Email marketing is an essential part of the overall digital marketing strategy for most businesses. One aspect that businesses should definitely work on in their marketing stack, irrespective of their business type.
Engaging with existing customers and enticing new ones is at the core of overall growth strategies for any organization.
Whether it is an e-commerce store, a digital marketing agency, an affiliate marketing blog, or an SaaS-based startup – email marketing just cannot be ignored.
As a result, businesses often look for excellent and feature-rich email marketing service provider that is also cost-effective and efficient at the same time.
Moosend is one such all-in-one email marketing software that provides organizations with everything they need to grow their business.
From automating repetitive tasks to building professional-looking web pages – the email marketing solution has a wide range of features and functionalities to offer.
With Moosend, you can easily manage mailing lists, create different campaigns, and design eye-catching newsletters using the built-in campaign editor.
Of course, there are some better-known email marketing tools available in the market. However, if you are looking for an advanced and feature-rich solution that does not break the bank, then the Moosend email marketing solution is worth consideration.
This article will discuss a detailed review of Moosend, including its features, pricing, and much more, and determine if it is the perfect fit for your business.
What is Moosend?
Moosend email marketing software allows you to create an email list, store subscriber/leaf info, create and send email campaigns to your subscribers.
Their simple yet powerful platform allows you to follow up with potential customers and grow trust with your existing ones. Regardless of your business size – small or large – you can make use of the affordable solution to fuel your business growth.
It does not matter whether you are an entrepreneur just starting or a Fortune 500 company. Moosend allows you to create a powerful email marketing strategy using the different built-in features.
1. Ease of Use
There are several crucial factors to consider before choosing the right email marketing software for your business. One of these factors is ease of use.
If an email marketing interface is not easy to use or comes with a steep learning curve, you would have to spend more time learning how to use it rather than thinking about growing your business.
Having said that, Moosend has a relatively simple interface with clear navigations. Thus, making it easier for you to get a better understanding of their platform. The Moosend tool’s sign-up process is straightforward and takes a few minutes to complete the onboardingprocess.
Moreover, the dashboard offers you different tools to perform different functionalities such as creating campaigns, building landing pages, and automating email sequences, among other things.
Besides that, it also provides you with a drag-and-drop editor for marketing automation and landing page development. Thus, making sure you spend less time working with the tool and more time developing strategies for growing your business.
2. Customer Satisfaction
Customer satisfaction is another crucial factor in determining the usability of any product or service. It is why 93% of people read online reviews before investing in a product or service. And Moosend is no different. Overall, customers appreciate the ease of use and powerful automation tools offered by Moosend.
Here’s what one customer had to say about Moosend:
“I enjoy the simple but powerful use of this software. It is design and user-friendly. I can set up campaigns, sales, and landing pages with ease. I also LOVE the quick-to-respond customer service. They have always helped me.”
And one more:
“Moosend has been able to solve our email marketing needs. Powerful Automation tools allow us to leverage machine work, and excellent tracking with custom tracking on websites helps us to identify where our sales pipeline chokes.”
Moosend as the email marketing service, bagged an excellent rating of 4.8 out of 5 stars on Capterra .
3. Email Marketing Campaigns
Creating email marketing is one of the most important features of Moosend. The software allows you to create four different types of email marketing campaigns.
These include Regular Campaign, A/B Split Campaign, Repeatable HTML Campaign, and RSS Campaign.
Once you choose the type of campaign you want to create, you can start editing the campaign for your email list.
Creating these different email marketing campaigns is very simple, and Moosend provides you with a step-by-step procedure to build an effective marketing campaign for your business.
Just follow the given steps, and you will have your first email marketing campaign within a few minutes.
One of the great features offered by Moosend in the email marketing campaign section is the availability of content spam text and design and deliverability testing. These two features are great for businesses who want to test out their emails before sending them out.
The content spam text makes sure that your email will not land up in your subscribers’ spam folders. The design and deliverability test allows you to test your emails’ layout with up to 5 recipients before sending them to all of your subscribers.
4. Lead Generation
For small businesses, investing in email marketing and sales funnel software separately means high cost.
At times, they have to choose which one is more important to cut down their business’ operating costs. As a result, they are devoid of necessary applications that can help them grow their business.
It is where using Moosend makes all the sense. It provides you with lead generation capabilities through its built-in landing page feature.
It provides you with a simple drag-and-drop editor to create landing pages and subscription forms that directly connect with your Moosend account.
Either you can create the landing pages from scratch or use the available templates provided by Moosend.
5. Mailing List and Segmentation
Creating a new mailing list is very simple with Moosend. It also allows you to import an existing email list through several different options.
For instance, you can import the email list through CSV File, Excel File, Paste Text, Google Contacts Plugin, and Salesforce Plugin .
Just upload the file and import your contacts into Moosend. It is that simple.
Once you have the email list, you can also use the segmentation feature for better personalization. It will make your email marketing efforts much more effective.
The segmentation feature allows you to connect with your subscribers in new and more efficient ways.
You can personalize the emails based on subscribers’ names, where they come from, what they are interested in, and anything else that comes to your mind.
6. Email Automation
Automating your emails is an important aspect of your email marketing efforts. Moreover, it is the one place where you might spend most of your time.
