12 Best Lead Generation Tools and Software for Startups

Lead generation apps are designed to help you convert your site visitors into qualified leads effectively.

With their productivity and automation tools, you can easily find valuable visitors and drive them toward the next stage of the funnel.

This article covers the 12 best lead generation platforms for B2B and B2C businesses. Discover what type of campaign you can create with these tools and what else they can do to improve your workflow.

What is Lead Generation?

Lead generation involves running a series of campaigns to engage your target audience with the specific purpose of identifying prospective customers.

Some of the most common channels for lead collection include email, SMS, pop-ups, live chat, and social media platforms. 

The goal is to create several touchpoints to collect contact information and convert curious visitors into potential buyers.

Why Should you use a lead generation Software?

To save time.

Lead generation strategies, in general, have two milestones.

• Discover prospective customers.
• Persuade them to take action.

B2C brands can certainly use site data to extract leads. But they might still have to invest time and effort in nurturing visitors to get the desired results.

If your target audience is B2B, your job would be even more challenging. You’d have to go through thousands of LinkedIn contacts to find potential clients in the first place before approaching them.

Manually, it would take a considerable amount of your time. With automation platforms, you can target and engage your audience faster.

That’s what makes these platforms incredibly useful for your business.

Below, I have covered both B2B and B2C lead generation apps. Let’s explore the list to find the best matching tool.

1. LeadPages

LeadPages offers a landing page builder and conversion tools. With its pre-defined templates and drag-and-drop editor, you can easily design professional and personalized websites.

The platform library has over 250+ response templates for both single landing pages and websites. You’ll additionally receive AI recommendations and built-in SEO to optimize the content and page style.

Via pop-up forms and alert bars, you can attract and convert visitors into leads. If you want, you can run A/B testing with different variations and monitor their performance.

LeadPages also comes with administration functions. You can collect, manage, and track potential customers from the dashboard.

Core Features

• Landing page and website builder.
• Over 250+ mobile-friendly templates.
• A/B testing.
• AI-recommendation.
• Pop-up forms and alert bars.
• Custom domain.
• Analytics.
• Integrations.

Price

LeadPages charges $49 to $99 per month. You can take a free trial and ask for custom pages.

2. HubSpot Marketing Hub

HubSpot Marketing Hub shares a diverse range of Inbound marketing and automation features.

Here, you can build stunning landing pages, automate cross-channel campaigns, and monitor site visitors to measure the success rate. You’ll also find tons of lead generation widgets such as pop-ups, live chat, and an email editor.

One other thing. HubSpot helps you improve your conversions with campaign optimization tools as well. For instance, you can split-test multiple variants and enable trigger notifications to monitor which content gets the best response. The data allows you to study your customer behavior and easily make measurable goals.

Core Features

• Landing page and form builder.
• Email marketing.
• Personalization.
• Live chat.
• Cross-channel campaign.
• Automation.
• A/B testing.
• Advanced reporting.
• Team collaboration.
• Integrations.

Price

Marketing Hub is a sub-product of HubSpot’s CRM platform. You can use some of its features for free, but might have to buy its premium plan to reach more contacts. Their prices start from $50 a month.

3. OptiMonk

OptiMonk lets you create personalized pop-ups to generate leads from your website.

You can post spin-the-wheel pop-ups to engage visitors, publish sticky bars to grab attention, and embed product recommendations in the welcome window. With its versatile features, you can build tailored messages and place them at the right location to increase visibility.

OptiMonk also offers plenty of productivity tools to help you optimize your campaigns. For instance, you can A/B test pop-ups to identify the best templates, limit their display frequency to reduce bounce rate, and set up triggers to show your message at the right time.

Core Features

• Pop-ups, sticky bars, surveys.
• Product recommendation.
• Gamification.
• Templates.
• Branding and personalization.
• Segmentation.
• Visitor tracking.
• Mobile friendly.

Price

OptiMonk’s basic plan is free, and premium plans start from $29 per month.

4. Justuno

Justuno is another great option if your lead generation strategy mainly involves pop-ups.

It offers four gamification features, cart abandonment widgets, product recommendation pop-ups, and personalized display windows.

You can adjust your message for multiple devices and split-test variations to optimize the text. You can also publish opt-in forms to collect both SMS and email. It has built-in templates to help you get started.

What makes Justuno stand out is its segmentation tool. It delivers valuable customer insights and provides over 80 rules to create targeted campaigns.

With advanced segmentation, you can control who can see your offers and what specific action they should take.

Core Features

• Custom pop-ups.
• Lead capturing forms.
• Gamification.
• Automation.
• Advanced Segmentation.
• A/B test.
• Integrations.

Price

Justuno charges $25 per month for up to 10k volume.

5. Dashly

Dashly provides several conversation tools to generate B2B and B2C leads.

You can use it to add a live chat widget to your website, create custom chatbots, and embed visually appealing pop-ups to collect emails. More, you’ll get a user-friendly builder to run auto-email campaigns.

In addition to communication functions, Dashly also offers push notification and tracking options. The tracking tool records every action your site visitor takes and saves it for later review.

One of Dashly’s best features is its marketing automation. You can leverage all four conversation features to build a cross-channel lead generation funnel. It’s incredibly time-saving and requires little effort.

Core Features

• Chatbots and live chat.
• Pop-ups.
• Automation.
• Push notifications.
• Email campaigns.
• Tracking and analytics.
• Knowledge base.
• Integrations.

Price

Dashly charges $32 per month for its chatbot and $88 for marketing automation.

6. Chatfuel

Chatfuel is a website and social media chatbot app.

