15 Best Email Marketing Tools for Nonprofit Organizations

Email marketing apps help nonprofit organizations utilize email channels efficiently for fundraising events and awareness campaigns.

You can design professional emails with ease and automate various time-consuming workflows.

Tons of good email apps are available in the market. However, not all may be suitable for nonprofit organizations.

By choosing the right tool, you can optimize your campaigns and reach out to more donors and volunteers.

What is Email Marketing Software? And What Are Best for Nonprofit Organizations?

Email marketing software is a cost-effective communication tool. It delivers automation and monitoring functions to attract donors and engage supporters.

Whether you want to design weekly newsletters or run an outreach campaign, you can manage them more effectively with an email marketing app.

Top Features to Look for In an Email App for Nonprofits;

• Templates and builders.
• Marketing automation.
• Analytics and tracking.
• Affordable packages.

Below are some of the best email marketing tools for nonprofit organizations. They offer attractive packages and provide multichannel support.

1. iContact

iContact is an email app for small companies. For $9, you can send emails to 500 contacts and set up targeted campaigns.

The software can support 50k contacts and allow package customization. Its core packages include professional email templates and several productivity tools, such as bulk sending and social media management.

Nonprofit organizations can get a 20% discount on the purchase. The package will have all the essential features and third-party integrations. Check out the integration list to see if it contains your CRM.

You can try the iContact for 30 days and pay when you are ready to purchase the subscription.

Core Features

• Email templates.
• Event automation.
• Segmentation.
• Spam checker.
• Split testing.
• Social media posting.
• AI automation.
• Analytics and reporting.
• Integration.

Price

iContact charges $9 to $16 for the basic plan.  The price may increase with the subscriber list.

2. GetResponse

GetResponse has one of the best programs for nonprofit organizations. Verified NGOs can get up to 50% discount every month, and the offer remains active for one year.

The application process, however, has a premium verification process. If it’s a hassle for you, you can opt for the standard plan. For $19, you can send unlimited newsletters and create pop-up forms. The software also has a transactional email feature.

A 30-day trial is available for product testing. You can sign up without providing credit card details and explore its email and automation tools for free.

Core Features

• Newsletters.
• Transactional emails.
• Autoresponders.
• Landing pages and pop-ups.
• Marketing automation.
• Split-testing.
• Segmentation.
• Tracking and reporting.
• Integration.
• Mobile app.

Price

GetResponse charges $16 to $98 per month. Its enterprise plan costs $1100.

3. MailChimp

MailChimp is a well-known email app. It’s famous for its excellent deliverability and has good packages for all business sizes.

The software is best for mid-size nonprofit organizations. It’s free for the first 500 contacts and offers 15% discounts to verified NGOs.

You’ll get email templates, donor journey automation, segmentation, and lots of other features.

Multichannel marketing is also possible via MailChimp. You can create landing pages for charity events and connect them with your social media and email accounts.

Core Features

• Email automation.
• Transactional emails.
• Templates and design tools.
• Landing pages and pop-ups.
• Social media.
• AI automation.
• Segmentation.
• Split testing.
• Personalization.
• Audience insights.
• Integrations.

Price

MailChimp prices start from $13. You can contact sales for the discounts.

4. Virtuous

Virtuous is specifically designed for nonprofit organizations. It helps you create campaigns and manage subscribers.

Via its email software product, you can run multichannel marketing and automate workflows.

You will get responsive templates for newsletters and segmentation for events.

What makes Virtuous an excellent option for nonprofits is its support system. You’ll receive other fundraising tools with email builder in the premium packages—like event registration pages.

Core Features

• Email marketing.
• Multichannel.
• Templates.
• Workflow automation.
• Segmentation.
• Split testing.
• Online giving and volunteer management platforms.
• CRM.
• Insights.
• Event management.

Price

Virtuous shares prices on request. You can book a demo to explore it.

5. Active Campaign

Active Campaign is an omnichannel marketing platform. Core capabilities of Active Campaign are email automation, omnichannel marketing, split testing, and tracking.

