Chatbots are widely used for customer support. But they can be efficient tools for marketing as well.
These days, over 1.4 billion people use some kind of messaging app, and almost half of them interact with chatbots for queries. Via bots, you can customize customer conversation and grab more selling opportunities.
Tons of businesses are already utilizing bot technology for such purposes, and the trend is expected to grow more in the coming years.
If you’re considering chatbot marketing for your business, I have shared some of the best examples for inspiration.
What is Chatbot Marketing and What Are Some Good Examples?
Chatbot marketing is an online messaging technique that involves automating customer interaction.
The bot uses pre-defined workflows and artificial intelligence to personalize conversations and communicate with visitors in real-time.
Chatbots are well suited for all kinds of businesses and can be employed for websites, social media, SMS, and emails. Companies can implement them to automate repetitive queries, collect customer data, run promotion campaigns, and upsell services.
In the list below, you’ll find 20 chatbot marketing examples.
Explore the case studies to learn the best applications of bots.
LEGO is globally recognized for its plastic bricks and creative building toys.
The company has been around since 1932 and has established a strong position in the toy industry with consistent branding and clever marketing.
Chatbot is one of the marketing tools LEGO employs to boost sales conversion.
The best example is the holiday campaign LEGO ran in 2017. It involved a bot messenger called Ralph, who helped people choose the gift for their loved ones.
That campaign brought LEGO a 340% higher return on ad spend.
Using chatbots in ad campaigns is a good way to generate leads.
Hermes is a multinational logistics brand and one of the main parcel distributors in Europe.
The company handles around 340 million parcels annually, which leads to a huge volume of conversations with contractors and customers.
To manage the flow of queries, Hermes added a chatbot named Holly and immediately saw an improvement in customer service.
Chatbot makes an excellent digital assistant.
With pre-defined workflows, you can reduce your response time and promote your products and services.
Sephora is a makeup and personal care brand. The company hosts a diverse collection of cosmetics brands, allowing customers to purchase their favorite products from one place.
As an e-commerce platform, Sephora mainly focuses on user experience to generate leads.
One of the strategies it employed to optimize the shopping experience was introducing an AI shade-matching messenger bot.
Following the launch, over 9 million people tried the shade-matching feature.
A targeted conversation increases visitor’s staying time and improves the user experience.
SSGA is among the top asset managers. As a conventional financial service provider, SSGA has always preferred traditional in-person meetings to convert leads into sales.
During COVID, SSGA felt the need to digitize customer interactions and added a live chat feature to reduce in-person meetings. Well satisfied with the results, SSGA decided to take one step further and deployed a chatbot to filter irrelevant traffic and detect qualified leads.
In the course of eighteen months, SSGA achieved its revenue target with success.
Chatbots can be really helpful in screening site traffic and discovering leads.
5. Baby Center
Baby Center is a publishing company that delivers informative articles and expert advice on pregnancy and child development. Over 32 million people use it to find relevant content and connect with others.
Previously, Baby Center periodically sent emails to subscribers to distribute personalized content. But in 2016, the company experimented with its nurturing channels and switched email with messenger chatbot for distribution.
The impact on their engagement ratio was visible.
Chatbot messenger has a higher open rate than emails.
6. Conversational Design
Conversational Design is a marketing agency that helps brands optimize their customer engagement.
The company previously provided automation service until they introduced a chatbot feature in their product line.
The addition made a tremendous impact on their client projects as well as their own marketing budget. The founder collected over 20,000 leads via the chatbot and reduced their cost-per-lead by 200%.
74% of visitors don’t mind interacting with bots. Leverage web chatbot to turn visitors into leads.
7. Rossano Ferretti
Rossano Ferretti is an Italian designer brand that sells a variety of high-end hair products and salon services. As most of its customers purchase products on recommendation, Rossano Ferretti uses personalization to increase its online sales.
With a conversational AI chatbot, it automated product recommendation workflows and increased its conversions by three times.
Employ chatbots for product recommendations.
Rossano Ferretti effortlessly delivered 1,600+ product recommendations and collected 200+ subscribers via its bot.
8. Emirate Vacations
Emirates Vacations (a subsidiary of Emirates Airlines) offers luxury holiday packages for the Middle East, Asia, and Europe. The company promotes its service through various marketing channels, including online advertisement.
In 2017, Emirates launched a sponsored advertisement and attached a chatbot to provide product recommendations.
The campaign ran for 30 days, and Emirates saw an 87% rise in engagement.
Combine your PPC and chatbot marketing to improve the user experience.
9. National Geographic
National Geographic has repeatedly used chatbots in marketing campaigns to optimize visitor interaction and increase engagement.
But what makes its chatbot marketing stand out is the personalization factor.
Take its Einstein messenger. National Geographic deployed it during the science march to promote the upcoming series “Genius.” The bot entertained the audience with fun science facts and humor, nurturing leads and customers alike.
One other good example is Tina, the T-Rex!
The bot deserves every bit of its exclamation mark.
NC launched the T-Rex bot in 2016 as a way to make the learning experience fun for the kids. The mimicry of the dinosaur was brilliant and highly entertaining, boosting page likes and magazine subscriptions.
Add personalization to improve user experience.
