12 Best Partner Management Software & Platforms

Don’t have a partner management software yet?

You keep complaining about lost leads, lost revenue, lost time and effort.

Then why still stuck with the spreadsheets and outdated CRMs that make your partners and your team unproductive?

It’s time to switch to the Partner Relationship Management (PRM) tool to accelerate your business.

CRM is not really built for your partners. Rather, CRM when integrated with PRM simplifies collaboration and streamlines the workflow.

So the advantage?

Onboarding, training, and enabling the right partners become easier. Which otherwise took an endless number of steps.

Thankfully, PRM platforms are cloud interoperable with many CRMs.

With the right platform, you can hire partners with an entrepreneurial spirit.

As a result, your customers double or triple in number. Eventually, reduced costs of sales and increased revenue growth.

Therefore, when you’re investing in PRM software, you’re also investing in a team of partners who become your force.

In this article, you’re going to explore 12 PRM tools that can help you build a force. And take your partnership program to another level.

1. Impact PRM

Looking for an automation partnership platform that can not only improve your KPI metrics but also your partner experience?

Impact’s high-value partnership program helps you connect to a diverse range of partners:

Affiliates
Influencers and creators
Mobile apps
Content publishers
Premium news and media publishers

From onboarding to enablement and tracking, each of them may work differently. But they all follow the same partnership lifecycle.

Jobber, an operations management software for home service businesses, used to work with their in-house PRM tool for referral marketing.

They faced difficulty segmenting and tracking their users. This resulted in decreased lifetime value and poor sales.

Jobber then collaborated with Impact to streamline the complex referral marketing which otherwise seemed unscalable.

So while working with Impact PRM, Jobber not only saw improvement in segmenting and partner tracking. But also 4.86% higher lifetime value for referred customers.

On top of that, they saw an increase in average selling price up to 18.15%.

Impact PRM key features

Partner marketplace

Lets you access an extensive network of more than 120k vetted channel partners based on factors like industry, tiers, and geography.
Advanced search filters and AI recommendations save you time by connecting you with high-value partners.

Partnership tracking

Best-in-class tracking method to monitor leads, credit app installs, attribute performance, subscription upgrades, and more.
Cross-device tracking feature that helps your partners to identify and link the number of devices that belong to the same customer.
Unique API that enables partner tracking and attribution – no matter if some browsers prevent online tracking.

Reporting and monitoring

A customizable dashboard that helps you gain actionable insights into partner data and the entire sales cycle.
Also helps you filter down individual partner performance based on products, inventory (SKU), geography, promo code, and more.
Comes with full-stack protection that helps you identify and address any fraud based on influencer, affiliate, and traffic.

Optimized partnership reports

A contribution report helps you identify your partner’s incremental value and reward them with incentives accordingly.
Customer value report helps you identify high lifetime value customers as well as the partners who successfully marketed products to them.
Unique forecasting feature where you can analyze KPIs and anomalies of the past 90 days and prepare strategies for the future.

Pricing

Impact PRM offers you a demo and customized pricing upon quote.

2. Channeltivity

Thinking of expanding your business internationally?

The biggest challenge multinational enterprises face is managing partner programs on a global scale.

On top of that, traditional partnership methods take a huge cut off of this large-scale investment.

One of the challenges partnership managers at Samsung experienced was to make the global contract process and deal registration easier.

So they made Channeltivity a big part of their ecosystem. This in turn helped Samsung in partner onboarding, training, and enablement processes.

Within 6 months, they successfully signed up over 250 global partners.

In addition, Channeltivity supports over 90 languages globally which is yet another advantage.

Channeltivity Key Features

Channel partner enablement to empower your network

Onboard hot leads and empower them with tailor-made training resources and certification.
Seamless networking with your partners to enable knowledge sharing, support, and collaboration.
Ability to track and monitor your partner’s KPI lead generation, and conversions, MDF availability, and revenue growth potentials.

