Investing in a PPC landing page is a good strategy.
Landing pages are the core part of PPC campaigns, and a poorly designed page can cause low traffic and lost opportunities.
Brands invest a major portion of their marketing budget on sponsored ads because paid traffic brings 50% more qualified leads comparatively.
With an optimized page, you can get the most out of your PPC campaigns and convert more visitors into subscribers and customers.
What is a PPC landing page and What are its Best Examples
PPC refers to the paid-per-click advertisement, and the page where people land when they click on the ad is technically called a PPC landing page.
Every sponsored ad needs a dedicated page to direct visitors.
That page is slightly different from your standard web pages because it’s designed specifically to persuade visitors to take your desired action.
Here, I have shared some PPC landing page examples for inspiration. Explore the pages to see what key elements other brands are using to optimize their landing pages.
Shopify offers some of the best marketing examples. The e-commerce brand has been around for a while and has gained a substantial client base using versatile tactics, including PPC marketing.
If you look at its web page, Shopify has chosen a squeeze page as its PPC landing page.
A lot of white space has been used to highlight the sales copy, and minimal graphics have been added to eliminate distractions. The aim is to draw the eyes toward specific areas and encourage visitors to take action.
Use a purpose-built PPC landing page to boost conversions.
Autodesk is a tech brand that makes software products for architecture and construction. The company runs several subsidiaries and generates billions in revenue.
This is Autodesk’s display advertisement, which directs visitors to its PPC landing page.
The ad format is similar to Shopify’s, but the connecting page’s layout is slightly different.
Instead of a squeeze page, Autodesk has opted for a clean layout without a visible CTA.
The lack of CTA indicates more information might be available on the page, inciting people to scroll down.
A landing page with a targeted goal can help you capture your visitors’ interest.
Good Housekeeping has used two main elements to optimize its PPC landing page—aesthetics and product features.
This composition is best for pages with a higher bounce rate. The visuals are appealing enough to give visitors a pause, and the product summary helps them make a quick decision to stay or leave.
Good Housekeeping has also published particulars and booking details on the same page to make the information more accessible.
Putting product highlights on the front is a great way to increase the visitor staying time.
Jira is a project tracking software. Its PPC landing page shows a classic layout you often see in SaaS products.
Let’s break down its page components.
The highlighting features of the landing page are the headline, product summary, and signup form. Jira has opted for a clean layout and has chosen words like “Free Plan” to connect the page with the sponsored ad.
Jira has also gone for quick signup options to improve user experience.
Most visitors hardly consume 20% of page content, and 79% don’t even read that much. Keeping your copy relevant and concise can boost engagement.
Wondershare has applied several optimizing techniques to its PPC page.
For one, its headline is a replica of its sponsored ad copy, making it highly relevant.
Second, it has used a simple sentence structure to connect Wondershare with the keyword “remote work”, so people can get a clear indication of the product usage.
Most of all, it has shown third-party endorsements below the CTA to boost brand credibility.
Headings, visuals, and page content can influence visitor’s actions. Use them carefully to increase page conversions.
Corbona PPC landing page is well structured. It has made clever use of white space and neutral colors to increase content visibility.
Despite the attention-grabbing visual, you can easily read the headline, description, and CTA. Even the selling points above the bar are clear and visible.
The long content is also relevant to its sponsored ad. You can’t see it in the screenshot, but below the first page, Corbona has showcased only specific products and included some testimonials and background information to provide context.
You can explore its PPC landing page here.
Choose a composition that highlights your page elements.
7. Cake And Art
Cake And Art makes delicious custom cakes. As the bakery is located in a prime area, it frequently catches the eye of prominent personalities, giving it the perfect opportunity to make cakes for celebrities.
Like any good business, Cake And Art capitalizes on that fact generously, and it shows in its PPC landing pages.
Take a look at the above screenshot.
The primary element of its PPC landing page is an image featuring celebrities. It has added another layer of credibility by highlighting its establishment period.
81% of customers buy products from the companies they trust. By adding well-recognized names, you can increase your product authenticity.
Venieros is another good example of influencer marketing.
In Venieros’s case, however, the influential subject is a place instead of a person.
As an Italian confiscatory shop, Venieros’ unique selling point is traditional baking. It has underlined that point in the PPC landing page to increase the product’s worth.
Another core element of Venieros’s PPC page is visuals. The brand has covered most of the space with appealing images, with a few written contents for balance.
Highlight your brand’s unique selling points on your page.
Packagesall is a printing company that sells custom packaging. The brand makes versatile packages tailored to meet your business needs.
Packagesall has highlighted that fact with keywords and product photos.
The above image shows its landing page. It displays a web copy featuring specific keywords and a personalized packaging photo in the center.
Packagesall has cleverly targeted multiple industries with words and visuals.
Leverage keywords to optimize your copy.
10. Dannis Bernard
Dannis Bernard has used one of the classic marketing tactics in its PPC campaigns. Instead of creating personalized landing pages, it has connected its sponsored ads directly to its homepage.
I have specifically included this example to share the common practice followed by most companies.
