15 Best Social Media Analytics Tools And Platforms

Social media analytics plays an integral part in your content marketing strategy. 

It helps brands understand their audience and measure the impact of their marketing campaigns.

Several cloud-based apps deliver good analytics features. 

You can buy all-in-one social media management software products to centralize everything or purchase exclusive analytics apps; it’s up to you.

What Is A Social Media Analytics Tool And What Apps Are Best For You?

Social media analytics software collects data from social media profiles and generates key metrics to summarize your brand performance. 

It essentially gives you measurable data to improve your content marketing strategy and identify growth opportunities.

Top Features To Look For In A Social Media Analytics App;

• Performance measurement.
• Social listening.
• Benchmarking.
• Alerts.

I have reviewed the 15 best apps that offer social media analytics features. You’ll find summaries of their core features and prices for comparison.

1. Statusbrew

Statusbrew helps you create and measure social media campaigns. You can use it to engage your audience and get key metrics to make strategic decisions.

Some of the insights you can generate through Statusbrew include Brand reputation, competitor analysis, industry trends, and post-performance. You can also compare your organic and paid campaigns, and find the best time to post.

Tons of other reports are available on Statusbrew. You can export the data in a presentation-ready format and share reports with others.

Other core features of Statusbrew are content planning, scheduling, publishing, and automation. You’ll receive a social inbox to manage conversations and collaboration functions to add multiple users.

Core Features

• Social listening.
• Engagement review.
• Performance measurement.
• Competitor analysis.
• Industry trends.
• Content planning and publishing.
• Social inbox.
• Workflow automation.
• Integration.
• Mobile-friendly.

Price

Statusbrew prices start at $69. You can take a 14-day free trial.

2. Social Insider

Next on the list is Social Insider. It’s a benchmarking and listening tool that delivers insights into your brand performance.

Here, you can check your competitor’s social media presence and do a competitive analysis to measure your company’s reach. You can also monitor your audience sentiments to evaluate your brand reputation.

With the Instagram listening feature, you can check the topics your audience loves and find content marketing ideas.

Social Insider supports five major channels. You can analyze your Twitter, Instagram, TikTok, Facebook, and YouTube accounts.

Core Features

• Benchmarking.
• Instagram listening tool.
• Campaign performance measurement.
• Cross-network analysis.
• Auto-reports.
• Historical post data.
• AI capabilities.
• Integration.

Price

Social Insider charges $99 to $239 per month. You can take a 14-day free trial.

3. Brandwatch

Brandwatch sells a suite of social media tools. Its product line includes consumer intelligence, media insights, social media management, and influencer marketing.

You can go for its social media management product and get all the essential content publishing and analytics features in one place. Or, you can opt for its consumer insights product to get an in-depth analysis of your audience.

With Brandwatch’s social media management tool, you can monitor several key areas. 

For example, you can observe brand mentions to control your reputation, check your competitors, and measure your campaign performance.

Core Features

• Social listening.
• Benchmarking.
• Monitoring dashboard.
• Social inbox.
• Collaboration.
• Content calendar.
• Integration.

Price

Brandwatch shares prices on request. You can schedule a demo to explore it.

4. Sprout Social

Sprout Social provides management and analytics features. You can use this app to centralize your social media workflows.

You can add as many profiles as you want and monitor them in an interactive dashboard. 

To measure your overall performance, you can check your engagement level and do a competitive analysis. You can also see your organic and paid campaign performance separately.

With the listening tool, you can access industry trends and monitor conversations.

You can get both general and specific reports. You can add custom filters to personalize your search and generate tailored reports. You’ll receive 150+ metrics and a report builder.

Core Features

• Premium analytics.
• Custom reports.
• Listening tool.
• Competitive reports.
• Engagement.
• Influencer marketing.
• Publishing.
• Integration.
• Mobile apps.

Price

Social Sprout prices start at $249. You can try it for free and ask for customization.

5. BuzzSumo

BuzzsSumo lets you find content ideas for your social media channels and track performance.