The software is user-friendly and works well with all the major third-party applications, including some donation collection tools. All premium packages contain 900 pre-built sequence templates and dynamic content blocks.

You can get started for free and receive a 20% nonprofit discount on the product purchase.

Core Features

• Omnichannel marketing.
• 900 pre-built automation.
• Segmentation.
• Landing pages.
• AI capabilities.
• CRM.
• Split testing.
• Tracking and reporting.
• Integrations.

Price

ActiveCampaign’s starting price is $8. You can schedule a demo to explore its premium features.

6. PostMark

If you need a flexible app for transactional emails, try PostMark. It lets you send 10k emails for $15 and scale up as needed.

This app is a developer product and part of Active Campaign, but you can buy it as a standalone product.

Customization and integrations are its core features. You can embed it into your web application and send emails to subscribers. You can also connect PostMark with your WordPress website and integrate it with Stripe.

If you have a tech background, PostMark is ideal for you. 

Core Features

• Transactional and broadcast emails.
• REST API and SMTP.
• Third-party integration.
• Spam checking.
• Templates.
• Tracking and analytics.
• Add-on features.
• iOS app.

Price

You can try PostMark for free. Its premium subscription starts from $15 and can go up to $800, depending on your usage.

7. Moosend

Moosend provides you with tools to convert site visitors and engage supporters. You can send emails to 1000k contacts and build multistep workflow automation.

The app has a user-friendly email builder and professional templates for newsletters. You can also segment your contacts by their behavior to optimize your campaigns.

Automation is Moosend’s key selling point. You can set up recurring campaigns to attract donors and add several triggers to personalize their experience.

Core Features

• Newsletters.
• Transactional emails.
• Landing pages and pop-ups.
• CRM.
• Marketing automation.
• Segmentation.
• Personalization.
• AI capabilities.
• Tracking and reporting.
• Integrations.

Price

You can try Moosend for 30 days free. It charges $9 for 500 contacts and allows you to customize your package.

NGOs can get a 25% discount on premium plans.

8. Aweber

Aweber has good features for nonprofit organizations. You can use it to build your email list and automate fundraising campaigns.

It offers a 25% discount to NGOs and provides the first three-month subscription for free. You’ll get access to professional templates to design landing pages, sign-up forms, and newsletters.

Aweber’s unique feature is its mobile editor. You don’t need to manage everything from your desktop. You can create emails from your smartphone and manage day-to-day activities remotely.

Aweber also has a WordPress plugin. You can connect it to your website and run multichannel campaigns.

Core Features

• Email campaigns.
• Landing pages and sign-up forms.
• Push notification.
• Templates and automation.
• Segmentation.
• Split testing.
• Analytics and reporting.
• Mobile editor.
• Integrations.

Price

You can add 500 subscribers for free. It charges $15 to $30 per month for its premium features.

9. Sendy

Sendy is a self-hosted newsletter app. It works via Amazon SES service, providing affordable ways to send emails.

Top notable features of Sendy are newsletters, autoresponders, segmentation, and subscriber management. List cleanup feature is also part of the service. You can automatically clean unresponsive and duplicate contacts from your list.

There’s no limit on the subscribers. The first 3000 emails will be free for 24 months, and you only need to pay recurring charges for the Amazon service.

Core Features

• Self-hosted.
• Newsletters.
• Autoresponders.
• List management.
• Segmentation.
• Contacts cleanup.
• Rules.
• Reports.
• Third-party integration.

Price

Sendy’s charges a one-time license fee. The license costs $69, and the installation service costs $79. Amazon charges $1 for 10k emails.

10. EmailOctopus

EmailOctopus is best for its user-friendly features. It provides responsive email templates and visual builders for campaign creation.

You can design basic to advanced sequences and get real-time reports to monitor campaign performances. You’ll also receive landing pages and pop-up form templates with a segmentation option.

You can send 10k emails per month for free and manage up to 2500 subscribers on the free plan.

For nonprofit organizations, EmailOctopus offers an additional 20% lifetime discount.

Core Features

• Email builder.
• Advance automation.
• Landing pages and pop-ups.
• Segmentation.
• Templates.
• Real-time reporting.
• WordPress plugin.
• Third-party integrations.

