15 Best Essential Tools and Software for Amazon Sellers (2025)

As of 2022, there are approximately 9.7 million Amazon sellers globally, with 1.9 million active on the platform (source).

What does that mean?

Without the right tools and software in place, you are bound to get yourself kicked around more consistently than you think.

In fact, having the right essential tools in your toolbox can mean the difference between thriving and barely surviving.

In this guide, we explore the 15 best software programs, tools, and services to manage key parts of your Amazon seller workflow.

If you want to stand out in the Amazon Marketplace, you won’t want to miss this list.

Let’s dive in!

1. Helium 10

(Free plan, paid plan starts at $39 per month)

Helium 10 is an all-in-one software suite to empower Amazon sellers.

It combines over 30 web-based tools covering different parts of the selling process—from finding profitable products to optimizing listings, managing inventory, building reviews, and tracking competitors.

Helium 10 wants to help sellers make better data-driven decisions at each step.

For product research, Helium 10 provides powerful analytics to identify lucrative niches and profitable products to sell based on market trends and demand.

Sellers can tap into tools like Magnet for honing in on high-potential keywords and Cerebro for reverse ASIN lookup.

When it comes to fine-tuning listings, Scribbles ensures listings are fully optimized with the best front and back-end keywords to rank higher.

There are also specialized tools for managing refunds, coupons, inventory planning, and more to run a smooth back-end operation.

FURTHER READING: If you’re interested in knowing more about Helium 10 and how to use it effectively, check out our ultimate Helium 10 tutorial.

Key Features

• Identifies lucrative opportunities for private label, wholesale, and online arbitrage
• Enhances ranking of existing products through listing optimization
• Tools to improve conversion rates on product listings
• Provides insightful analytics for informed decisions
• Monitors and analyzes rival Amazon/Walmart sellers
• Notifications about changes in listings

2. FreshBooks

(30-day free trial, paid plan starts at $21 per month)

FreshBooks is an intuitive invoicing and accounting software to help Amazon sellers track expenses, create professional invoices, accept online payments, and gain financial insights.

With customizable invoice templates, you can add your logo and brand colors to make billing your wholesale orders or other services look polished.

Never forget to charge clients or follow up on late payments again thanks to handy features like automatic reminders, recurring invoices, and late fees.

On the expenses side, snap photos of receipts on the go and have them automatically logged.

Keeping an eye on advertising costs, inventory purchases, and other spending is a breeze with categorized reports.

Beyond invoicing, FreshBooks allows you to craft rich project proposals and estimates for client approval online. Once signed off, quickly convert them to invoices for fulfillment.

With an intuitive interface across the web, iOS, and Android apps, FreshBooks lets entrepreneurs manage billing and money on the go.

Key Features

• Invoices with customizable templates, logos, and branding
• Automatic late fees and reminders
• Speed up billing with instant credit card processing
• Project-based time-tracking tools
• Expense management
• Gain clarity into profitability with financial reports

3. Jungle Scout

(7-day free trial, paid plan starts at $49 per month)

Jungle Scout is an all-in-one platform to find product opportunities, create standout listings, source reliable suppliers, monitor your business’s health, and more.

For first-timers, Jungle Scout is an ideal partner, providing everything you need to successfully launch and grow on Amazon.

Their suite of user-friendly tools guides you through crucial steps like identifying winning products, estimating potential sales, creating optimized listings, requesting reviews, driving promotions, and tracking key metrics over time.

For established Amazon sellers, Jungle Scout offers advanced capabilities to further develop and manage your brand efficiently.

Features like the Supplier Database help you lock in reliable manufacturing partners to meet growing demand.

Granular Sales Analytics encourages informed decisions around inventory planning, profit optimization, and expansion to new markets.

Finally, Advertising Analytics sheds light on your PPC campaign performance to double down on what’s working.

