A call-to-action (CTA) is a button or a small sentence; usually, smaller elements are considered irrelevant as compared to other elements of your website or business, but that is untrue when it comes to CTA. This button, small …
Marketing
13 Effective Demand Generation Strategies (W/ Examples)
Creating a demand generation strategy is one of the most challenging parts of marketing. Not because it contains a set of complex goals one would be hard-pressed to meet, but because the concept itself is too wide to put into a single …
15 Best Tools to Find Your Target Audience
It is crucial to have an understanding of your target audience for successfully launching your brand. Discovering the needs and demands of your customers is the roadway to building an effective marketing strategy. But how do you find …
Stealth Marketing – The Basics and Real-life Examples
Stealth marketing – you may have heard this buzzword used before, but have you ever wondered what it actually means? What does stealth marketing entail and how is it being used by businesses today? We answer all of these questions and …
12 Best Snapchat Marketing Strategies to Grow Your Business
When it comes to social media marketing, most brands generally go for Facebook, Instagram, and Pinterest for product promotion and lead generation. Since these networks provide classic digital marketing features, they help them increase …
NIKE’s 8 Powerful Marketing Strategies & Tactics
NIKE is a leading sportswear brand that is widely recognized in the sports industry because of its powerful marketing. It has achieved tremendous success worldwide by targeting people’s aspirations, comfort, and ethnic values to position …
8 Powerful Marketing Strategies of McDonald’s
Fast Food Giant McDonald’s is a classic example of those brands that have successfully scaled their businesses with well-thought-out marketing strategies and long-term game plans. It’s one of the largest retail chains that started out as …
IKEA’s 7 Core Marketing Strategies & Tactics
IKEA has employed some of the best marketing techniques to carve its place in the competitive industry and create a unique identity to set itself apart. The Swedish brand is popular for its modern designs and has over the years built its …
15 Best YouTube Name Generators
If you're looking to start your YouTube career, picking an excellent channel name is a must. If it's a bad one, it's hard to remember your name, making it hard for people to find your YouTube channel, especially when others recommend …
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