12 Best Recruitment Marketing Software & Platforms

Recruiters generally employ multiple resources to attract applications and find qualified prospects.

They leverage job boards, referrals, and internal databases to identify qualified leads and apply several assessment methods to shortlist the best candidates for the open position.

With a recruitment marketing platform, you can automate most of these processes.

It provides outreach, communication, and administration tools to help you attract relevant professionals and nurture candidates.

In this article, I have compiled a list of applications with recruitment marketing capabilities.

For your convenience, I have highlighted each platform’s core functions and shared their pricing packages.

What is a Recruitment Marketing Platform and What Tools are Best for You?

A recruitment marketing platform is a software product that delivers advertising, candidate management, and tracking tools.

It’s an intuitive app that allows HR managers to create active and passive recruitment campaigns with ease and centralize the hiring cycle for visibility.

Top Features to Look for In a Recruitment Marketing Platform;

• Job advertisement and distribution features.
• Sourcing tools and branded career sites.
• An applicant tracking system to accelerate hiring.
• A CRM to manage pipelines.

Below are some of the best HR software products that offer recruitment marketing features. All the listed apps deliver the above four core functions.

Let’s explore them.

1. Tellent (Formerly Recruitee)

Tellent improves your hiring processes. It delivers organizers, smart tools, and automation features to help you optimize your recruitment cycle and close open positions quickly.

For instance, you can create tailored job advertisements and let them run on channels you want to reach specifically. Or, you can build a referral hub for internal employees and offer rewards for a good reference.

With Tellent’s candidate pipelines and roles, you can make the hiring activities visible to other members and keep track of each stage.

It is easy to use and comes in both iOS and Android versions.

Core Features

• Job campaigns with multi-posting option.
• Pipelines and automation.
• Sourcing and referrals.
• Career site.
• Communication and roles.
• Assessments, interviews, and e-signature.
• Analytics.
• Integrations.
• Mobile apps.

Price

Tellent basic plan costs $269 per month, and the scale package costs $479. You can ask for custom pricing.

2. Lever

Lever is a talent relationship platform. It helps you utilize multiple channels for sourcing and provides an advanced CRM to track activities.

You can use Lever to build a mobile-responsive career site, post job advertisements, parse resumes, and engage candidates. You will get several outreach options like internal mobility and referrals to fill open positions. For workflows and processes, you will receive automation tools.

Inside the CRM, you can manage drip campaigns, track activities, and connect with internal teams. The software has email and calendar integrations for teams and a built-in texting feature for candidate communication.

If you want to set up approval systems or need advanced features like e-signatures, you can purchase Lever’s add-on products. Slack integration is included in the add-ons.

Core Features

• Career page builder.
• Job advertisements.
• Applicant tracking system.
• CRM.
• Campaigns and collaboration.
• Communication.
• Advanced automation.
• Email, Calendar, and Slack integration.
• Reporting and analytics.
• Mobile friendly.

Price

Lever shares prices on request. Contact sales to get the quotes.

3. 100Hires

100Hires is designed for small businesses. It helps you post job ads, manage pipelines, and schedule interviews.

You can build a career page as a point of contact and set up automation to optimize your workflows. You’ll get access to both free and premium job boards and templates for advertisements.

With communication and automation tools, you can send bulk emails, run nurture campaigns, send text messages, and schedule interviews. You will have the flexibility to integrate your business tools like Slack and Zoom.

Core Features

• Access to free and premium job boards.
• Email and ad templates.
• Automation and customization.
• Career site and Chrome extension.
• Resume screening.
• Pipeline.
• Interview scheduler.
• Third-party integrations.
• Mobile friendly.

Price

100Hires offers four monthly subscription plans starting at $29. You can take a free trial.

4. Sense

Sense is an engagement platform. You can build personalized recruitment campaigns with this app and set processes on autopilot.

Core capabilities of Sense are sourcing, workflow automation, communication, and candidate management. You can create various sequences to optimize the candidate experience and deploy a chatbot to schedule interviews.

