Marketing Qualified leads are remarkably tricky to acquire. One moment they will appear deeply interested in your product. But just as you felt secure in your assessment, your quarry would flutter away without a backward glance. They …
The Four Ps of Marketing & How to Apply Them (With Examples)
Marketing isn't all about randomly shooting advertisements and hoping for the best. Nor does it involve merely persuading people to purchase your product. It is a long-term strategy that kicks off long before your product is even launched …
B2B Marketing Funnel – The Definitive Guide
Steering companies toward your B2B marketing funnel is much more complex than you think. I am not saying a B2B marketing funnel is too technical for entrepreneurs to pursue. But your target audience doesn't involve impulse buyers …
Customer Journey Map — The Complete Guide (W/ Example)
A customer journey map displays a bird-eye view of how your buyer interacts with your brand. It is an essential part of a marketing strategy that practically keeps one from drifting off track. Companies often employ customer journey maps …
SQL Generation – 9 Strategies to Generate High-Quality SQLs
A marketer practically goes through a trial by fire to find qualified leads for the sales department. Nonetheless, despite their best efforts, they need effective strategies at the bottom of the funnel to generate more …
Sales vs Marketing: Which Should You Focus On First?
Sales and marketing are so interwoven together it's sometimes hard to tell them apart. Yet, despite being deeply connected, they both have individual strengths that are vital for business growth. Marketers craft strategies with revenue in …
MQL vs SQL – Different Types of Qualified Leads Explained
Imagine you are running a successful antique store. During busy hours, a few visitors enter your shop and all appear quite interested in your inventory. Yet swamped with work, you only have time to entertain one. Terribly …
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