Nestle’s marketing strategy has always been a topic of discussion because of its sterling achievements. The Swiss company started as a small baby food company and gradually rose to the global market through sheer dedication and long-term …
Marketing
Moosend Review: Easy, Affordable Email Marketing
Email marketing is an essential part of the overall digital marketing strategy for most businesses. One aspect that businesses should definitely work on in their marketing stack, irrespective of their business type. Engaging with …
20 Impressive Examples of Neuromarketing Done Right
Successful organizations have been using neuromarketing for ages to boost their sales. But current marketing trends and competitive markets have raised the value of neuroscience further in the last few years. The evidence of it is …
Airbnb’s Marketing Strategy – A Case Study
Airbnb’s business journey shares a lot of valuable lessons for startups and growing companies. Born from a vague idea and an unplanned model, Airbnb carved a place for itself in a competitive industry by identifying customers’ pain …
Digital Marketing for Beginners: 9 Basic Concepts
Digital marketing is, “the promotion of your brand through digital media,” and it’s been increasingly popular since 2000. As an internet user, you’ve seen it everywhere, from emails from your favorite clothing brands or blog posts that …
12 Best Market Research Tools & Software to Gain Insights
Who are your customers? Where can you find them? What is the market trend? Does your product have a demand in the market? What problems are your customers facing? If you are searching for tools that can solve all your above …
Coca-Cola’s 9 Marketing Strategies to Achieve Global Success
Coca-Cola is the classic example of how clever marketing strategies can help you scale your business to the global level. The company didn't earn its position by merely selling a soft drink. Trust me. The much-acclaimed product was …
How to Write a Marketing Plan – Step by Step (w/ Examples)
Marketing plays an indispensable role in your business’ growth. It is the bridge that connects your products or services to your customers. Capturing your potential customer’s attention, giving them reasons to buy, helping them make …
Uber’s 9 Marketing Strategies Every Startup Should Learn From
You probably know what Uber is unless you’ve been living under a rock. It’s a ride-sharing app that changed the taxi industry forever. Now instead of having to call for one, all you need is a few clicks on your smartphone, and a ride …
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