In this article, you’re going to find 18 lead-gen tools to choose from depending on the nature of your business and budget.
Let’s dive right in!
With Unbounce, you will be able to grow your business more quickly with smart landing pages and pop-up optin forms. The tool’s visitor capturing ability helps you gain more visitors and increase their visit time on your website or landing page.
With Unbounce’s feature of conversion intelligence, you can build your sales funnel and increase the conversion rate for your product or service. Its newest addition, Smart Builder, takes an all-around approach to build high-converting landing pages without the need for developers or copywriters.
Using its Smart Traffic, you can increase conversions by 30 percent on average and start optimizing in as little as 50 visits on the website. It is a landing page builder that optimizes and presents your campaign in the most appealing way possible.
- Smart Builder with conversion intelligence AI
- 100% customizable templates
- Pop-ups and sticky bars
Pricing: Unbounce charges its users monthly starting from $80 for the Launch plan and going up to $300 for the Scale plan. You get 10% off on the monthly charges if you go for an annual billing option.
2. Thrive Leads
Thrive Leads is a list-building solution created by a group of teams that are passionate about generating leads. The tool employs the latest conversion strategies and gives you the best results in your campaign.
Thrive Leads offers its users various opt-in forms to create with the tool. Some of them are:
- Scroll Mat
- Screen Filler Overlay
- Content Lock
- Sticky Ribbon
- Pop-up Lightbox
It also allows you to have A/B testing for the opt-in forms you create with Thrive Leads, giving you the best option.
- SmartLinks & SmartExit to boost conversions.
- Beautiful pre-designed templates.
- Targeted and precise opt-in forms.
With Instapage, you can create highly responsive landing pages without the assistance of a developer. Instapage’s robust analytics and heatmaps help you identify your potential conversions and target them with your personalized campaign.
The collaboration feature allows you to keep the workflow consistent and helps team members working side by side.
The tool provides its users with a super-fast landing page that takes hardly seconds to load. You can run experiments such as A/B testing, multivariate testing to gain more insights and optimize your campaigns.
- Personalized landing page experiences.
- AdMap to visualize ad campaigns.
- Super-fast page speed.
- Robust analytics and experimentation features.
Pricing: You can opt for the Building package at $199 per year or request custom pricing to suit your requirements.
Voila Norbert is a corporate email finder. It also helps you manage your leads. With this sales tool, you can find a prospect’s email address. Enter the possibility’s name and their organization name, and you will actually want to get their email address. Moreover, you can also do bulk email identification.
Voila Norbert is extremely useful for salespeople looking for email addresses. It’s ideal for workflow if you are familiar with the site and the individual you’re contacting.
When it comes to identifying hundreds or thousands of email addresses, Voila Norbert was created with marketers and business owners in mind. It’s also useful for solopreneurs and micro-businesses who need to confirm a handful or more emails per month.
- Tracks down prospects and contacts with the appropriate message at the appropriate moment.
- Connects with bloggers, establishes links with them, contacts authors, and promotes your material.
- Creates a list of potential clients and gets in touch with them to start building helpful relationships.
Pricing: Plans start at $49/month. Pay-as-you-go packages are also available if you don’t need to check a large number of emails regularly. The first 50 searches for users are free of cost.
AeroLeads searches and finds out contact information, including the prospect’s email address, their company’s name, job title, and much more.
The user can also add an AeroLeads chrome extension to work more efficiently and managing leads in no time.
Individuals and businesses can use the system to find contact information such as phone numbers, email addresses, and social media profiles. It can also be used to identify prospects by their title, company, location, business, and website.
The monthly subscription fee for AeroLeads is measured by the number of customers and the number of qualified prospects generated. The price increases in direct proportion to the number of users and qualified prospects generated. AeroLeads will create a list of leads depending on the specifications provided by the user for an additional cost.
- Finds business emails through LinkedIn, or find emails by putting a name and firm to the search bar.
- Finds ample data that is enough for searching for a good lead with important information like job title, location, etc.
- Excellent customer support via email, chat, and phone.