Channel marketing

Sales resources and market-ready products are accessible to your selected partners.
The MDF module helps partners search and submit requests, maintain communication with vendors, and keep accountability of their funds.
Co-branding collateral module where your partners can create co-branded marketing materials without having them be creative or in need of a creative team.

Hubspot and Salesforce editions

You can either integrate your PRM software with Hubspot or Salesforce to help you reduce manual partner relationship operations.
Get your partner’s deals registered automatically with Channeltivity into any of the CRMs you’re working on.
Import leads and share referrals from your choice of CRM to distribute to your partners.
Seamlessly syncs partner and contact records so that the updates made on one side reflect on the other.

Growth-focused community

Built-in community of partners for seamless communication and collaboration opportunities with your channel team

Add-on features

On top of your package, you may subscribe to their additional modules to scale up your business which include:

Email marketing
Distributor Management
MDF Management
Joint Business Planning
Multi-language and Automatic Translation

Pricing

In addition, Channeltivity offers add-on features to power your PRM software.

3. Impartner

Stanley Black & Decker (SB&D) is one of the top manufacturers of industrial equipment and household hardware.

A few years ago, they faced many challenges while marketing their products online.

In the age where most of the purchase journey starts from Google search, they failed to capitalize on the services.

The major reason was the lack of skills among their local partners. Also, their agency made reporting very manual and lacked full visibility on KPIs.

To recover from this missed opportunity, SB&D switched to Imparter PRM.

And then after 3 years, they’re partnered with 150 vetted and skilled resellers successfully running co-branded campaigns on Google.

They now have full visibility on cost per lead, CPCs, conversion rate, and a full range of metrics.

As a result, they saw a decrease in cost per lead up to 49%. With Impartner’s automation, they saved 75% of the time.

Impartner Key Features

Focus on partner experience

Automated partner tracking right from the onboarding to contribution in deal registrations and sales.
Dynamic segmentation feature to allocate your partners on different levels of training.
Shared dashboard that gives you full visibility into your partner planning, lead conversions, revenue targets, and other KPI metrics.

Time-saving MDF feature

Manage your budgets by automating time-consuming fund approvals and transfers.
Real-time visibility of fund spending, availability, and revenue growth potentials for your partners.

Impartner Analytics Studio

Intuitive dashboard that gives you a 360-degree view of your partners’ performance.
Personalized reporting and organized data points can help you in hyper-targeted marketing and sales strategies.

Paid media marketing campaigns

On-behalf partner marketing solution that saves you from spending on each of your partners.
Automated paid media marketing that lets you run campaigns on Google and social media platforms under your selected partners.
All the clicks on your campaigns redirect automatically to the relevant partner’s website.

Pricing

Impartner offers 6 types of packages:

Emerge
Ignite
Pro
Enterprise
News on Demand
Social on Demand

However, you need to quote to get personalized pricing.

4. Mindmatrix

Mindmatrix is known for its unified platform called Bridge. Which is a PRM software for engagement and enablement of your sales teams and channel partners.

And to boost the capabilities of PRM software, they offer Partner Marketing Software.

From collaborating with multiple vendors to streamlining guided selling and revenue management – it has got you covered.

But why consider Mindmatrix over others?

One of the reasons is its successful collaboration with United Capital, the largest Financial Life Management company.

When they expanded to new locations, they found it difficult to provide personalized financial journeys to their clients. Considering the factors such as demography and types of clients.

So when they joined hands with Mindmatrix, they got quick access to the vetted partners.

Who then worked alongside in-house financial advisers to create tailored financial solutions based on the needs of individual customers.

Mindmatrix key features

Partner onboarding and training

Identify and select hot leads with the help of partner scoring.
Quick partner onboarding with ease of managing partner contacts and segmentation based on different departments.
Effective learning management system (LML) with curated training curriculum and certification.
Ability to track and monitor your partner’s journey throughout the training.

Deal/Lead Registration

Streamlines effective communication between partners and vendors to facilitate lead or deal registration.
Helps you mitigate any partner or vendor conflicts regarding any leads or sales.
Get a detailed deal report to assess your partners’ performance.

