15 Best Technical SEO Tools & Software

SEO is not just about growing your website on the SERP (Search Engine Results Page) by writing articles, using the right keywords, and doing things better than your competitors.

It involves much more technical work that can make or break your site’s traffic.

And this is where technical SEO tools come into play. From tracking rankings to fixing technical issues and boosting content performance, these tools do all the heavy lifting for you.

But with so many options, you might get lost when picking the one that suits your needs.

So, here are the top 15 technical SEO tools that can transform your site’s technical performance, help you stand out in search results, and keep you ahead of the competition.

1. Moz

With Moz Pro’s keyword rank tracking tool, you get detailed data on how your site is performing across search engines like Google and Bing. This helps eliminate the hassle of manually checking rankings and provides insights to improve your strategy.

Its historical data feature is useful for analyzing past performance, helping you refine your approach based on what has worked before for your site. Moz Pro also supports global and local rank tracking, covering over 200 countries, making it ideal for businesses targeting international or regional audiences.

It even includes an On-Page Grader, which highlights areas of improvement for your content, from meta descriptions to keyword usage. And, while its interface is user-friendly, it comes with a learning curve for beginners.

To overcome this curve, Moz Academy has courses to help you build SEO skills from basics to advanced. Similarly, weekly lessons from Whiteboard Friday simplify complex SEO topics, for easier practical application.

Pricing

Moz’s Standard Plan comes at $99/month and the Medium Plan for two users at $179/month.

Both plans come with a free trial to help you explore the platform before committing.

Pros

• Quick customer insights with Moz AI.
• Moz Blog with SEO trends, updates, and best practices through expert articles.
• Helps with metrics like Domain Authority and Keyword Volume.
• Free extension for Chrome.

Cons

• Limited integration.
• Lack of plans and custom mobile apps.

2. Google Search Console

Google Search Console (GSC) helps you monitor, maintain, and optimize your website’s performance. It manages metrics like search visibility, indexing issues, and Core Web Vitals.

The Performance Report gives you insights into your site’s performance in Google Search. It tracks your search traffic and highlights the queries driving visitors to your site. It even shows which pages have the highest (and lowest) click-through rates.

To spot and fix issues that might restrict your website from ranking on search engines, you can use the Index Coverage report in GSC. It shows all the pages that Google has crawled and highlights any errors or warnings.

Google Search Console sends notifications about important issues, like indexing problems or potential penalties. For detailed insights, you can use the Index Coverage report to check the status of pages Google tried to index.

Pricing

Free

Pros

• Prioritizes fixes with actionable recommendations.
• The interface is beginner-friendly.
• Shows you different types of graphs and analytics for web page searches.

Cons

• May lack depth compared to premium SEO tools.
• 1,000 pages/report can be restrictive for large, frequently crawled websites.

3. Semrush

Semrush is your one-stop solution for SEO, keyword research, and competitor analysis.

Whether you’re tracking rankings, exploring new markets, or analyzing traffic data, Semrush gives you the tools to stay ahead in your SEO game.

With its Traffic Analytics and Market Explorer, you can estimate website traffic and benchmark it against competitors.

Since dealing with keywords can be a hassle, there’s a  Keyword Magic Tool.

It has over 26 billion keywords to fuel your SEO and PPC campaigns. These insights on search volume, trends, and keyword difficulty, help you strategize better.

Semrush even has a Site Audit feature to find and fix SEO issues, and a Log File Analyze tool for optimizing site architecture and crawl efficiency.

Pricing

Semrush’s pricing starts with the Pro Plan at $139.95/month. It works well for newbies or small teams and has all the basics you need for SEO, PPC, and research.

The Guru Plan comes at $249.95/month for added perks like content marketing tools, historical data and Looker Studio integration.

Lastly, there’s the Business Plan at $499.95/month for managing up to 40 projects. Plus you get features like Share of Voice, extended limits, API access, PLA analytics, free migration from third-party tools, and more.

And here’s a bonus.

You can save up to 17% if you go for annual billing. There’s even a free trial to test the Pro and Guru plans before committing.

