Today's businesses are not limited by physical borders. The digital world allows you to sell your products or services to audiences living in all corners of the globe. While geography may not be a limiting factor in operating your …
Marketing
15 Best YouTube Channel Art Makers
YouTube channel art is a little tricky from your average social media banner. Unless you hire a designer for the job, try as you might, any image you incorporate would likely end up looking awkward. To a hobbyist, a clumsily cropped …
MQL Generation – 9 Strategies to Generate High-Converting MQLs
Marketing Qualified leads are remarkably tricky to acquire. One moment they will appear deeply interested in your product. But just as you felt secure in your assessment, your quarry would flutter away without a backward glance. They …
The Four Ps of Marketing & How to Apply Them (With Examples)
Marketing isn't all about randomly shooting advertisements and hoping for the best. Nor does it involve merely persuading people to purchase your product. It is a long-term strategy that kicks off long before your product is even launched …
B2B Marketing Funnel – The Definitive Guide
Steering companies toward your B2B marketing funnel is much more complex than you think. I am not saying a B2B marketing funnel is too technical for entrepreneurs to pursue. But your target audience doesn't involve impulse buyers …
Customer Journey Map — The Complete Guide (W/ Example)
A customer journey map displays a bird-eye view of how your buyer interacts with your brand. It is an essential part of a marketing strategy that practically keeps one from drifting off track. Companies often employ customer journey maps …
Sales vs Marketing: Which Should You Focus On First?
Sales and marketing are so interwoven together it's sometimes hard to tell them apart. Yet, despite being deeply connected, they both have individual strengths that are vital for business growth. Marketers craft strategies with revenue in …
MQL vs SQL – Different Types of Qualified Leads Explained
Imagine you are running a successful antique store. During busy hours, a few visitors enter your shop and all appear quite interested in your inventory. Yet swamped with work, you only have time to entertain one. Terribly …
The Definitive Guide To Email Marketing For Bloggers
Email marketing is one of the most profitable marketing channels. I’d wager it is the most profitable inbound marketing channel. As a blogger, you can also integrate email marketing with your blog. And it can surely help you make …
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