Partner Locator

An extensive network of partners across the world with guided search and filters to find your potential partners.
Seamlessly integrates with multiple CRMs to sync leads under your partner accounts.

Flexible MDF management

Flexible MDF management with ease of distribution of funds and tracking multiple partners.
Vendor access to partners to apply for MDF using the partner portal.
Vendor control to grant or reject MDF requests with complete transparency of MDF spending by allocated partners.

Partner marketing software

A co-marketing tool with a powerful marketing automation feature that covers everything from marketing campaigns to lead conversion.

Pricing

You need to quote to get personalized pricing for both Bridge software and Partner Marketing Software.

5. Partnerstack

Need an efficient partner solution to sell your software and scale your IT business?

Many companies are still stuck with old and rudimentary partnership agencies in a saturated SaaS marketplace.

Struggling to earn a significant market reach and revenue.

Therefore, to stay competitive, you need a PRM platform like Partnerstack.

There is a distinguished reputation of this platform, when I came to know how it helped Jungle Scout (a platform for Amazon sellers) to secure partnerships.

Jungle Scout was once struggling with retaining new partners. Whereas only 2% of their partners were able to generate 98% of the revenue.

It was a serious concern. Had any active partner ever left them, Jungle Scout would have suffered a big revenue loss.

Inefficient affiliate tracking of individual partners was yet another issue. The process was time-consuming and a head-scratcher.

With PartnerStack, they not only tripled their monthly active partners.

But also grew partnership revenue by a whopping 238%.

So here are some of the features that played a key role in JungleScout’s partnership management journey.

Partnerstack key features

PartnerStack marketplace

Get access to over 80k B2B-ready partners on the marketplace.
Promote your program by filtering down your partners by industry, channels and more.
Get detailed information on your partner profiles.
Frictionless onboarding experience that ticks all the boxes on your potential partner recruitment process.

Partner Portal

Tailor your partner platform by providing learning resources, reporting, and rewards.
Get a 360-degree view of your partner’s performance with the help of unique referral links.
Automated triggers whenever your partner gets lead conversions.
Gamification feature to encourage your partners with bonuses based on challenges.

Time-saving financials

Streamlines partner transactions by auto-calculating your partners’ share of commissions based on tasks like conversions.
Detects malicious activities of partners and prevents your resources from being abused.

Leads and deals reporting

PartnerStack dashboard gives you transparent reporting of the entire partner and customer journey.
Also, keep track of where your money flows throughout the leads and deals pipelines.

Pricing

It asks you to book a call for customized pricing.

6. Kiflo PRM

The lack of centralized data makes it hard to track which deals were registered under which partner. This often leads to conflict among resellers.

Halodata, a South Asian information security service provider, got into a similar situation.

Their major issue was the decentralized distribution of sales and marketing resources all over their emails and Excel files.

This not only led to distrust among partners and the sales team. But also the inability to track the deal and lead the progress of partners.

Especially among those who shared the same region.

Soon after Implementing Kiflo PRM, however, Halodata was successfully able to manage resources under a centralized platform.

Completely organized and controlled distribution.

With improved partner engagement, they now have a 360-degree view of partner performance and deal registrations.

As a result, they saw an increase in sales by 33% in one year.

Kiflo key features

Create and expand your partner program

Multiple partner programs including referrals, affiliates, and resellers.
Tier-based partner portals with reward benefits for each level.
Manage the partner recruitment with ease by automating the onboarding application process.
Set up partner onboarding pipelines to help your partners easily navigate and get used to the platform.

Manage workflow seamlessly

Robust content management feature to share your business and marketing materials.
Set up a custom workflow to maintain seamless communication with partners and reconnect with the inactive ones.
Kiflo’s centralized platform lets you automate the manual tasks of organizing operations between your internal team and partners.
Always have your fingers on the pulse of your partners by tracking their performance, lead status, and goals.

Invest in your partners

Customizable reward models and benefits for your partners based on different tiers.
Training programs with certification to keep them motivated and engaged.

Kiflo Integrations

Easily integrate with Salesforce and HubSpot and streamline data-driven operations and automated workflows in a few clicks.