You can leverage this tool to achieve several goals, from customer service and lead nurturing to email collection. For instance. You can create product guides and FAQ sequences for site visitors, and set up auto-replies for Instagram and Facebook queries.

Additionally, you can send cold messages through your chatbot and embed Ads to share deals on the messenger.

Chatfuel’s best feature is its template library. The platform delivers versatile pre-made conversation flows specifically for lead generation, data collection, and other customer engagement.

Core Features

• Website, Instagram, and Facebook bot.
• Template library.
• Automation.
• Booking and CTAs.
• CRM.
• Analytics.

Price

Chatfuel allows 50 conversations for free and charges around $14 to $59 per month for its premium plans. You can also ask for custom plans.

7. Outgrow

Outgrow is a content marketing tool.

With its pre-made templates, you can publish surveys, run contests, and develop product recommendation pop-ups. Additionally, you can deploy a chatbot to interact with site visitors and capture contact information.

A few of its best features include logic quizzes, visually appealing charts, a web calculator, and polls. You can display them in different layouts and add your branding to personalize the content.

To summarize, it lets you create a versatile range of campaigns to grow your email list.

Core Features

• Contests, polls, quizzes, pop-ups, and more.
• Over eight display layouts.
• Chatbots.
• Email marketing.
• Template library.
• Analytics.
• Integration.

Price

Outgrow charges a minimum of $14 per month. You can also explore its features for free.

8. ZoomInfo

Zoominfo is an all-in-one lead generation platform for B2B organizations.

It provides you with tools to collect contacts from your site and LinkedIn. With its buyer intent feature, you can further narrow down the field to weed out unrelated visitors.

In addition to its intelligence functions, Zoominfo shares engagement and analytics tools. You can produce targeted campaigns, deploy a chatbot, and embed lead-capturing forms. Also, you can track your rival customers’ conversations through “mentions” to discover your audience’s painpoints.

Another thing that makes Zoominfo appealing is its workflow automation. You can set complex rules to reach your audience at the right time.

Overall, the software is ideal for large-scale activities.

Core Features

• The AI-powered search filter.
• Buyer insights.
• Conversation intelligence.
• Cross-channel campaigns.
• Pipeline automation.
• Chatbot and forms.
• Integrations and API.

Price

Zoominfo shares prices on request. Contact sales to get the quotes.

9. Apollo

Apollo is also built for B2B companies. It delivers complete lead generation and conversion solutions, making it easier to find, attract, and engage prospects.

With its AI-powered search filter, you can pull contact information in bulk and import it to your CRM. Moreover, you can get detailed information on your leads using a data enrichment tool.

Apart from short-listing potential clients, you can create email sequences and set them on autopilot. The platform shares plenty of automation to help you expedite the process. What’s more, you’ll get a built-in dialer and call recording services to contact prospects on the spot.

Core Features

• Smart search filter.
• Customer database.
• Automation.
• Data enrichment.
• Lead scoring.
• Built-in dialer and call recording.
• Chrome extension.
• API.
• Analytics.
• Integration with CRM.

Price

Apollo’s basic plan is free, and premium plans cost $24 to $49 per month.

10. BuzzBuilder

BuzzBuilder delivers an email automation app and data mining services.

It has a user-friendly editor, several email templates, and a drip campaign function. In addition, you’ll get a website tracking tool that comes with advanced features like hot-lead notification, which alerts you every time someone visits your site.

The great thing about hot-lead alert is that it also shares in-detail information on your visitors to help you discover potential opportunities. For instance, if you know Mark has visited your site again and specifically explored a certain page, you can tailor your email accordingly to grab his attention.

BuzzBuilder offers some in-house services as well. It covers email extraction, administration, and campaign management. You can also purchase your lead list separately.

Core Features

• Cold emails.
• Templates.
• Site visitor tracking.
• Lead scoring.
• Opportunity alerts.
• Analytics.
• CRM.
• Integrations.
• Data mining.

Price

BuzzBuilder shares prices on request.

11. GrowMeOrganic

GrowMeOrganic is a good alternative to BuzzBuilder. It’s best for its data scraping features, but offers excellent email automation as well.

You can mine contacts from LinkedIn in bulk, get access to its built-in database to find clients, and get emails using company names. With its campaign manager, you can send unlimited messages, track open rates, and schedule follow-up emails.

Other notable features of GrowMeOrganc are its Web and Google Me Business scraper tools. If you target local businesses, you can download selected information for cold emails. The platform also provides a content spinner that generates multiple variations of a single content to avoid spamming.

Core Features

• Data scraper.
• Bulk import.
• Email automation.
• Content spinning.
• CRM.
• Lead scoring.
• API and integrations.
• Chrome extension.

Price

GrowMeOrganic’s starter plan costs $49 per month.

12. CallPage

CallPage is a click-to-call widget for websites. It’s ideal for businesses that rely on verbal communication to generate leads.

You can add the widget on your landing page, embed it on the welcome pop-up, and pretty much use it as a CTA on any page. The platform delivers over 65 features, tons of customization, and analytics to measure performance.

You can additionally set up different automation to optimize the customer journey. For instance, you can limit the display frequency and offer a call scheduling option to visitors.

Core Features

• Call widget.
• SMS marketing.
• Interactive Pop-ups.
• Customization.
• Recording.
• Automation.
• Analytics.

Price

CallPage’s monthly subscriptions start from $25. If you typically earn more than 100 leads from calls, go for its professional plan. It costs $129.

Final Word

Lead generation is a significant part of your marketing strategy. 50% of companies consider it one of their top priorities because a continuous lead flow means a stable future revenue.

With the right tool, you can automate repetitive tasks and focus more on converting visitors into potential customers.

We recommend starting with LeadPages and then moving forward with other tools.