You’ll get access to Facebook, Twitter, and YouTube data to discover trending topics and viral content.

You can set up alerts for keywords and brands to monitor your competitor’s content. With third-party integration, you can send alerts to Slack channels and oversee your social media activities from there.

For your ease, BuzzSumo provides a Chrome extension, allowing you to analyze your social media engagement from your browser. 

One more thing. If you run influencer marketing, you can discover influencers for partnership.

Core Features

• Content research.
• Competitor monitoring.
• Brand mentions
• Influencer discovery.
• YouTube and Facebook analyzer.
• Keyword alerts.
• Coverage report.
• Chrome extension.
• Slack integration.
• API.

Price

BuzzSumo prices range between $199 and $999. You can try it for free.

6. Metricool

Metricool gives you insights into your social media account performance. Via this tool, you can measure audience engagement and find the best time to post.

The app comes with several analytics features to help you optimize your content strategy. You can find what your competitors are doing, track popular hashtags, and analyze your paid and organic content.

With the reporting feature, you can compile data and sum up key points.

Content planning and scheduling are also included in the package. You’ll get an AI assistant to craft posts and smart links to direct your social media followers to your website.

Core Features

• Social media analysis.
• Competitor monitoring.
• Hashtag search.
• Paid and organic campaign comparison.
• Reporting.
• Planning and scheduling.
• Smart links.
• AI assistant.
• Integration.

Price

Metricool’s basic account is free, and premium packages cost $18 to $45 per month.  

You can ask for custom quotes.

7. Talkwalker by Hootsuite

Talkwalker is an analytics software by Hootsuite that offers social listening and benchmarking.

You can use it to monitor brand mentions, audience sentiments, competitors, and general media content. 

You’ll get access to 30+ social networks and an AI assistant for summaries. 

With real-time alerts, you can keep an eye on current trends and generate ideas for your content strategy.

One of Talkwalker’s unique features is Customer Feedback Analysis. You can collect feedback from over 300 sources and consolidate them for your customer care team. 

Core Features

• Audience insight.
• Engagement measurement.
• Media monitoring.
• Social listening.
• Benchmarking.
• Customer feedback analysis.
• AI capabilities.
• Real-time alerts.
• Custom dashboard.

Price

Talkwalker shares prices on request. You can schedule a demo to check its features.

8. Sprinklr

Sprinklr delivers enterprise-grade social tools. You can create, manage, and analyze your social media content at scale.

Top notable features of Sprinklr are social listening, benchmarking, and visual insights.

You can track both text and visual content to get an accurate analysis of your brand’s and competitor’s reputation. And with alerts, you can identify unusual volume and spot fake posts.

Plenty of automation features are available as well for content management. You can create approval workflows to control content publishing and monitor performance from your smartphone.

Core Features

• Benchmarking.
• Visual insights.
• Social listening.
• Anomaly detection.
• Real-time alerts.
• Content publishing and management.
• Conversion automation.
• AI capabilities.
• Mobile-friendly.

Price

Sprinklr prices start at $249. You can take a 30-day free trial.

9. Whatagraph

Whatagraph summarizes key performance indicators and generates reports. You can connect your social media channels to this app and monitor all profiles in one place.

The software supports around 50 third-party platforms and provides API connection.

You can customize your dashboard and add your branding. You can also tailor the data visualization to get specific information.

If you work with a team, you can invite up to 20 people to your account. You can add rules to control the data access.

All in all, it’s a good analytics app for social media.

Core Features

• Social media analytics.
• Historical data.
• Reporting.
• Custom dashboard.
• Widget library.
• Automation.
• Personalization.
• Integration.

Price

Whatagraph charges $249 to $499 per month. You’ll get a 30-day money back guarantee.

10. ZOHO Social

ZOHO provides an all-in-one social media management solution. You can use it to plan your content calendar and oversee multiple channels.

The software is affordable and has excellent analytics features. You can connect all the major social media channels to your account and measure their performance.

Other key areas you can analyze include your target audience, post engagement, impression, and reach.