Pro

• Create and schedule white-labeled or branded reports.
• SERP Checker with 140+ geographical databases.
• You can manage a full cycle of paid ad campaigns directly from Semrush.
• SEOquake browser extension to conduct on-page SEO audits.

Cons

• Can be a bit expensive.
• Cluttered dashboard.

4. Ahrefs

Probably one of the most popular SEO tools worldwide, Ahrefs does a whole lot of things.

Starting off with the Site Explorer feature, it can analyze your website’s SEO performance, organic search traffic, backlinks, and paid search activities.

Next, you have the keyword explorer where you can  see detailed keyword metrics, difficulty scores, and suggestions.

Similarly, if you want to do a complete check on your website, Ahref has a site audit feature where it scans your site for both technical SEO and content-related issues.

Under this, it categorizes all sorts of problems into different errors, warnings, and notices for prioritization.

And, once flagged, you use its tips to fix your broken links, missing alt tags, and slow-loading pages instantly.

However, its higher pricing and credit-based system can be limiting for smaller businesses.

Pricing

Ahrefs currently offers four plans. Lite for small projects at $129/month, Standard for freelancers at $249/month, Advanced for in-house teams at $449/month, and Enterprise for agencies at $1,499/month. Each plan scales with features and project limits.

Pros

• Detailed backlink analysis with extensive filtering options.
• Visualized SERP history to track algorithm changes.
• Effective for identifying content gaps and improving strategies.
• AI Content Grader scores your content by analyzing top-ranking competitors.

Cons

• Ahrefs also has a learning curve.
• Solely reliant on Google data, with no coverage for other search engines.

5. Outranking

Outranking’s comes with internal linking features to connect underperforming pages to high-ranking, semantically related content. It includes website crawling, quick WordPress anchor text updates, and Google Search Console integration to boost page authority and traffic.

One of its standout features is the Real-Time SEO Content Analyzer, which automatically fine-tunes your content by optimizing the titles, headings, internal links, and NLP terms to improve your content’s helpfulness.

For planning, Outranking has tools for SEO outlines and briefs. And, for easier team collaboration, it works with tools like Google Docs and Grammarly.

It also simplifies content creation by clustering keywords to avoid duplication and build topical authority.

Not to forget, for credible content, it generates drafts from custom sources and even has a built-in plagiarism checker.

Pricing

Outranking has four plans. For $19/month, the Starter Plan is great if you’re just starting out. It includes AI tools for content optimization, briefs, drafts, and integrations to get you going.

If you need a bit more, the SEO Writer Plan at $79/month adds unlimited drafts, and automatic optimization, and works for two users.

For teams or agencies, the SEO Wizard Plan is a solid pitch. It gives you tools for internal linking, supports three users, and handles more documents at $159/month.

Pros

• You can save up to 25% with the annual subscription.
• Additional features with Pay-as-You-Go model.
• Built-in plagiarism checker to fix content.
• Outranking does integrate with ChatGPT-4.

Cons

• No free plan.
• Suggestions at times can be irrelevant.

6. Google Analytics 

Google Analytics is a must-have tool if you want to understand how people interact with your website. It helps you track where your site visitors are coming from, what they do on your site, and how long they stay.

It gives you insights into how much traffic comes from organic search, which pages get the most views, and where you might be losing traffic.

This data is gold for improving your SEO strategy.

What makes it even better?

It’s free and integrates with other Google products like Google Ads and Search Console. This means you get a complete view of your marketing efforts and website performance.

You can then monitor web traffic, identify issues, and fix them to keep your site optimized.

Whether you’re tracking audience behavior or diagnosing technical SEO problems, Google Analytics makes it easy to stay on top of things.

While Google Analytics 4 (GA4) gives you real-time data reporting, it’s not always instant. Intraday data is updated throughout the day, while daily data can take 24-48 hours to fully process.

Pricing

Free of charge.

Pros

• Export up to 100,000 rows of data with Google Analytics for in-depth analysis.
• Regular updates to add new features.
• Free Google Analytics Academy to learn the basics.

