15 Best Facebook Analytics Tools & Software

Facebook is a treasure trove of information for marketers.

With the right tool, you can gather personal data of your potential customer, learn your lead’s interests, and even track your prospect’s shopping habits!

All you’ll need is to discover the perfect analytical software to extract and summarize that information for you.

Now, a month ago, I would’ve unhesitantly suggested Facebook analytics for the job. But since Facebook has discontinued its analytical feature, there are plenty of third-party apps available that will meet your requirements.

To make things easier, I am sharing 15 Facebook analytical tools & software that are so far the best you’ll find on the market.

1. BuzzSumo Facebook Page Analyzer—Competitor and Social Media

Analytics

If you’ve been in the marketing field for a long time, you’d surely have heard about BuzzSumo. The social media research Giant is well-known for its powerful content tracking function.

Recently, it has added an exciting feature to its plan that you’d positively love.

It’s Facebook Page Analyzer.

The tool scans top-performing pages and shares an in-depth report on your competitors. You can uncover your rival’s plans and devise strategies to beat them at their own game.

How Does It Work?

The Facebook page analyzer procedure is similar to how the entire BuzzSumo site works.

At the top, you’ll see a space bar for inquiries and a sidebar to filter your search results.

Suppose you want to know where your page stands. Type the name and click on the analytics; the report will show your brand rank.

Whatever keyword you type, the Facebook Page Analyzer will display its top posts and average statistics.

2. SproutSocial—Social Listening

Like Socialbakers, SproutSocial is a complete social media management software.

You can link profiles from nine different social networks, discover the latest content for ideas, schedule various posts, and generate analytics reports — pretty standard functions.

What you will find most interesting, though, is SproutSocial listening feature.

Using the listening tab, you can take a peek at your competitor status, unearth high-performing keywords, manipulate demographics to detect influencers, and view trending posts.

If you own a small to mid-size company, get a SproutSocial plan.

How Does It Work?

Select a free trial to create your account.

Once you’ve gained access to the dashboard, connect to your profiles.

The left panel will show principal functions (Inbox, publishing, listening) while the right-side panel will extend action buttons (share, message, etc.)

Take full advantage of the 14-day trial to become familiar with the software.

3. SocialPilot—Social Media Management

As a social media management tool, SocialPilot offers you myriad features, and one of them is Facebook analytics.

The section provides a comprehensive report on key metrics to reveal how much your audience has grown and how efficient is your Facebook strategy.

You can get analysis on five networks and link up to 100 pages in one account.

What’s more, you can use this software as an independent management tool and don’t have to purchase multiple apps. SocialPilot covers every aspect from post-scheduling, content curation, to team collaboration.

Go for SocialPilot if you’re looking for an all-purpose app.

How Does It Work?

Truthfully, you may not need a tutorial to get started as SocialPilot is user-friendly. Nevertheless, to give an overview, SocialPilot maintains all functions on the left sidebar.

Say you wish to check the status of your company “A.” Select your specific account from the drop-down menu and press “Go.”

The software will produce a readable report.

Fill out the form and get a 14-day free trial. SocialPilot’s studio plan is the most popular.

4. Sendible—Listening and Monitoring

This tool is a tough competitor to Socialpilot. But there is one thing that gives Sendible an edge over the other—The social monitoring and listening feature.

With Sendible’s monitoring function, you can find out what people are saying about your brand and discover influencers. Its listening action, on the other hand, identifies your customer’s pain points using real-time conversations.

If you’re a part of a large organization, naturally, SocialPilot would be a better choice, but if you run a small business, Sendible is an excellent option.

How Does It Work?

Sendible has a clean dashboard with two sidebars and a top main menu. You’ll see your brand’s latest activities right on your dashboard.

The monitoring page will display the results of the keyword you’ve set up, while the “Measure” bar will show essential analytics reports.

You can ask for a demo to learn more.

5. Brand24—Brand Monitoring

It is a surveillance tool that determines your brand’s popularity by providing real-time data on your target market.

You can quickly detect who has mentioned your brand name, get sentiment analysis to learn customer satisfaction rates, and search influencers who hold sway over their audience. It also has a comparison feature that allows you to see which network is bringing in more leads so you can focus on that particular source.

