12 Best B2B Lead Generation Software and Platforms

B2B lead generation sucks.

It’s a soul-crushing, time-wasting, hair-pulling endeavor that makes you question your life choices.

And if you’re nodding along, congratulations!

You’re part of the 60% of B2B marketers who think generating high-quality leads is harder than explaining blockchain to your grandma.

You see, most of us are doing it wrong.

We’re chasing after any company with a pulse and a bank account. It’s the business equivalent of swiping right on everyone and hoping for the best.

How’s that working out for you?

Yeah, thought so.

Here’s a mind-blowing idea:

What if you could stop chasing leads and have them come to you?

What if you could know exactly who’s interested in your stuff, when they’re interested, and why?

No, I’m not smoking anything. I’m talking about B2B lead generation software.

In this article, we’re going to look at 12 of these so-called miracle workers. We’ll cut through the marketing fluff and tell you what they really do.

So, are you ready to stop sucking at lead generation?

Let’s do this.

The Best B2B Lead Generation Software At A Glance

1. PartnerStack

PartnerStack is a partner relationship management (PRM) platform for B2B SaaS companies. It streamlines the management of affiliate, referral, and reseller partnerships from a single dashboard.

PartnerStack tackles the inherent complexity of partnership management head-on.

Tracking referrals, managing payouts, onboarding new partners—these tasks can quickly become overwhelming.

PartnerStack transforms this complexity into a smooth, automated process. It tracks which partner sent which lead, calculates commissions, and handles payouts without human intervention.

But PartnerStack is more than streamlining operations. It’s about expanding your reach.

With access to over 80,000 potential partners, you can significantly amplify your market presence.

PartnerStack’s real strength lies in its data-driven approach.

It doesn’t just collect performance data; it helps you understand and act on it. You can see which partners are driving the most value, which campaigns are performing best, and where your partnership strategy needs adjustment.

PartnerStack also recognizes that different partners have different needs. An affiliate blogger, a referring consultant, and a reselling agency each require a tailored approach.

It allows you to customize your programs accordingly, ensuring each partner type gets what they need to succeed.

Key Features

• Multi-channel partner management (affiliates, referrals, resellers)
• Automated onboarding and payouts
• Performance tracking and analytics
• Access to a marketplace of 80,000+ potential partners
• Customizable partner programs
• Integration with popular CRM and marketing tools
• Customizable reward structures

Platform Availability

• Web app.

Price & Plans

PartnerStack’s pricing is subject to your needs. You can get a personalized pricing plan by booking a call.

2. ZoomInfo

ZoomInfo is a B2B data platform that helps companies find and convert their ideal customers.

Zoominfo starts with a massive database of business information. We’re talking over 100 million company profiles and 600 million professional contacts.

The real power comes from its intent data. Zoominfo tracks thousands of topics across the web, figuring out which companies are researching what.

Let’s say you sell cybersecurity software. ZoomInfo can tell you which companies are suddenly reading a lot about ransomware protection.

That’s your cue to reach out. You’re not interrupting; you’re joining a conversation they’re already having.

ZoomInfo’s AI analyzes your ideal customer profile and buying patterns. It then scores and prioritizes leads based on how likely they are to convert.

Moreover, its conversation intelligence feature records and analyzes your sales calls.

ZoomInfo isn’t just about finding leads. It’s about understanding your entire addressable market. It helps you spot trends, track competitors, and identify new market opportunities.

It grows smarter as you use it. Your interactions train its AI, making recommendations more accurate over time. It’s a compounding advantage.

Key Features

• Comprehensive B2B database
• Intent data and predictive analytics
• AI-powered lead scoring
• CRM and sales tool integrations
• Conversation intelligence
• Automated data enrichment and cleansing
• Company tracking and alerts

Platform Availability

• Web app.
• Mobile app: Android and iOS (iPhone and iPad).

Price & Plans

ZoomInfo offers a free trial. Based on your business needs, you get a custom pricing quotation.

3. Apollo

Apollo is a comprehensive sales intelligence and engagement platform. It combines a vast B2B database with tools for prospecting, outreach, and workflow automation.

