Pipedrive and HubSpot are reputable CRM platforms.
They are user-friendly apps and offer a wide range of automation and integrations to support the sales department.
If you are looking into Pipedrive and HubSpot for sales, I have compared their features to help you choose the best option. The review covers their core functions, prices, and limitations.
What is Pipedrive
Pipedrive is a cloud-based sales CRM platform (customer relationship manager). It provides pipeline management and smart tools to centralize the lead data and manage everything from one place.
The software is designed specifically to automate the sales process. Whether it’s lead management, communication, or deal tracking, your team can comfortably handle the workflows remotely.
The stack of automation tools and affordable pricing packages make Pipedrive an ideal app for small and growing businesses.
Pipedrive supports around 22 languages and offers a developer center for customization. It also integrates with 400+ applications and delivers add-ons to extend the software functionality.
Core Features of Pipedrive
- Cloud-based CRM for sales.
- Centralize and manage contacts.
- Pipeline dashboard to track leads and deals.
- Email software and call integration.
- AI assistant for research and communication.
- Forecasting, insights, and custom reports.
- Third-party Integrations.
- Android and iOS mobile apps.
Pipedrive was founded in 2010. Since then, it has attracted over 100,000 customers.
Packages are available for small, growing, and established organizations. For package details, scroll down to the pricing section.
What is HubSpot
HubSpot is one of the leading customer relationship managers. It was founded in 2006 as a marketing hub, but gradually expanded into an all-in-one platform.
The platform covers several key operations, including sales, and offers free access to basic CRM features.
Lead generation, sales management, content generation, and helpdesk are some of its most popular features. It provides user-friendly builders and templates to get you started and delivers scalable tools to expand the workflows.
You can handle sales, marketing, and customer service from one account and integrate your third-party business apps. HubSpot sells various standalone products with the core CRM to help you streamline your workflows.
Over 200,000 growing companies use HubSpot to manage their operation.
Core Features of HubSpot
- Separate hubs for marketing, sales, operations, and customer service.
- AI-powered tools for content generation and automation.
- Pipeline management and tracking.
- Communication channels and conversation bots.
- Tracking, analytics, forecasting, and reporting.
- Customization and third-party integration.
- Android and iOS mobile apps.
HubSpot is well-suited for all business sizes and industries. Package details are available in the pricing section.
Pipedrive Vs HubSpot—Feature Comparison
Pipedrive is exclusively a sales platform and targets specific areas. HubSpot is much more versatile and delivers a suite of business products to automate different operations.
If you compare their entire product line, HubSpot will naturally come out as a winner. But if you compare their sales functions, you’ll find a lot of common features. (You can buy HubSpot’s Sales hub as a standalone product.)
Below, I have focused my review on their sales functions and integrations to highlight their best features. The review might give you some key points to make a better purchase decision.
1. Sales Management
Sales process typically covers database management, lead monitoring, deal tracking, and communication. You set sales goals, add leads, create pipelines, and, ultimately, convert leads into customers.
Pipedrive and HubSpot provide you with tools to simplify all the above processes. You get visual boards to oversee deals, and insights to improve your conversion strategies.
Team collaboration is another main feature of Pipedrive and HubSpot’s CRM. Both offer productivity and content generation functions to help sales reps improve work efficiency.
Here’s the summary of their sales features.
Pipedrive
Pipedrive lets you add unlimited contacts and build unlimited pipelines. You can import data in bulk and create custom pipelines to oversee leads.
You can automate repetitive tasks and build trigger-based sequences for the nurturing campaigns. You can also set up alerts to remove unproductive deals.
Centralization and collaboration tools are available for teams. You can design team pipelines and automatically assign leads to members. If your business is project-based, you can integrate the features into your sales process.
Live chat, activity calendar, lead generation, and communication can also be connected to core pipelines.
HubSpot
HubSpot’s sales features are similar. You’ll receive a workspace to manage deals, and automation tools for communication.