A social listening tool is also included to track conversations. You can see page views, monitor brand mentions, track hashtags, and discover influencers.

Core Features

• Audience insight.
• Brand performance.
• Engagement tracking.
• Social listening.
• Content planning and scheduling.
• Inbox.
• AI assistant.
• Chrome extension.
• Integration.
• Mobile app.

Price

ZOHO Social costs $15 to $65 per month. You can take a 15-day free trial.

11. Keyhole

Keyhole delivers social media analytics and listening features. With this tool, you can supervise your accounts’ performance and brand reputation. 

There are a lot of things you can monitor via Keyhole. 

You can see what type of content your audience likes, which post generates the most response, and what time is best for posting.

Secondly, you can compare your brand with competitors to measure engagement. The social listening tool also provides data on current trends, keywords, and hashtags.

Keyhole’s unique feature is historical insights. You can study your audience’s behavior pattern and tailor your future campaigns accordingly.

Core Features

• Engagement monitoring.
• Campaign performance.
• Benchmarking.
• Mentions, hashtags, and keywords.
• Influencer tracking.
• Historical insights.
• Reporting.
• API.

Price

Keyhole shares prices on request. Book a demo to know more.

12. Audiense

Audiense is a consumer intelligence platform for enterprises. It delivers in-depth analytics on your audience to help you improve your social media strategy.

You can extend your reach to the global level and collect relevant data to understand your audience better. Audiense segments your target market and condenses large data in a readable format.

Other information can also be gathered through Audiense. You can find content ideas, search keywords, and discover niche influencers.

Core Features

• Audience segmentation.
• Media insights.
• Profile building.
• Content ideas.
• Hashtag analysis.
• Influencer tracking.
• Benchmarking.
• Reports.

Price

Audiense prices start at £1199. You can take a free trial.

13. Brand24

Brand24 is a good option for social media analytics. It offers listening and tracking tools to strengthen your brand image. 

You can observe brand mentions and audience sentiments to identify your most profitable social channel. If you’re running a campaign, you can measure its reach and engagement level.

Anomaly detection is also its core function. You can set up alerts to keep an eye on unusual volumes and negative reactions. 

Brand24 offers a mobile app for remote monitoring.

Core Features

• AI insights.
• Brand monitoring.
• Engagement measurement.
• Sentiment analysis.
• Influencer and hashtag tracking.
• Anomaly detection.
• Reports.
• Mobile app.

Price

Brand24 charges $149 to $499 per month. You can take a free trial.

14. Sotrender

Sotrender is a Facebook and Instagram analytics software. You can use it to optimize paid advertisements.

You can analyze over three years of historical data to discover top-performing content. 

With competitor tracking, you can see what type of campaign gets more conversions and use that knowledge to plan your future sponsored posts.

You can connect up to 40 profiles and add unlimited users. Sotrender mainly supports Facebook and Instagram, but you can also analyze your LinkedIn and YouTube profiles.

Core Features

• Paid ad analytics.
• Profile states.
• Historical data.
• Content performance.
• Benchmarking.
• Team collaboration.
• Social inbox.
• Reports.

Price

Sotrender prices range between $69 and $389. You can take a free trial.

15. Reputation

Reputation software does what it says. It gives you key data to manage your brand’s reputation.

You can buy its social suite to oversee your campaigns. It comes with both publishing and analytics features to post and track campaigns in one place.

The social suite also contains a listening tool to track the audience’s conversations. You’ll get real-time feeds to respond to negative sentiments on time.

Core Features

• Social insights.
• Mentions, hashtags, and trending keywords.
• Real-time feeds.
• Competitive analysis.
• Alerts.
• Inbox.
• Reports.

Price

Reputation shares prices on request. You can take a 30-day free trial.

Conclusion

Analytics feature is available in most of the social management apps. You can get basic to advanced features to monitor your brand content.

However, If you don’t want additional features, you can find plenty of analytics apps. Talkwalker by Hootsuite, Keyhole, and Audiense are good options to consider. 

Check out the listed apps to make a well-informed decision.