12 Best MailerLite Alternatives (Free & Paid)

MailerLite is well-suited for small businesses or emerging entrepreneurs who prefer beginner-friendly tools to grow their subscriber list.

It has a clean interface, scalable features, and a great pricing structure, which makes it ideal for both simple newsletters and email marketing campaigns.

If you’re exploring other apps with similar functions, below are some of the best alternatives.

Let me share MailerLite’s features for comparison.

What is MailerLite and What to Look for in an Alternative

MailerLite is a cloud-based email marketing software that delivers a website builder and e-commerce tools in its monthly packages.

The app is designed with beginners in mind, offering drag-and-drop editors and straightforward workflows to make email automation easier for you.

Here’re some of its key features;

• Newsletters and transactional email.
• Marketing automation.
• Website and landing page builder.
• E-commerce integration.
• A/B testing.

While the platform has plenty of other features, the above five sum up its core tools.

MailerLite has a free plan for up to 250 subscribers and 2,500 monthly emails. Its paid Comfort and Power plans start at $12 and $25 per month, respectively.

Let’s check out the 12 MailerLite alternatives that share some common functions.

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1. GetResponse

GetResponse is an incredibly versatile tool. It lets you design attractive newsletters, create sponsored ads, build eye-catching pop-up forms, and run multichannel campaigns.

You can develop fully functional websites and embed chatbots to capture qualified leads. Through its customer segmentation and AI recommendations, you can personalize your promotional content and optimize your campaigns.

You can connect GetResponse to your e-commerce store and incorporate your email marketing strategy into your sales funnel. The platform delivers conversion funnels specifically for this purpose to help you turn visitors into paid customers.

Core Features

• Unlimited newsletters.
• Email templates and automation.
• AI-recommendations.
• Multichannel marketing.
• Conversion funnels.
• Website, landing pages, and paid ads.
• Pop-ups and live chat.
• Segmentation, tracking, and analytics.
• A/B testing.
• E-commerce integration.
• API access.

Price

GetResponse’s Starter plan costs $19 per month for 1,000 contacts, or $15.58 per month with annual billing. Marketer starts at $59 per month and Creator at $69 per month. You can test the platform with a free trial.

2. Kit

Kit’s features are almost similar to MailerLite.

Here, you can design mobile responsive newsletters, build stunning pages and pop-up forms, run auto-campaigns, and sell digital products. With its marketing tool, you can schedule broadcast emails and set up multiple workflows to capture qualified leads.

To sell digital products, you can publish landing pages and embed products into your email to deliver the items.

If your business involves information sharing, you can integrate Stripe and monetize your newsletters.

Kit also has a Creator Network that lets you recommend other newsletters and get discovered by creators with a similar audience.

Core Features

• Email and SMS marketing.
• Landing pages and opt-in forms.
• Sales pages for digital products.
• Marketing automation and auto-campaign resend.
• Customer segmentation.
• Split testing.
• E-Commerce integration.
• Team accounts.
• Analytics.
• Referral program.

Price

Kit’s Newsletter plan is free for up to 10,000 subscribers. At 1,000 subscribers, Creator costs $39 per month and Pro costs $79 per month. Both paid plans come with a 14-day free trial, and annual billing lowers the monthly rate.

3. Constant Contact

Constant Contact is ideal for beginners. It’s relatively simple, but it has all the essential elements to help you run effective email campaigns.

You can choose from hundreds of templates for quick designs, build email campaigns, and track your customer engagements.

With third-party integration, you can connect your store and embed email workflow into your product pages.

Constant Contact’s distinct feature is social media marketing. You can create, schedule, and manage social media ads via this platform.

Core Features

• Email and SMS marketing.
• Landing pages Signup forms.
• Template library.
• Social media ads.
• Personalization and automation.
• Customer segmentation.
• Integration with e-commerce and other third-party apps.
• Analytics.
• In-house consultation and customer support.

Price

Constant Contact’s prices depend on your contact count. For up to 500 contacts, Lite starts at $12 per month, Standard at $35, and Premium at $80. You can try the platform free for 30 days.

4. Brevo

Brevo delivers a suite of communication and marketing tools.

You can design and schedule personalized emails, set triggers to reach visitors at the right time, and incorporate SMS and WhatsApp channel into your campaigns.

