10 Best Tools to Identify Anonymous Website Visitors

Website visitors.

They’re anonymous.

They come, they go. And it remains a mystery.

You can never reach them unless they submit a form or subscribe to your newsletters.

Even worse is the industry benchmark. The average conversion rate varies between 2.35% and 5.31%.

So horrifying numbers!

What about the rest?

No doubt, an average business website generates a good amount of traffic.

But what’s the point of your B2B marketing efforts if people visit, look around, and leave?

Can we use IP logs to identify anonymous website visitors who just… leave?

The answer is, that without enough actionable intelligence, it’s impossible to thrive in the cutthroat B2B marketplace.

However, there are some roadblocks that may hinder your company’s growth as well.

One of the roadblocks is the legal restrictions against individual IP tracking. That’s understandable due to the privacy concerns.

But can something be done about the control search engines and social media giants have across the internet?

No.

They’ll still enjoy a share of your profit.

This is why we have a list of tools to identify anonymous website visitors. But here’s a catch!

Indeed, you need your visitor’s intent data for actionable intelligence. But by not using a 3rd party tool.

Your competitors may have access to similar insights, too.

Such as the executive’s name or company name, business email, contact, and social accounts.

This is where we introduce anonymous visitor tracking platforms that use reverse IP lookups, or rDNS, to identify business accounts.

They are not only fully compliant with international digital laws. But they also are 1st party intent data providers.

This means you can ethically steal your B2B customers from those big players. And be able to identify them using tracking metrics without having them submit any forms.

A cheat code for startups to amp up their sales and marketing games.

While Google Analytics outlines behavioral patterns and general site stats, these visitor tracking tools expose spot buying intent.

For example, any random site visitors will simply be ignored.

And focus on someone exploring meaningful content such as how-to guides, pricing pages, or feature stacks.

This helps your tracking system reach prospects based on length of browsing, quality of browsing, and intent of buying.

Thus, simplifying the process for your team to nurture your high-intent visitors through marketing and sales funnel.

And ensure no high-quality prospects slip through the cracks.

So here, we walk you through the 10 best tools to identify anonymous website visitors.

And most likely, one of them is going to be a game-changer for your business.

1. Dealfront (Formerly Leadfeeder)

Many companies still live by the old and rote digital marketing tactics.

They throw tons of money. Yet fail to grab a decent number of visitors.

Brandcave, a creative agency, was looking to boost the marketing flow of its proofing software, Ashore.

They approached a solution that could pave the way for a fully automated sales outreach workflow. And help them convert more number of visitors.

The steep price of $30,000, however, put them on the back foot.  

Only when Brandcave partnered with Dealfront did they realize that everything they wanted to have for the lead generation came at a much lower amount.

They started identifying around 200 new contacts every day. And were able to scale up their lead generation process without paying a fortune.

Key features that helped Dealfront customers generate leads 

• Dealfront comes with a free plan that offers only 100 identifiable companies. Whereas, on the paid plan, you can identify all the companies along with employee contact details (up to 25 credits per month).
• Features more than 100 filters that can be used to segment anonymous visitors. And then create feeds that can track their behavior such as page browsing or buying intent, etc.
• Seamless integration with Slack, email, and CRM like Salesforce that triggers real-time alerts. This not only helps you follow up leads quickly but also enables tracking lost leads and lets you re-engage.
• You can automate the identification process using behavioral and filmographic filters. So that you end up with high-quality leads that your sales team can follow up on.

Dealfront pros and cons as reviewed by their customers

Pros:

• Seamlessly identifies duplicate leads
• Multiple filters to help you create custom feeds
• High-quality integrations for CRM, marketing, and analytics
• Updated and comprehensive company profiles with accurate firmographics

Cons:

• No contact reveals and only a week of visitor data storage on the free plan

Pricing

To get additional credits for visitor contact reveals, you can contact their Account Manager.

2. Visitor Queue

Tools that identify anonymous website visitors also help you to know if marketing campaigns are on track. Or which blog pages are getting significant traction.

Many times, visitors refrain from filling out the contact form in exchange for downloading playbooks or PDFs.

SIGMA Assessment Systems were facing a similar setback.

In addition, they had no visibility into who their potential leads were out of those random browsers.

Working with Visitor Queue, however, not only bridged their visitor identification gap. But also helped them set automatic filters for different geographical areas.

And share their content with the targeted companies based on their intent.

Thus empowering their sales and marketing efforts.

