12 Best Online Reputation Management Tools & Software

Online reputation management is a vital part of business operations.

It helps you establish a strong brand image online and take measures to ensure it remains that way.

If you’re looking for some efficient reputation management apps, I’ve found several excellent platforms for you. They offer solid systems and automation tools to monitor your company’s online presence.

What Is Online Reputation Management Software And What Tools Are Best For You?

Online reputation management software monitors web and social media platforms and highlights positive and negative brand reviews.

It essentially provides you with tools to identify your customers’ sentiments and manage your reputation risk.

Top Features to Look For in Reputation Management Software;

• Web and social media monitoring.
• Review management.
• Sentiment analysis.
• Local SEO.

Here’s a list of the 12 top online reputation management tools. Check out their core capabilities and packages to find the best fit.

1. Brand24

Brand24 is exclusively a listening platform. It offers a robust set of tracking tools and AI-powered insights.

With Brand24, you can monitor media in real-time, analyze a wide range of data, run competitor analysis, and generate quick insights. The app has a built-in AI assistant for queries and a crisis management module for monitoring anomalies. 

There are lots of interesting analytics tools on Brand24. 

For example, you can monitor your content reach and check your presence score to measure your brand’s popularity. You can also set up a storm alert to pick up unusual activities and mentions.

A mobile app is available for quick access. You can download it from the Google Play and the Apple Store.

Core Features

• Media monitoring.
• Mentions, engagement, and sentiment tracking.
• Crisis management.
• Competitor analysis.
• Influencer marketing.
• Advanced filters and alerts.
• AI assistant.
• Bulk action.
• Infographics, reports, and data export.
• Team invitation.
• Mobile app.
• API.

Price

Brand24 charges $149 per month for the solo account and $249 for the team account.

You can take a free trial.

2. TrueReview

TrueReview helps you manage online reviews. 

You can send up to 2500 review requests through SMS and emails and generate AI responses for Google reviews. Plus, you can segment your audience to personalize your replies and schedule drip campaigns to encourage responses.

For monitoring, TrueReview offers trend and sentiment analysis. 

You can supervise your customers’ positive and negative feedback, check the overall ratings, and run before-and-after comparisons. You can also generate projections based on the past rating to see your future ratings.

Multi-location support and third-party integrations are part of the package. TrueReview allows up to five locations, but you can request more slots.

Core Features

• Review monitoring.
• AI responses and auto-replies.
• SMS and email review requests.
• Customer segmentation.
• Drip campaign.
• Trend and sentiment analysis.
• Rating analysis and projection.
• Review widget.
• Multi-location support.
• Integrations.

Price

TrueReview’s monthly subscriptions range between $49 and $299. You can take a 14-day free trial.

3. Hootsuite

Hootsuite is a social media management and listening platform. With this tool, you can manage all your social media activities in one place and keep an eye on mentions and customer sentiments.

Core capabilities of Hootsuite are AI content creation, scheduling and publishing posts, automated messaging, and analytics. 

To monitor your online reputation, you can run sentiment analysis, supervise mentions and reviews, detect anomalies, and check out your competitors.

You can invite team members to delegate tasks and deploy chatbots to automate engagement.

Core Features

• Social media scheduling and publishing.
• Social listening.
• Customer engagement.
• Review management.
• Sentiment analysis.
• Benchmarking.
• Engagement forecasting.
• AI and automation.
• Team collaboration.
• Tracking and reporting.

Price

Hootsuite’s basic plan costs $149 per month. You can take a 30-day free trial.

4. Synup

Next up is Synup. It’s a local SEO and social media management platform that delivers excellent reputation management features and multi-location support.

With Synup, you can verify and manage your business profiles, create optimized landing pages, track and respond to reviews, and publish content.

You can access over 80 directories for listings management and monitor reviews on 20 sites. (Synup has an AI content generator for the business description.)

To keep an eye on your online reputation, you can track your profile performance, reviews, and local ranking. You can also hire Synup to audit your profiles and provide recommendations.

For social media management, Synup sells a separate package. It includes AI content generation, multi-channel posting, local posting, and engagement analysis. 

Core Features

• Listings management.
• Google bulk verification.
• Review monitoring.
• Profile, ranking, and review analytics.
• AI-powered recommendation and content generation.
• Social media management and tracking.
• A review widget for the website.
• Survey tools.

Price

Synup charges $35 to $90 for a single location. For social media management, it charges $29 to $49 per month.

You can book a demo.

5. YouScan

YouScan is a social listening platform. It focuses specifically on your target audience’s behavior and delivers actionable insights to help you manage reputation risk.

The app has AI and image recognition capabilities that enable it to capture information from both text and images. With its in-depth insights, you can analyze your audience by their demographics, occupation, interests, and interactions.

An AI co-pilot is built into the system for assistance. It answers your queries and offers quick data as requested. You’ll also get an analytics dashboard to monitor mentions, engagement, and trends.

What I love about YouScam is its data segmentation and sentiment analysis. It tracks customers’ negative and positive posts and automatically categorizes conversations to present relevant data.

You can summarize that data in a presentable format and generate reports for your teams and stakeholders.

Core Features

• Social media analysis.
• Negative and positive conversations.
• Audience segmentation.
• Brand mentions.
• AI co-pilot.
• Custom dashboard.
• Tracking and reporting.
• Integrations.

Price

YouScan packages start at $299 per month. You can request a demo.

6. Mention

Mention offers listening and social media management tools. You can use it to monitor customer interactions and publish content on social media.

The software supervises around ten channels, including Reddit, social media platforms, news, and blogs. You can also keep a check on review sites like Trustpilot and business pages.