Key Features

• Opportunity Finder to validate potential product ideas
• Keyword Scout to uncover lucrative keywords
• Filter from 500M+ Amazon listings with Product Database
• Rank Tracker to monitor keyword performance
• Review Automation to drive reviews at scale
• Sales Analytics to track profits and metrics

4. AMZScout

(7-day free trial, paid plan starts at $49.99 per month)

AMZScout is an all-in-one Amazon product research and management tool that helps sellers easily find and analyze profitable products to sell.

One of AMZScout’s key features is its Chrome browser extension, AMZScout PRO Extension.

It integrates seamlessly with Amazon, giving sellers insights into the top search results including detailed product information, sales and revenue data, and more.

You also get access to a profit calculator, product tracking, and historical performance data to simplify analysis.

AMZScout also offers its specialized search engine to research products in Amazon’s catalog.

You can filter potential products by 24 categories, keywords, price ranges, and other advanced options like number of reviews, sales rank, and listing quality.

It also employs a keyword explorer tool to uncover relevant, high-potential keywords and see their monthly search volume and related keywords.

Key Features

• Chrome extension for user-friendly product analysis
• Profit calculator and product/niche scoring
• Tracks products and provides historical performance data
• Specialized search engine to find on-trend products
• Keyword explorer to uncover high-potential keywords
• Reverse ASIN lookup analyzes competitors’ keywords

5. Analyzer.tools

(No free trial/plan, paid plan starts at $39 per month)

Analyzer.tools equip Amazon sellers with advanced analysis and profit calculation capabilities.

Specifically designed for wholesale research, sourcing, and analytics, it supports both FBA and merchant fulfillment models.

With features like Bulk Wholesale Spreadsheet Scan to swiftly analyze supplier product lists and identify profitable items, Analyzer.tools enable turbo-speed processing at up to 1,000,000 products per hour.

You can dive deeper with historical sales and pricing hover charts to gain insights into product performance trends over time.

Not only that, you can even access critical data like Amazon’s presence as a competing seller and product review ratings/quantity with the Amazon Seller & Reviews (PRO) feature.

Analyzer. tools enable you to fully customize your profit and sales analysis in one click with robust filtering, sorting, and automation technology in the state-of-the-art data grid.

Key Features

• Bulk wholesale spreadsheet scan
• Gain insights into product performance trends over time
• Avoid IP claims with alerts for brand restrictions
• Fully customize profit and sales analysis in one-click
• Find new suppliers and products with unique sourcing tools

6. SellerApp

(Free plan, paid plan starts at $49 per month with a 7-day free trial)

SellerApp is an all-in-one software platform to supercharge Amazon’s selling operations.

SellerApp aims to be a seller’s sidekick throughout the entire selling journey—from initial research to optimizing and accelerating growth.

It kicks off by providing product intelligence to discover lucrative niches and high-potential products.

Detailed sales tracking and real-time analytics then enable you to sell smarter.

Further along, automation takes over to optimize listings and campaigns while you focus on the big picture.

Moreover, it brings four main weapons to the table:

1. Killer product research
2. On-point keyword tracking
3. Automated PPC campaign management
4. And drill-down sales analytics.

In a nutshell, SellerApp covers all stages: Search, Sell, Optimize, and Scale, and makes it an end-to-end selling toolbox.

Key Features

• Product intelligence for discovering lucrative niches and high-potential products
• Real-time sales tracking and profit analytics
• Keyword research and optimization
• Automation of PPC campaigns
• A suite of free tools like FBA Calculator, Amazon Keyword Tool, and more

7. FeedbackWhiz

(30-day free trial, paid plan starts at $20 per month)

FeedbackWhiz is an all-in-one software platform that integrates support, feedback requests, order tracking, email campaigns, analytics, and more into one easy-to-use dashboard to streamline selling operations.

Its interface is mobile-friendly, Amazon-compliant, and equipped with encryption and data security powered by Amazon AWS.

Key features include automated review requests to acquire more product feedback, custom email templates to engage customers, and tools to monitor listings and protect against potential issues.

Furthermore, it comes with advanced analytics to identify trends and optimize campaigns, and automated notifications to stay on top of critical seller metrics.