At its core is a database of over 275 million contacts. That’s a lot of potential customers. But size isn’t everything. What matters is how you use it.

This is where Apollo’s search capabilities come in. You can filter contacts using more than 65 different attributes.

Looking for VP-level executives in SaaS companies with 100–500 employees that have recently raised funding?

Apollo can find them for you.

But finding leads is just the start. Apollo’s Engage feature lets you reach out to these prospects directly from the platform. You can create email sequences, make calls, and connect on social media. It’s all integrated.

But how do you know which leads to focus on?

That’s where Apollo’s lead scoring comes in. It helps you prioritize your efforts, focusing on the prospects most likely to convert.

One often overlooked feature is Apollo’s browser extension. It lets you prospect and contact leads from anywhere on the web.

See an interesting company on LinkedIn?

With a click, you can pull up their details in Apollo.

Key Features

• 275+ million contact database
• 65+ search filters
• Integrated email, call, and social outreach
• AI-powered workflow automation
• CRM integration and data enrichment
• Email campaign management
• Lead scoring
• Browser extension for prospecting

Platform Availability

• Web app.
• Other: Chrome extension.

Price & Plans

Apollo offers a free plan with limited features. Paid plans start at $59/month per member ($49 per month on annual billing).

4. Leadfeeder

Leadfeeder is B2B lead generation software that identifies companies visiting your website and converts them into actionable sales leads.

Most businesses obsess over website traffic, but traffic alone doesn’t pay the bills. What matters is who’s visiting and what they’re doing.

Leadfeeder pulls back the curtain on your anonymous visitors, revealing the companies behind the IP addresses.

Leadfeeder then qualifies these visitors based on their behavior. It tracks which pages they visit, how long they stay, and what content they engage with.

It goes a step further by providing contact information for decision-makers within these companies. Leadfeeder hands you the names, titles, and contact details of the people you need to talk to.

Integration with major CRMs is where Leadfeeder really shines. It syncs visit data with your CRM, enriching your existing leads and accounts with fresh, relevant information.

Your sales team can see a prospect’s latest website activity right alongside their contact history.

Leadfeeder’s approach to lead scoring is refreshingly practical.

It automatically pushes the most promising leads to the top of your list, ensuring your sales team focuses on the prospects most likely to convert.

Key Features

• Company identification from website visits
• Lead qualification and scoring
• Decision-maker contact information
• CRM integration
• Custom segmentation and filtering
• Email alerts for high-value visitors
• Powerful search capabilities

Platform Availability

• Web app.

Price & Plans

Leadfeeder offers a free plan that provides data from the last 7 days and caps at 100 identified companies. The paid plan starts at €99 per month, billed annually (or €165/month when billed monthly).

5. Intercom

Intercom is a customer communication platform that doubles as a powerful B2B lead generation tool.

The heart of Intercom’s system is Fin AI Agent, an artificial intelligence that goes beyond typical chatbots.

Fin doesn’t just parrot pre-written responses; it understands complex queries and resolves about 50% of customer issues instantly.

Intercom’s Help Center functionality turns static FAQs into dynamic, searchable knowledge bases.

Available in 45 languages and fully customizable, it allows customers to find answers independently, reducing the load on your support team.

Intercom’s Knowledge Hub is a central system for managing all your support content.

It ensures that your AI, agents, and self-serve support all draw from the same, up-to-date information.

Intercom also includes outbound messaging capabilities. You can set up automated messages to guide new users, notify customers about known issues, or provide education about advanced features.

Finally, Intercom offers over 450 integrations with other business tools.

Key Features

• Fin AI Agent for instant issue resolution
• Unified omnichannel support
• Customizable, multilingual Help Center
• AI Copilot for support agents
• Advanced AI-powered reporting
• No-code workflow automation
• Centralized Knowledge Hub

Platform Availability

• Web app.

Price & Plans

Intercom offers a 14-day free trial. After that, you can choose to upgrade to the following paid plan options:

• Essential ($39 per month/member) — $29 per month if billed yearly.
• Advanced ($99 per month/member) — $85 per month if billed yearly.
• Expert ($139 per month/member) — $132 per month if billed yearly.

