15 Email Marketing Software for Salesforce

Salesforce is a globally recognized CRM platform.

Over 150,000 companies use it to manage their marketing and sales contacts.

However, as a CRM, Salesforce has limited email functions.

While you can send regular messages to your clients directly from the platform, you might need third-party apps to create marketing campaigns and automate customer journeys.

In this article, I have compiled a list of the best email marketing software products that support Salesforce integration. You can opt for any of them to extend your functions.

What is Email Marketing Software And Which is Best for Salesforce

Email marketing software is a web platform that provides an email builder with productivity tools for campaign management. Via email apps, marketers create brand messages and build automation sequences.

Several email marketing platforms work well with Salesforce. You can use them to connect your contact list and keep it updated.

Top Features to Look for In an Email Marketing App

• Email builder with templates.
• Campaign creation and automation.
• Reporting and tracking.
• Salesforce integration.

Below are the 15 best email marketing apps for Salesforce. I have shared their core features and integrations for comparison.

1. iContact

iContact is an email marketing app for small businesses. It provides user-friendly and affordable tools to help you grow your audience.

Some of its notable functions are email building and automation, landing pages and forms, split testing, and social posting. You’ll get editable templates for emails and the option to create your own design.

You can integrate iContact with Salesforce and send emails directly from your Salesforce account. You’ll be able to segment your audience based on their actions and set triggers to personalize communication.

iContact for Salesforce also offers report customization. You can adjust the settings to display only important metrics.

Core Features

• Salesforce integration.
• Email designing.
• Content assistant.
• Landing pages and forms.
• Automation.
• Behavior targeting.
• Split testing.
• Reporting.
• Email delivery directly from Salesforce.

Price

iContact packages range between $9 and $73. 

2. GetResponse

GetResponse is an email and SMS marketing platform.

Via GetResponse and Salesforce integration, you can import contacts from your core CRM and send them email and SMS promotions.

The integration also automatically synchronizes and updates the data, making contact management easier.

E-commerce and promotion tools are part of GetResponse as well. You can create landing pages, run paid ads, and publish pop-up forms. With conversion funnels, you can optimize your campaigns and target site visitors at the right time.

Core Features

• Salesforce integration.
• Email, SMS messages.
• AI assistant.
• Conversion funnel.
• Website, Landing pages, and sign-up forms.
• Segmentation.
• Automation.
• CRM.
• Reporting.

Price

GetResponse prices start at $19. You can take a 30-day free trial.

3. Mailerlite

Mailerlite provides excellent communication tools. You can create stunning newsletters and build pop-up forms and sales pages.

Core capabilities of Mailerlite are email automation, newsletters, transactional emails, and landing pages. You’ll get an email verifier to filter spam and a payment system to create premium newsletter workflows.

You can integrate Salesforce with Mailerlite using third-party platforms like Zapier and Integrately. Once synced, all your Salesforce contacts connect with Mailerlite. 

Core Features

• Salesforce integration. 
• Email marketing.
• Transactional emails.
• Subscriber management.
• Automation.
• Website and landing page builders.
• Email verifier.
• Digital product system.

Price

Mailerlite delivers multiple integration options for Salesforce. You can check them out here. The main product price is $9 to $18 per user.

4. MailChimp

MailChimp is a popular email marketing app. It offers several functions, such as outreach campaign management, transactional messages, landing page building, and lead generation automation.

The software is incredibly rich in features and allows integration with Salesforce. You can transfer your Salesforce data to Mailchimp and create personalized marketing campaigns.

Salesforce can also show MailChimp data in the dashboard via a custom setting. You’ll have the flexibility to choose particular activities or pick selected contacts.

Core Features 

• Salesforce integration.
• Email marketing.
• Content creation.
• Website and landing pages.
• Customer journey builder with dynamic content.
• A/B testing.
• Audience management.
• Reporting.

Price

MailChimp prices start at $10.

5. Aweber

Aweber has excellent email features. 

It provides a mobile-friendly editor for easy accessibility and responsive templates for brand emails. Moreover, it delivers AI assistant to generate quick content.