While personalized landing pages generate higher conversion, 77% of companies still use their home pages for PPC campaigns.
Dannis Bernard, here, has gone for a standard SEO layout, keeping its page content clear to increase visibility.
If you have limited resources, you can still use your homepage for paid ads, provided the layout is optimized for visitors.
One other common type of landing page many brands use in their PPC campaigns is the product page.
Take Cerave, for example.
Cerave sells essential face items, and its target market includes people who are already familiar with the product and want to explore its features. To generate leads, it has integrated its PPC ad with the product page, using its core item to promote its product line.
While Cerave’s sponsored advertisements vary, they all lead visitors to the homepage.
Product page is the best choice for consumer products. It allows you to deliver the necessary information fast and attract customers without investing in multiple landing pages.
Buzzsprout is a podcast hosting platform.
It uses its site’s published pages in the PPC campaigns to deliver personalized content.
For example. The above is the homepage I was directed to when I clicked on its standard sponsored advertisements. Below is the display ad that led me to a blog post.
Take advantage of your website blog posts to run tailored campaigns.
13. Royal Clips
Royal Clips is a men’s grooming brand that sells a variety of professional-grade trimmers and parts.
The above image is the screenshot of its landing page.
If you notice, the prominent element of its PPC landing pages is the video. The site scheme is also done in black and white to grab attention and show Royal’s branding.
Video is the best channel for brand messaging. Many businesses prefer it because landing pages with a video get 86% more conversions.
WatchFinder is a UK-based watch shop that sells pre-owned/secondhand products.
Its PPC landing page is straightforward and clean, sharing everything right away to avoid confusion.
You’ll also find plenty of trigger words on the page, like a 12-month warranty and store location.
People who buy pre-owned products generally look for store and product reliability before purchasing them.
WatchFinder understands its target market well and knows what words to use to get the desired reaction.
Adding contact information and surety to your landing page can help you gain visitors’ trust.
Crochet Crowd is a weblog that delivers free tips, patterns, and tutorials on crocheting.
Its PPC landing page is pretty basic, featuring a large image and a short description. Nothing unusual.
So, why did I add it to the list?
To show its personalization technique.
If you compare its PPC landing page with its home page, you’ll notice the difference in visuals. Crowd has used its homepage in its PPC campaigns, but it has swapped the front image with another to personalize the page.
Below is its PPC page.
Use dynamic content in your landing pages to save time and costs.
CallHippo is a B2B calling software product. It sells phone numbers and monthly subscriptions to businesses worldwide.
CallHippo’s PPC landing pages are highly personalized.
When I clicked on its sponsored ad for US businesses, the entire page was dedicated to US phone features.
To compare, I tried the same with Australia as my main keyword, and a different page appeared with AUS-focused content.
Companies with 31 to 40 landing pages generate seven times more leads. Create new pages for each PPC campaign to get more traffic.
Shutterstock is a marketplace that sells stock images, videos, and music.
As a well-known company, Shutterstock mainly focuses on lead conversion, and it has created its PPC landing page’s design with that in mind.
The above image is the landing page connected to one of its PPC campaigns. The composition of the page and the content is clean and concise with an aim to get qualified leads.
Create tailored landing pages. If your aim is brand awareness, go for eye-catching visuals and unique selling points. If your goal is lead generation, pick squeeze pages for your campaigns.
Mailchimp is a leading email marketing platform. Its product line covers various marketing channels, including social media platforms and websites.
The brand typically runs targeted PPC campaigns. Its PPC landing page description often matches the ad content.
Mailchimp also uses a consistent theme in its campaigns.
Both images here are PPC landing pages. While their content is different, their design matches the brand tone.
Using consistent themes in your landing pages to add relevancy.
19. Active Campaign
Active Campaign is a marketing automation platform that sells SaaS products to companies. A large portion of its target audience comprises startups and small businesses that prefer simple descriptions and hassle-free purchase options.
The company landing page’s content is designed to attract that audience.
The heading is bold, the copy is concise, and the email capture form only has one field to make signing up easier.
The “Try it free. No Credit Card Required” option is also a good hook to reel in small businesses.
Design your page layout and sales copy with your target audience in mind.
Remote provides global hiring and payroll solutions. One of the biggest challenges of selling this kind of service is clarifying the product features and gaining people’s trust.
Remote has targeted those areas with the web copy.
If you look at the sentence structure and word choice, it clearly describes the services Remote offers and the budget you need to buy the product.
Endorsement and product ratings are also published on the front page. The screenshot didn’t cover that part. Here’s the link to its PPC page.
Statistically, only 20% of site visitors read the headline. Focus on your web content to generate interest.
Your PPC landing page directly affects your conversion rate.
Anything from overwhelming content to distracting images can make visitors lose interest in your products and services.
With a well-structured page, you can reduce your bounce rate and turn initial visitors into leads.
Here are five things you should consider while designing your PPC landing page
- Prominent headline.
- Relevant copy.
- Bold CTA.
- Social proof.
- Effective use of visuals and white space.
Use the above examples as templates and create a personalized landing page for your PPC campaign. Good luck!