Key features that helped Visitor Queue customers generate leads

• Visitors from different sectors, company sizes, and locations come across the same version of your website. However, their needs are different, which may lead to higher bounce rates. With Visitor Queue’s in-house no-code editor, you can personalize and tailor your site to different needs.
• The more relevant your leads are, the better the chances of conversion. Lead Queues, therefore, helps you automate the filter process based on specific locations, industries, or page visits.
• Talking of the page visits, the more your visitors spend time, the higher the buying intent. Visitor Queue’s marketing analytics not only help you track your visitor’s behavior on the page. But also their entire path, which then enables you to optimize your marketing efforts.
• Quickly connect to native integrations such as Salesforce, Slack, Jira, and several other options for CRMs, team management, and marketing automation tools.

Visitor Queue pros and cons as reviewed by their customers 

Pros:

• Good accuracy of the employee contact data
• Comprehensive marketing analytics of the visitors
• Immediately discounts duplicate or false clicks
• Plethora of native integration tools

Cons:

• The number of customers is a bit limited on lower plans
• Limited customization for data reporting

Pricing

Note that the extra monthly charge for website personalization ($160) is the same for all the tiers.

Also, you save 20% on annual subscription.

3. Leadinfo

You don’t necessarily need to overpay when you can have a plan for up to 50 unique visitor identifications.

Even if your lead generation goal is minimal, Leadinfo seems like a reasonable investment.

But also comes with multiple tiers and each of them has a smaller visitor-identification limit. And that you won’t end up with an unused quota.

One of its customers, Quis Machinery, was convinced not only by its reasonable pricing. But also by the ability to fetch more accurate and industry-relevant leads.

This further provided them with referral sources that helped them understand if their marketing strategies were in place.

In tandem, Leadinfo powered their social media marketing, Google Ads, and other paid ads to optimize lead generation.

Key features that helped Leadinfo customers generate leads

• Leadbot is a proprietary AI tool that can assist your prospects like a human. Don’t worry about delayed responses! Because LeadBot has got your back. It’s designed to respond to your customer’s quote within 10 seconds. Also, Leadinfo claims to have generated 300% more conversions.
• Although there is a free version of Leadbot, you’ll certainly be yearning for its paid version. It’s an add-on and comes at a price, though. But features like premium templates, custom bots, custom conditions, and multi-language bots will likely boost the chances of conversion.
• Leadinfo’s advanced filter uses intent signals that help you prioritize your high-quality prospects. Once identified, it lets you optimize your campaign with Google Ads and Google Analytics. In addition, Leadbot can further streamline your conversion process and lead you towards successful selling.
• You can also use Leadbot as an autopilot in your current as well as to revive the dead sales pipeline. Quite effective for multi-channel campaigns on LinkedIn and Email.
• The native App Marketplace comes with over 70 integrations, including analytics, automation, CRM, communication, and monitoring tools.

Leadinfo pros and cons as reviewed by their customers

Pros:

• Behavior-targeted marketing campaigns
• Robust lead-scoring feature to filter out high-quality leads
• Access to unlimited users and domains per account
• Rich set of native integrations (70+ options for CRM)

Cons:

• Role-based permissions, Email & LinkedIn automation, Screen recording, and Liquid content are all add-ons and not included in the plan.

Pricing

For annual billing of $49 per month, you get up to 50 identified company reveals. 100 for $79 per month, 250 for $129 per month and so on.

Leadinfo also offers add-on services.

• Autopilot for email and LinkedIn automation: $49 per seat
• Leadbot business: $49 per month
• Screen recording: $19 per month
• Liquid content for personalization: $69 per month

4. Lead Forensics

Sometimes, even with the best-in-class SEO and PPC tools, companies find no real deal in identifying the leads relevant to them.

In that case, visitor identification tools like Lead Forensics makes you a deal that is real.

As real as thinking of multiplying your lead generation process even with your average marketing strategies.

Their successful collaboration with Rebellion Marketing, a UK-based startup, says it all.

Rebellion, being a full-fledged marketing agency, had a challenge to go past its rather low sales.

Considering the high standards of their clientele, they were looking to boost conversions through both organic and paid marketing.

Lead Forensic’s data-driven approach not only gave them high-quality leads. But also helped them boost upsells of their services with better customer engagement.

This skyrocketed their $10,000 monthly turnover to a staggering $1 million in just 2 years.