6. Ocean.io

Ocean.io is an AI-powered B2B lead generation platform that uses machine learning to find and target companies similar to your best customers.

Instead of pigeonholing companies into predefined boxes, Ocean.io’s AI algorithm analyzes how businesses describe themselves online.

It looks at their websites, their LinkedIn profiles, the technologies they use, and even the brands they mention.

This creates a much more nuanced understanding of what a company actually does.

You start with your best customers. The ones you wish you could clone. You feed their URLs into Ocean.io’s Lookalike Search.

The AI then scours its database of over 350 million company profiles to find businesses that match the same patterns.

But it doesn’t stop there.

Once you’ve got your list of potential matches, you can drill down further. Ocean.io offers over 20 filters to refine your search.

Now, finding the right companies is only half the battle. You need to reach out to the right people within those companies. That’s where Ocean.io’s AI People Search comes in.

It doesn’t just give you a list of employees. It helps you find the exact roles you need to target, whether that’s C-level executives, heads of marketing, or IT managers.

And here’s the kicker: it provides verified email addresses.

Key Features

• AI-driven Lookalike Search
• Granular company categorization
• AI Company Search with 20+ filters
• AI People Search with verified email addresses
• Chrome extension for seamless prospecting
• Daily updated global database of 350M+ company profiles
• CRM integration for streamlined workflows
• Intent data to identify companies actively searching for solutions like yours

Platform Availability

• Web app.
• Other: Chrome extension.

Price & Plans

Ocean.io offers a free trial. You get 10 phone numbers, 25 emails, and 25 exports. Plus, three users can try it out.

Now, onto the paid plans:

The Premium plan is $79 per month per member ($59 per month if billed yearly). For starters, you get 120 phone numbers, 300 emails, and 420 exports per month.

The Professional plan is $95 per month per member ($75 per month if billed yearly), but it starts at 5 users. You get 900 phone numbers, 2,250 emails, and 3,150 exports.

SIDENOTE: The price can vary depending on the credits you want to start with. There is also a 30-day free trial on the paid plans.

7. ActiveCampaign

ActiveCampaign is a marketing automation platform that helps businesses create personalized customer experiences across email, web, and messaging channels.

ActiveCampaign tracks how people interact with your messages, your website, and your business. Then it uses that data to tailor future interactions.

Here’s what that looks like in practice:

Say you’re selling shoes online. A customer clicks on running shoes but doesn’t buy them. ActiveCampaign notices. It might then send that customer an email about choosing the right running shoe.

If they open that email, ActiveCampaign could automatically add them to an “interested in running” list and start showing them more running-related content.

The automation builder is where the magic happens.

It’s a flowchart-style interface where you can design complex marketing sequences. Sounds intimidating, but it’s surprisingly intuitive. You can start with pre-built templates and tweak them to fit your needs.

ActiveCampaign also offers landing pages, SMS marketing, and even predictive sending (it figures out when each individual is most likely to open an email).

One underappreciated feature is the machine learning-powered lead scoring.

It analyzes your data to figure out which behaviors indicate a lead is likely to buy. This can help you focus your efforts on the most promising prospects.

Key Features

• Advanced marketing automation
• Email marketing with dynamic content
• Website and event tracking
• Predictive sending and content
• Machine learning-powered lead scoring
• Landing page builder
• Robust reporting and analytics
• Integration with 870+ apps

Platform Availability

• Web app.
• Mobile app: Android and iOS (iPhone and iPad).

Price & Plans

ActiveCampaign offers a 14-day free trial. It offers four paid plan options:

• Starter: Starting at $15/month.
• Plus: From $49/month.
• Pro: Starting at $79/month.
• Enterprise: Starting at $145/month.

SIDENOTE: The above pricing is subject to 1000 email contacts. Prices increase with the number of contacts.

8. AeroLeads

AeroLeads is a B2B lead generation software that provides business contacts with verified email addresses and phone numbers.

AeroLeads has a database of over 750 million profiles.

Each profile comes with up to 60 data points, ranging from basic contact info to detailed job descriptions and company data.

It’s comprehensive, but more importantly, it’s current. AeroLeads verifies emails in real-time.