You can track leads, schedule meetings, create quotes, and manage payments. You’ll get playbooks to plan your sales strategy and lead boards to identify opportunities.
For teams, HubSpot has several collaboration tools. You can set up permission levels to control visibility and assign deals to members.
Overall, HubSpot’s sales product is rich in features. You can build complex workflows and track your pipelines from your smartphone.
Verdict
Based on deals pipeline features, Pipedrive is a clear winner. HubSpot puts a cap on pipeline creation, while Pipedrive allows unlimited boards.
Pipedrive is also more user-friendly.
HubSpot, however, is more diverse and provides marketing and service products as well. That means you can connect your sales pipeline with your marketing workflows.
2. AI & Automation
Automation is Pipedrive and HubSpot’s core functionality. Both are management apps and deliver AI-powered tools to reduce the administration workload.
Here’s the summary of Pipedrive and HubSpot automation.
Pipedrive
Pipedrive’s CRM has plenty of smart tools. Almost every module has built-in AI capabilities to optimize the workflows.
For instance. You can automatically extract lead information from the web and social media and feed it into the system. You can also set up sequences with pre-defined conditions.
With AI writer and auto-assignment feature, you can allocate leads to your team members and create outreach emails.
Pipedrive’s best feature is its sales assistant. It identifies high-converting leads and offers daily recommendations to help you close more deals.
HubSpot
HubSpot provides over 1000 pre-defined custom workflows for sales automation. You can create email sequences, automate lead prospecting, and run A/B testing. What’s more, you can deploy an AI bot to collect information and engage leads.
Conversation intelligence is also part of the package. You can auto-direct leads to your team members and monitor your team’s performance for coaching opportunities. With sales forecasts, you can find areas for improvement and make data-driven decisions.
Verdict
HubSpot has a wide range of pre-defined automation. You can create a workflow for pretty much anything. Its AI product, however, is still in the beta phase.
Pipedrive’s AI is comparatively well-developed. It has fewer features, but all are extremely targeted. If you have a small team, Pipedrive is ideal for you.
3. Communication
Pipedrive and HubSpot deliver multiple communication channels for lead generation and sales prospecting.
Email is their core marketing tool, but you’ll find integration for VoIP, live chat, and social media.
Here’s a summary of their communication features.
Pipedrive
Pipedrive has a separate module specifically for email marketing. It contains an email builder with pre-defined templates, and segmentation to create targeted campaigns.
You’ll receive an inbox to centralize your Gmail, Outlook, and company emails. You can sync multiple accounts and send trackable documents to prospects.
With Pipedrive’s scheduler tool, you can share availability and arrange meetings.
Video, SMS, calls, live chat, and messengers can be embedded into your sales pipeline.
Pipedrive supports major communication apps, including Slack, Zoom, and Google Meet.
Team members can also connect with each other and work on joint projects.
HubSpot
HubSpot offers more resources.
You can launch live chat for web visitors, use templates for emails, and build sequences to automate follow-up messages. You’ll receive over 5000 templates, free landing pages, and chatbot builders.
You can connect your Gmail and Outlook accounts with HubSpot and add scheduling and calling features to your outreach workflows. Via insights and smart sending, you can monitor your emails and improve your open rate.
Plenty of team communication features are also available. You can monitor call conversations, and allow members to take over each other assigned tasks.
Verdict
Pipedrive is best for its email software, while HubSpot has excellent team communication tools.
HubSpot is also more flexible and provides free resources.
4. Integrations, Extensions, and Add-Ons
Pipedrive and HubSpot allow integration with third-party applications. You’ll find tons of free and premium integrations and developer portals to customize the workflows.
Both also offer add-on features, extensions, and mobile apps. You can download their apps from Google Play and Apple Store, and install Chrome extensions.
Below is the summary of their integration.