Key features that helped Lead Forensics customers generate leads

• Lead Forensic’s automated trigger reports always keep your finger on the pulses of your high-intent prospects. This makes it easier for your sales team to set alerts on different stages of your sales funnel.
• The platform also gives instant alerts when your prospects Are live-surfing your site. Who are they, which specific content they’re interested in, and how frequently they’re visiting? This lets your team curate the perfect pitch based on your prospects’ behaviors.
• Ideal Customer Profile (ICP) gives your team a relevant and precise approach to lead conversion. Once you upload your ICP list using Lead Forensic’s data import, you receive instant alerts when anyone from the list does something on your site.
• Lead Forensics comes with 2 plans: Essential and Automate.

Essential plan is a good entry point for startups. Features like real-time triggers, lead scoring, and basic integrations are enough to fuel their visitor tracking and lead generation processes.

On the Automate plan, businesses have the advantage of features like behavior tracking, reporting, and advanced integrations.

Lead Forensics pros and cons as reviewed by their customers

Pros:

• Trigger reports in near real-time
• Segment and filter based on technographic data
• Access to users in a sales team is unlimited
• Decent number of website visitor quota per month

Cons:

• The Essential plan lacks CRM automation, reporting, and behavior-tracking features.

Pricing

Note that, since the pricing isn’t explicitly mentioned, LeadForensic’s representative will help you with a customized plan based on your website traffic at the end of 1 week trial.

5. Happierleads

Visitor identification tools don’t come cheap. Unlike enterprises, small sales and marketing companies hang back on throwing money on such tools.

Happierleads, therefore, turns the table for small businesses while offering a free starter plan—a startup for startups.

Just like Growbots, a US-based outbound sales platform.

For any sales company, having intent data blueprints puts you at a competitive advantage.

With Happierleads alone, Growbots are able to generate 3 new high-paying clients each month.

They follow the simple 3-step process – identify, quantify, and engage.

They are fully automated with personalization preferences that you can set up easily.

With 300 credits on the free plan, you’ll have enough chances to figure out if Happierleads fits into your requirements.

Whereas, the Pro plan houses all the features to power your marketing automation, campaigns, and lead generation efforts.

Key features that helped Happierleads customers generate leads

• All you need to do is register firmographic details like geographic area, industry, job titles, departments, and more. Happierleads algorithm then steers you through the lead generation process and gets you to your best match.
• You can also save the firmographic segment that once helped you acquire prospects for future campaigns. This will save time as it follows the same set of triggers.
• Because of the ever-expanding B2B network, B2B IP targeting has paved the way not only for tracking specific companies or static IPs. But also to target at the level of dynamic IPs. Especially if your visitors are working from home.
• The automation feature in Happierleads’ lead score model not only lays out your Ideal Customer Profile (ICP). But also helps you with automated recommendations to focus on certain high-intent customers.

Happierleads pros and cons as reviewed by their customers

Pros:

• Happierleads comes with a free plan
• Filtering and tagging features to ease segmentation of target leads
• Ability to blacklist suspicious URLs and countries on the paid plan
• Unlimited users and mailboxes on the paid plan

Cons:

• On top of the expensive monthly plan, the add-on credits don’t come cheap.

Pricing

If you’re running out of credits, you can get another 1000 credits for $49/ month more.

Plus, an additional website.

6. Albacross

The more website traffic there is, the better we expect revenue growth.

Qvantum, a German IT company, was successfully running its campaign on LinkedIn to support its expansion plans.

Having Ideal Customer Profile (ICP) matched to their targets, they were able to generate numerous sales opportunities.

Opportunities. However, not enough sales.

This setback led them to find the missing pieces for an improved demand generation.

Those missing pieces were intent data and robust integration options.

And they found them with Albacross.

On the one hand, the real-time buying intent data helped them build targeted campaigns where they achieved faster conversion.

On the other hand, integrations like Hubspot eased the automated handover of accounts to the sales team based on the intensity.

Key features that helped Albacross customers generate leads

• Besides intent data strategy, Albacross helps you streamline account-based marketing (ABM) strategy. They partner with B2B intent data leader, Bombora. This helps marketers explore full-funnel view, unseen buying intent, and have a shorter sales cycle.
• In addition, both the strategies empower your team with over 100 data points. Having an entire firmographic and behavioral details on your prospect, you can enrich your CRM and push personalized campaigns. This means accurate ad spendings, faster conversion, and high ROI.
• With Google Analytics integration, you can readily access comprehensive analytics of your campaigns. This helps you further optimize your targeting and retargeting campaigns.
• Albacross is one of the few platforms that hosts the largest proprietary IP-to-company mapping database. It lists over 15 million companies. This means even small and niche-specific companies won’t be limited to B2B outreach.