AeroLeads Chrome extension lets you pull contacts from LinkedIn, Sales Navigator, and any other website you’re browsing. It’s fast, it’s simple, and it integrates into your existing workflow.

For those dealing with high volumes, the Pro Plugin is a game-changer. It can add over 2,500 prospects from LinkedIn or Sales Navigator with a single click.

AeroLeads even offers an Email Verifier to clean your existing lists and an Email Finder to track down new contacts.

You can even upload your own partial data – names, companies, LinkedIn URLs – and AeroLeads will fill in the gaps.

AeroLeads connects directly with major CRMs like Salesforce, Hubspot, and Pipedrive. This means your new leads can flow straight into your existing systems without any manual data entry.

Key Features

• Database of 750M+ profiles with 60 data points per contact
• Chrome extension for instant lead capture
• Pro Plugin for automated bulk prospecting (2,500+ at once)
• Email verifier and finder tools
• Custom data upload for gap-filling
• Direct integrations with major CRMs

Platform Availability

• Web app.
• Other: Chrome extension.

Price & Plans

AeroLeads offers a free trial with 10 credits.

SIDENOTE: Any record that you are adding from AeroLeads search, LinkedIn, or by uploading is counted as 1 credit.

The paid plans start at $49 per month ($39 per month if billed yearly). It offers unlimited searches along with other premium features.

9. Lead Forensics

Lead Forensics is a B2B website visitor identification software. It reveals the corporate identities of your anonymous website visitors, transforming raw traffic data into actionable sales opportunities.

Lead Forensics matches visitor IP addresses against the world’s largest B2B database, giving you real-time insights into which companies are checking you out.

But it doesn’t stop there.

It digs deeper, showing you which specific pages they viewed and how long they spent on each one.

This level of detail is powerful. It lets you tailor your follow-up with laser precision.

If a visitor spent ten minutes on your product specs page, you know they’re seriously considering a purchase. That’s your cue to reach out with a targeted pitch.

But knowing a company visited isn’t enough on its own. You need to know who to contact.

Lead Forensics delivers here too, providing details on key decision-makers within the visiting organization.

We’re talking names, job titles, contact information – even LinkedIn profiles.

Lead Forensics processes page hits in real-time, even for high-traffic multinational companies. This means you can see which specific office location is showing interest.

Key Features

• Real-time B2B visitor identification
• Detailed visitor behavior tracking
• Decision-maker contact information
• Company financial data
• CRM integration
• Customizable alerts and filters
• Comprehensive intelligence reports

Platform Availability

• Web app.

Price & Plans

Lead Forensics allows you to book a free demo. The team will be in touch and help you decide the best pricing for your business needs.

10. UpLead

UpLead is a B2B lead generation platform that provides real-time verified contact information and company data to sales teams and marketers.

UpLead has built a system that verifies data in real-time, right when you need it. This means when you search for a lead, you’re getting information that’s current, not something that was accurate six months ago.

The core of UpLead’s offering is its Prospector tool. It lets you search through over 155 million contacts using more than 50 filters.

You can narrow down your search based on job titles, industries, company size, technologies used, and even intent data.

UpLead’s real-time email verification sets it apart. Every time you export a lead, UpLead checks the email address to ensure it’s valid.

For teams that need to process large amounts of data, UpLead offers a Bulk Lookup feature.

You can upload a list of companies or domains, and UpLead will return detailed information on each one.

Furthermore, UpLead’s Data Enrichment feature is particularly useful for companies with existing contact lists.

You can upload your list and UpLead will fill in the gaps, adding up to 50 data points per contact.

This can turn a basic list of names and emails into a goldmine of actionable information.

Key Features

• Prospector with 50+ search filters
• Real-time email verification
• Bulk company and contact lookup
• Data enrichment for existing lists
• Intent data for identifying active buyers
• Technographic data
• Chrome extension for easy prospecting

Platform Availability

• Web app.
• Other: Chrome extension.

