15 Best Local SEO Tools And Software

Local SEO software provides you with tools to rank higher in search results and manage your business reputation.

You can increase your online presence and optimize your rankings for location-based searches.

If you are looking for tools to improve your foot traffic, I have found some good apps that match your requirements.

What is Local SEO Software And What Tools Are Best For You?

Local SEO software offers insights and automation to help you target people living in your business vicinity.

Brick-and-mortar businesses can leverage these tools to deliver information, get noticed, engage customers, and more.

Top Features To Look For In A Local SEO Software;

• Listings management.
• Rank tracking.
• Citation building.
• Review management.

Let’s look at the 15 best SEO software products that provide local SEO optimization tools. All of them have the above four core features.

1. Moz Local

Moz is a widely-recognized SEO software company. It sells a suite of products designed to optimize your SEO strategy.

Its product suite also covers local SEO, offering listings and reputation management solutions to both small and large businesses. The package contains heatmaps, auto-reviews, performance insights, and competitor analysis. 

Moz has also introduced some new functions, which include AI automation. It’s an add-on feature that can be purchased with any plan.

Core Features

• Listings management.
• AI review.
• Competitor analysis.
• SEO insights.
• AI automation.
• Rank tracking.
• Post scheduling.
• Reports.
• Integration.

Price

Moz Local’s subscription costs $20 to $40 per month. For add-ons, Moz charges $10 to $14 per month.

Scale package is available for agencies.

2. Google My Business

Google My Business–or Google Business Profile–is a go-to SEO tool for emerging and small businesses. It’s free to use and offers brand visibility features to attract a local audience.

With Google My Business, you can set up a company’s profile, publish contact details, list your product and services, and share posts and photos. You can also add your profile to the Map and include a review section to increase brand authority.

Another notable feature of GMB is customer insights. You can see how customers found you, and incorporate relevant keywords into your profile for better visibility.

Core Features

• Company profile.
• Map ranking.
• Listings.
• Bookings and quotes.
• Post and photos.
• Reviews.
• Messaging.
• Performance insights.
• Mobile friendly.

Price

Google My Business is a free software. 

3. SEMrush

Semrush is among the top SEO tools. It delivers a diverse range of functions to optimize your content marketing. One of its products is designed for local businesses. It’s comparatively expensive, but it has some great features worth exploring.

You can use it with the Google Business profile to improve your presence and increase your chances of getting ranked. Plus, you’ll receive insights to monitor your SEO performance and keep an eye on competitors.

Automation is built into the system. With its AI, you can automatically create posts and respond to reviews. You’ll also receive auto-notification to alert you of negative reviews.

Core Features

• GBP profile optimization.
• Listings management.
• Insights.
• AI and automation.
• Negative review alert.
• Map rank tracking.
• Competitor analysis.
• Collaboration.
• API.

Price

You can buy Semrush Local with the main software or as a standalone product, it’s up to you. It’s subscription starts at $50 per month.

4. Local Falcon

Next on the list is Local Falcon. It’s an analytics app that tracks your business and competitors’ ranking.

Top notable features of Local Falcon are keyword tracking, fast scans, review insights, and multi-location tracking. You can add a filter to receive only relevant data and monitor trends to stay up-to-date.

Falcon also has a built-in AI assistant to offer suggestions on keywords and SEO, so that you can optimize your profile and rank for local keywords. It’s available in all plans.

Core Features

• Rank tracking.
• Review analysis.
• Keyword suggestions.
• Local guard.
• Targeted scans.
• Competitor analysis.
• AI and automation.
• Zapier integration.

Price

Local Falcon subscriptions range between $25 and $100. You can get an Enterprise package as well.

All subscribers get 100 free credits when they create a new account.

5. Localo

Localo is another good local SEO analytics software. With this app, you can audit and monitor your profiles to increase your business visibility.

You can use Localo to check your and your competitor’s performance, assess your local SEO, and protect your profile from edits. You’ll also receive a list of daily tasks to improve your online presence.

