While you’re spending your Sunday afternoon manually copying and pasting your signature into posts (again), someone else is cranking out better content in half the time.
And they’re probably not even wearing pants while doing it.
This is where most reviews would start promising you the moon.
“10X YOUR ENGAGEMENT!” “BECOME A LINKEDIN INFLUENCER OVERNIGHT!”
Please. We both know that’s nonsense.
Instead, I’m going to tell you about a tool that solves the real problems nobody talks about.
The ones that make you question your life choices at 11 PM when you’re still trying to figure out why your LinkedIn post preview looks different on mobile.
I’ve spent the last few weeks deep-diving into AuthoredUp, partly because I’m a nerd who gets weirdly excited about content creation tools, but mostly because I was tired of watching smart people waste their time on stupid technical problems.
What follows is everything I’ve learned about fixing your LinkedIn content creation process without losing your mind or compromising your security.
Let’s get into it. I promise it’ll be more useful than your last LinkedIn notification.
Quick TL;DR Summary
AuthoredUp (14-day free trial, $19.95/month) is a LinkedIn content tool that fixes formatting, organizing, and analytics problems.
It doesn’t need your LinkedIn password or promise virality.
Worth it if you post 3+ times weekly; overkill if you don’t.
What We Like About AuthoredUp
The best tools don’t just add features – they remove problems. Here’s what AuthoredUp gets right:
✅ The two-editor system (green/blue) reflects how people work, not how software companies think they should work.
✅ No password is required for LinkedIn access – they built around the security problem instead of through it.
✅ The real-time preview shows exactly how posts will look, ending the mobile/desktop formatting roulette.
✅ Draft snapshots preserve your writing history, acknowledging that your best version isn’t always your latest version.
✅ Analytics focus on patterns over raw numbers, helping you understand why some posts work better than others.
✅ Hooks and endings templates serve as training wheels, not crutches – you learn as you use them.
What We Don’t Like About AuthoredUp
Every product decision is a trade-off. Here’s where AuthoredUp’s choices might not work for you:
❌ Chrome extension dependency feels like a shortcut in a world that’s moving beyond desktop browsers.
❌ Three-month scheduling limit seems arbitrary and restrictive for long-term planning.
❌ LinkedIn-only focus means you’ll need other tools if you post across platforms.
❌ Three-profile minimum for team accounts forces small teams to pay for capacity they don’t need.
❌ No mobile app ignores the reality that ideas don’t wait for you to reach your desk.
❌ Missing AI writing assistance (though this might be a feature, not a bug, depending on your view).
AuthoredUp Overview
AuthoredUp is a LinkedIn content creation and analytics platform that handles everything from drafting and formatting to publishing and performance tracking.
Here’s what happens when you start using AuthoredUp:
First, you’ll notice your posting time drops dramatically. Not because you’re writing faster, but because you’re no longer fighting with formatting.
Bold text stays bold.
Line breaks stay where you put them.
Your post preview shows exactly what will appear on LinkedIn.
The drafts section becomes your second brain. Instead of scattered notes across different apps, every content idea lives in one place.
You can start a post during your morning coffee, refine it after lunch, and schedule it for the next day – all within the same interface.
What surprised me most was how the analytics changed my content strategy.
I discovered my posts about AI tools got 3x more engagement than any other posts – something I’d missed in LinkedIn’s native analytics.
This insight alone transformed my approach to content.
Security was my biggest concern initially. Most LinkedIn tools want your login credentials or cookie access.
AuthoredUp doesn’t.
It operates more as a specialized editor and analytics platform, without requiring sensitive access to your account.
AuthoredUp also has a hooks and endings library. It is a collection of templates and a learning tool that exposes you to different writing styles and approaches.
Here’s what AuthoredUp won’t do:
It won’t write your posts for you. It won’t make bad content good. It won’t guarantee viral posts.
What it does is remove every technical barrier between your ideas and your audience. It turns LinkedIn content creation from a technical challenge into a pure creative exercise.
Who is AuthoredUp For?
Most LinkedIn users don’t need AuthoredUp. If you post once a month to share company updates, the native LinkedIn editor works fine.
AuthoredUp is built for four specific groups:
First, dedicated content creators who post 3–5 times per week. When you’re creating this much content, every friction point matters. These creators need clean formatting, reusable templates, and clear analytics to maintain quality and consistency.
Second, business professionals who build their personal brand. They typically have expertise to share but need more time to handle the technical aspects of content creation.
Third, teams, and organizations who manage multiple LinkedIn profiles. Marketing teams and companies with active leadership presence require centralized content management and analytics.