Pricing: Plans start at $49 per month for up to 1,000 credits.
Datanyze assists business-to-business (B2B) sales representatives in connecting with prospects by giving contact information, corporate information, and “icebreakers” to warm up cold calls and email marketing.
You’ll realize who to approach and how to begin the discussion depending on information got from social profiles, neighborhood media sources, and that’s only the tip of the iceberg, so you can set up connections and furthermore pay.
When it comes to finding and connecting with B2B prospects, Datanyze makes it simple by offering actionable contact information, such as email addresses, direct calls, and cell numbers, immediately from LinkedIn profiles and without the need to leave your browser.
Datanyze helps you keep your prospecting fresh and your sales pipeline hot by providing you with affordable, accurate B2B contact information, which includes over 48 million direct call numbers, 84 million email addresses, and 120 million contacts, among other things.
- Access to contact information, including email addresses, direct phone numbers, and cell numbers, without leaving your browser.
- Supports direct file exports from Google Chrome.
- Gives you a chance to evaluate the market through the eyes of a prospect, via the “icebreaker” feature.
Pricing: $39 each month, charged yearly, for up to 10809 credits per year. They additionally offer a free 90-day preliminary.
One powerful and simple platform, this marketing automation software can help you attract the right audience, turn more visitors into buyers, and execute comprehensive inbound marketing strategies at scale.
HubSpot Marketing enables you to develop an inbound marketing cycle. You develop compelling content that attracts visitors, collects leads using several access technologies, and then nurtures them with follow-up emails.
Marketing Hub consolidates all of your marketing strategies and data into a single, easy-to-use, and effective platform. Your team will benefit from saving significant time and gaining all of the information they require to deliver a personalized experience that draws and engages the right clients at scale.
- Offers a collection of free tools.
- Marketing contacts (can send targeted ads to potential clients).
- Send bulk emails that are tested and optimized for different devices.
Pricing: The offer starts from free tools and extends to an Enterprise package for $3,200/month.
MobileMonkey is a powerful chatbot that can be modified to increase audience interaction while they are on your site or page. It’s easy to set up and can be ready for action surprisingly fast.
MobileMonkey offers a Facebook Messenger chat tool that can be used to respond directly to visitors on your page via Facebook Messenger if you have a Facebook business page. Using its free plan and capabilities, you may engage potential consumers on produced posts such as Facebook advertisements. It also helps you build connections and lead generation through interactive funnels available to you at no cost.
MobileMonkey doesn’t offer free time for testing, be that as it may, they do offer a free arrangement to all clients. This free plan includes enough functionality to allow you to try out the platform and determine whether or not it is a good fit for your needs. Included in the price are 1000 messages per month, branding from MobileMonkey, sequences, and the creation of one keyword.
It is an all-in-one marketing tool that apparently may seem like a messenger campaign tool, but it is much more than that.
- Chat messages have an open rate of 50-80% in the first hour.
- Facebook messages have a clicking ratio of 20%.
- Live chat system.
Pricing: Multiple packages according to your marketing needs.
Qualaroo is a great customer feedback platform that allows you to get consumer insights ten times more valuable than those obtained through email surveys. You may ask your users the correct questions at the right moment with Nudges, a proprietary pop-up survey tool developed by the company. Templates for web, in-app, and link surveys are available to help you save time while developing new surveys.
A sentiment analysis function powered by artificial intelligence and IBM Watson can quickly and accurately analyze users’ motivations and feelings based on their responses to open-ended questionnaires.
Qualaroo enables digital product teams to quickly and seamlessly collect meaningful insights from their users at scale. Qualaroo frees teams from the responsibilities associated with user research. It quickly lessens the pressure associated with developing the appropriate questions when you lack experience making questionnaires.
In short, the service assists you to manage and engage possible clients in the best way possible.
- AI-supported analytics and reports.
- Conducts exit surveys to reveal business insights.
- The Nudge is responsible for asking just the right questions at the right time.
Pricing: Starts at $80 per month Essentials package and extends to a custom Enterprise solution.