Pipedrive
Pipedrive’s marketplace has 400+ integrations. You can connect your pipeline with lead generation, communication, payment, and helpdesk, tools like Zendesk.
Zapier integration is also available.
Other options you’ll find on Pipedrive, include data syncing and mobile accessibility. You can sync your Google contacts, locations, and calendars, and make web calls from your smartphone.
One more thing. Pipedrive provides a Chrome extension to manage deals from your Gmail account. It also sells project tracking and lead generation features as add-ons.
HubSpot
HubSpot’s marketplace has over 1500 integrations. It’s extremely diverse and covers a wide range of departments, such as marketing, customer service, finance, and commerce.
You can connect it with popular productivity and communication tools and install its Chrome extension to embed HubSpot into your email accounts.
You can also integrate a calling system and get phone numbers from HubSpot.
Verdict
Pipedrive and HubSpot both provide API and integrations. Both also have mobile apps and Chrome extensions.
However, HubSpot’s integration is comparatively extensive. It offers more options and additional perks like phone numbers.
Prices
Pipedrive and HubSpot use tier-based pricing models. Both offer multiple subscription packages and free trials.
Pipedrive and HubSpot also provide monthly and annual payment options with discounts and other perks.
You can take a free trial of Pipedrive with your team and buy add-ons to extend the software functionality. HubSpot, on the other hand, offers discounts to startup organizations and allows you to create your own bundle pack.
Here’s the summary of Pipedrive and HubSpot packages (I have covered HubSpot’s Sales Hub prices for comparison.)
Pipedrive Pricing
- Essential Plan: The package starts from $14. It contains pipelines, contacts, and reports.
- Advanced Plan: The starting price is $29, and the package covers essential features plus email and meeting scheduling.
- Professional Plan: It’s the most popular package and costs $59. The unique selling point of this plan is its AI assistant.
- Power Plan: Per-user price of the Power plan is $69. You’ll get all the features with onboarding and priority support.
- Enterprise Plan: This is a volume package and costs $99 per month.
- Add-ons: Add-ons range between $7 and $41.
Pipedrive supports multiple payment gateways, including PayPal.
HubSpot Pricing
- Basic Plan: You can create a free account and access basic tools and resources.
- Sales Hub Starter: The subscription costs $20 per user and includes phone numbers, task management, e-signatures, and automation.
- Starter Customer Platform: It’s the most recommended package, costing $20 per month. The package covers starter features plus other modules, including marketing and operations.
- Sales Hub Professional: It’s for growing businesses and costs $100 per month.
- Sales Hub Enterprise: The plan contains scalable features and conversation intelligence. It starts at $150.
HubSpot supports multiple currencies.
Verdict
Pipedrive’s subscriptions are straightforward and comparatively affordable. It also has a PayPal option for billing.
HubSpot is rich in features and free to use. In addition, it accepts multiple currencies and provides flexible packages. Nonprofit organizations can also get up to 40% discount.
Pros And Cons
Pipedrive and HubSpot have user-friendly interfaces, customization abilities, and smart tools. Both are excellent for sales automation, and both sell tailored packages.
While Pipedrive and HubSpot sell similar products, they have some unique selling points that set them apart from each other.
Below, I have covered a few pros and cons to share their best features and limitations.
Pipedrive
Pros
- It specializes in sales management.
- The packages are affordable and straightforward.
- Excellent AI capabilities.
Cons
- No free package.
- Comparatively limited integrations.
HubSpot
Pros
- The platform’s features are diverse.
- Offers access to the CRM for free.
- Supports multiple billing currencies.
Cons
- It’s slightly complex.
- You’ll be charged an onboarding fee.
Conclusion
Pipedrive and HubSpot are top apps for pipeline management. They help you streamline your workflows and automate time-consuming processes.
Tons of startups and growing companies use these platforms to manage leads and prospects.
I recommend taking their free trials to get a general idea of their usability and limitations before making your purchase decision. Good luck!
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