Texts and email options are also available for communication. Using a combination of SMS, bot, and email, you can create targeted campaigns and boost your outreach.

Overall, it’s a good recruitment marketing software for active and passive hiring.

Core Features

• Candidate engagement.
• Hiring pipeline.
• AI chatbot and text generator.
• Text and email campaigns.
• Pre-screening and sourcing.
• Internal candidate matching.
• Interview scheduling.
• Referral hiring.
• Analytics.

Price

Sense provides prices on request. Book a demo to explore it.

5. Hireology

Hireology is an all-in-one platform. It provides you with tools to attract, manage, and hire top talent.

The software comes with templates and automation features, allowing you to source candidates quickly and reduce menial work.

You can reach out to potential employees through multiple marketing channels and use email and texts to stay connected throughout the recruitment cycle. Via a central inbox, you can keep track of messages and get progress updates.

Onboarding, payroll, and other HR tools can also be purchased. You can alternatively integrate your HRIS system with Hireology.

Core Features

• Career site.
• Organic and sponsored advertisements.
• Referrals.
• Applicant tracking system.
• Workflow automation.
• Email and texting.
• Central inbox.
• Analytics.
• Onboarding, HR, and payroll.
• HRIS integrations.
• iOS mobile app.

Price

Hireology’s essential plan costs $249 per month, and the Professional package costs $449.

You can customize your package.

6. Workable

Workable, like Hirelogy, is a comprehensive platform. You can use it to centralize your entire employee cycle.

Some of the things you can do via Workable include active and passive sourcing, resume screening, communication, and interview scheduling. You can create personalized email templates and hiring flows to save time.

With its mobile-friendly application forms, you can make submission easier for applicants and get more resumes.

One of Workable best features is an auto-targeted outreach tool. It’s an AI-powered search engine that filters candidates based on your job description and shows the best matching profiles. You can then send your job advertisement to a targeted list.

Core Features

• Job advertisements and social media campaigns.
• Career site.
• Passive sourcing and referrals.
• Collaboration.
• Screening and candidate management.
• Workflow automation.
• Video interview add-on.
• Onboarding and file storage.
• Integrations.
• Mobile app.

Price

Workable charges around $149 to $599 per month. Its price may change with the employee number.

You can take a 15-day free trial.

7. SmartRecruiters

SmartRecruiters provides collaborative hiring solutions. With its suite of recruitment products, you can develop engaging and effective hiring workflows.

Core functions SmartRecruiters covers include candidate sourcing, recruitment marketing, applicant tracking, and CRM. You can tailor outreach campaigns to optimize your sourcing and involve internal teams and managers in the recruitment process to expedite the hiring.

With communication and automation tools, you can set messages and alerts on autopilot and keep candidates and teams up-to-date.

You can access SmartRecruiters from your mobile phone and perform day-to-day operations from anywhere. The software has both iOS and Android versions.

Core Features

• Career site.
• Candidate souring.
• Job advertising and passive campaigns.
• ATS.
• CRM.
• Team collaboration and communication.
• AI bot and text recruiting.
• Calendar integration and interview scheduling.
• Offer management and onboarding.
• Analytics.
• Mobile app.

Price

SmartRecruiters delivers prices on request. Book a demo to know more.

8. Teamtailor

Teamtailor delivers an applicant tracking system with recruitment marketing tools. With this app, you can run external and internal hiring campaigns and manage candidates.

You will get multilingual career pages for the corporate site and job templates for advertisements. With email, message, and chat features, you can connect with applicants and engage qualified leads.

Through team collaboration and management tools, you can shortlist prospective employees and expedite the hiring process.

Teamtailor also offers several administration add-ons to simplify internal processes. For instance, you can create requisition flows to get departmental requests in advance and set up an approval system to keep the management in the loop.

Core Features

• Career site.
• External job advertisements.
• Internal recruitment.
• Marketplace and job boards.
• Candidate management.
• Communication.
• Team collaboration.
• Administration and automation.
• Analytics.
• Add-ons.