Cons

• Lack of dedicated customer support for free users.

7. Screaming Frog

Screaming Frog SEO Spider helps you spot broken links, duplicate pages, and missing meta tags, all while organizing everything into an easy-to-read table.

It goes beyond basic error detection by offering advanced features like generating XML sitemaps and visualizing site architecture to streamline optimization. Meanwhile, the JavaScript Crawling feature helps in a thorough analysis of dynamic, JavaScript-heavy sites.

Plus, its integration with Google Analytics brings deeper insights into site performance, and with OpenAI and Gemini, you can use AI-powered suggestions to improve content likewise.

While it’s a desktop-based tool that can slow down with larger sites, you can still schedule crawls to run at chosen intervals and auto-export crawl data to any location, including Google Sheets.

Even with Screaming Frog’s free version, you can crawl up to 500 URLs, making it an accessible yet powerful choice for SEO tasks.

Pricing

While there’s a free plan for the basics, you can get unlimited crawls and advanced features with the paid license. It’ll cost you $259/year.

Need multiple licenses?

For 5–9 licenses, each costs $245/ year. If you need up to 19 licenses, the price drops to $235/license annually. For 20 or more licenses, each costs $225/year.

Pros

• Available on Windows, Mac and Linux.
• Smooth assistance for hassle-free website migrations.
• Customizable reports are available.
• Discounts are available for bulk purchases.
• Detailed onsite SEO analysis to improve structure and UX.

Cons

• Cloud functions can be limiting.
• Can be a bit challenging for beginners to learn.

8. GTmetrix

GTmetrix pinpoints and fixes problem areas, as it digs deep into your site to identify issues slowing it down, like heavy JavaScript files, CSS issues, and slow page requests.

Compared to Google’s PageSpeed Insights, GTmetrix offers more detailed reports. You can export history as CSV files to Google Sheets, making it easy to track multiple pages. To monitor performance trends and analyze key metrics, you can create KPI dashboards.

The tool also comes with handy organization features.

You can tag and filter your reports, save filters for quick access, and sort data by metrics or time. GTmetrix even supports regular expressions (Regex) for advanced filtering.

And with GTmetrix’s flexible pricing, you have nearly eight plans to choose from, catering to all kinds of needs.

Pricing

Let’s cover the range of plans GTmetrix has.

The Individual category starts with the Micro Plan at $4.25/month for basic monitoring and grows to the Growth Plan at $47.33/month. These plans get you features like hourly monitoring and mobile device testing.

If you are looking for something that helps your team, hop to the Business Category.

They range from the Champion Plan at $72.50/month to the Enterprise Plan at $510/month. These plans get you more monitored slots, on-demand tests, team seats, and advanced retention.

With the Custom Plan you can tailor slots, tests, and API credits, plus access premium features like global monitoring and PRO analysis.

Pros

• Page testing across 40+ simulated devices, including different smartphone models.
• 22 different global test locations.
• Access advanced analysis options like changing Screen Resolutions, altering Device Pixel Ratio (DPR), etc.
• You use regular expressions (Regex) to fine tune your filters.

Cons

• UI can seem outdated.

9. Majestic

Majestic is a go-to tool for link analysis.

You get deep insights into your website’s link structure by pinpointing linking patterns and highlighting areas where your site might be poorly connected.

It helps you get precise insights into your niche with Search Explorer’s advanced filters. You can rank your Bucket List URLs by keywords or narrow down searches to specific sites using the “site:” command.

Looking to organize site links?

Majestic’s Bucket List even helps you save links into an exportable list for later use. Whether it’s broken links or links leading to non-existent pages, Majestic identifies and fixes them.

Its Site Explorer gives you detailed metrics for any website, while the Topics Report helps you understand what your site is all about.

Pricing

The Lite Plan costs $49.99/month and works well for smaller projects, with 1 million analysis units and regular Fresh Index backlink checks.