Citation and review management are part of the package. You’ll additionally get an AI website builder to create a basic site for potential customers.

Core Features

• Rank tracking.
• Competitor’s analytics.
• Profile audits.
• Review and citation management.
• Post scheduling.
• SEO Tasks.
• Website builder.
• Profile protection.

Price

Localo sells packages for business owners, freelancers, and agencies. A 30-day money-back guarantee is included in all packages.

You can contact sales for the prices here.

6. Nightwatch

Nightwatch provides auditing, tracking, and analytics tools. You can use it to track over 100k keywords per month and monitor your performance.

The app is best for its visuals and custom reports. It also offers AI tracking, highlighting key phrases to optimize your content.

One more thing, NightWatch gives you the opportunity to target multiple locations to improve both broader local SEO strategies.

Core Features

• Keyword discovery and suggestion.
• Website audit.
• Competitor analysis.
• AI suggestion.
• Local and Global SEO.
• Custom reporting.
• Integration.

Price

NightWatch prices start at $39. A 14-day trial is available.

7. RightChoice

RightChoice is an AI-powered local SEO app. It offers listings management, keyword ranking, competitor tracking, and reporting.

You can add and monitor as many listings as you want and track up to 20 competitors’ listings. If you target multiple regions, you’ll get a Geo Grid Checker to track your rankings. 

For SEO optimization, RightChoice provides keyword analytics. You’ll get heatmaps to measure your business rankings for specific keywords.

Sentiment analysis is a core feature of RightChoice. You can monitor customer reviews and personalize your responses.

Managed services are also available. It covers listings and reputation management.

Core Features

• Rank tracking.
• Heatmaps.
• Profile audit.
• Listings monitoring.
• Keyword analytics.
• Geo Grid Checker.
• Ai reviews.
• Sentiment analysis.
• Scheduling and posting.
• Profile protection.
• Business coaching and SEO services.

Price

RightChoice shares prices on request. You can take a 7-day free trial and book a demo.

8. Yext

Yext provides a platform to manage all your online profiles from one place. Via this tool, you can deliver consistent information across multiple channels and publish relevant brand content.

Everything from profile management and review monitoring to local SEO optimization and analytics is available on Yext. You can add your business profile to 200+ platforms, including Google Maps, search engines, and social media.

Yext offers optimization tools for digital marketing as well. For example, you can add an AI search bar to your website to provide quick information about your business. 

Core Feature 

• Local SEO.
• Listings management.
• Review, and comments monitoring.
• Site conversion features.
• Content generation and scheduling.
• AI and automation.
• Analytics.
• Integration.

Price

Yext shares prices on request. You can book a demo.

9. BrightLocal

BrightLocal delivers all the essential features to build your local SEO strategy. You can use this app to both manage your profiles and keep an eye on competitors.

The app is intuitive and comes with a well-established monitoring system and a citation builder. Its review and listings management are excellent, and you’ll get advanced insights to track your profile performance.

Local rank tracker, search audit, and post scheduler are all included in the package. A lead generation widget is also available for agencies. In addition, you’ll get a site widget to post reviews on your site.

Core Features

• Profile audit.
• Citation tracker.
• Listings management.
• Review monitoring.
• Post scheduler.
• Widgets.
• Multi-location support.
• Reporting and insights.
• Google Analytics integration.

Price

BrightLocal’s monthly subscriptions start at $39. You can take a 14-day free trial.

10. Synup

Synup is ideal for listings management. It helps you expand your online presence and optimize your business reputation.

The platform has access to 60+ websites for listings and monitoring tools for review tracking. You’ll get a mobile app for easy accessibility and collaboration options to designate work.

For performance measurement, Synup provides profile and ranking analytics. You can check your business rank for specific keywords and see your profile performance.

Synup’s unique selling point is its AI social media platform. It allows you to create a content calendar and design posts for Google and social media channels.

