
Campaign management software is a tool that helps businesses plan, execute, and analyze marketing campaigns across various channels.
These tools provide a range of features and capabilities that allow businesses to target their audience with relevant campaigns, track their performance, and optimize their marketing efforts.
Some common features of campaign management software include email marketing, social media management, customer segmentation, and analytics.
These features allow businesses to understand their audience and target them with personalized campaigns that are more likely to be successful.
1. HubSpot Marketing Hub
HubSpot Marketing Hub is a comprehensive marketing platform that helps businesses of all sizes streamline and improve their marketing efforts. It offers a range of tools and features designed to help businesses attract, engage, and delight customers.
One of the key features of HubSpot Marketing Hub is its email marketing tool, which allows businesses to create and send professional-quality email campaigns to their subscribers. The platform also includes the following:
- Tools for social media marketing.
- Allowing businesses to schedule and publish social media posts.
- Track the performance of their social media campaigns.
Key Features:
- Lead generation and management tools
- Email marketing
- Landing pages and forms
- Marketing automation
- SEO and content optimization
- Analytics and Reporting
- Integrations
Pricing:
- Starter: This plan is designed for small businesses and includes basic lead generation and management tools, email marketing, and basic analytics. Prices start at $50 per month for up to 1,000 contacts.
- Professional: This plan includes additional features for marketing automation, lead nurturing, and reporting, as well as integrations with other tools. Prices start at $800 per month for up to 10,000 contacts.
- Enterprise: This plan includes advanced features for personalized marketing, predictive analytics, and integrations with enterprise-level sales and support tools. Prices start at $3,200 per month for up to 100,000 contacts.
2. GetResponse
GetResponse is an integrated marketing platform that helps companies communicate with and retain consumers across several channels.
It is designed to help businesses streamline and optimize their marketing efforts and offers a wide range of marketing tools such as email campaigns, landing sites, and webinars.
One of the key features of GetResponse is its email marketing capabilities and conversion funnel software. They also offer custom marketing solutions if you need them, under their MAX product.
Key Features
- Email marketing
- Automation
- Landing pages
- Forms
- Marketing automation
- Webinars
- Reporting
- Integrations
- Mobile app
Pricing
- Basic: This plan starts at $15 per month and includes email marketing, automation, and basic templates. It is suitable for small businesses and organizations with fewer than 1,000 subscribers.
- Plus: This plan starts at $49 per month and includes all the features of the Basic plan, as well as landing pages, webinars, and more templates.
- Professional: This plan starts at $99 per month and includes all the features of the Plus plan, as well as marketing automation, advanced templates, and more integrations.
- Max: This plan starts at $1,199 per month and includes all the features of the Professional plan, as well as dedicated IP address, premium support, and more.
3. Dynamics 365
Microsoft’s Dynamics 365 is very much a campaign management program that may help you advertise your company and increase customer engagement by standardizing your marketing, sales, and support efforts. Create and distribute personalized multi-channel marketing campaigns using the drag-and-drop interface in Dynamics 365.
You have the ability to design and monitor your budget, tasks, and activities, among other things. You can also set triggers based on predefined criteria, pick segmented groups, assign emails, assess performance, and do much more.
Campaign activities, including emails and phone calls, may be tracked in Dynamics 365, and activity summaries can be requested according to definition state, date, and parent campaign. Business data, key performance indicators, campaign comparisons, customer happiness, interaction patterns, and more can all be accessed instantly with the use of AI-powered insights.
Key Features
- Standard Discrete Enterprise Resource Planning (ERP) architecture with logically separated modules and sub-modules, and a streamlined presentation of 1416 functionalities.
- Determines how well each element of Dynamics 365 is supported, from basic to advanced, including partner add-ons, customization, third-party, and more.
- Compares Dynamics 365’s overall performance to those of competing products.
Pricing
- Separately, the software costs $1,500 per user each month for a database of 10,000 people.
- Pricing starts at $750 per person, per month for up to 10,000 contacts when added to your existing Dynamics 365 subscription.
4. Marketo
Marketo is an automated marketing tool that streamlines and improves marketing efforts. It offers a range of tools and features designed to help businesses attract, engage, and nurture leads, including email marketing, lead management, and customer relationship management (CRM).
One of the key features of Marketo is its email marketing tool, which allows businesses to create and send professional-quality email campaigns to their subscribers.
The platform also includes a range of templates and design tools to help businesses create visually appealing emails that stand out in the inbox.
Key Features:
- Lead generation and management
- Email marketing
- Marketing automation
- Lead nurturing
- Analytics and Reporting
- Integrations
Pricing:
- Standard: This plan includes basic lead generation and management tools, email marketing, and basic analytics. Prices start at $895 per month for up to 10,000 contacts.
- Advanced: This plan includes additional features for marketing automation, lead nurturing, and advanced analytics. Prices start at $1,645 per month for up to 10,000 contacts.
- Premier: This plan includes all of the features of the advanced plan, as well as advanced integrations and support. Prices start at $2,995 per month for up to 10,000 contacts.