Price

EmailOctopus’ package starts from $9. The price may increase with subscriber and email volume.

11. Mailerlite

Mailerlite delivers marketing automation and transactional email products. You can use it to build fundraising campaigns and send unlimited emails.

Some of its best features are newsletter creation, email verification, and sequence building. For events, you can download its iPad subscription app and collect information in person.

A discount package is available for nonprofit organizations. You can take a 30-day free trial to try its premium features and get a 30% discount on your chosen plan.

Core Features

• Email marketing.
• Transactional emails.
• Templates.
• Segmentation.
• Verifier.
• Automation.
• Website, landing pages, and pop-ups.
• Tracking and reporting.
• iPad subscriber app.
• Integrations.

Price

You can send 12k emails for free. Its premium packages start from $9. For the transactional email package, you’ll be charged $1 for 1000 emails. The first 3000 are free.

12. Feathr

Feathr is exclusively a nonprofit marketing app. Via this tool, you can manage multiple marketing channels and automate promotional campaigns.

You’ll receive user-friendly builders for outreach campaigns and trigger automation for optimization. Using email sequences, you can set up various workflows and target your audience based on online interaction and event activities.

Social media and Google Ads can also be managed via Feathr. You’ll receive the necessary tools to optimize your paid ads.

Core Features

• Email marketing.
• Website, social media, and Google Ads.
• Templates.
• Segmentation.
• Automation.
• Budget recommendations.
• Tracking and reporting.
• Integration.

Price

Feathr shares prices on request. Here are the package details.

13. MailModo

MailModo lets you create interactive emails. You’ll get 200+ responsive templates with 20+ AMP widgets for user interaction.

The templates are user-friendly and easily customizable. You’ll get drag-and-drop editors to design emails and donor journeys.

With MailModo, you can build your email list, create fundraising events, make bookings, and automate follow-ups.

Core Features

• AMP emails.
• Transactional emails.
• Bulk service.
• Templates and widgets.
• Segmentation.
• Split testing.
• Visual builder.
• Campaign management.
• Tracking and reporting.
• Integration.

Price

MailModo charges $150 for 2500 contacts. You can try it for 21 days.

14. ConstantContact

ConstantContact delivers email, SMS, and social media marketing solutions. Using its responsive templates and event marketing tools, you can easily run fundraising campaigns.

Here, you can create registration forms and generate tickets for donations. You’ll get promotion features for awareness campaigns and a mobile app to keep track of activities.

A CRM is included in the package for contact management. You can segment your supporters by activities and user actions.

Core Features

• Email, SMS, and social media.
• Templates.
• Event marketing.
• Segmentation.
• CRM.
• Tracking and reporting.
• Payment integration.
• Mobile app.

Price

ConstantContact’s starting price is $12.

You’ll get a 14-day free trial to test the software and a 20% to 30% nonprofit discount on the annual plans. You can also apply for sales tax exemption.

15. BenchMark

BenchMark has flexible packages for nonprofit organizations.

You can buy a bulk email package for high volumes or pay a flat monthly fee for a specific number of emails. The company also plans to add a “Pay-As-You-Go” pricing model to provide budget-friendly options to NGOs.

Top functions of BenchMark are email, landing page creation, workflow automation, and reporting. You can remove BenchMark branding from your emails and send them from your domain.

You’ll also receive several add-on features. For instance, you can buy its inbox checker to preview your emails on different frames.

Core Features

• Email marketing.
• Templates.
• Landing pages and forms.
• Segmentation.
• Automation.
• Split testing.
• List verification.
• Analytics.
• Integrations.

Price

You can try it for free and request a nonprofit discount. BenchMark offers 25% discounts to registered NGOs. The standard price for 500 contacts is $13.

Conclusion

Email marketing software makes it easier to deliver the message to the right audience at the right time. You can generate better responses from potential donors and stay connected to your supporters.

In this review, I have highlighted some top email marketing tools for nonprofit organizations for your consideration.

Compare various software products and shortlist the best-suited app for your company. Good luck!