Then the Pro Plan comes at $99.99/month, and is designed for agencies or SEO consultants. It has 20 million analysis units, access to both Fresh and Historic Indexes, and advanced reporting tools.

For a bigger team you’ve got the API Plan. It supports 5 people, offers 100 million analysis units, and gives you full API access. All at $399.99/month.

Pros

• Range of support options like FAQs, Tutorials, and API reference guides.
• Helps you with in-depth backlink analysis.
• Citation Flow to measure a URL’s influence based on the number of sites linking to it.

Cons

• Can be a bit expensive for beginners.

10. Yoast SEO

Yoast SEO Premium comes with several features that make optimizing your site more efficient. Its AI-powered tool helps tweak keyphrases, meta tags, and content tone to align with your goals.

Designed for WordPress users, Yoast simplifies technical SEO, managing everything from redirects to broken links.

For internal linking, it gives real-time suggestions and assists you organize a site structure for better ranking. To control how your content appears on platforms like Facebook and Twitter, you’ve Social media previews.

With Yoast Premium, you can integrate with tools like Semrush for keyword research and backlink tracking, Wincher for rank tracking, and Elementor for seamless page optimization.

There’s even Yoast SEO Academy with a range of courses for both beginners and advanced users.

Pricing

Yoast’s free plan can be a bit limiting. You can’t use AI to optimise things like the content, meta descriptions, etc.

So, it’s best to go with Yoast SEO Premium. It’ll cost you $99/year to benefit all the SEO features.

Pros

• Yoast doesn’t account for Latent Semantic Indexing (LSI).
• Get help over email and live chat 24/7.
• Yoast SEO is also available on WooCommerce.
• You can block bots from AIs like Gemini and ChatGPT.

Cons

• No support with the free plan.
• Lack of pricing options to choose from.

11. SE Ranking

Whether it’s managing keywords, running audits, or tracking performance, SE Ranking delivers a solid set of tools.

For agencies, White Label features focus on customization, helping you brand your content better and share automated reports with clients. To find prospects, you have the Lead Generator feature. Whereas its SEO Checker keeps your website technically sound.

If your focus is on strategy, tools like the Keyword Grouper and Traffic Analysis help you organize keywords and analyze site visitors. And with its Social Media Analytics tool you can track and improve engagement across platforms.

The SE Ranking Academy also offers learning resources from industry professionals like Myriam Jessier, Joe Wills, and Lazarina Stoy, covering topics such as agency management, SEO Basics, and reporting.

On the downside, it lacks global search volume aggregation, which might be a limitation for those targeting multiple regions.

Pricing

SE Ranking has three plans to choose from.

The Essential Plan worth $52/month, the Pro Plan for $95.20/month, and the Business Plan at $207.20/month.

They even throw in a free trial with no credit card required, plus a 20% discount if you go for the annual subscription.

Pros

• Helps you generate leads for your agency with On-Page Checker widget.
• Large database of 5.3 Billion keywords.
• Get alerted when a competitor makes content updates.
• Add-ons for local marketing, content marketing, agency pack and white label.

Cons

• Lacks support for bulk keyword analysis.
• No cheap plans.

12. CanIRank

CanIRank analyzes your website’s strengths and tells you if you can rank for specific keywords. The tool uses AI to give you step-by-step recommendations to tweak content and climb up search results.

Its Competitive Analysis feature gives you an X-ray view of what’s working (and not working) for your competitors. You’ll see exactly where you stand, so you can close the gaps and beat the competition.

While navigating through these features can be a hassle, the final performance reports are clear, easy to understand, and perfect for sharing with clients or teams.

CanIRank customizes an Action Plan based on your website’s needs, skill level, and goals. As your progress improves or as SEO trends change, it updates the plan.

Plus, their SEO Knowledge Base connects you to a library of effective strategies and actions, so you always know where to focus your efforts.

Pricing

They offer a week-long trial and a Free plan, well-suited for a single site.

For basic SEO, the DIY Individual plan costs $49/month.

And if you need to manage up to 7 sites, switch to the DIY Pro plan, worth $79/month.