Pricing

Kiflo also offers you to have a custom domain for $45/ month (billed annually) as an add-on.

7. Allbound

Why have Allbound for your partner program?

Managing content distribution manually is such a pain in the head.

You’re wasting time while updating your content across different systems for different levels of partners.

And making it hard for your internal team to manage certain types of content to be accessed by certain partners.

Powell Software, one of the leading intranet and hybrid workspace providers had a tough time retaining new partners.

But having implemented Allbound’s automation, Powell now hosts around 1000 users.

On top of that, they’re letting their partners use the sandbox within the Allbound partner portal to streamline effective training.

Let’s see some of the key features that make Allbound a must-have PRM tool for your business.

Allbound Key Features

Partner engagement and learning track

Enable automated training programs for your partners with dedicated support.
Tailor-made training content based on different tiers and geography of your partner.
Certification benefits like credibility, incentive opportunities, and vendor accessibility to empower your partners as representatives of your brand.

Playbooks

Create personalized playbooks to cater to the needs of different tiers of partners.
Enable Playbook access based on products, geography, industry, and customer’s buying stage.
Sales-ready playbooks to help your partners guide their prospects throughout their entire buying journey.

Partner journey planning

Streamline your business planning by setting a mutual goal for your team and your partners.
Personalize your roadmap based on your partner onboarding, training, marketing, and potential targets.
Get a deep insight into your pipeline through data charts and sort your partner’s performance by tiers.

Partner marketing

Empower your partners by offering marketing opportunities, MDF access, and co-selling incentives.
Maintain fair lead distribution based on the contributions of your partners in co-selling your products and services.
Take partner incentivization to the next level with the gamification feature.

Key integrations with Allbound PRM

Power your partner platform with Hubspot, Salesforce, and Zoho CRMs to offer you a single source of truth about your partner’s performance.
Integration with a reporting tool Tableau to access in-depth partners and lead reports.

Pricing

They do offer different PRM packages. But you need to request for pricing plans.

8. Ziftsolutions

There are very few partner platforms that offer marketing solutions specifically for the manufacturing and production sectors.

ZiftONE is one such platform for commercial businesses that helps to connect with industry-specific dealers, empower them, and improve sales.

Just like how it identified the setbacks of Group ACI, an industrial automation service provider when the pandemic was at its peak.

Grupo ACI were facing issues with their promotions. And had a very manual email marketing approach.

To add to the challenge, their teams had no way to access important insights. And no way to know the interests of their customers.

ZiftONE, therefore, helped Group GCI to segment their customers. And build tailor-made campaigns for them.

Now the company not only experiences improved communication with customers. But are also able to make a targeted marketing approach which eventually results in better sales.

Ziftsolutions key features

Partner onboarding, tiering, and achievements

Customizable partner portal that lets you curate tailor-made content and share it with relevant partners.
It features dynamic segmentation where you can categorize your partners in tiers based on metadata.
Dynamic segmentation also lets you track and manage your high-performing partners according to their achievements or potential growth.

Find-a-partner service

Connect with your potential partners based on tiers, industry, geography, revenue opportunities, and many more criteria.
Provider locator serves as a great tool to let your partners choose from the list of companies that they see as their potential lead source.

Analytics Dashboard

Gives complete visibility into your partner’s performance, lead generation, pipeline, and overall sales lifecycle.
Detailed view of sales-focused reports of your partner program including marketing tactic effectiveness, content driving the most leads, sales accepted leads, and sales qualified leads.

Key integration

Comes with power-packed integrations to drive engagement and sales. CRM tools such as Salesforce, Zoho, and Microsoft Dynamics help you streamline your business workflows.
Whereas marketing automation tools like Hubspot and Marketo save you tons of time.

Pricing

The pricing plan is based on the number of partners, which is available upon request.

9. PartnerPortal.io

Having a hard time focusing on things other than partner management with only a handful of team members?

Time is money. However, traditional partner management methods take a huge chunk of time while handling onboarding, lead tracking, accounting, and commissions.