Fourth, agencies that handle clients’ LinkedIn content. They require detailed analytics, content calendars, and the ability to manage multiple accounts securely.
The common thread?
Everyone who benefits from AuthoredUp creates content regularly and values their time more than the monthly subscription cost.
Features That Define AuthoredUp
1. Ease of Use and Dashboard
The best software shows you what you need to know, and then gets out of your way.
That’s what struck me about AuthoredUp’s dashboard. When you first log in, you see something that looks simple:
It’s just charts and graphs of your LinkedIn data. But that’s exactly the point.
They’ve taken all the complexity of social media management—followers, connections, growth patterns, posting schedules—and turned it into something you can understand at a glance.
The interface follows one of the most important principles of design:
Things that are used together should be stored together. Everything you need is either on the dashboard or accessible through a clean left sidebar.
What’s particularly clever is how they’ve handled multiple accounts. You click your profile, select “Manage actors,” and you’re there.
The team-sharing feature is similarly straightforward. It’s just a toggle on the Actors page.
Even their Chrome extension is layman-friendly.
Once you install and enable it and connect your account, a non-distractive AuthoredUp icon will appear every time you open LinkedIn.
You can place it anywhere through drag and drop and even hide it.
When you click on it, the same dashboard and all the other features appear.
The whole system reminds me of something I’ve noticed about expertise:
True experts make things simpler, not more complex. They know what to leave out.
AuthoredUp’s interface is a master class in this principle. It’s not just easy to use—it’s hard to use wrong.
2. Content Editor
AuthoredUp’s LinkedIn editor is fascinating because it approaches content creation differently than most tools I’ve seen.
The first thing you notice is that there are two types of editors: green and blue.
The green editor is like a practice room – you can write, format, and rehearse your content. The blue editor is the stage where the performance happens.
Why have two editors?
Because writing and publishing are fundamentally different activities.
The green editor (available in both the web app and Chrome extension) is where you craft your message.
The blue editor (Chrome extension aka LinkedIn only) is where you handle the logistics of getting that message to your audience.
What makes this interesting is the real-time preview.
Most editors make you guess how your post will look. AuthoredUp shows you exactly what your readers will see, on both desktop and mobile.
The formatting tools are what you’d expect:
- bold
- italics
- underlines
- lists
- emojis.
But the real power is in seeing how they affect your post’s readability. You can watch in real-time as your wall of text transforms into something people might want to read.
The scheduling feature is straightforward – click a clock icon:
And pick your time.
But what’s more interesting is the readability analysis.
It grades your writing like a teacher would, telling you if you’re writing at a PhD level when your audience reads at a high school level.
Now, you might be thinking: “Great, another editor. But I still have to write the actual content.”
This is where AuthoredUp gets clever.
Instead of trying to be an AI writing assistant (which often produces generic, soulless content), they provide templates for hooks and endings.
3. Hooks and Endings Templates
People who are experts in their field often struggle not with explaining their ideas, but with getting readers to start reading in the first place.
AuthoredUp’s hooks and endings templates are interesting because they flip this problem on its head.
Instead of staring at a blank screen wondering how to start, you’re immediately presented with proven patterns.
When you click on a hook, you get three examples of how others have used it. This is crucial because it shows you the pattern in action, not just in theory.
There’s also a shuffle feature, which reminds me of how artists sometimes randomly flip through books or browse Pinterest for inspiration.
Sometimes the best ideas come from random combinations.
They’ve also included a search and filter system. You can search and filter based on a keyword or based on the pre-defined tags.
Then there’s the snippets feature.
It solves a problem most people don’t even realize they have:
Inconsistency in their professional communication.
By letting you save and reuse elements like signatures and calls-to-action, it ensures your voice stays consistent even when you’re rushing to post something between meetings.
I love how these features work together.
The hooks get people to start reading, the snippets maintain consistency, and the endings guide readers toward taking action.
It’s a well-designed funnel but for attention and engagement.
This approach challenges the common belief that creativity must be completely original. In reality, some of the most creative work comes from remixing existing patterns in new ways.
4. Draft Management
Ever notice how ideas always come at the wrong time?
You’re in the shower, walking your dog, or trying to sleep. And when you finally sit down to write, they vanish.
This is why draft management matters more than most people think.
The first thing you’ll notice is that AuthoredUp warns you about unsaved content.
This seems obvious, but it’s rare. Most tools let you write for hours before telling you they didn’t save anything. What a bummer!
