of discussion because of its sterling achievements. The Swiss company started as a small baby food company and gradually rose to the global market through sheer dedication and long-term …
Airbnb’s Marketing Strategy – A Case Study
Airbnb’s business journey shares a lot of valuable lessons for startups and growing companies. Born from a vague idea and an unplanned model, Airbnb carved a place for itself in a competitive industry by identifying customers’ pain …
Coca-Cola’s 9 Marketing Strategies to Achieve Global Success
Coca-Cola is the classic example of how clever marketing strategies can help you scale your business to the global level. The company didn't earn its position by merely selling a soft drink. Trust me. The much-acclaimed product was …
How to Write a Marketing Plan – Step by Step (w/ Examples)
Marketing plays an indispensable role in your business’ growth. It is the bridge that connects your products or services to your customers. Capturing your potential customer’s attention, giving them reasons to buy, helping them make …
Uber’s 9 Marketing Strategies Every Startup Should Learn From
You probably know what Uber is unless you’ve been living under a rock. It’s a ride-sharing app that changed the taxi industry forever. Now instead of having to call for one, all you need is a few clicks on your smartphone, and a ride …
15 Powerful eCommerce Strategies for Small Businesses
With thousands of companies and entrepreneurs entering the eCommerce market every year, it can be difficult to stand out in a sea of online stores. Shoppers won't buy from your storefront on their first visit, regardless of how much money …
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