Albacross pros and cons as reviewed by their customers

Pros:

• Quick segmentation and filters based on technographic data
• LinkedIn ads integration included in the plan
• robust chatbot feature to engage with your targeted prospects
• Ability to run personalized account-based marketing (ABM) campaigns.

Cons:

• Lacks landing page personalization capabilities
• Limited number of integrations tools

Pricing

You can add any number of team members and assign them roles as well.

7. Factors.ai

Who to prioritize?

Most B2B strategies converge toward a broadly targeted outreach method.

Although this method draws more leads, it misses the precision of converting those leads.

As a result, the sales team delivers low productivity and the method incurs high Customer Acquisition Cost (CAC).

Drivetrain, a California-based finance company, found themselves in a similar situation.

They had an enterprise-grade visitor identification tool that failed to justify its high cost.

Having integrated with Factors.ai, Drivetrain can now eliminate the inefficiencies of financial planning and analysis.

While reducing the overall CAC and streamlining the sales process.

Drivetrain claims to have reduced the CAC by up to 6% and increased sales outreach engagement by 3 times.

Key features that helped Factors customers generate leads

• On a free plan, you’ll have 200 monthly identification credits. On the Basic plan, 3000 credits. Whereas, 8000 credits are on the Growth plan.
• Factor’s robust AI helps you capture third-party intent signals from review sites such as G2 and Gartner. It also integrates with LinkedIn campaigns and helps collect account-level intent signals.
• Factor’s workflow automation streamlines multiple campaigns, automated triggers based on buyer’s activities, and CRM enrichment for quick engagement.
• Account intelligence is yet another powerful feature that segments, scores, and analyzes sales-ready accounts for your team. Thus leaving your team with more time to create personalized mails.

Factors pros and cons as reviewed by their customers

Pros:

• Comes with a free plan
• All paid plans include LinkedIn AdPilot, Google Ads, and Facebook Ads
• Unparalleled analytics and reporting features on all plans
• Levels of scores in hot, warm, luke warm, and cold.

Cons:

• Expensive Basic and Growth plans
• Limited number of seats

Pricing

Note that, you can save 28% with annual plans.

8. Zoominfo

Many SaaS businesses run on the siloed tech stack. This means the data necessary for insights (or go-to-market motions) are spread across the disconnected systems.

As a result, gathering data and taking actionable steps consume a lot of time.

For Arena, an AI-powered community startup, gathering data from their siloed system was a tough nut to crack.

Not only was it time-consuming, but it also made things difficult to break into enterprise customers.

On top of that, Arena used different tools for visitor tracking, technographic data, and sales generation.

Sounds pretty exhausting and expensive.

Zoominfo, however, changed the game forever.

They brought all such solutions under a single roof without having them spend unnecessarily for different tools.

Quite interestingly, Zoominfo’s consolidated solution helped Arena generate enough B2B sales in a month that otherwise took months.

Key features that helped Zoominfo customers generate leads

• There is probably no visitor tracking software that provides a comprehensive data orchestration tool as robust as ZoomInfo. It’s the Operations OS feature that gathers the entire sales team’s data under a single roof.
• The main purpose of Operations OS is to gather, cleanse, enrich, segment, route, and distribute read-to-serve data throughout the team. Making it more likely for sales teams to close deals.
• ZoomInfo’s copilot uses state-of-art AI to help you steer through the clutter of complicated sales signals. And gives you guided instructions to focus on high-quality signals.
• The AI algorithm can also analyze your previous reports of won or lost deals. And then automate the scoring process to lay out a new ideal customer profile (ICP).

Zoominfo pros and cons as reviewed by their customers

Pros:

• AI-enabled copilot improves sales experience
• OperationsOS a key feature to manage all the sales data at one place
• Provides indicators to know if your prospect is responsive on calls or emails
• Plethora of integrations on ZoomInfo marketplace

Cons:

• Comes with limited intent words and phrases. And there is an extra charge for custom intent words.

Pricing

ZoomInfo comes with unique packages like Sales, Marketing, and Talent.

And their pricing plan is based on features, functionalities, number of licenses, and credit usage.

So to know the plan, you need to request a quote based on all those factors.

9. Snitcher

Why pay unnecessarily for more monthly unique identifications when they most often end up unused?

With visitor tracking tools like Snitcher, you can choose to have fewer or more quotas. And it’s an advantage if you’re starting up your business.

