15 Best Email Marketing Tools & Software for E-commerce

Email marketing tools enable e-commerce businesses to create and manage email campaigns.

They are designed to reduce manual workload, offering user-friendly features and powerful built-in automation.

In this article, I have reviewed the 15 best email marketing tools for e-commerce businesses. They are among the top-trending apps of 2025 and have good ratings.

What Is Email Marketing, And What Tools Are Best For E-commerce Businesses?

Email marketing is an online strategy that involves sending brand emails to your target audience.

It’s one of the most common channels used by e-commerce businesses for brand awareness campaigns, promotional emails, and nurturing campaigns.

A variety of email marketing apps are available that are perfect for e-commerce businesses. They offer multichannel support, built-in automation, and seamless integrations with e-commerce platforms.

Top Features To Look For In An Email Marketing Tool:

• User-friendly builders with templates.
• Marketing automation.
• Segmentation.
• Analytics and reporting.
• E-commerce integration.
• Multichannel support (If possible).

Here’s a list of the best email marketing tools for e-commerce businesses. I have covered both established and new apps.

1. Omnisend

Omnisend is an omnichannel email marketing tool for small e-commerce businesses.

It allows you to incorporate SMS and web notifications into your email campaigns and set them on autopilot.

The software is intuitive, robust, and AI-powered. 

You can segment your audience, build custom email sequences, and split test different variations. In addition, you can add a conditional block to personalize your content and replace subject lines automatically when the sender doesn’t respond.

Over 250 email templates and built-in workflows are included in the package for your convenience. You can also integrate Omnisend with all the major e-commerce platforms.

Core Features

• Email, SMS, and push notification.
• Pop-up builders.
• Segmentation.
• Workflow automation.
• 250+ templates.
• AI-powered tools.
• A/B testing.
• Campaign booster.
• Custom branding.
• Live view.
• E-commerce integration.

Price

Omnisend prices are based on contact volume. For 500 contacts, it charges $12 to $42 per month.

You can try it for free and ask for custom pricing.

2. Klaviyo

Klaviyo is an advanced version of Omnisend. It’s designed for growing businesses and has comparatively more features and integrations.

Core capabilities of Klaviyo are omnichannel marketing, segmentation, built-in reporting, and third-party integration. 

The app supports email, SMS, push notification, and WhatsApp and provides in-app messaging solutions for Android and iOS.

One of Klaviyo’s unique selling points is its analytics. You’ll get in-depth insights into your customer journey to predict buyers’ behavior.

You’ll also get an add-on data platform to create individual profiles and centralize the customer data.

Core Features

• Email, SMS, push notification, and WhatsApp.
• Templates.
• Segmentation.
• A/B testing.
• AI content generation.
• Predictive analysis.
• Reporting.
• 350+ integrations.
• Mobile marketing.
• Review add-on.
• Data platform add-on.

Price

Klaviyo prices start at $45 per month. You can try it for free.

3. MailerCloud

MailerCloud has excellent automation tools and budget-friendly packages.

You can create emails and web forms, send unlimited emails, set up auto-responders, and apply bulk automation. You’ll receive a template library with segmentation tools to design personalized brand emails.

I found several notable features as well. For example, you can get a dedicated IP for your brand and monitor your emails for broken links and spam.

MalierCloud can be integrated with Shopify, WooCommerce, BigCommerce, and Magento.

Core Features

• Email and web forms.
• Template library.
• Segmentation.
• AI and automation.
• Bulk action.
• Auto-responder.
• A/B testing.
• Blacklist monitoring.
• Advanced reporting.
• E-commerce integration.

Price

MailerCloud’s prices start at $10 per month. The basic plan is free.

4. MailChimp

MailChimp is one of the oldest email marketing platforms, and it’s still preferred by many small businesses. 

Over 11 million people are currently using Mailchimp to manage their email campaigns.

The platform has tons of useful features. 

You can automatically draft your email text, add a dynamic content block, optimize the sending time, and split test campaigns. 

With demographic segmentation and personalized insights, you can improve your email content and increase the open rate.

A visual builder is available for email sequences. You can utilize pre-built templates to create your own flows.

Apart from emails, you can create landing pages and pop-up forms. You can customize the forms and add your branding.

Core Features

• Email and SMS marketing.
• Landing pages and forms.
• Segmentation.
• Dynamic content.
• Workflow automation.
• Templates.
• A/B testing.
• AI-powered tools.
• Analytics and reporting.
• E-commerce integration.

Price

MailChimp’s basic plan is free, and premium packages start at $10 per month.