Price

Teamtailor shares prices on request. You can take a 14-day free trial.

9. Manatal

Manatal is an AI-powered recruitment marketing platform. With its data enrichment and workflow automation features, you can easily attract top talent and speed up the hiring process.

You’ll get access to various marketplaces to find potential employees for open vacancies and receive an intuitive CRM to track your recruitment cycle. For communication, you will get built-in chat, notes, email, and SMS integrations.

Using Manatal’s AI recommendations and collaboration tools, you can quickly shortlist qualified prospects and conduct interviews.

Client portals and pipelines are also available for recruitment agencies. Hiring managers can invite clients to share information and create pipelines to manage multiple customers.

Core Features

• Career page.
• Access to job marketplaces.
• Referral system.
• Applicant tracking system.
• Candidate enrichment.
• Auto-suggestions and scoring.
• Hiring pipelines.
• Team collaboration and activity management.
• Analytics and reporting.
• Integrations.
• Mobile app.

Price

Manatal charges $15 to $35 per user. You can take a free trial and ask for a custom package.

10. Gem

Gem offers Marketing and CRM as separate products. If your target is recruitment marketing, you can use Gem’s Outreach product to centralize the candidate sourcing workflows and run conversion campaigns.

Core features of its Outreach tool are multichannel sequences, profile parsing, kanban board, and communication. You will have access to around 20 job channels and several AI-powered tools to personalize your outreach campaigns.

Gem also links email and LinkedIn interactions to individual profiles to make things easier for you. You don’t need to chase historical data to resume the conversations.

You can integrate Gem with Google, Outlook, and Slack.

Core Features

• Branded career site.
• Candidate sourcing.
• Multi-channel campaigns.
• Pipeline management.
• AI tools.
• Search filters.
• CRM.
• Analytics.
• Third-party integrations.

Price

GEM delivers custom rates. Contact sales for the prices.

11. Talentlyft

Talentlyft is an ATS and recruitment marketing software. It helps you announce open vacancies and convert leads into employees.

You can set up an internal and external recruitment system with Talentlyft to source candidates from both referrals and third-party platforms. You will have the flexibility to share job ads on social media and access 1200+ free and premium job boards for outreach.

With its CRM, you can segment profiles to organize activities and build nurturing campaigns.

With Talentlyft ATS, you can shortlist qualified leads and evaluate profiles for interviews.

Core Features

• Multiple sourcing channels.
• 1200+ free and premium job boards.
• Job description and email templates.
• Branded career page.
• Collaboration and communication.
• Workflow automation.
• ATS.
• Hiring pipeline.
• Interview kit.
• Multilingual.
• Integrations.

Price

Talentlyft subscription rates are based on active jobs. For ten jobs, it charges $149 to $299 per month. You can add up to 50 vacancies.

A 14-day free trial is available.

12. Jobvite

Jobvite offers a diverse range of recruitment marketing tools. Via its intuitive platform, you can attract prospects, screen profiles, engage candidates, and convert leads.

Here, you can build tailored outreach workflows to find the best profiles and automate resume parsing to shortlist qualified prospects.

With Jobvite’s various sourcing methods, you can discover qualified prospects from your own company resource pool, get referrals from co-workers, and send invites to external candidates.

Jobvite also provides chatbots for the career site. You can deploy them to improve your response time and filter out unrelated queries.

Text messaging option is also available. You can leverage your bot capabilities to send bulk texts.

Core Features

• Branded career site with chatbots.
• Candidate sourcing.
• ATS.
• CRM.
• Outreach and nurturing campaigns.
• AI-powered automation.
• Team collaboration and communication.
• Text messaging.
• Partner network.
• Onboarding.
• Analytics.

Price

Jobvite shares prices on request. Book a demo to get the product tour.

Conclusion

A recruitment marketing software’s main purpose is to improve your outreach and save time.

It automates tedious processes and streamline workflows, so you can comfortably run multiple outreach campaigns and keep track of everything.

Explore the above-listed applications and compare their features to find the best recruitment marketing platform for your company. Good luck!