12 Best Email Marketing Apps for Shopify

Email marketing apps help you execute your conversion strategies better. They provide you with tools to optimize your interactions and leverage your communication channels to capture more subscribers.

With these apps, you can easily deliver a personalized experience to your leads and encourage them to take your desired action.

In this article, I’ve put together a list of the 12 best software products that are well-suited for your Shopify strategy. 

I’ve also covered the basics to give you an idea of what functions you should expect from an email marketing platform.

What is Email Marketing?

Email marketing is a direct marketing method through which brands promote their businesses to a targeted audience and send nurturing content.

Typically, it covers welcome messages to new subscribers, promotional campaigns to offer exclusive deals, and weekly newsletters to educate about your product and services. But you can also employ it to re-target your store visitors.

It’s one of the oldest and most successful marketing techniques, and almost 80% of small businesses use it as a primary medium to acquire and retain customers.

Why Do you Need an Email Marketing App for A Shopify Store?

An email marketing app offers a set of automation and smart features to let you send mass emails and engage your customers at scale.

With it, you can efficiently segment your audience, send personalized messages to the targeted contacts and measure your email performance. 

But that’s not the only thing it can do. 

You can use it to run omnichannel campaigns and get insights into your customer’s behavior to understand their motivations better.

It’s an incredibly time-saving app that can help you improve the quality of your workflow.

Let’s explore the email marketing platforms listed below to discover more about their functions.

1. Omnisend

Omnisend is a close competitor to Klaviyo and offers nearly similar features.

It allows you to import products directly from your store and design personalized campaigns around them.

It also shares plenty of eCommerce features like discounts and scratch cards to engage your audience and boost conversions.

Some of its unique functions include landing pages, Wheel of fortune pop-up, browser push notifications, and flexible segmentation.

The platform is used by over 70k eCommerce brands and has an excellent market reputation.

Core Features

• Email and SMS marketing.
• Workflow automation.
• Pop-ups and signup forms.
• Segmentation.
• Gamification.
• Reporting.
• Push notification.
• A/B testing.
• Seamless integration with Facebook and Google.

Price

Omnisend’s basic plan is free. To get premium functions, try its Standard plan. It charges $16 a month to reach up to 500 contacts.

2. GetResponse

GetResponse delivers a diverse range of marketing tools.

You can create visually appealing emails, design high-converting pages, send SMS messages and construct auto-sales funnels. You can also promote your products in newsletters and split test variations to see what works best.

Another thing. You can use its different communication features to engage leads and educate your audience about your product and services. For instance, with a live chat, you can gain your site visitor’s attention and answer their queries.

Additionally, you can try its several signup forms layouts and the lead magnet builder to grow your subscribers’ list.

Core Features

• Email marketing.
• Website and page builder.
• Pop-ups and signup forms.
• Segmentation.
• Push notifications.
• Sales funnels.
• Automation.
• Live chat.
• Promo codes.
• Analytics.
• Integrations.

Price

GetResponse is a freemium software that charges a minimum of $16 per month for its premium plan.

3. Privy

Privy is ideal for small and mid-size businesses looking to grow their shop subscribers and improve their click-through rate.

It allows you to send newsletters, set up card abandonment alerts, and run win-back emails. It further gives you the flexibility to send product announcements, seasonal sales, and broadcast messages via SMS.

You’ll also love its pop-up templates.

It shares several high-converting layouts like Spin-to-Win and exit intent window to collect emails.

Another interesting feature of Privy is the banner sticker. It lets you display a subscriber bar at the top of your store.

Core Features

• Unlimited Pop-up and emails
• SMS marketing.
• Automation.
• Segmentation.
• Cart abandonment alerts.
• Banners.
• Cross-sell pop-ups.
• Broadcast messages.
• A/B testing.
• Customer support.

Price

Privy charges $15 for 250 contacts and $45 for 3000 contacts. You can also explore it for free.