Through email automation sequences, you can follow up with subscribers on autopilot. Thus, allowing you to increase the conversion rates for your business.
Moosend provides you with 18 recipes or built-in templates that you can choose from to create automation sequences for your email list.
Some of the built-in templates include abandoned cart, anniversary, survey buyers, and welcome email sequence. However, you can also create a new template from scratch if you want to.
Using the editor, you can drag-and-drop different conditions/control steps and actions .
Integrating your email marketing campaign with different software and services is important to enhance its functionality. Fortunately, Moosend allows you to integrate with several third-party applications to help grow the email list, help with automation sequences, and with other email marketing activities in general.
For instance, you can integrate Moosend with Google Contacts to import your existing email list seamlessly within Moosend. You can also use the subscription form plugin of Moosend for WordPress to grow your email marketing list.
All of these integrations help you enhance your email marketing efforts. Some of the other integrations offered by Moosend include Zapier, MailChimp Synchronizer, Drupal, and Hyperise, among others.
8. Reports and Analytics
Analytics is another powerful feature offered by Moosend.
Moosend allows you to generate reports which are easy to read, precise, and full of insights.
You can use these reports to overview some of the important factors of your email marketing campaigns.
For instance, you can get an overview of open rates, click-through rates, bounce rates, and unsubscribes using the report section.
All of these insights into your email marketing campaign will allow you to understand your audience better. Thus, helping you create much more effective email campaigns in the future.
Pros and Cons of Moosend
Pros of Moosend
- Moosend is relatively simple to use with a sleek and clean navigation mechanism.
- It offers a free plan that you can use to test out core features before making any commitments.
- It comes with various built-in templates for email automation and also allows you to create one from scratch.
- It provides you with built-in reporting tools to get a better understanding of your email marketing campaigns.
- Provides you with different customer support options, including live chat.
- Allows you to create GDPR compliant campaigns to protect your subscribers.
Cons of Moosend
- The sign-up form templates provided by the Moosend are very basic compared to other email marketing software.
- The number of integrations available with the Moosend is less as compared to other email marketing tools.
Now that you know the different feature offerings of Moosend along with its pros and cons, let us discuss the onboarding process to help you get started with their email marketing software.
You are required to register with a business email address. After which, you are required to select a domain name and password for your Moosend account.
Next, you will be asked to provide your name and the company details along with the address. After that, you will have to discuss your business.
Once you have entered all of these details, Moosend will send you a verification email to your registered email address.
Go to your email account and click on the verification link to get started with the Moosend.
After the verification process, it will take you to the Moosend dashboard to perform different actions such as creating email campaigns, automating emails, building landing pages, and importing email lists, among others.
The dashboard of Moosend offers clear navigation of the different functions.
Using Moosend is not difficult, and you can get up to speed in a few minutes.
After knowing all that you know about Moosend, now, let us look at the different pricing options offered.
Moosend provides you with three different pricing plans . These include the Free, Pro, and Enterprise versions. The below pricing plans are for up to 1000 subscribers in your email list.
- The Free Plan will cost you $0 forever.
- The Pro Plan will cost you $10 per month or $8 per month if paid annually.
- For the Enterprise Plan, you will have to get in touch with the customer support team.
Features of Free Plan
Some of the features of the free plan include –
- Unlimited emails
- Sign-up & Subscription Forms
- Reporting & analytics
Feature of Pro Plan
The pro plan includes everything offered by the free plan, but it also includes –
- Landing pages
- Transactional emails
- Phone support
- SMTP server
- 5 team members
Feature of Enterprise Plan
The enterprise plan includes everything offered by the pro plan, but it also includes –
- Custom reporting
- Account manager
- SSO & SAML
- Onboarding and migration
- Ten team members
- Service level agreement
The free plan is only available to up to 1000 subscribers. Also, the pricing of pro and enterprise plans will change with the number of subscribers.
Customer support is another important factor that you need to consider before choosing any cloud-based software such as Moosend.
If you get stuck at some point, you know you have resources available to help you out with the jam. Moosend has comprehensive customer support options.
Some of the mediums through which you can get help include phone, email, live chat, and knowledge base.
The extensive knowledge base offered by their knowledge base has the solution for almost all of your problems. They have a wide collection of topics that you can go through for getting answers to your queries.
In addition to this, they also provide you support through webinars and video tutorials.
There are a few videos available on their platform that will help you with automation and mailing list-related questions. You can also use the live chat option to get an immediate and quick response to queries.
Overall, the kind of customer support offered byMoosend is very impressive. Moreover, the support team knows what they are dealing with and will help you with the right answers to your queries.
Moosend is a great choice if you are looking for an affordable solution with advanced email automation capabilities.
From allowing you to create email campaigns with its drag-and-drop editor to using built-in email automation templates – their software is one of the most versatile solutions available in the industry.
Moreover, it is extremely user-friendly, which makes the learning curve almost negligible.
It also integrates with several different third-party tools and applications to enhance your email marketing efforts.
Moosend offers you a free plan to test out the core features.
So, before you make any commitments, you can always use the free plan and then determine if it better suits your requirements or not.