Price & Plans

UpLead comes with a 7-day free trial where you get 5 credits. It offers two main pricing tiers:

1. Essentials: Starting at $99/month (170 credits)
2. Plus: Starting at $199/month (400 credits)

SIDENOTE: A credit unlocks a contact for download or CRM export and gives you access to their email and mobile direct dial. One credit = one contact.

11. Saleshandy

Saleshandy is a B2B lead generation software that automates email outreach and enhances sales engagement.

Most email outreach tools just send messages. Saleshandy goes further.

It tracks every interaction a prospect has with your email. Open rates, click-throughs, replies – you see it all.

But tracking is just the start.

Saleshandy automates follow-ups based on these interactions. If a prospect opens your email but doesn’t reply, Saleshandy can trigger a follow-up.

Document tracking is another key feature.

Send a proposal or pitch deck, and Saleshandy will show you how long the prospect spent on each page. It’s a window into their interests and priorities.

For larger campaigns, Saleshandy offers bulk email with personalization. You can create deeply customized messages that feel individual, even when sent to thousands.

Saleshandy’s B2B contact database consists of over 700 million contacts, searchable and filterable. You can find decision-makers in your target companies without leaving Saleshandy.

Key Features

• Email tracking (opens, clicks, replies)
• Automated follow-ups
• Personalized bulk email campaigns
• Integration with email providers and CRMs
• 700M+ B2B contact database
• Email deliverability tools
• Lead finder with advanced filters

Platform Availability

• Web app.
• Other: Chrome extension.

Price & Plans

Saleshandy’s B2B Lead Finder offers a free trial with 5 free credits. The paid plan starts at $47 per month ($39 per month if billed yearly).

12. Leadpages

Leadpages is a lead generation platform that helps businesses create high-converting landing pages and websites without coding skills.

Leadpages offers a suite of tools to capture leads across your entire online presence. Pop-ups and alert bars let you promote offers and capture emails on any page of your site.

One of Leadpages’ phenomenal features is its AI-powered content generation.

You can generate copy for your pages or even create custom images in seconds. This lets you launch campaigns faster and experiment with different messaging more easily.

A common pitfall in online marketing is building pages that look great but don’t convert.

Leadpages addresses this with built-in A/B testing. You can easily create variations of your pages and see which performs better.

Leadpages integrates with over 40 popular platforms, from email services to CRMs. This means you can automatically send new leads to your email list or trigger follow-up sequences based on user actions.

Leadpages also solves the “now what?” problem after you’ve captured a lead. Its lead management tools let you view, search, and export your leads.

You can segment your audience based on their actions or the information they’ve provided. This allows for more targeted follow-up and higher conversion rates down the line.

Key Features

• Drag-and-drop page builder
• Conversion-optimized templates
• Pop-ups and alert bars
• A/B testing
• Analytics dashboard
• Lead management tools
• Integrations with 40+ platforms

Platform Availability

• Web app.
• Other: WordPress plugin.

Price & Plans

Leadpages offers a 14-day free trial. After that, you can choose to upgrade to the paid plans starting at $49/month ($37 per month if billed yearly).

From Struggle to Strategy: What Now?

We just went through 12 different ways to make your lead generation suck less.

But let’s be real: you’re probably overwhelmed, confused, and about as likely to make a decision as a squirrel crossing a highway.

So let me make this painfully simple for you: Start with PartnerStack.

Here’s why it’s our number one recommendation:

1. It automates the boring stuff. Tracking referrals, managing payouts – all that mind-numbing admin work? PartnerStack does it for you.
2. It gives you access to over 80,000 potential partners. That’s 80,000 people who could be out there selling your stuff while you’re reading this.
3. It’s data-driven. You’ll actually know which partners are worth their salt and which ones are just dead weight.

But here’s the kicker: None of this matters if you don’t actually use it.

1. Go to PartnerStack’s website. Right now. I’ll wait.
2. Book that demo call. Yes, it’s scary. Do it anyway.
3. Actually show up for the call. And pay attention, for crying out loud.

Will it solve all your problems?

Probably not.

Will it be better than what you’re doing now?

Unless what you’re doing now involves a genie and three wishes, then yes, it absolutely will be.

The choice is yours.

Get to it. PartnerStack isn’t going to sign itself up.