FeedbackWhiz also enables the creation of targeted campaigns to return customers based on order history data for personalized promotion.

It supports various Amazon marketplaces globally as well.

Key Features

• Tools to request and manage product reviews
• Custom email campaigns to engage customers
• Order tracking and promotion capabilities
• Monitoring for issues with listings and account
• Advanced analytics for sales and performance
• Automated notifications on metrics and changes

8. Teikametrics

(Free plan, paid plan starts at $99 per month)

Teikametrics is an all-in-one e-commerce advertising platform to assist Amazon and Walmart sellers in optimizing performance.

Teikametrics offers AI-powered advertising automation and aggregated insights to give you an edge.

We’re talking next-level targeting, optimized bids, and budgets, and performance tracking from a single dashboard.

One of its key features is SmartACOS, a smart profitability recommender for advertising bids.

It analyzes historical and real-time data to suggest the ideal ACOS targets for driving profitable ad campaigns.

Teikametrics also surfaces product-level insights on inventory, sales, margins, and advertising analytics.

Key Features

• AI-powered ACOS bid recommender for profitable ad campaigns
• Unified view of key e-commerce metrics across channels
• Automates targeting, bids, and budgets across platforms
• Analyze competitor product data for optimization
• Advanced inventory analytics
• Calculate profitability with integrated COGS data

9. Feedvisor

(14-day free trial, subjective pricing)

Feedvisor is the AI-powered ultimate optimization platform for e-commerce sellers on Amazon.

Feedvisor offers 360-degree optimization to give your entire e-commerce operation a boost.

It includes compelled listings, strategic pricing, advertising mastery, inventory control, and the insight to make data-driven decisions.

Feedvisor utilizes cutting-edge AI and machine learning to crunch market data on the fly.

This allows for real-time optimization based on product performance, competitor actions, and purchase trends.

Think of instant price adjustments to win the Buy Box or placing the most profitable ads 24/7.

And it goes beyond digital tools.

Feedvisor provides tailored guidance from dedicated e-commerce pros who can take you through everything from onboarding to ongoing platform optimization.

Key Features

• Algorithmic repricing for winning Buy Box at optimal prices
• Automated advertising with bid & budget optimization
• Real-time optimization based on market trends & data
• End-to-end support from onboarding to ongoing optimization

10. RepricerExpress

(14-day free trial, paid plan starts at £64 per month)

RepricerExpress is an Amazon repricing software that aids sellers in maximizing sales and outperforming the competition.

With RepricerExpress, you get real-time visibility into your product pricing across marketplaces.

One of the handiest features is the ability to see Buy Box winners and top 20 sellers at a glance, so you can orient your pricing strategy accordingly.

You also get insights into recent price changes across custom time ranges—be it the last hour, day, or week. This allows you to spot pricing trends and opportunities.

Additionally, I like how you can filter repricing data by the marketplace.

As an Amazon seller, it streamlines things to focus on the markets that matter to you when reviewing data and tweaking strategies.

RepricerExpress also makes it simple to control minimum and maximum pricing thresholds to prevent pricing errors.

Key Features

• Real-time price management across marketplaces
• Buy Box and top 20 seller insights
• Price change monitoring over custom time ranges
• Powerful filtering and bulk editing capabilities
• File history and bulk listing imports/exports

11. Sellerboard

(30-day free trial, paid plan starts at $19 per month)

Sellerboard provides accurate profit analytics and a suite of powerful features to optimize and grow your Amazon seller business.

Sellerboard’s real-time tracking capabilities offer a comprehensive overview of your Amazon business, including sales, orders, refunds, advertising costs, estimated payout, and net profit.

The tile view feature allows for quick performance comparisons, ensuring informed decision-making.

One of the standout features includes complete fee accountability, helping you track over 100 Amazon fees with precision.

Additionally, the inventory management tool keeps you informed about stock levels and provides advanced notifications for stock shortages.

What’s more, planning purchase orders is made effortless with a user-friendly dashboard.

And it does not have to end here.