For a monthly plan as low as $39, you receive a good 100 unique real-time identifications.  

And as you generate better profits, Snitcher has several progressive plans that feel like a safe investment.

While Snitcher is a haven for small businesses, it can stand the challenges of large enterprises too.

Just like how they helped Waylay, a Belgium-based automation platform, to streamline their sales and marketing processes.

Waylay once struggled to gather performance insights around their content.

They even had a hard time figuring out which ads or marketing channels needed more share of the budget.

With Snitcher, however, their sales team managed to achieve a handsome 4.7% increase in conversion rates.

Key features that helped Snitcher customers generate leads

• Snitcher’s Spotter API makes it easier to score and segment your most relevant prospects. Spotter API tokens have advanced tracking capabilities, unlike many other tools. At the same time, keep your website whitelisted and exposing on your prospect’s side in a compliant manner. 
• The platform’s personalization capabilities help you create winning content for your target audience. Having firmographic data in place, your team will have an optimized marketing approach while reducing wasted ad spend. 
• Sales automation is yet another powerful feature that not only helps your team spot new or high-intent prospects. But also to identify at-risk and lost contacts.
• Snitcher’s B2B network is widespread which not only helps you track specific companies. But also the dynamic IPs of remote workers. This makes account-level targeting easier for your sales team. 

Snitcher pros and cons as reviewed by their customers

Pros:

• Affordable pricing for smaller companies
• Wide range of filters and tags feature for quick reference
• Best-in-class personalization especially to improve retargeting 
• Unlimited websites and users at no extra cost

Cons:

• Lacks a range of built-in integration tools
• It’s cheaper with fewer identification credits but gets expensive on the higher tiers

Pricing

Note that, you can add unlimited number of users and websites to your Snitcher account.

10. Warmly.ai

Sales reps often have a bad rap. Because most of their customers refrain from talking to them.

It’s a hard pill to swallow for B2B startups.

And it’s never easy for new businesses to establish credibility and trust in the marketplace sooner.

Inboxpirates Consulting, a California-based lead generation startup, had the same struggles.

Soon, they realized that B2B customers were uncomfortable following up with their sales team.

They don’t like to be retargeted at all.

What they wanted instead was to have some product knowledge before getting in touch with the sales reps.

Even their aggressive email campaign failed to grab a decent lead.

Inboxpirates found that to avoid getting tracked, their targets used direct URLs for visits.

That means no attribution on the outbound campaign.

This is where Inboxpirates found out Warmly’s ability to improve attribution metrics.

From deanonymizing website traffic to reactivating dead pipeline, Warmly streamlined their lead generation process.

As a result, Inboxpirates managed to close their first 4-figure deal within 2 weeks.

Key features that helped Warmly customers generate leads

• Natively integrates with Bombora, an intent signal provider that helps you measure your prospects’ browsing journey. Considering the demographic and firmographic data, it lays out all the in-market accounts that your sales team can engage with.
• Warmly’s autonomous chat is one of the coolest automation features you’ll ever need for sales and marketing. Based on the segmentation and filter conditions, you can set up follow-up sequences for Google Ads, LinkedIn, or any campaigns. And then it automates most of the heavy lifting while nurturing your inbound prospects.
• Having acquired Immagnify, a leader in sales intelligence, Warmly has multiplied the capability to acquire advanced contacts. With Immagnify’s powerful B2B data engine, Warmly can power up GTM tools to generate accurate signals and have precise spending.
• Pricing plan seems to be geared towards scaling startups. However, the number of visitor reveal credits is more than the competitors. The Startup plan includes credits of up to 10,000 per month. However, it is limited to only 3 users. 

Warmly pros and cons as reviewed by their customers

Pros:

• Integrates with AI-powered prospecting tool to boost cross-channel sales
• Unlimited 3rd party research website intent signals
• Up to 5000 AI automation chat credits per month
• The integration capabilities with CRM and sales tools are impressive

Cons:

• Quite an expensive starting plan for small companies
• Startup plan has only 3 user seats but no seat for LinkedIn Sequencing

Pricing

Warmly’s Startup plan doesn’t include LinkedIn Sequencing Integration. And it charges extra $80 per month to enable this feature.

Also any additional user seat comes at a cost of $25 per month for all plans.

Final Words

Having the best tools to identify anonymous website visitors, it’s high time for your business to switch gears.

Investing in any of these intent data tracking tools will pave the way for a new revenue channel.

This is only going to put control back in your hands.

While giving more power to your sales team and steering your business through B2B challenges.