5. ActiveCampaign

ActiveCampaign comes with powerful email marketing tools. It has a built-in CRM for contact management and over 900 automation sequences.

You can create email newsletters, publish pop-up forms, send transactional emails, and run SMS and WhatsApp campaigns. The automation builder is user-friendly and offers AI-powered tools to optimize the email content.

Segmentation, A/B testing, and reporting features are all built into the system. 

You’ll also find standard e-commerce integrations.

Core Features

• Email, SMS, WhatsApp.
• Landing pages and forms.
• Templates.
• Segmentation.
• Dynamic content.
• Predictive sending.
• AI and automation.
• Marketing CRM.
• Reporting and analytics.
• E-commerce integration.

Price

ActiveCampaign prices range between $15 and $145. The price may increase with the contact volume.

6. Brevo

Brevo is perfect for startups and small businesses. It supports email, SMS, and WhatsApp marketing channels and sells affordable packages with no daily sending limit.

Here, you can design email newsletters, create marketing campaigns, and send emails at the right time. You can A/B test your emails and monitor states in real-time.

With multichannel campaign management and loyalty programs, you can run both lead conversion and retention campaigns. 

What I found most helpful is its analytics tool. 

You’ll get heatmaps to see which elements convert your leads more, so you can incorporate similar elements in your future emails. 

You can also access geographical data to create targeted campaigns.

Core Features

• Email, SMS, WhatsApp, and web forms.
• Transactional emails.
• Loyalty program.
• Segmentation.
• Dynamic content.
• Marketing automation.
• Contact management.
• A/B testing.
• Mobile wallet.
• Real-time states.
• Advanced reporting.
• API and integration.

Price

You can try Brevo for free. The premium packages cost $9 to $18 per month.

7. iContact

iContact has great email marketing functions.

You’ll get an intuitive builder, professionally designed templates, an AI content generation option, and split testing. 

You’ll also find some exclusive email optimization tools like email verification and a spam checker to improve your deliverability.

A few web and social media features are also available. 

You can create a landing page and post on social media. 

Core Features

• Email and landing page forms.
• Segmentation.
• Email sequences.
• AI and automation.
• Verification and spam checker.
• A/B testing.
• Bulk campaign management.
• Landing page forms.
• Social media posting.
• Templates.
• Analytics.
• E-commerce integration.

Price

iContact charges $9 to $16 per month for 500 contacts. You can try it for free.

8. Seguno

Seguno is specifically built for Shopify stores. It helps you target site visitors through various email campaigns.

Notable features of Seguno are email marketing, pop-up forms, banners, and product reviews. 

Seguno lets you leverage the email channel to welcome subscribers, retain abandoned cart users, request reviews, and announce stock availability.

Overall, it’s user-friendly, simple, and highly effective.

Core Features

• Email, pop-ups, and banners.
• Review request emails.
• Stock alerts.
• Marketing automation.
• Template library.
• Performance tracking.
• Canva integration.

Price

Seguno charges $35 for 2500 contacts. You can try it for free.

9. AWeber

AWeber specializes in newsletters. You can use it for nurturing campaigns.

The app comes with an AI email builder to help you with subject lines, sales copy, and newsletters. 

With segmentation and automation, you can create personalized emails and set your campaigns on autopilot.

You can also build a landing page form and incorporate it into your email campaign. AWeber is compatible with major e-commerce platforms and supports several third-party integrations.

Core Features

• Email and landing page forms.
• Newsletters.
• AI content generation.
• Workflow automation.
• Segmentation.
• Dynamic content.
• Templates and stock library.
• Split testing.
• Reporting
• E-commerce integration.

Price

AWeber prices start at $15. You can take a 14-day free trial.

10. GetResponse

GetResponse is a comprehensive email marketing app.

It’s built for both e-commerce and service-based businesses, offering powerful builders and promotion tools.

Core channels supported by GetResponse are emails, landing pages, pop-up forms, and SMS. AI is built into the builders for content creation.

Apart from the builders, you’ll receive automation and optimization tools.

You can create drip campaigns, set abandoned cart triggers, and automate push notifications. GetResponse offers a full-fledged conversion funnel to build your customer’s entire journey.

Core Features

• Email, SMS, and pop-ups.
• Sales conversion funnel.
• Transactional emails.
• Auto-responder.
• Dynamic segmentation.
• AI and automation.
• A/B testing.
• List management.
• Website and landing page builder.
• Analytics and reporting.
• E-commerce integration.

Price

GetResponse charges $19 to $69 per month for 1000 contacts. You can take a free trial and scale your package.