For Pay-per-click (PPC) optimization, Sellerboard enables you to track KPIs for every campaign, ad group, and keyword.

Its automation features optimize ads to maximize profitability. You can set up follow-up email campaigns effortlessly to generate more organic reviews and valuable customer feedback.

Key Features

• User-friendly dashboard to plan purchase orders and manage inventory
• Complete fee accountability to track over 100 Amazon fees with precision
• Inventory management tool to keep you informed about stock levels
• The tile view feature allows for quick performance comparisons
• Real-time tracking capabilities
• Accurate profit analytics

12. PEDOOLO Bluetooth Shipping Label Printer

($119.99 on Amazon)

The PEDOOLO Bluetooth Shipping Label Printer is a versatile and efficient label printer designed for online businesses, especially those involved in shipping and e-commerce.

Here’s the deal: it connects wirelessly to your phone, tablet, or laptop via Bluetooth or USB.

The PEDOOLO app lets you sync with all the major platforms that sellers use: Amazon, eBay, Etsy, you name it.

Once set up, you’ll be shocked at how quickly this pint-sized printer cranks out labels. We’re talking 4×6 full-page labels in just a few seconds thanks to the speedy Japanese print head.

And with a crazy high 500,000 label capacity before needing a replacement, this little workhorse has staying power.

Not only is it fast, but the 203 dpi resolution gives seriously crisp, pro-level printing quality for logos, text, and barcodes.

Plus, with the app, you can print all kinds of label sizes and designs for products, packaging, and more.

Key Features

• Wireless Bluetooth and USB connectivity
• Supports various label sizes from 1.57″ to 4.1″ width
• High-speed printing up to 150mm/s (72 sheets per minute)
• 203 DPI print resolution for crisp, clear labels
• Intelligent paper return to prevent jams

13. Camera & Photography Equipment

I believe that your product images on Amazon are like headlines inside the search engines. You will only stop and click on those that grab your attention.

That is partly why it is necessary to get quality product images clicked.

We divided this section into three major pieces of different equipment you will need to help display your products on Amazon in the best manner possible.

Those are:

1. Good quality digital camera
2. Lighting
3. And photo editing software for product images

Let’s go deep into discussing each of them.

Nikon D3500

(Starts at $649.95 on Nikon’s website)

The Nikon D3500 DSLR is a versatile and user-friendly camera that makes stunning product photography effortless, even if you’ve never picked up a “real” camera before.

Designed specifically with beginners in mind, it’s got easy-to-navigate menus and an Auto mode that adjusts settings automatically.

At the same time, it’s packed with features to keep seasoned photographers happy, too.

Weighing next to nothing, the D3500 is ready to travel wherever your products go.

Whether you’re shooting in your home studio or hotel room on a sourcing trip, it delivers sharp, vivid images, videos, and beyond thanks to that big 24.2MP image sensor.

And let’s talk about video. Your products will shine on screen with 1080p recording at buttery smooth 60fps.

Connecting to the Nikon SnapBridge app is extremely easy—perfect for directly uploading to your Amazon listings.

Key Features

• Compact and lightweight body design
• 24.2MP DX-format CMOS image sensor
• Full HD 1080p video recording at 60 fps
• 11-point AF system with 3D Tracking
• Guide Mode and SnapBridge Bluetooth connectivity

Hpusn SB03 Umbrella Softbox Lighting Kit

($179.99 on Hpusn’s website)

The Hpusn SB03 is a part of the Softbox Series, only designed for professional studio lighting in photography and video recording.

It is the perfect studio setup for taking professional product photos on a budget.

The kit includes:

Sturdy softbox reflectors to evenly diffuse daylight-balanced bulbs

Soft umbrellas to eliminate shadows

And the adjustable aluminum alloy light stands for quick maneuvering.

With Hpusn SB03, studio novices and experts alike can achieve product shots with pure white backgrounds that make details pop.

And setup takes just minutes with collapsible backdrop supports and lamp heads that allow 210 degrees of seamless rotation.