For outreach campaigns, you can do behavioral segmentation and create targeted emails. You can add dynamic content to personalize them and set triggers to automate various routine workflows, like sending notifications or follow-up emails.

Via integrations, you can synchronize your data with Salesforce and add new subscribers to your main account.

Core Features

• Salesforce integration.
• Email marketing.
• Mobile editor.
• Templates.
• Landing pages and forms.
• Automation.
• Segmentation.
• Tracking and reporting.

Price

Aweber’s basic plan is free, and the premium packages start from $15.

5. EmailOctopus

EmailOctopus is a simple and affordable app. It provides templates and sequence builders to generate and nurture leads. 

With its mobile-friendly editor and automation tools, you can create and send promotional emails, newsletters, follow-up messages, and more. You can connect it with Salesforce via Zapier and use Zapier triggers to set your workflows on autopilot.

Other notable features of EmailOctopus are landing pages, pop-up forms, real-time campaign reports, and team invitations.

Core Features

• Salesforce integration.
• 30+ responsive email templates.
• Sequence builder.
• Landing page and pop-ups.
• Segmentation.
• Custom fields.
• Team invitation.
• Tracking and reporting.

Price

You can get started on EmailOctopus for free. Its premium plan costs $9 per month.

6. Robly

Robly is best for its automation. The app has AI capabilities that enable you to optimize your email campaigns and increase your open rate.

You can segment your audience, send unlimited emails, and split-test different variations. 

If your campaign didn’t generate enough response for the first time, you can automatically re-send emails to selected individuals. 

Via Salesforce integration, you can nurture your existing customers and target new leads.

Landing pages and sign-up forms are also available. You can connect your webpage with your email and convert visitors into leads.

Core Features

• Salesforce integration.
• Email creation.
• Templates.
• Segmentation.
• AI capabilities.
• Campaign management.
• Split testing.
• Landing pages and pop-up forms.
• Analytics and tracking.

Price

Robly prices range between $19 and $92. You can take a 14-day free trial.

8. Mailmodo

Mailmodo helps you build email marketing campaigns for your Shopify store and manage your contact lists.

The app has amazing email elements, designed to catch the receiver’s attention. You can generate optimized content, use beautiful templates for layouts, add interactive widgets for gamification, and set up triggers to automate your workflows.

You can create various types of emails for your marketing campaigns to capture leads and engage potential customers. 

If you choose its Max package, you’ll get Salesforce integration in the package. You’ll be able to import your Salesforce data and keep it updated.

Core Features

• Salesforce integration.
• Email creation.
• Interactive widgets.
• Template library.
• Segmentation.
• Campaign management.
• A/B testing.
• AI assistant.
• Automation.
• Reporting.

Price

Mailmodo’s basic plan costs $150, and the Max package costs $379. You can try it for free.

9. Moosend

Moosend is a landing page and newsletter builder. It lets you create high-converting pages and sign-up forms and send unlimited emails.

The app is designed for all sizes of companies and offers a 30-day free trial to explore the features. You will receive an AI writer with a sequence builder for emails and a CRM for subscriber management.

Salesforce integration is also available. You can transfer your Salesforce contact list to Moosend from the main plugin, or choose the bulk email option to import the data.     

Core Features

• Salesforce subscription.
• Email and newsletter creation.
• 90+ free templates.
• Landing pages and forms.
• Segmentation.
• E-commerce features.
• Marketing automation.
• CRM.
• Tracking and reporting.

Price

Moosend charges $9 for 500 contacts. You can manage up to 1 million subscribers.

10. ActiveCampaign

ActiveCampaign is an omnichannel marketing platform. With its dynamic content and conditional automation, you can build personalized customer journeys and set everything on autopilot.

The app comes with its own CRM for opportunity tracking. But you can also integrate it with Salesforce to strengthen your sales strategies.

For example, you can extract lead data from Salesforce and build targeted follow-up emails with ActiveCampagin. Or you can set trigger emails directly in Salesforce to save time.

Automation is ActiveCampagin’s strong point. 850+ pre-defined recipes are available in all subscription plans.

Core Features

• Salesforce integration.
• Email and SMS marketing.
• Landing pages and forms.
• Facebook Ads.
• Segmentation.
• Campaign management.
• CRM.
• Automation and tracking.
• Mobile app.