Partnerportal understands the perils of small teams. And so it helped a 2-person team to manage its partnership program using automation.

The team I’m talking about is Skio – a Shopify app designed for online merchants to manage their subscription products.

One of their problems was the inability to provide ample resources to their partners. Consequently, they lacked knowledge which is important for making successful referrals.

In addition, they had a manual process of lead tracking and partner payouts with many restrictions.

With Partnerportal platform, their workload was reduced significantly. Fully automated revenue sharing with minimum errors or delays.

With only a 2-person team, Skio successfully managed to expand their program to more than 250 partners.

PartnerPortal key features

Deal registrations

PartnerPortal’s deal registration makes it easier to collect lead insights and streamline co-selling.
Also gives your partners full visibility across new leads and their insights for co-selling.
Collaborative features in the partner portal not only help your partners in co-selling but also bi-directional lead exchange.

Automation to simplify workflows

Automation simplifies the approval of partner-submitted leads based on deal stage, value, and date into the sales pipeline.
You can then enable auto-payment for your partners using payment integrations like PayPal or Bill.com.

Metrics that make an impact

The deep insights from your integrated tools provide you with a clear picture of the leads and revenue generated by your partners, commissions issued to them, and individual performances.
Based on your partner’s leads, the custom lead generation form helps you collect important metrics and insights on services and integrations that have a certain impact on sales.

Key Integrations

Power up your partner experiences with built-in integrations.

HubSpot, Salesforce, or ZOHO for robust CRM integration.
Pipedrive to track your deals.
Quickbooks for accounting solutions.
And Crossbeam Integration to register leads you were unsure about that you shared with your partners.

Pricing

Starter plan with up to 25 partners: $199/month

Premium plan with over 25 partners: Request for quote

You can also sign up for the Trial version for up to 30 days. However, you’ll only be limited to 5 partners.

10. Zinfi PRM

Partner management tools help tech businesses harness the power of automation to streamline B2B marketing challenges.

Yet, many of them fall short of a personalized approach when it comes to successful multi-partner co-selling practices.

This is where Zinfi boasts its hyper-personalized partner platform. Its automation program is tailored to optimize the performance of each of your partners.

One of its collaborators, Beamex, shares experience of implementing Zinfi for its partner program.

Beamex is one of the leading calibration solution providers for a broad range of engineering services.

The company once had little visibility into its individual partner performance. Their sales team was barely able to monitor the journey of the leads entered by their partners.

So the internal team had an urgent call for an automated lead management system.

While working with Zinfi’s partner relationship management software, Beamex saw a significant improvement in partner and lead visibility.

They also onboarded 40 new vetted and qualified partners who delivered significant ROI.

Zinfi PRM key features

Unified Partner Management

Automate the partner recruitment, onboarding, and training using Zinfi’s Unified Partner Management platform (UPM).
Also helps your team to keep track of your partners’ interaction throughout the sales cycle and ensure business plans comply.

Zinfi’s marketing and sales management

With automation, your partners can receive relevant digital assets to co-brand and use them for marketing and sales.
Also helps you streamline deal management and keep track of your partner’s contact, deal data, and lead distribution data for fair shares.

Partner Incentivization

Automated incentivization ensures each of your partners is rewarded with commissions based on tiers, deals, and products.
Auto-allocates MDF for your partner programs to improve the channel performance.

Zinfi Marketplace

Zinfi’s marketplace comes with a huge provider directory where you can search your partners based on their type, certifications, geography, and products.
Community module is yet another cool feature where your partners can connect with like-minded peers to collaborate and grow.

Pricing

Zinfi offers you a demo and customized plan, which is available upon request.

11. PartnerTap

Looking to take co-selling to the next level with the single source of truth (SSoT) platform?

Your needs then seem like driving you toward Partnertap.

By seamlessly syncing and mapping data with your partners in real-time, Partnertap transforms your sales with a complete co-selling solution.

One of the success stories we heard about Partnertap was from VAST Data. A tech company that provides data engineering solutions and deep learning services.