5. Keap
Keap is a comprehensive CRM and marketing automation platform for small businesses. It offers a range of tools and features that help businesses manage customer relationships, automate tasks, and streamline their operations. One of the key features of Keap is its email marketing capabilities.
It includes templates, segmentation, and automation tools that allow businesses to create and send targeted campaigns to their customers.
The platform also includes lead capture tools, such as forms and landing pages that help businesses capture leads and nurture them through sales.
Key Features
- Lead and contact management
- Email marketing
- Marketing automation
- E-commerce and order management
- Task and project management
- Appointment scheduling
- CRM (customer relationship management)
- Sales and opportunity tracking
- Reporting and analytics
Pricing
- Basic: starting at $49 per month
- Deluxe: starting at $199 per month
- Ultimate: starting at $299 per month
- Premier: customized pricing, contact Keap for a quote
6. HubSpot Sales Hub
HubSpot Sales Hub is a comprehensive sales software solution designed to help businesses streamline and optimize their sales processes. It includes various features and tools that enable sales teams to manage and track leads, communicate with prospects, and close deals more efficiently.
One of the key features of Sales Hub is its lead management tool, which allows sales reps to organize and prioritize their leads based on various criteria, such as lead source, location, industry, and more.
The tool also includes automation and scoring capabilities, so sales reps can quickly identify the most promising leads and focus their efforts on converting them into customers.
Key Features
- Lead capture and management
- Email tracking and scheduling
- Lead prioritization and routing
- Sales forecasting and reporting
- Sales automation and workflows
- Integrated phone and video calling
- Meeting scheduling and calendar integration
- Customizable sales dashboards and reports
Pricing
- HubSpot Sales Hub is available as part of the HubSpot CRM, which is free to use.
- Additional features and tools are available through paid add-on packages, starting at $50 per month.
- Higher-priced packages offer more advanced features and support for larger sales teams.
- Some features, such as custom integrations and onboarding assistance, may incur additional fees.
7. Salesforce Pardot
Salesforce Pardot is a sales and marketing automation platform that helps businesses attract, engage, and convert leads into customers.
It is designed to streamline and optimize the lead generation and nurturing process, allowing businesses to focus on building relationships with their prospects and customers.
One of the key features of Pardot is its lead generation and management capabilities. The platform includes tools for creating and distributing online forms and landing pages and segmenting and scoring leads based on their activity and engagement. Pardot also integrates with Salesforce CRM, enabling sales reps to track and manage leads from a single platform.
Key Features
- Lead generation and management
- Email marketing and automation
- Lead scoring and grading
- Marketing automation and workflows
- Integrations with Salesforce CRM and other tools
- Customizable dashboards and reports
- A/B testing and optimization
- Landing page and form builder
- Social media management and integration
Pricing
- Salesforce Pardot: is available as a standalone product or as part of the Salesforce Marketing Cloud. Prices for Pardot start at $1,250 per month for the Standard edition and $2,500 per month for the advanced edition.
- Prices for the Marketing Cloud: which includes Pardot, start at $1,500 per month for the Small Business edition, and $3,000 per month for the Enterprise edition.
- Higher-priced editions: offer more advanced features and support for larger marketing teams.
- Some features, such as custom integrations and onboarding assistance, may incur additional fees.
8. Sendinblue
Sendinblue is an all-in-one marketing platform that offers a range of tools and features for businesses to reach and engage their customers. It is designed to help businesses streamline and optimize their marketing efforts and includes capabilities for email marketing, SMS marketing, chat, email support, and more.
One of the key features of Sendinblue is its email marketing capabilities. The platform offers a range of tools for creating and sending targeted, personalized emails to customers, including templates, automation, and A/B testing.
It also includes advanced analytics and reporting, so businesses can track the effectiveness of their campaigns and make data-driven decisions.
Key Features
- Email marketing and automation
- SMS marketing
- Live chat and chatbot support
- Marketing automation and workflows
- Integrations with CRM and other tools
- Customizable landing pages and forms
- Lead generation and management
- Advanced analytics and reporting
- A/B testing and optimization
Pricing
- Free: The free plan includes unlimited contact storage, basic marketing automation, and live chat support. You can send up to 300 emails per day and access basic analytics and reporting.
- Lite: The Lite plan starts at $25 per month and includes all the features of the free plan, as well as advanced marketing automation and integrations with CRM and other tools. You can send up to 40,000 emails per month.
- Premium: The Premium plan starts at $65 per month and includes all the features of the Lite plan, as well as advanced analytics and reporting, A/B testing, and custom branding. You can send up to 60,000 emails per month.
- Enterprise: The Enterprise plan is customized to the needs of larger businesses. It includes all the features of the Premium plan, as well as dedicated account management and support, custom integrations, and more. You can contact Sendinblue directly for a customized quote for this plan.
9. Mailchimp
MailChimp is a widely used email marketing service because it helps businesses of all sizes create and send targeted, personalized email campaigns. It offers a range of tools and features to support businesses’ email marketing efforts, including templates, automation, and analytics. One of the key features of Mailchimp is its email design and creation tools.