4. Klaviyo

Klaviyo is one of the most commonly preferred tools for email marketing by Shopify store owners.

It has a drag-and-drop editor that lets you create visually appealing emails, custom pop-up pages, and signup forms. With its versatile layouts and smart features like subject line AI, you can design high-converting emails and personalized newsletters effortlessly.

It also delivers advanced customer segmentations and powerful email and SMS marketing functions to run auto-messages.

With Klaviyo’s segmentations and eCommerce tools, you can produce targeted posts and run multi-channel campaigns.

Core Features

• Email automation.
• Custom templates.
• Forms and pop-ups.
• SMS marketing.
• Newsletters
• Segmentation and reporting.
• A/B testing.
• Subject line AI.
• Integration with Facebook and Instagram for targeted campaigns.
• Mobile friendly.

Price

You can get started on Klaviyo for free. It charges around $35 a month for its email and SMS plan.

5. Automizely

Automizely is an incredibly versatile automation tool that provides you with everything from newsletter templates and SMS marketing to dynamic pop-up forms.

It has a built-in CRM to store and segment your subscribers so you can get a better grasp on your target market and optimize your strategy.

Besides automation, you can create discount coupons for your customers and cross-sell your products via email. You’ll have the flexibility to generate a single code for new subscribers and unique codes for paid members.

Another thing that distinguishes it from others is its set of conversion tools. It lets you increase your product’s appeal with free shipping bars, social proofs, recommendations, and push notifications. 

Core Features

• Email and SMS marketing.
• Pop-up forms.
• Coupons.
• Segmentation.
• Template library.
• A/B testing.
• Automation.
• A suite of conversion tools.

Price

Automizely’s email marketing app is free to use. It charges $11 per month for its premium features.

6. Mailchimp

Mailchimp is designed to help you establish an efficient email marketing structure.

Here, you’ll receive a blank canvas to create marketing campaigns and set up auto-responders.

The visual elements of the canvas are built to give you a better picture of your strategy so you can easily see how each touchpoint would impact your goals and optimize them accordingly.

Mailchimp also delivers a creative assistant to embed dynamic content into your copy and target multiple audiences with a single email.

Overall, it has a simple interface and adaptable templates, which makes it an ideal option for those who’re looking for robust yet user-friendly tools.

Core Features

• Emails, pop-up forms.
• Landing pages.
• Campaign templates.
• Audience segmentation and lookalike finder.
• CRM.
• Creative assistant.
• Analytics, A/B testing, and survey.
• Mobile app.

Price

Mailchimp premium plans start at $11 per month.

7. Active Campaign

Active Campaign is an advanced email automation platform that provides you with all the tools you’d need to attract, nurture, and convert your leads.

With its extensive range of smart functions, you can create dynamic content and send personalized messages at scale. Additionally, you’ll also get a contact management platform to organize your subscribers and keep track of conversations.

It also has a drag-and-drop pipeline builder to make it easier to design simple to complex email sequences.

Another notable function of Active Campaign is a chrome extension. It allows you to manage all your messages from one place.

Core Features

• Email and SMS marketing.
• Subscription forms.
• Landing pages.
• Split testing.
• CRM.
• Customization and Automation.
• Segmentation.
• Chrome extension.
• Analytics.
• Site messages.
• Integrations.

Price

Active Campaign charges a minimum of $9 per month for its premium features. You can also try it for free.

8. Dot Digital

Dot Digital is a cross-channel marketing platform that helps you capture new customers with targeted campaigns and workflow automation.

Here, you can create email sequences and set site triggers to grab your audience’s attention at the right moment. In addition, you can produce personalized cold emails and send them to selected individuals.

Its SMS marketing is powerful as well. You can broadcast brand messages, split test variations to identify high-converting copies and monitor your customer’s behavior.

Dot Digital has also recently introduced a profiling feature that will allow you to view your customer summary to understand their pain points and motivation.