To cut the story short, Brand24 is perfect for those hoping to build their brand reputation.

How Does It Work?

Brand24’s entire operation depends upon your keyword.

In the dashboard panel, your keywords are labeled as Projects. Any conversation, quote, or post mentioning your keyword will show under each project.

Try the premium plan to avail more features.

6. HubSpot Social Media Management Software

Besides being a chief source of many marketing tools, HubSpot offers a social media management tool that contains all necessary functions to optimize your page.

You can regulate your brand reputation through timely keyword alerts, increase your conversions by analyzing your engagement, and share reports with your team.

What makes HubSpot an attractive choice is its broad range of other software. You can connect your Facebook analytics to HubSpot CRM and practically handle all your operations in one place. It’s not a mandatory option, of course, but it’s much more convenient.

How Does it Work?

Your HubSpot account has sub-hubs to represent various departments.

To gain access to your social media dashboard, select marketing on the left panel. There you’ll have the option to customize your dashboard.

Pick a set of widgets you need and start monitoring.

Here’s a tutorial on HubSpot for a quick overview.

7. Socialbakers—Personalized Dashboards

Preferred for its personalized dashboard, Socialbakers lets you create and manage your social media profiles individually.

In addition to the customization feature, Socialbakers has extensive analytics functions. You can spot your target audience, build your buyer persona, and tune in to social listening.

It also has an in-depth reporting system on influencer marketing. You can benchmark your niche influencers to discover who is genuine and worth pursuing.

How Does It Work?

The tool is easy to navigate and straightforward. After you log in, Socialbakers will greet you with multiple dashboards.

The analytical tab at the top is one you’ll often use, so explore it thoroughly. The section will share an overview of your fan base, their region, posts they liked, and so forth.

Other tabs like “content” will provide actions to track your brand mentions.

Seek Socialbakers professional consultation if you’re interested.

8. Grytics—Community Analytics

Marketers who juggle several Facebook communities will find Grpytics remarkably handy. The software is specifically designed to improve your Facebook community performance. You can review statistics on active members, top posts, and even comments within comments.

Simply put, you’ll receive all the vital data to optimize your Facebook groups.

Grytics further offers plenty of options to grow your engagement. For instance, you can drive traffic to your post by publishing a hall of fame action.

Try Grytics to nurture your Facebook leads.

How does it work?

The installation process is pretty standard. Once you’ve logged in, you’ll be asked to link your groups. Grytics provides space to include public groups, as well.

Anyway, your dashboard will display all your Facebook communities with a clickable option to go directly to statistics. Furthermore, you’ll be able to download the analytics report.

You can also add team members under the “Manage and update” section.

Click here to begin your free trial.

9. SoTrender—Strictly Facebook Analytics

If you’re looking for an exclusive Facebook analytical tool, SoTrender is ideal for you.

While, the software does offer a few social media management options, like responding to queries, it’s an analytics app.

SoTrender presents an abstract of your brand activities and shares tips to improve your content. You can study your competitor’s metrics and automate reports for later review.

The tool particularly provides a detailed analysis of your audience. You can see your actual fan size by weeding out those who don’t meet your target market.

As SoTrender supports Facebook, Instagram, Twitter, and Youtube, you can easily connect to several accounts.

There’s a limit on profiles, through. I am attaching its pricing plan for your consideration. Check out its pro plan if you handle over ten profiles.

How Does it Work?

You can create your account with merely an email address.

After you’ve connected your Facebook profiles, you’ll find everything from audience, reach, engagement to tips under the Analytics tab.

 10. Rival IQ—Study Competitors

As the name suggests, Rival IQ’s sole purpose is to crush your competition—their words, not mine—with its analysis and audit reports.

The tool essentially is a social media vigilant that snoops on your rival business pages and appraises you of their success strategies.

You can compare your ranking with your competitor to discern your position and plan to improve your performance.

For instance, post-detection alerts you of any content your competitor has boosted. You can use it to study your rival paid marketing campaigns and improvise yours to outshine them.