Saving a draft is simple:
Click “Save as draft”
Give it a name
Keep writing
That’s it. No popup windows asking about formats, categories, or tags. No twenty-field form to fill out. Just name it and move on.
AuthoredUp then does something clever: it saves automatically as you write. See that little cloud icon with the checkmark?
That’s your safety net.
This connects back to what we discussed earlier about removing technical barriers. You’re not thinking about saving anymore. You’re just writing.
Every time you make significant changes, AuthoredUp creates what they call a “snapshot.” Think of it like a Time Machine for your LinkedIn posts.
You can access it from ‘Go to draft details‘.
How many times have you written something, changed it, and then wished you could get the original version back?
With snapshots, you can.
You can manage these drafts from both the Chrome extension and the web platform.
And yes, you can quickly open any saved draft in your editor from the ‘Open draft’ button.
AuthoredUp even enables you to export everything to CSV if you need to. But I bet you won’t.
5. Calendar Management and Scheduling
Great content creators don’t wait for perfect moments. They build systems.
AuthoredUp’s content calendar helps you build that system.
The key insight is that creating content and publishing content are different problems. We touched on this earlier when discussing the green and blue editors. The calendar takes this separation further.
You can schedule posts up to three months ahead.
Everything lives in one view. AuthoredUp puts it all in one place, like a clear workspace.
Click any post to see what’s inside. For published posts, you get stats right there.
When you can see patterns in your content performance, you start writing differently.
If you think list view is more of your vibe, AuthoredUp has that too.
It has a separate ‘Posts’ section where you can see all your LinkedIn posts in a list, with all the metrics you would want to track.
AuthoredUp’s calendar and list views are different ways of thinking about content creation. One that treats your ideas with the respect they deserve.
Think about it:
Would you run any other part of your business on inspiration alone?
Then why run your content that way?
6. Analytics
AuthoredUp’s analytics tells you not just what happened, but why it matters.
Let me explain.
Remember earlier when I mentioned how I discovered my AI posts got 3x more engagement?
That wasn’t a random observation. It came from AuthoredUp’s performance dashboard, which shows you three simple numbers:
- total reach
- median engagement
- and average reactions.
Why these three?
Because they tell different stories.
Totals show you the big picture. Medians show you what typically happens. Averages can reveal your viral hits. Together, they form a complete story of your content’s performance.
Most people focus on the wrong metrics.
They obsess over likes and shares, but ignore how their audience perceives them.
AuthoredUp has this fascinating feature that analyzes the themes and keywords in your content.
Sometimes what you see isn’t what you expect.
I thought I was writing mostly about productivity. Turns out, my audience saw me as an AI expert. This insight changed my entire content strategy.
The trend graphs are clever.
Instead of drowning you in data, they show you patterns. You start to see which conditions lead to better results.
AuthoredUp analytics also taught me that your best-performing content type isn’t always what you should focus on.
If your documents get more engagement than your images, that might just mean you’re better at creating documents.
Or that your audience is more willing to engage with them. It doesn’t necessarily mean you should only post documents.
AuthoredUp helps you see these nuances. It’s not just about what worked, but understanding why it worked.
The time comparison feature is especially useful. It lets you see how your approach has evolved and what drove improvements.
For teams, the analytics become even more powerful. You can see how different team members contribute to the overall strategy.
AuthoredUp Price and Plans
There are two kinds of AuthoredUp users: individuals and teams.
If you’re an individual creator, you’ll pay $19.95 monthly ($16.63 per month if billed yearly).
Teams pay $14.95 per profile monthly ($12.46 per month on annual billing), with a minimum of three profiles. Simple multiplication tells you that’s $44.85 per month minimum.
Remember those four groups we discussed earlier?
Here’s how the pricing maps to them:
- The dedicated content creators (3-5 posts weekly) typically go for the individual plan.
- Business professionals building their brand start with an individual plan too.
- Teams and organizations need a business plan.
- Agencies handling client content opt for either business or custom growth plans.
You can try AuthoredUp for free for the first 14 days.
The Bottom Line
If you’re not posting at least 3-4 times a week, don’t buy AuthoredUp.
If you think “content strategy” means sharing motivational quotes, don’t buy it.
If you’re still using “LinkedIn guru” unironically in your bio, definitely don’t buy it.
But if you’re actually serious about creating content on LinkedIn – like, “this is part of my career strategy” serious – then stop pretending your time isn’t valuable.
At the end of the day, it comes down to this:
Either your time is worth more than $19.95 a month, or it isn’t.
If it is, get AuthoredUp.
If it isn’t, keep formatting your posts manually.
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