Price

ActiveCampagin prices start from $29. You’ll get Salesforce integration in Professional and Enterprise packages. 

You can take a free trial.

11. Brevo (Formally Sendinblue)

Brevo sells CRM products with communication tools. You can manage both sales and marketing from this app.

The basic plan is completely free and comes with all the essential features, including an email template gallery. If you go for its business or Enterprise accounts, you can access other premium features, like landing pages and Facebook ads.  

You can connect the Brevo with Salesforce through Zapier and automatically update both contact lists. Anytime your contact opens your email or clicks on a link, they will be automatically added to the Salesforce campaign.

Core Feature

• Salesforce integration.
• Email, SMS, WhatsApp marketing.
• Transactional emails.
• Landing pages and pop-ups.
• Segmentation.
• A/B testing.
• Meeting tools.
• Contact management.
• Global coverage.
• Reporting.

Price

Brevo charges $9 to $18 for its marketing platform. You can change the billing currency.

12. Campaigner

Campaigner is a decent email marketing app. You can connect it with Salesforce to import contacts and create trigger actions.

The email product has over 60 marketing features and 900+ responsive email templates.

Both drag-and-drop and full-code editors are included in the package, and you’ll also get 1GB of storage for images.

You can buy its email module as a standalone product or purchase it with the SMS feature. Salesforce integration is available through Zapier.

Core Features

• Salesforce integration.
• Email and SMS.
• Responsive templates.
• Segmentation.
• Landing pages and forms.
• Dynamic content.
• Tracking and reporting.

Price

Campaigner prices start from $59. You can take a 30-day free trial and customize your package. 

13. Act-on

Act-on is built for established businesses. You can use it to run omnichannel marketing campaigns and keep track of your visitors and customers.

Here, you will receive several email and landing page templates for marketing campaigns and an interactive dashboard for monitoring. You can segment your audience based on their web behavior and set triggers to automate your workflow.

If you connect Act-on with Salesforce, you can access your Salesforce contact list and send targeted emails. You can also import campaigns from Salesforce and leverage Act-on features to drive maximum conversions.

Core Features

• Salesforce Integration.
• Email, SMS, and social media channels.
• Transactional email.
• Templates.
• Segmentation.
• Customer journey.
• Account-based marketing.
• Tracking and reporting.

Price

Act-on charges $900 per month.

14. Mailjet

Mailjet provides tools to create, optimize, and manage your email campaigns. For $15 per month, you can send 15000 emails and manage unlimited contacts.

The app has an AI copywriter for quick content generation and responsive email templates. You’ll also get collaboration tools to work with your team. Your team can review your content and make changes in real time.

With Salesforce integration, you can connect your Mailjet email workflows with Salesforce contacts and set triggers to automatically send emails to new leads.

Core Features

• Salesforce integration.
• Email marketing.
• AI copywriter.
• Templates.
• Segmentation.
• Landing pages.
• Automation.
• Split testing.
• Team collaboration.

Price

Mailjet prices range between $15 and $425. You can sign up for free.

15. Drip

Drip is an efficient marketing app. It provides web forms and multichannel workflow automation to help you convert more leads.

With its editor and segmentation tool, you can design brand emails and run abandoned cart campaigns. Using its on-site campaign module, you can create pop-up forms, top bars, surveys, and product recommendations.

You will have the flexibility to send as many follow-up emails as you want and generate new contacts to your Salesforce account. You can use such trigger automation for several actions, like adding new leads to the Salesforce campaign on email clicks.

Core Features

• Salesforce integration.
• Email and web marketing.
• Multichannel automation.
• Templates.
• Segmentation.
• A/B testing.
• Analytics.

Price

Drip prices start from $39. You can take a free trial.

Conclusion

Email marketing software for Salesforce offers easy access to your CRM data.

By connecting third-party email marketing tools, you can utilize Salesforce’s contact list for subscriber management and automatically feed new leads to your core CRM.

All of the above apps have this feature. However, some provide more flexibility, and some offer better email marketing features.

I advise exploring their core features to pick the best-suited app for your business. Good luck!