VAST Data used to work on an indirect model for selling their products.

They worked closely with local resellers, field sales reps, alliance partners, as well as other tech companies.

But in time, mining the valuable information from each partner became messy and unmanageable. As there was no efficient way other than uploading data to Google Drive.

As a result, they couldn’t get a 360-view of their target companies.

By implementing Partnertap platform, VAST Data can now have full visibility into their partners.

Also because of Salesforce integration, channel managers can invite selected partners to analyze their target customers and co-sell. Without having them log in.

PartnerTap key features

Empowering channel and sales teams

Shared accounts to connect your partners with your sales representatives to co-sell and explore new revenue opportunities.
Provides a digital clean room to help your teams identify any overlapping customers and prospects.
Helps your channel and sales team to keep track of your partner pipeline throughout the entire sales cycle.

Real-time partner account maps

Lets your partners create a list of hyper-targeted companies and share data with your channel and sales teams.
Mutual account reports where any of your teams can advance-search the list based on companies, industry type, products, sales data, and geography to explore revenue opportunities.

Automate co-selling with partners

Robust workflow automation that helps your partners streamline sales and partner opt-in, deal registration, and more.
It also helps partners to identify and connect with the relevant sales representatives and collaborate.

Native integrations

Features native integrations that avoid the hassle of integrating tools outside the platform:

CRMs like Salesforce, Hubspot, Microsoft Dynamics,
Seamless collaboration with Slack and Microsoft Teams
Business analytics with Power BI and Tableau
Integrate with other PRM software like Impartner, ZiftSolutions, and Magentrix

Pricing

Partnertap comes with 4 editions: Free, Growth, Scale-up, and Hyperscale.

The pricing plan is available upon demo request.

12. Magentrix

There is a growing focus on the user experience in the ever-changing dynamics of the digital landscape. And so is the partner experience.

Magentrix, therefore, brings together the best of both worlds (UX and PX).

And provides you with a self-served and time-saving partner platform along with a rich set of integration tools.

Without partner experience, companies are likely to get into channel conflicts, less engagement, and low retention of their partners.

Before working with Magentrix, Bühler, a multinational food processing and plant equipment manufacturing company, faced similar issues.

Their self-serving partner portal was terribly designed. Channel managers had a hard time enabling their partners.

Although they hosted 1:1 training with experts, it was both expensive and time-consuming.

On top of that, they lacked a formal MDF system.

With Magentrix partner portal, however, Bühler saved a lot of time and money onboarding, enabling, and engaging their partners.

Also, partners experienced ease of sending MDF requests which eventually increased engagement and retention.

Magentrix key features

AI-Powered partnership platform

Use of OpenAI and ChatGPT to streamline deal registration and communication between your internal teams and partners.
Analyzes user’s search queries and gives you smarter and more targeted results without having you spend hours.

Deal Management

Streamlines lead registration, approvals, and deals with your partners.
Set categories for your leads and organize them by scores. Makes it easier to share leads with partners.
From the onboarding stage to closing deals, collaborate with your partner in real time throughout the entire sales cycle.

Partner experience

Automate the sign-up process for your new partners while integrating with Adobe Sign for faster approvals.
Curate unique learning paths based on separate tiers. On top of that, certification and gamification help in partner productivity and engagement.

Playbooks

Provide a compilation of sales and marketing resources based on different stages of the sales lifecycle.
Easy to filter and navigate through the resources based on product types, industry, location, and lead stages.

Impactful Integrations

Seamlessly integrates with over a dozen native integrations including Salesforce, HubSpot, Microsoft Dynamics, Adobe Sign, Mailchimp, and more.

Pricing

Magentrix offers discount on annual and multi-year subscriptions.

Final words

There are yet dozens of partner relationship management platforms.

However, these platforms have checked more boxes than other PRM tools.

Also, each of these tools boasts a positive score on G2.

Which eventually speaks volumes about the level of professionalism of their services.

With the right PRM, you develop a great work culture. Which then reflects in your partner engagement, retention, and revenue generation.