In addition to clicks, Hotjar also displays mouse movements, and by lingering over a particular area in the dashboard, you can see how many times people have clicked in that area. Hotjar was one of the first analytics platforms to offer visitor recordings, which is a feature that captures the screens of user sessions so you can see exactly what is happening on your website.
Conversion funnels are helpful since they allow you to observe where people are abandoning the conversion process at various points. Hotjar’s implementation provides an excellent beginning point for starting your inquiries, but it is by no means a comprehensive funnel reporting tool in the traditional sense.
The software makes it simple to move beyond typical web analytics and better understand what users are doing on your website. Customer credentials can be provided discreetly or using the customer’s email address. It provides a simple approach to allow users to contribute feedback right within your SaaS service.
- Visualizes user behavior for better understanding.
- Plays recording of real-time user activity of your website.
- A real-time suggestion box called “incoming feedback.”
Pricing: Starts with a Basic free option and goes up to $389 per month depending on the scale of your requirements.
SurveyAnyplace is a smart survey tool that works best for large-scale businesses. This service helps businesses to conduct engaging and meaningful surveys for prospects and visitors.
SurveyAnyplace will then use this data to inform businesses to modify or enhance their marketing campaigns accordingly.
Picture choice surveys and other sorts of question logic are all available for users to construct surveys within their accounts. Variable scores per answer, customized survey results, and animated gauges to indicate final scores are all included in the assessment process as components.
Users may also create custom reports and share them publicly or privately and create real-time presentations and convert them to PDF or Excel formats, among other things.
- Instantly downloadable PDF reports.
- Integrated interrogations for sites like Google Analytics, Google Sheets, Facebook, etc.
- Top-notch quiz-making.
Pricing: Starts from $39 – on request billing in accordance with credits.
It is a lead generation tool that allows you to obtain additional information about social network profiles. As a result, it’s a fantastic complement to the other lead-generating tools. It’s a primary but intelligent method of getting fresh leads fast and efficiently without having to find your way through several networks.
When you want to know more about individual prospects, Discover.ly Chrome extension may provide you with a wealth of additional information, such as their connections and other social accounts, to help you narrow down your search.
Discover.ly is a one-of-a-kind addition to this collection. Discover displays the social media data of the profiles rather than gathering the email addresses as some of the other apps on this list do. Although this isn’t as useful for salespeople, it can be helpful when prospecting for new business.
- Additional information about social network profiles.
- Assists other lead-generating tools for prospecting.
- Chrome extension.
Pricing: This tool is free for everyone.
If you’re looking to grow your email list, generate leads, and raise income, OptinMonster is a strong conversion optimization tool that will help you do just that. It works by showing customized messages based on user behavior in order to increase engagement, conversions, and sales. All of these tasks can be accomplished without the requirement for coding or development abilities.
The platform provides a plethora of templates and methods for starting business projects. It also provides a great deal of flexibility in terms of customizing your sign-ups and tracking their success.
OptinMonster makes it simple to develop an opt-in form that is both visually appealing and effective. With its behavior detection technology, you may display the most appropriate campaigns to the most appropriate visitors at the most appropriate time.
- Geolocation client targeting method.
- Premade templates with an option of customization.
- Bypassing adblockers and increasing the chances of visitors on the site.
Pricing: Starts from $9 and goes up to the Pro package of $49.
For creating a large range of interactive campaigns such as giveaways and contests etc., this lead-generating tool is super engaging. Woorise is a robust all-in-one lead-generating tool that employs a drag-and-drop builder to construct a variety of interactive campaigns.
There are pre-made templates for Woorise customers, such as a survey on Twitter or an online Twitter contest. Using Woorise, you can set up workspaces for all of your businesses or clients, allowing you to manage everything from only one account.
Woorise may help you create leads and improve the number of individuals that follow you on social media. Polls, quizzes, and surveys can all be used to engage your audience and direct them back to your website’s landing page. Among the most popular marketing systems, Woorise interfaces with Mailchimp, Aweber, ActiveCampaign, Google Analytics, Bitly, Zapier, and a slew of other tools.
- Builds powerful giveaways.
