Marketing isn't all about randomly shooting advertisements and hoping for the best. Nor does it involve merely persuading people to purchase your product. It is a long-term strategy that kicks off long before your product is even launched …
SQL Generation – 9 Strategies to Generate High-Quality SQLs
A marketer practically goes through a trial by fire to find qualified leads for the sales department. Nonetheless, despite their best efforts, they need effective strategies at the bottom of the funnel to generate more …
Sales vs Marketing: Which Should You Focus On First?
Sales and marketing are so interwoven together it's sometimes hard to tell them apart. Yet, despite being deeply connected, they both have individual strengths that are vital for business growth. Marketers craft strategies with revenue in …
MQL vs SQL – Different Types of Qualified Leads Explained
Imagine you are running a successful antique store. During busy hours, a few visitors enter your shop and all appear quite interested in your inventory. Yet swamped with work, you only have time to entertain one. Terribly …
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