Looking for ways to get more sales?
Generating leads and converting them into paying customers is the ultimate goal of any marketing strategy. It is, however, expensive to sustain it for a long period of time.
You’d have to run promotion campaigns again to attract visitors, not to mention invest more in lead nurturing to persuade them to buy your products and services.
Cross-selling offers you a unique opportunity to bypass all that and target your existing customers to boost your revenues.
It’s a sales strategy that involves recommending complementary products to your buyers when they’re shopping or ready to make the purchase. The technique not only drives your overall sales by 35% but also improves your customer’s shopping experience.
I have put together a list of the 20 best real-time cross-selling examples for inspiration. They will help you figure out the different ways you can exhibit your products to increase their visibility.
Zalando is a German fashion eCommerce website that features well-known Brands, including, Nike, Ted Baker, and Levi’s. To promote its brands and earn more revenues, Zalando cross-sells versatile multiple vendors on its product pages.
The screenshot is taken from Jordan’s Flight Crew T-shirt page.
If you’ll notice the slideshow displays Jordan and Nike’s apparel.
Zalando compiles similar items from brands it hosts and turns them into feature products on relevant pages.
Listing similar items generate a better response because your buyer is already interested in your products. It will tempt them to browse further and purchase more items.
Mcdonald’s cross-selling strategy is tailored to its industry and target audience preference.
The multinational fast-food chain is famous for its delicious burgers and affordable price tags. But since low price amounts to a low margin, McDonald’s incites customers with deals and combos to boost its revenues—as shown in the above example.
Mcdonalds’s staff also offers add-ons to its customers to cross-sell its products at the time of order receiving.
It’s a classic approach among fast-food restaurants and works all the time.
Learn what attracts your customers and offer it in a bundle pack at a slightly low price. It will help you sell your low-demand items.
Naturalizer is a footwear brand that offers everyday sandals and party heels. It applies a common product recommendation cross-selling strategy that most online retailers typically use.
Take a look at its product page.
The screenshot is of the sunflower sandal from its hope for flower collection.
Here, Neutralizer has included a suggested list after the description, exhibiting versatile designs to give you more options.
Product recommendations make it easy for your visitors to explore new items without browsing the entire website. It boosts their shopping experience, which in turn, improves customer engagement.
Amazon is a popular third-party eCommerce site that hosts tons of vendors and entertains millions of visitors yearly. To increase its retention rate and keep its visitors engaged, it uses multiple cross-selling techniques on its product page.
The above image displays one of its popular methods.
Here, Amazon has personalized the recommendations based on pages the visitor has explored on the site. It has leveraged people’s shopping history to put forward relevant items for cross-selling.
Use customer insight to track what your target market is interested in and suggest similar items on your product page.
5. Gina Tricot
Gina Tricot is a fashion brand that inspires impulse shopping with its trendy apparel and accessories. Its cross-selling strategy comprises visuals to grab its buyer’s attention.
If you explore its product pages, you’ll notice Gina Tricot highlights related items using large images, featuring dresses in various shades.
What makes this structure interesting is the space assigned to “recommendations.” It dedicates almost 60% of the page to related items making the most of the visual elements.
Images and videos are powerful persuasive tools that make your products more appealing. They instantly catch your eye and urge you to make an impulse purchase.
Minimalist tech brand Apple has created an entire ecosystem to ensure its customer find everything they need inside its store. It makes it incredibly convenient for Apple to cross-sell its items and generate more sales.
Let me share my experience.
I showed an interest in buying an iPad keyboard and clicked on the product. Based on my selection, Apple suggested related accessories I might find useful.
Since all three recommendations specifically improve the user experience, if I were a real customer, I might have considered purchasing at least one item from the list. That’s how Apple cross-sell its products.
Personalize your product suggestions to make them relatable.
IKEA is widely popular for its cross-selling strategy. The furniture brand has a unique display model that allows it to create showrooms to present its products in the best light.
In the above image, IKEA has staged the entire room and recommended all the complimentary items below for quick access.
With this tactic, IKEA highlights its low-demand products and makes them more visible to its customers.
Use mockups to increase your product appeal. They not only make your items stand out, but they also improve your visitor’s shopping experience.
Walmart employs several cross-selling strategies to encourage visitors to add more items to the shopping cart.
One of its best tactics involves featuring customers’ choices on the product pages.
If you’re shopping for breakfast items, Walmart will display similar products, followed by a list of items other people have explored. By adding phrases like “Customers also considered” Walmart adds a level of credibility, influencing its buyer’s decisions.
When it comes to shopping, most people tend to trust their peers’ opinions more than the company. Leverage that social proof to cross-sell your products.
Reebok is a US-based fitness apparel brand that primarily sells sports footwear, clothing, and accessories.
It uses an interesting cross-selling strategy that apart from generating more revenues for the brand, boosts its visitor’s shopping experience as well.
If you select the legging from the collection, Reebok would recommend shoes, accessories, and upper to complete the look.
It automatically puts together the outfit for you so you don’t have to stress over it.
Picking out the best matching apparel for your customers cuts down the indecisiveness and makes your buyers feel confident enough to consider your recommendations. Use it to your advantage.
Men’s brand Gillette cross-sells sub-items both on its product page and shopping cart to increase their visibility. It uses social proof to grab attention and offers only relevant items to get maximum conversions.
Take a look at its shopping cart, for example.