- Easily and securely collect payments.
- High converting promotions landing pages.
Pricing: Starting from free tools, the packages extend to $79 per month.
Vocus.io is one of the most highly regarded lead generation tools available. It interacts seamlessly with third-party applications such as Gmail, Salesforce and Zoom etc. With this efficient tool, you can send bulk emails from your own domain and receive precise information on how many people have opened and clicked on the links in the emails.
It is a Gmail productivity extension that also serves as an inside sales facilitator, with features such as email tracking, automatic follow-ups, prospecting, mail mergers, and more. Vocus.io is a productivity add-on that also functions as an inside sales facilitator. In spite of its apparent focus on corporate users, the product appears to have something of value for all consumers.
It provides updates in its dashboard, allowing you to quickly determine whether or not someone viewed your email and whether or not they clicked on your links. It’s important to remember that this is an extremely competent feature for any email service provider. Although Outlook.com offers “read receipts,” Gmail could not have arrived at this point by itself.
- Email follow-ups are tracked and automated.
- Makes appointments.
- Email marketing that is tailored to the recipient.
Pricing: The tool has a 30-day free trial period with no credit card necessary. Their price begins at $5 per month.
When it comes to email software, MailChimp is frequently the first tool that comes to mind, perhaps because of its excellent marketing and adorable monkey-fied style. They claim to send approximately 10,800 emails out every second using their platform, according to their estimates.
It is one of the most effective email marketing solutions available for blogs and small businesses alike in the lead generation tools marketplace. They also have many informative resources available on their website that would help beginner-level bloggers start blogging from scratch easily
They offer a free-of-cost plan that enables the customer to dispatch 10,000 emails each month to a number of 2000 subscribers. This is excellent news for individuals and small businesses, as the majority of the capabilities are available to them through their free accounts. Another tool that may be accessed with their free account is their built-in customer relationship management system.
- Email builder and delivery.
- SMS for important events.
- Informative resources available on their website.
- Built-in customer relationship management system.
- Robust functionality in the free plan.
Pricing: Starts from free to a $299 Premium package.
AWeber has been in the lead-generating tools marketplace for 18 years and is a reputable marketing solution for thriving businesses. Customers can easily connect with the applications and services they rely on to run and grow their companies thanks to AWeber’s relationship with over 1,000 software solutions.
More than two decades have passed since AWeber first entered email marketing. Inventing the autoresponder might be one of their most astounding claims. With that in mind, it’s no wonder that marketing automation is one of their most heavily advertised features.
Customers who pay for membership have access to all of their features from the beginning, and it is only as the number of subscribers grows that the price of membership rises. The company has lately introduced a free subscription for anyone with fewer than 500 subscribers, but the functions are limited, as is the number of emails you may send each month (3,000).
- Creates your custom landing page within minutes.
- Sends highly targeted messages with email segmentation.
- Auto newsletters.
Pricing: They provide a 30-day free trial period with full access to all services. It will cost $16.15 each month sideways if the Premium version is selected.
Drip offers e-commerce retailers the resources they require to establish deeper and much more valuable relationships with their customers. Drip is your partner throughout your customers’ journey – from the stage of acquisition to retention to loyalty.
It helps you attract more customers with lead ads and forms. You can create and automate e-commerce campaigns. Not only this, Drip makes it easy to segment your audience and track revenue each campaign drives.
Further, Drip lets you build beautiful customized opt-in forms without the need for coding. You can automate personalized and timely email and SMS with its easy workflow builder. The platform also allows segmentation and e-commerce integrations to help you get the maximum ROI out of your lead generation campaigns.
- Easy workflow builder.
- Audience segmentation.
- Performance and revenue tracking.
- 90+ e-commerce integrations.
Pricing: 14-days trial with a $19 monthly fee.
In conclusion, lead generation is a crucial process to ensure your business acquires more customers and thus, generates more revenue. The tools we discussed can help you a great deal in executing your lead generation strategy effectively at a scale.
Each of the tools has its own unique set of functionalities. Pick the ones that best suit your goals and ensure you maximum returns.