Core Features

• Email and SMS marketing.
• Cross-channel automation.
• Landing pages.
• Live chat.
• Segmentation.
• Google and Facebook ads.
• Split-testing.
• Reporting.
• Sub-accounts.
• An in-house team of experts.

Price

Dot Digital provides custom rates on request.

9. ConvertKit

ConvertKit is an advanced email marketing software product.

You can use it to create personalized emails, lead magnet pages, pop-up forms, and auto-funnels. Furthermore, you can segment your customers and send targeted content to improve click-through rates.

One of the most appealing things about this app is its commerce function. You can embed your digital product page into your emails and sell them to your customers directly via their inboxes.

Another thing you can do with ConvertKit is introduce a paid newsletter. It’s an ideal feature for Shopify store owners who offer premium memberships.

Core Features

• Email marketing.
• Newsletters.
• Marketing automation.
• Landing pages and signup forms.
• Segmentation.
• Facebook custom audience.
• A/B testing.
• Insights.
• Live chat.
• Team invitation.
• Integrations.

Price

ConvertKit’s basic plan is free. It charges $9 to $25 per month for its premium plans.

10. Email Marketing by SmartrMail

Smartrmail has all the essential functionalities you’d find in popular email marketing platforms.

You’ll get access to over 100 customizable templates and segmentation options to create high-converting pop-ups and targeted newsletters. In addition, you can incorporate an SMS channel into your campaign to boost your open rate.

Smartsmail is also popular for its customer services.

It delivers a one-to-one coaching service to guide you on the best email and SMS marketing practices.

Overall, it’s an excellent plugin for Shopify stores.

Core Features

• Email automation.
• SMS marketing.
• Newsletters.
• Pop-up forms.
• Templates.
• Segmentation.
• Analytics.
• Integrations.
• Customer support.

Price

Smartrmail’s basic plan is free, and its premium plans start at $19 per month. You can also take a 14-day trial to explore the plugin.

11. Marsello

Marsello allows you to establish a loyalty program and use email and SMS channels to build long-term relationships with your customers.

It delivers landing pages and pop-up forms to capture new visitors and gather their personal information in your database.

With its segmentation function, you can create targeted Ads and bring in more traffic to your store. Later, as your subscribers grow, you can attract them with email campaigns and encourage more purchases by sending loyalty points notifications.

Marsello also has a powerful reporting feature that gives you deep insights into your customer’s shopping behavior and measurable data to track sales.

Core Features

• Email and SMS marketing.
• Signup forms.
• Segmentation.
• Marketing automation.
• Loyalty program.
• Google reviews.
• Surveys.
• Integration with Shopify.

Price

Marsello prices start at $99 per month.

12. Seguno

Seguno is an exclusive Shopify email marketing software. It offers beginner-friendly functions and over 150 different templates.

You’ll get access to the Canva editor to create stunning newsletters and visually appealing pop-ups. Additionally, you can use eight different built-in campaign automation sequences to attract, capture, and convert leads into customers.

Seguno also offers a suite of sister apps that are designed to improve your workflows.

For instance, if you buy its bulk discount plugin, you’ll be able to generate codes at scale, allowing you to share unique codes with each subscriber and avoid coupon abuse.

I recommend visiting its demo site to discover its other plugins.

Core Features

• Email templates.
• Built-in campaign sequence.
• Abandonment cart trigger mails.
• Discount coupons.
• Review import.
• User-friendly editor.
• Automation.
• Canva integration.
• Tracking.
• Mobile friendly.

Price

Seguno is free for 250 contacts but charges $10 per month for every 1000 additional contact lists.

Final Word

Email marketing platforms typically offer versatile features to cover every touchpoint of your customer’s journey. 

While some of them are essential to your strategy, you should keep in mind that not all of them might come in use.

Find out which software product delivers the most relevant features and buy it for your Shopify store. Good luck!