With advanced categorization and real-time email alerts, you can stay updated and take timely action.

You can connect multiple users and social media accounts to Mention. You’ll get collaboration tools to assign tasks and set up approval workflows.

Core Features

• Social media and review sites monitoring.
• Basic and advanced alerts.
• Brand mention.
• Sentiment analysis.
• Filtering and categorizing.
• Real-time email notification.
• Weekly reports.
• Social media management.
• AI and automation.
• Team collaboration.
• Integration.

Price

Mention prices range between $49 and $179. You can take a free trial.

7. Awario

Awario provides monitoring and management tools.

You can use this app to listen to customer conversations, track brand mentions, respond to comments, and generate reports.

The software monitors both web and social media. It also supervises people’s comments and highlights them to offer lead generation opportunities.

You can set up alerts to receive daily and weekly summaries. Awario automatically scans the web for mentions and sends a summarized version to your inbox.

Manual monitoring option is also available. Awario has a feature called Boolean Search that lets you tailor your query and manually generate relevant data.

Core Features

• Web and media monitoring.
• Mention tracking.
• Advanced keyword filters.
• Sentiment analysis.
• Boolean search.
• Organizing.
• Daily and weekly summaries.
• Branded reports.
• Team invitation.
• API.

Price

Awario monthly subscriptions start at $49. You can take a free trial.

8. Reputation.com

Reputation covers several key areas.

You can manage your listings, handle reviews, run surveys, and respond to social media comments. Its insight section is robust, offering customer interaction at the location and individual level.

With real-time alerts, AI recommendations, and a unified dashboard, you can easily keep an eye on everything and make prompt decisions.

There’s also a built-in ticketing system with team collaboration features. You can automatically create tickets, assign them to team members, and measure your staff’s performance.

Core Features

• Listing and review management.
• Social suite.
• Surveys.
• Tracking and reporting.
• Actionable insights with AI recommendations.
• Competitor analysis.
• Real-time alerts.
• Ticketing system.
• Integrations.

Price

Reputation shares prices on request. Book a demo to learn more.

9. Birdeye

Birdeye sells AI-powered listening, review management, and social media management tools.

It offers packages for both small and established businesses, supporting multiple industries and business locations.

Via its review module, you can monitor 200+ sites, generate AI responses, and put the best testimonials on your website. You’ll get a survey builder to collect feedback and reputation analysis to supervise your online rating.

With Listings AI and Social Suite, you can set up business profiles, publish social media posts, and audit your listings.

AI chatbot, messengers, and mass texting are some of its other notable features. You can also run referral campaigns.

Core Features

• Listings and social media management.
• Survey builder.
• Customer insights.
• Reputation score.
• Listings audit.
• Location pages.
• Competitor analysis.
• Chatbot and Messenger.
• Referral management.
• Integrations.

Price

Birdeye shares prices on request. You can ask for the demo.

10. WhiteSpark

WhiteSpark is a listings and local SEO platform. It offers builders and tracking tools for online reputation management, plus SEO and listings management services.

Here, you can launch your website for your local business and manage business profiles in one place. With GBP alerts, you can monitor changes in your online information and bulk edit your profiles

You can track 100+ sites, automatically send review requests via SMS and email, and respond to comments in real time.

With local rank tracking and citation discovery, you can oversee multiple locations and increase your online presence.

Core Features

• Listings management.
• Local rank tracker.
• Citation finder.
• Local website.
• Business profile management.
• GBP alerts.
• Review management.
• Multi-location support.
• Integration.
• Local SEO and listings services. 

Price

WhiteSpark charges separately for each product. You can check out the prices here.

11. BrightLocal

BrightLocal offers both software and services. You can buy a full-fledged app to manage your brand’s local reputation or let BrightLocal handle your SEO strategies.

Some of the software’s notable features include a local ranking tracker,  , listings management, and review tracking. All the packages contain a citation builder, lead generator, and Google Analytics integration.

You can buy the subscription for a single or multiple locations. BrightLocal can support several business locations.

BrightLocal’s managed services mainly cover local SEO services and citations, but you can also get help with the data migration. The latter costs around $250 per location.

Core Features

• Keyword tracking and local ranking monitoring.
• Local SEO and profile auditing.
• Citation builder and tracker.
• Post scheduling.
• Review collecting and monitoring.
• Review integration into your website.
• Custom branding.
• Agency lead generator.
• GBP insights.
• Google Analytics integration.

Price

BrightLocal’s software packages range between $39 and $59. You can take a 14-day free trial.

12. Yext

Yext is a comprehensive reputation management platform. It comes with monitoring, social media management, engagement, and SEO tools.

You can monitor your brand ranking and compare it with your competitors to see where you stand. In addition, you can check your business performance by location to see which branch is working well.

The monitoring is automated here, and you can deploy chatbots to engage leads. To help you improve your online reputation, Yext delivers AI-powered recommendations with review management.

Social media management module is built into the system. You can post content and centralize all your activities.

Yext also provides a search feature that lets you integrate a search tool into your website and other platforms.

Core Features

• Brand ranking tracking and benchmarking.
• Review and listings management.
• Knowledge graph.
• SEO-optimized pages.
• Social posting and management.
• Search tool.
• AI-powered chatbots.
• Tracking and analytics.

Price

Yext shares prices on request. Book a demo to learn more.

Conclusion

Online reputation management is easier with social monitoring and SEO tools.

They automate time-consuming workflows and deliver actionable data to help you make well-informed decisions.

Try some of the above-listed apps, compare their capabilities, and pick the best tools for your business. Good luck!