With its chatbots, live chat, and opt-in forms, you can boost your engagements and grow your email list. It has a sales CRM with a team inbox to help you centralize customer communications and monitor leads.

What makes Brevo ideal for email marketing is its flexibility. You can send emails to unlimited contacts irrespective of the plan you choose. While there’s a limit on monthly deliveries, you can utilize those credits anytime.

Core Features

• Transactional emails.
• Email, SMS, and WhatsApp.
• Facebook ads.
• Shared inbox.
• Custom templates.
• Marketing automation.
• Landing pages and signup forms.
• Chatbot and live chat widget.
• CRM and Analytics.
• Integration and team collaboration.

Price

Brevo’s free plan includes 300 emails per day. Starter begins at $9 per month, Standard at $18, and Professional at $499. Enterprise pricing is custom.

5. iContact

iContact is a simple and intuitive email marketing platform.

It has both WYSIWYG and HTML editor, a stock library for royalty-free images, custom segmentation, and a smart scheduler. You can place conditions in your workflow to ensure the right message delivers at the right time and set event-based emails, like birthdays, on autopilot.

Aside from its marketing platform, iContact offers in-house designing and advisory services. If you have low deliverability, you can hire an expert to help you improve your open rate.

Core Features

• Email creation and scheduling.
• Auto-responders.
• Template and stock library.
• Landing pages and forms.
• Analytics and reporting.
• Customer segmentation.
• Audience segmentation and A/B testing.
• API integration.
• Client folder to manage multiple accounts.

Price

iContact starts at $9 per month after a 30-day free trial. Higher contact limits are available on the $16 and $24 monthly tiers, and annual billing comes with a discount.

6. SendPulse

SendPulse has robust email campaign features and a user-friendly pipeline builder.

The campaign tool comes with a verifier and analyzer that enables you to weed out invalid addresses from your email list and track the open rate. You can create email sequences in the pipeline builder and add an SMS channel to increase your reach.

To nurture subscribers, you’ll get chatbots and push notifications. You can deploy bots to your social media accounts and use push notifications for updates.

SendPulse is also ideal for content creators.

If you sell courses or digital products, you can develop lessons and manage your campaigns from one place.

Core Features

• Email marketing.
• Transactional emails.
• SMS, web notification, Chatbot, and Viber.
• Five Pop-up form layouts.
• Landing page and pipeline builder.
• Segmentation and A/B testing.
• Personalization.
• Course creator.
• Integrations.
• Mobile friendly.

Price

SendPulse lets you send up to 15,000 emails per month to 500 subscribers for free. For 500 subscribers, Standard starts at $9.60 per month and Pro at $11.52 per month with annual billing.

7. Campaign Monitor

Campaign Monitor is best for its vast library of templates. It delivers over 100 customizable layouts for versatile purposes such as newsletters, events, promotions, and transactional emails.

For quick designs, Campaign Monitor shares a template generator that extracts your brand color and logo from your website URL and produces branded newsletters within minutes. With its drag-and-drop editor, you can easily tailor your content and build sequences.

You’ll also find the options to personalize your content and split-test the campaign.

Core Features

• Email and SMS marketing.
• Signup forms.
• Template and stock library.
• Customer segmentation.
• A/B testing.
• Broken link detector.
• Reporting and analytics.
• Integrations with e-commerce platforms.
• API access.
• Agency dashboard.

Price

Campaign Monitor’s subscription fees depend on your contact volume and billing cycle. For up to 500 contacts, annual billing puts Lite at $11.70 per month, Essentials at $27.90, and Premier at $153.90. You can test the platform with a 30-day free trial.

8. Sender

Sender offers pocket-friendly email marketing solutions. Its free plan covers up to 2,500 subscribers and 15,000 emails per month, while paid plans add higher limits and SMS credits.

The platform delivers a robust builder and pre-defined workflows to help you set trigger emails, such as abandoned cart messages, and launch drip campaigns.

If you run a commercial blog, you can design subscription forms and embed them into your website to grow your subscribers.

Sender also gives you landing pages and pop-ups to turn website visitors into subscribers.

Core Features

• Email and SMS marketing.
• Pop-ups and signup forms.
• Workflow automation.
• Segmentation and personalization.
• SPAM check.
• Analytics and heatmaps.
• Integration with e-commerce stores and API access.
• Excellent customer support.