10. Hello Fresh
Hello Fresh is a US-based food subscription service that delivers meal kits to customers every week.
In the early growth stage, Hello Fresh found it hard to maintain the quality of its customer service and looked for ways to improve its response time.
A chatbot seemed like a perfect solution for Hello Fresh, and the company embedded it into Facebook Messenger.
The chatbot alone increased lead conversions by 64%.
Facebook processes over 100 billion messages and has one of the highest number of users.
With a bot, you can automate promotions, improve response time, and increase engagement.
11. Jamie & I
Jamie & I is an online boutique that specializes in personalization. It picks outfits based on your preference to help you purchase dresses that fit your style.
The promotion technique Jamie utilizes is personal recommendations. With style suggestions, it attracts leads and converts them into paying customers.
To improve its recommendation process, Jamie partnered with JoonBot and launched a digital assistant. It allowed Jamie to automate the entire process and reduce the response time.
Chatbot supports complex workflows. You can utilize it to optimize your lead conversion strategies.
Ever thought a chatbot could make a better impression than a sales representative?
Allianz’s case study says, yes, it does.
German-based insurance company Allianz has a diverse product line with technical features.
Post-pandemic, it launched a chatbot for product information, and 18,000 people used it for queries.
That year, Allianz received 90% positive reviews.
Chatbot is an efficient upselling tool for technical products and services.
Bayara is a UAE-based dry fruit brand. It attracts health-conscious customers by sharing interesting recipes and content.
Facebook is one of Bayara’s primary channels for lead generation. It runs sponsored ads to create brand awareness and attract traffic.
To make its nurturing campaigns effective, Bayara ran sponsored ads and connected them with the chatbot messenger to share lunchbox snack recipes with mothers.
The bot collected almost 1600 subscribers in five weeks.
chatbot marketing generates better results comparatively.
14. Durham Kids Dentistry
Chatbot is the best lead-generation tool for service providers. The Durham Kids Dentistry’s case study can prove it with numbers.
Canadian dentist Durham Kids Dentistry launched a website chatbot in 2022 to automate initial customer queries.
After implementing it, DKD received not only 200% more leads but also saved the working hours. You can check out this case study to see the results.
Chatbot can help you automate time-consuming conversations. You can personalize the language and deliver tailored content to your audience.
Zalando’s example shows the best use of chatbots in marketing campaigns.
German e-commerce brand Zalando uses live shopping events features to nurture and convert leads. However, Zalando often finds interacting with individuals privately challenging.
To solve the problem, Zalando created a targeted audience profile and automated the Instagram DM. Anytime someone reacted, the Instagram bot sent tailored offers to their inbox.
With this technique, the company generates a three times higher return on the ad spend.
Automate your Instagram engagements with a chatbot.
16. B2B Marketing
Here’s another good example of successful chatbot marketing.
B2B Marketing offers tools and insights to help brands build and grow their business. One of the ways it connects with the audience is by hosting in-person events.
A while back, B2B added a chatbot to its event page to generate interest and optimize the registration process.
The bot kept the audience engaged with personalized content and increased the greeting conversion rate.
With a chatbot, you can improve the user experience and increase page engagement.
Bertling provides a good example of effective chatbot marketing.
As a B2B logistic company, Bertling relies on its customer care to generate leads and provide support services. To automate the conversations, Bertling deployed an AI assistant to its website and added per-defined workflows to handle both customers and leads.
The company managed to convert two out of five visitors into leads with basic conversations.
Use web chatbot features to automate repetitive conversations. You can also integrate advertisements into the workflows to upsell your services.
18. American Express
American Express is a multinational financial service provider, widely known for its corporate credit cards.
The company employs several promotion methods, including SMS marketing, to connect with existing customers.
By integrating a chatbot into its SMS campaign, American Express increased its goal achievement rate to 49%.
SMS is a primary channel for communication. Utilize chatbots to refine your SMS marketing.
19. Forty Hour Teacher Workweek
Mindset specialist Angela Watson runs an online community called FHTW to provide productivity content and tips to educators worldwide.
In the early days, Angela increased the traffic through Facebook advertisements and generated leads via personal interactions.
However, separating qualified leads from irrelevant queries proved time-consuming and challenging.
With a Facebook chatbot messenger, Angela automated the FAQs and set up a screening workflow to detect genuine leads.
The chatbot yielded 14% conversions compared to the previous 4% that Angela generated through manual handling.
Chatbot makes your process smoother and more effective.
20. Orientation Marketing
As a B2B marketing agency, OM uses email lists to find qualified leads. This means, OM’s lead-generation strategies mainly involve providing an excellent site experience to initial visitors, so they would want to sign up and become prospective buyers.
To experiment with chatbot marketing, OM added a chatbot to their inbound strategy.
Within three months, the site engagement increased, and several people signed up for the newsletter.
B2B businesses can employ chatbot marketing to convert site visitors.
A chatbot is an excellent tool for marketing because it offers 24/7 support.
You can also scale it to manage a large volume and tailor it to handle multiple workflows, including lead generation and customer engagement.
Nearly 40% of internet users engage with bots on a daily basis. Capitalize on this technology to optimize your marketing strategy. Good luck!