The platform offers a range of templates and design options to help businesses create professional-looking emails consistent with their brand. It also includes a drag-and-drop editor, making it easy for businesses to customize their emails to suit their needs.
Key Features
- Email marketing
- Automation
- Landing pages
- Forms
- Social media advertising
- Reporting
- Integrations
- E-commerce
- Mobile app
Pricing
- Free: This plan is free and includes features such as basic email marketing, signup forms, and basic templates. It is suitable for small businesses and organizations with fewer than 2,000 subscribers.
- Essentials: This plan starts at $9.99 per month and includes all the features of the free plan, as well as advanced automation, testing and delivery, and more templates. It is suitable for small businesses that need more advanced features.
- Standard: This plan starts at $14.99 per month and includes all the features of the Essentials plan, as well as A/B testing, custom templates, and more integrations. It is suitable for growing businesses that want more advanced features and customization.
- Premium: This plan starts at $299 per month and includes all the features of the Standard plan, as well as advanced reporting, multivariate testing, and more. It is suitable for large businesses and organizations that need the most advanced features and support.
10. Constant Contact
Constant Contact is an email marketing platform that helps businesses create and send targeted, personalized email campaigns to their customers and prospects. It offers a range of tools and features to support businesses’ email marketing efforts, including templates, automation, and analytics.
One of the key features of Constant Contact is its email design and creation tools. The platform offers a range of templates and design options to help businesses create professional-looking emails consistent with their brand.
It also includes a drag-and-drop editor, making it easy for businesses to customize their emails to suit their needs.
Key Features
- Email marketing
- Automation
- Landing pages
- Forms
- Social media marketing
- Event marketing
- E-commerce
- Reporting
- Mobile app
- Customer support
Pricing
- Email: This plan starts at $20 per month and includes email marketing, templates, and basic reporting. It is suitable for small businesses and organizations that want to send emails to fewer than 500 subscribers.
- Email Plus: This plan starts at $45 per month and includes all the features of the Email plan, as well as automation, A/B testing, and advanced reporting. It is suitable for small businesses that want more advanced features and customization.
- Online Marketing Tools: This plan starts at $75 per month and includes all the features of the Email Plus plan, as well as social media marketing, event marketing, and e-commerce features. It is suitable for businesses that want a comprehensive marketing solution.
11. ActiveCampaign
ActiveCampaign is a marketing automation platform that helps businesses streamline and improve their marketing efforts. It offers a range of tools and features designed to help businesses attract, engage, and nurture leads, including email marketing, automation, sales, and customer relationship management (CRM).
One of the key features of ActiveCampaign is its email marketing tool, which allows businesses to create and send professional-quality email campaigns to their subscribers.
Key Features
- Email marketing
- Marketing automation
- Lead generation
- Customer relationship management (CRM)
- Sales automation
- Multichannel marketing
- Integrations
- Reporting and analytics
Pricing
- Lite: plan starts at $9 per month per user and includes email marketing, automation, and CRM features.
- Plus: plan starts at $49 per month per user and includes additional automation and CRM features, as well as lead generation and sales automation tools.
- Professional: plan starts at $129 per month per user and includes all of the features in the Plus plan, as well as advanced automation and reporting capabilities.
- Enterprise: plan is customized to the needs of each business and includes all features, as well as dedicated account support and a successful manager. Pricing for the Enterprise plan is not publicly listed and is based on the specific needs of each business.
12. AWeber
The email marketing platform AWeber assists businesses in creating and sending targeted, personalized email campaigns to their customers and prospects.
It offers a range of tools and features to support businesses’ email marketing efforts, including templates, automation, and analytics.
One of the key features of AWeber is its email design and creation tools. The platform offers a range of templates and design options to help businesses create professional-looking emails consistent with their brand.
Key Features
- Email marketing
- Automation
- Landing pages
- Forms
- Social media integrations
- Reporting
- Integrations
- E-commerce
- Mobile app
- Customer support
Pricing
- Starter: This plan starts at $19 per month and includes email marketing, automation, and basic templates. It is suitable for small businesses and organizations with fewer than 500 subscribers.
- Plus: This plan starts at $49 per month and includes all the features of the Starter plan, as well as landing pages, webinars, and more templates.
- Professional: This plan starts at $99 per month and includes all the features of the Plus plan, as well as marketing automation, advanced templates, and more integrations.
- Max: This plan starts at $149 per month and includes all the features of the Professional plan, as well as a dedicated IP address, premium support, and more.
Conclusion
Campaign management software is essential for businesses looking to effectively manage and optimize their marketing efforts.
Whether a small business owner or a marketing professional working for a large corporation, these tools can help you plan, execute, and analyze your campaigns to drive better results and improve ROI.
Campaign management software is a type of tool that helps businesses plan, execute, and analyze marketing campaigns across various channels.
These tools provide features such as email marketing, social media management, customer segmentation, and analytics, allowing businesses to understand their audience better and target them with relevant campaigns.
Using campaign management software, businesses can streamline their marketing efforts, improve campaign performance, and drive revenue. Many different campaign management software options are available, each with its unique set of features and capabilities.