Price

Sender’s free plan supports 2,500 subscribers and 15,000 emails per month. Its paid Standard plan starts at $9 per month before annual discounts. You can also choose a Pay as You Go option.

9. INBOX

INBOX is a good alternative to MailerLite. It delivers a drag-and-drop builder for newsletter designing, allows transactional email automation, and lets you publish web forms on your website to grow subscribers.

You can build multiple paths in your workflows to convert more leads and track your open and click-through rates.

The platform has a user-friendly interface and responsive templates to make it appealing to both beginners and seasoned marketers.

Core Features

• Newsletters and transactional emails.
• Pre-made templates.
• Marketing automation and auto-send.
• Customer segmentation.
• Landing pages and web forms.
• Split testing.
• HTML editor for custom designs.
• Reporting and analytics.
• Email verification.
• Integration with third-party platforms.

Price

INBOX’s free plan covers up to 500 subscribers and 9,000 monthly emails. Its Plus plan is listed from $12 per month for 500 subscribers. For occasional high-volume campaigns, the Pay As You Go option starts at $89 per year.

10. ActiveCampaign

ActiveCampaign combines email marketing, marketing automation, and CRM tools in one platform.

You can access a visual editor to build custom templates and automate follow-up messages. Its workflows can branch around contact behavior, lead scores, and sales activity.

For lead capturing and sales outreach, ActiveCampaign offers action triggers to help you personalize your visitor’s experience. With its Chrome extension, you can manage conversations right from your inbox.

Core Features

• Email marketing and automation.
• Newsletters.
• Landing pages and forms.
• Visitor tracking.
• CRM.
• E-commerce and Stripe integration.
• Segmentation.
• Sales funnel.
• Chrome and outlook extensions.
• SMS add-on.

Price

ActiveCampaign starts at $15 per month for businesses with fewer than 1,000 contacts. The final price depends on the plan and contact count, and the company offers a 30-day money-back guarantee.

11. Mailchimp

Mailchimp was originally developed for email marketing, but over the years it has expanded its functions to marketing automation and e-commerce.

You can use this app to create transactional and engagement emails, branded newsletters, opt-in forms, and landing pages. Its ecommerce integrations also let you use store and purchase data in your campaigns.

Mailchimp’s personalization tools are its best features. You can segment contacts and incorporate dynamic content blocks in the email body.

It also has a customer journey builder to automate workflows.

Core Features

• Email marketing.
• Pre-defined layouts.
• Journey builder.
• Landing pages and pop-up forms.
• Content segmentation and personalization.
• A/B testing.
• Audience insights.
• Integrations.
• Mobile friendly.

Price

Mailchimp’s free plan supports up to 250 contacts and 500 monthly email sends. Essentials starts at $13 per month and Standard at $20 per month, with pricing increasing as your contact list grows. Both paid plans offer a 14-day trial.

12. Campaigner

Campaigner offers basic and advanced email marketing tools.

You will receive a user-friendly drag-and-drop builder for emails and landing pages, and 900+ responsive templates to build campaigns.

With segmentation, dynamic content, and A/B testing features, you can personalize your email content for your audience and experiment with different layouts.

Via workflow automation, you can design complex sequences and keep track of conversions.

If you run an e-commerce store, Campaigner has tailored packages to meet your specific needs. The package contains attractive discounts for large volumes and e-commerce features like abandoned carts emails and Magento Integrations.

Overall, it’s an ideal alternative to MailerLite.

Core Features

• Email marketing.
• Landing page builder.
• 900+ templates.
• Segmentation and purchase behavior
• Dynamic content.
• Workflow automation.
• Conversion tracking.
• A/B testing.
• E-commerce integration.
• API access.

Price

Campaigner’s Essentials plan starts at $14 per month for 1,000 contacts, while Advanced starts at $35 per month. You can try it free for 30 days, and custom plans are available for larger lists.

Conclusion

MailerLite is no doubt well-equipped with email and marketing features. But you may outgrow it if you need deeper CRM tools, more complex workflows, or a different balance between contact limits and sending volume.

If you’re planning to switch from MailerLite to another app or haven’t tried any email marketing tool yet, the above list should give you some alternate options.