How Does it Work?

Rival IQ dashboard is divided into clear tabs.

The landscape section offers a comparison report, social media analytics summarizes your media feed. and auto-tagging lets you keep up with industry trends.

Other options involve finding popular hashtags, setting alerts, and generating reports.

The software has a wealth of features to cover most of your prerequisites.

11. Quintly—Facebook Analysis

While many provide full-scale social management functions, Quintly strictly focuses on analytics.

The tool has a simple interface, customizable dashboard, and minimal design.

You can measure your Facebook performance, track your competitor’s activities, and generate well-structured reports. You can also create groups to categorize your profiles and build your customized dashboard.

Overall, it is a convenient tool and provides extensive social media metrics.

How Does It Work?

The initial setup procedure will require you to establish groups for analysis. Following, you can add widgets suited to your needs, export reports, and read line charts.

All your data will be neatly placed.

Take a demo to get a general idea of the platform.

12. Hootsuite—Social Media Manager

As one of the top social media management software, Hootsuite offers tons of functions to make sure your social media accounts run smoothly.

Think of it as a more seasoned social media manager. The tool not only facilitates profile supervision but provides courses to help you improve your Facebook marketing strategy.

I will, however, limit my review to analytics for now.

The dashboard is easy to maneuver, and you’ll be able to monitor your company’s activities in one place.

Inside the analytics, you can look up your page and team performance, keep track of conversations, and receive suggestions to polish your content.

The reporting section offers advanced actions that are also extremely useful.

How Does It Work?

Hootsuite may ask for your billing information to create the account. As you connect to your profile, you’ll see your pages stored under the Boards label.

From there, you can manage your profiles inside the stream tab, check metrics to see what’s working, and produce customizable reports using the drag-and-drop option.

13. Facebook Insights—Inbuilt Tool

Facebook may have shut down its analytical tool, but the platform still offers insights, and it would be a terrible waste not to avail of it.

While Facebook Insights doesn’t share an in-depth analysis, for a free version, it has decent functions.

You can learn who your target audience is, where your major fanbase is from, and which content is performing well.

How Does It Work?

If you’re the admin of your business page, you can access insights from the left-hand drop-down menu.

Facebook Insights will disclose your organic and paid reach, your fan engagement, and your visitor’s background.

To take a quick glimpse, select the “overview” bar.

14. Barometer by Agorapulse—Performance Comparison

Agorapulse is an all-in-one social media management software that provides you space to administer your page activities and learn industry trends. While Agorapulse also offers Facebook insights in the same package, its subsidiary tool Barometer is one I would highly recommend.

For one, Barometer is free; welcome news for struggling startups, I am sure. Second, the tool only uses pages holding fan sizes equivalent to your page as a benchmark for analysis. Meaning you will receive an accurate status of your competition.

Barometer is notably well-liked and has so far audited over 40k Facebook pages. Give it a shot.

How does it work?

Visit the landing page, and you’ll noticeably find a CTA to add your Facebook profile. Create your account, connect to the pages you want to audit, and start the comparison process. The below report will appear.

Here, you can evaluate engagements, reach, and the click-through rate of your last 50 posts.

15. Keyhole—Hashtag Monitoring

Just like Buzzsumo, Keyhole monitors your social media trends. But people favor Keyhole for a slightly different reason.

Unlike Buzzsumo, Keyhole’s strength lies, particularly in hashtag tracking.

You can gain real-time measurable data on your hashtag and export it into an excel file to brainstorm. Keyhole, moreover, gives you a detailed analysis of top influencers in your industry.

You can use this tool for your Instagram and Twitter accounts as well.

How Does It Work?

The main dashboard displays the key metrics for your hashtag. At the top right corner, you’ll find multiple social network icons to control data distribution. For instance, if you want to generate a merged report of your social networks, select all icons.

Keyhole will additionally allow you to see the information for a specific period under “historical analysis.”

Sign up for a free trial to explore.

Conclusion

Facebook has almost 1.6 billion active users.

To sift through the pile of information, you might have to acquire multiple analytical tools to ease your process. Explore the above software and pick the best ones for the task.

Good Luck!