Lower energy costs too: the 1600W equivalent CFL bulbs slash energy use by 80% while lasting up to 8,000 hours.

Key Features

• Budget-friendly kit provides a complete studio lighting setup
• 1600W equivalent 4x 85W CFL bulbs with 5500K color temperature
• High-quality nylon softbox reflectors
• Removable white diffuser panels
• Translucent umbrellas to broaden and diffuse light

Canva

(Free plan, paid plan starts at $12.99 per month with 30-day free trial)

Canva is the ultimate visual design platform built for everyone.

As an Amazon seller, you need professional-looking content to stand out. Canva comes with its huge library of templates, easy drag-and-drop editor, and cool features like photo effects and curved text.

Canva’s collaboration tools also let you design with your team in real time, like if you want to brainstorm product packaging ideas together.

And here’s a sweet bonus: Canva’s AI-powered Magic Studio.

The “Magic Write” tool generates on-brand copy for your posts and listings, while “Magic Edit” lets you perfect product photos with a click.

Whether you sell handmade goods, print-on-demand designs, or private-label products, Canva has the versatility to support your visual needs.

Key Features

• Drag-and-drop graphic design platform with preset templates
• Photo editor with effects, touch-up tools, and background remover
• Social media post creator with auto-resizing
• Logo maker with icons, fonts, color themes
• Advertisement maker for Facebook, Instagram, and YouTube
• Packaging designer for product boxes, bags, labels

14. SellerSonar

(29-day free trial, paid plan starts at $9.98 per month)

SellerSonar helps you stay on top of changes to your listings and monitor the competition.

With SellerSonar, you get real-time alerts on key changes so you can take swift action to protect your business on Amazon.

SellerSonar makes it super simple to track product listing changes, reviews, ratings, keyword rankings, and more.

It automates monitoring and sends you email notifications whenever something important happens.

That way, you can resolve issues quickly before they impact sales and reviews.

I love that SellerSonar works for all Amazon marketplaces globally, so international sellers can benefit too.

Key Features

• Instant Amazon alerts on listing changes, reviews, rankings, etc
• Automated tracking and monitoring of product metrics
• Real-time notifications on changes to product listings
• Competitor price, rating, review, and BSR monitoring
• Keyword rank history analysis and tracking

15. SmartScout

(7-day free trial, paid plan starts at $29 per month)

SmartScout is an all-in-one software platform to help Amazon sellers streamline critical processes and scale their businesses.

Right off the bat, SmartScout offers an AI Listing Architect to help you effortlessly create high-converting Amazon listings.

It optimizes everything from keywords to messaging, so your products get maximum visibility.

SmartScout also provides an Ad Spy tool so you can dive into the advertising metrics of competitors and learn from their strategies.

Brand monitoring is another key feature.

You get access to SmartScout’s vast brand database, plus filters to analyze specific niches.

Furthermore, FBA profitability calculations, competitor tracking, an integrated product database, and more round out the toolbox.

Key Features

• AI Listing Architect to optimize Amazon listings
• Ad Spy for analyzing competitors’ advertising metrics
• Expansive brand database with advanced filters
• FBA Calculator to assess product profitability
• Thousands of subcategories for niche research

In Search For The Essential Amazon Seller Tools

Well, that was long!

So, as we have explored, software and tools can empower sellers to punch above their weight across key areas.

Whether you’re just starting or looking to accelerate growth, this guide highlighted 15 battle-tested solutions.

While the foundation lies in selecting high-potential, profitable products, what you do next matters just as much.

Crafting compelling content, smart pricing strategies and impactful promotions can make or break a listing’s success.

Here, AI-enhanced platforms like Teikametrics, Feedvisor, and SellerApp lend game-changing automation to master this marketplace.

The market never sleeps, so real-time tracking and alerts from the likes of SellerSonar and SmartScout give that always-on advantage.

Whether a rival crashes prices overnight or your listings face suppressed ranks, you’ll stay agile rather than lose traction.

Now think, which essential weapons will you be adding to your selling toolbox today?