Gillette has added a phrase that implies its customers usually buy these items together, which is social proof enough. Its product page recommendations are also well-put-together highlighting the accessories you would be more inclined to buy.
Exhibit product recommendations repeatedly and hook buyers with persuasive phrases. It will help you make sure your customer doesn’t miss your suggestions.
11. The Ordinary
The Ordinary’s cross-selling tactic shows there’s more than one way to increase your order’s value.
As a skincare brand, Ordinary sells a range of anti-aging serums designed to improve your face’s health. While every item has its own benefits, you don’t have to buy its complete range to get the desired results.
How does it ensure you do? It offers Regimen builder to persuade its customers to buy the full pack.
This selling technique is pretty common in beauty brands.
Expert opinion matters a lot to most people. Capitalize on your customer’s behavior to cross-sell your products.
Luxury Haircare brand Oribe’s is famous for its attractive bottle designs and expert endorsement. Like its aesthetics, its cross-selling structure is also unique and attention-grabbing.
When you visit its product page, the first thing you’ll notice will be the stunning visuals. As you explore the page, the bold fonts and perfect item recommendations right next to the image will immediately catch your eye.
Oribe plays with words and images to generate interest and cross-sells its products.
When you combine Visuals with influential words, it leaves a powerful impact on your buyer’s decision. Leverage them to draw attention to your product recommendation and encourage action.
Kitchen appliance brand Circulon employs a unique cross-selling template that instantly grabs its buyer’s attention and encourages action. It uses a pop-up window feature for product recommendations that triggers when the customers are ready to make the purchase.
What makes it interesting is that the window offers a quick look and image slideshow. It allows buyers to easily browse Circulon’s suggested items without having to visit the pages.
Pop-up pages do an amazing job of getting the exclusive attention of your audience. It’s a great tool to exhibit your complimentary items and engage your buyers.
Personal care brand Dollar Shave Club is well familiar with its audience painpoints and fully capitalizes on them to cross-sell its products.
It uses clever phrases to draw people’s eyes towards related products and adds incentives to ensure people buy more items from its site.
Check out the screenshot of its shopping cart.
Here, Dollar Shave Club has offered free shipping over a certain amount of orders and followed it with last-minute additions to provide quick access to its collection.
It’s an incredibly clever trick that ensures it gets the maximum value out of every order.
79% prefer shopping from stores that offer free delivery because it makes their order simple and convenient. It’s a sure way to get more sales and drives customer satisfaction.
Grove’s cross-selling method is similar to Dollar Shave Club, but it takes one step further and adds related items to the cart itself.
It does sound presumptuous, but the structure is designed to help those who can’t spare time exploring the site. Grove includes essential items and gifts based on your browsing history to ensure no irrelevant item is added to the list.
Since it offers free shipping above a specified minimum order limit, the pre-defined order lists make it easier for buyers to grab the items they need.
Device a cross-selling strategy that facilities your customers to give them the best shopping experience.
Missoma is a multinational jewelry brand that sells trendy accessories for both men and women. It’s one of the few brands that run separate pages specifically for cross-selling.
Visit the store and check out its layering shop. Missoma has created a portfolio showcasing a mix and match of different accessories from its collection.
It also follows the same tactics on its product pages, showing you how a combination of its recommended accessories would look in real-time.
By exhibiting versatile styles, Missoma persuades its customers to make bundle purchase.
Use images to tell your customers why they should purchase complementary items.
Timex is a US-based watch brand that offers a wide range of stylish wristwatches for men, women, and teens. Its shopping cart cross-selling strategy is simple yet well-thought-out because it takes into account its customer’s buying power.
When you add items to the cart, Timex features related products below your purchase summary.
It uses straightforward language to avoid confusion and exhibits items that usually fall under your price range.
Be mindful of the buyer’s budget while selecting items for cross-selling. Your customers will only consider your recommendations if they can afford them.
Ecommerce store Vans employs two types of cross-selling strategies on its product page for maximum exposure.
One, it offers suggestions to help you explore more options. Second. It features the best sellers with a high rating to show what type of items most customers prefer.
Both tactics are designed to increase product visibility, boost authority, and get more sales.
Showcase your best sellers to build trust and feature new arrivals to let your buyer knows what “else” you can offer to them.
Etsy is a global third-party platform that exhibits a wide range of hand-crafted items. It has a typical eCommerce site structure similar to Amazon, but its cross-selling strategy is slightly different and tailored to its target audience.
Unlike Amazon, which features items related to your shopping history, Etsy promotes entire collections of a single vendor on its product page.
People who love handcraft items are generally picky about sellers. Etsy considers its buyer’s psychology and personalizes its product selection accordingly.
Tailor your product recommendations based on your customer’s interests.
Mompreneur Kelly runs a small printable business to inspire parents to live an organized home life.
Since her business model involves offering freebies through newsletters to lure in customers, Kelly makes effective use of email to cross-sell her products as well.
The image is the recent email I received from Kelly on her new product. She started with her new printable announcement (primary product), followed by a gift and 5 Days to a Simplified Morning Routine paid challenges.
Email is a most personal form of communication that opens a direct channel between the brand and its customers. Take advantage of it to cross-sell your products.
Cross-selling is an effective strategy that both increases your sales and drives customer satisfaction.
You can create a personalized experience for your buyers with recommendations to make them feel valued and, at the same time, sell out more products and boost your order’s worth.
Take inspiration from real-time examples and build your cross-selling strategy today. Good luck!