11. MailerLite

MailerLite is a good alternative to GetResponse.

It provides email marketing tools, transactional emails, landing page builders, and e-commerce integrations. 

You’ll receive a drag-and-drop editor to create newsletters and pop-ups, and apply audience segmentation to personalize campaigns.

For campaign optimization, Mailerlite delivers an AI assistant with a smart scheduling tool. 

You can build multistep email sequences to automate your workflows and test your emails before publishing.

With reporting analytics, you can monitor your email activity, track store performance, check click maps, and explore individual profiles. Several split testing options are also available to test different variations.

MailerLite’s best feature is its affordability. 

You can send around 12k emails per month for free, and send unlimited emails on the premium plans.

Core Features

• Email and pop-ups.
• Website and landing page builder.
• Newsletters and transactional emails.
• Segmentation.
• Campaign automation.
• Email verification.
• Split testing.
• Analytics and reporting.
• E-commerce and Facebook integration.

Price

MailerLite’s basic plan is free, and premium packages cost $10 to $20 per month for 500 subscribers.

12. Sender

Sender is also well-suited for high-volume emails. You can send unlimited emails to your contacts and automate your workflows.

The app offers both a simple and a visual builder for email creation. You’ll get 100+ pre-made templates, an image library, and e-commerce blocks.

There’s also a separate section for subscriber management, which covers contact profiles, behavior targeting, and e-commerce segmentation.

For campaign tracking, you’ll receive heatmaps and reports.

One more thing. You can publish landing pages and pop-up forms as well. Sender provides 40+ pop-up templates to create a variety of forms.

Core Features

• Email, SMS, and pop-ups.
• Transactional emails.
• Segmentation.
• Templates and dynamic content.
• Marketing automation.
• Product picker.
• Preview and testing.
• Spam checker and A/B testing.
• Analytics and reporting.
• E-commerce integration.

Price

Sender charges $10 to $20 per month for 1000 contacts. You can try it for free.

13. ConstantContact

Constant Contact is perfect for lead generation strategies. 

It supports email, SMS, and social media marketing, allowing you to create multichannel campaigns.

Some of the automation you can create through Constant Contact includes welcome series, cart abandonment campaigns, thank you messages, and announcements.

You can apply segmentation and add conditional blocks in your automation workflows to personalize the interaction. 

To build your email list, you can create social media posts and connect them to your sign-up form.

With heatmaps and campaign comparisons, you can easily monitor audience engagement and find gaps in your marketing strategy.

Constant Contact works well with all the major e-commerce platforms.

Core Features

• Email, SMS, pop-ups, and social media.
• Newsletters and event-based messages.
• Contact management.
• Segmentation.
• AI and automation.
• Split testing.
• Dynamic content and AI recommendations.
• Analytics and reporting.
• Inbox preview add-on.
• E-commerce integration.

Price

Constant Contact prices start at $12 per month. You can take a 14-day free trial.

14. Drip

Drip is a pretty straightforward email marketing platform.

You can send unlimited emails and create up to 50 automation workflows. The software has a simple drag-and-drop email editor and a visual workflow builder for multichannel campaign creation.

For targeted emails, Drip offers dynamic segmentation and A/B testing.

Several on-site tools are also available. You can create different push notifications for promotions.

Core Features

• Email builder.
• Web push notification.
• Workflow automation.
• Templates.
• Dynamic segmentation.
• A/B testing.
• Reporting.
• E-commerce integration.
• API.

Price

Drip charges $39 per month for 2500 contacts. You can take a free trial.

15. Moosend

Moosend lets you run unlimited email campaigns, create multistep automation journeys, and monitor performance in real-time.

The app specializes in email marketing, delivering user-friendly builders and optimization tools.

You’ll get a set of professionally designed templates for emails and an AI assistant to help you with content creation. You can easily personalize your emails and split-test variations.

For monitoring, you’ll get a centralized dashboard. The dashboard features all the necessary KPIs to measure your campaign performance.

Core Features

• Email and landing pages.
• Transactional email.
• Templates.
• Marketing automation.
• AI-powered tools.
• Segmentation.
• A/B testing.
• Heatmaps and reporting.
• Spam analysis.
• E-commerce integrations.

Price

Moosend charges $9 for 500 contacts. You can create a free account.

Conclusion

Did you find what you were looking for?

If you need help, I can offer some recommendations. 

Omnisend and Brevo are ideal for small e-commerce stores. Kleviyo and ActiveCampaign are best for growing businesses. And MailerLite and Sender are perfect for high-volume workflows.