Core Features

• Listings management.
• Review monitoring.
• Auto-response.
• Profile audit and analytics.
• Protection.
• Rank tracking.
• Social media posting.
• Multi-location support.
• Agency features
• Widgets.
• Integration.

Price

You can get started on Synup for free. Its premium subscription costs $35 and $350 per month.

11. BirdEye

BirdEye is built for multi-location brands. It offers a suite of AI-powered SEO features to grow your online presence.

Some of the things you can do with BirdEye include listings management, review generation, post-scheduling, and competitor analysis.

For monitoring and tracking, you’ll receive insights with AI recommendations.

BirdEye also offers several website and social media features. For example, you can deploy a chatbot to engage visitors and set up an appointment system. 

All in all, it’s a comprehensive platform for attracting and converting local leads into customers.

Core Features

• Listings management.
• Ai review.
• Profile performance.
• Competitor analytics.
• Social media and website features.
• Surveys.
• Mass texts.
• Multi-location support.

Price

BirdEye shares prices on request. You can try it for free.

12. ReviewTrackers

ReviewTrackers is a robust reputation management platform. It provides keyword alerts, review monitoring, competitor analysis, and AI reviews.  

You can use ReviewTrackers to manage your profiles and optimize your local SEO. You can also do a customer experience analysis to understand buyer sentiments and improvise your marketing strategy.

Comparison analysis is another core function of ReviewTrackers. You can compare your online presence with competitors to see how you can improve your ranking.

Core Features

• Reputation management.
• Local SEO.
• Competitor monitoring.
• Comparison analysis.
• Review publishing on the website.
• Customer experience analysis.
• Brand monitoring.
• Integration.

Price

ReviewTrackers prices start at $89. The more locations you include in your subscription, the less you’ll have to pay per location. 

13. WhiteSpark

WhiteSpark’s product line includes software and services, designed to improve your local rankings.

The software contains a rank tracker, citation finder, and a reputation builder. Plus, you’ll be able to track changes to your Google profile and reject unapproved edits.

Its services cover profile optimization and listings management. If you have a Yext account, WhiteSpark can offer alternate options as well.

Core Features

• Profile optimization.
• Listings management.
• Rank tracking.
• Citation finder.
• Review checker.
• Reputation management.
• Profile protection.
• Managed services.

Price

WhiteSpark charges $1 per month for the local platform and up to $80 for other digital tools. Its managed services start at $20.

14. BrightEdge

BrightEdge offers Enterprise SEO solutions. Companies use it to generate actionable insights to improve content performance and increase site traffic.

Among its suite of products, you’ll find an option for Local SEO. With this tool, you can manage your business profiles and Google reviews. Post-scheduling and insights are also included in the local SEO product.

Another product of BrightEdge you should explore is Hyper Local. It can help you attract people from specific regions or geographic locations.

Core Features

• Listings management.
• Profile and content performance.
• Geo-targeting.
• Daily pulse and in-depth insights.
• Content generation.
• SEO suggestion.
• Keyword reporting.
• Integration.

Price

BrightEdge shares prices on request. Book a demo to learn more.

15. Chatmeter

Chatmeter has some excellent SEO features for multi-location businesses. 

You can access 140+ online directories, find top-performing keywords to improve rankings, and create local pages to engage visitors. Not only that, but you can also monitor reviews to quickly pick negative comments and act accordingly.

Chatmeter’s insights and reporting tools offer easy-to-understand visual charts. You can generate insights by location and measure your SEO performance.

Core Features

• Listings management.
• Keyword discovery.
• Review monitoring.
• Local pages.
• Social media post monitoring.
• Sentiment analysis.
• Reporting.
• Multi-location support.

Price

Chatmeter provides custom quotes. You can get the prices here.

Conclusion

The above 15 Local SEO software products are incredibly productive and time-efficient.

They find top-performing keywords to help you appear in relevant search results and generate in-depth insights to make monitoring easier.

Explore them at your convenience and pick the best app for your workflow. Good luck!