For growing businesses, the DIY Agency plan at $299/month includes advanced features like White Label reports and Multi-country targeting.

Pros

• CanIRank updates metrics on a daily basis.
• Helps you with actionable recommendations.
• CanIRank offers API access to pull data from the platform.
• You can live chat with CanIRank’s support team.

Cons

• The UI of CanIRank seems a bit outdated.
• Not a popular choice.

13. GeoRanker

GeoRanker helps you analyse search rankings across various locations, making it useful for businesses with multiple locations or those focusing on regional strategies. Its Local Rank Checker tracks keyword performance in real-time, whether you’re targeting cities like New York or entire countries.

Its competitor analysis shows how your rankings compare to others and identifies areas where competitors might have an edge. Integration with Google My Business adds another layer for insights into your performance on Google Maps.

GeoRanker’s even has other tools, such as Keyword Density and Google Ads Audit, to help you improve content and ad optimization. There’s also a Voice Search feature to track rankings for voice queries, catering to modern search trends.

Features like Heat Maps for Local SEO are available for clear visual representation of keyword rankings across locations, while the Local Citation Finder helps boost local visibility by ensuring consistent citations.

Pricing

GeoRanker’s pricing starts with the Pro Plan at $99/month.

Next, designed for growing teams, you have the Agencies Plan at $249/month.

And for $490/month you get the Enterprises Plan.

Plus, you can try them all for free before committing.

Pros

• GeoRanker has tools for citation building and monitoring.
• On-demand demo available.
• You can pull ranking data from Google Voice Search results.
• Integrates with Google My Business to track performance on Google Maps and Local Pack.
• Available on Windows, Mac, and Android.

Cons

• No free version to use.

14. SEO PowerSuite 

SEO PowerSuite simplifies SEO with its four tools. Its Rank Tracker helps you conduct in-depth keyword research and monitor rankings, while WebSite Auditor is for analyzing and optimizing your site’s structure and content.

Then for backlink analysis you’ve the SEO SpyGlass feature. It helps you explore backlink profiles and compare them with competitors, while the LinkAssistant simplifies link-building campaigns, making outreach more organized and efficient.

One standout feature is the New and Lost Backlinks History, which gives you a clear view of your backlink progress over time. Its desktop setup keeps your data safe and gives you unlimited SEO data without daily limits.

While there is a learning curve, the user-friendly interface, detailed documentation, and customer support make it accessible once you get the hang of it.

Pricing

The Professional Plan is $29.10/month and is suitable for managing a few projects. The Enterprise Plan, priced at $58.25/month, is designed for larger-scale SEO tasks.

Commit for 2-year or 3-year plans, and you even get discounts of up to 34%.

Pros

• Free Forever plan for testing things out features.
• Helps you build high-quality backlinks using 10+ research methods.
• Monitor rankings for unlimited keywords in 550+ search engines.
• 400 Million domains in an up-to-date backlink index.

Cons

• Free version can feel limiting.
• Learning curve for beginners.

15. PageSpeed Insights

Google PageSpeed Insights is designed to analyze website speed and performance. It gives you a detailed breakdown of metrics like First Contentful Paint (FCP) and Cumulative Layout Shift (CLS) to measure loading speed and visual stability.

Based on the analysis, it offers specific recommendations such as optimizing images, leveraging browser caching, and reducing server response times to improve overall site performance.

While the tool is reliable and backed by Google’s best practices, its technical nature may feel overwhelming for newbies. For example, a low performance score of your site often points to technical issues. So use PageSpeed Insights score for debugging rather than as a sole benchmark. It’s best to revisit the tool regularly to stay updated with Google’s algorithm and track your website’s progress every 28 days.

Pricing

No charges.

Pros

• Free to use with detailed speed analysis.
• Tracks performance for both mobile and desktop versions.
• Reliable data directly from Google for informed optimization.

Cons

• Lacks multi-functionality.

Choosing the right technical SEO tool boils down to your goals and budget.

If you’re after quick fixes and automation, tools like Yoast or SE Ranking are lifesavers. For in-depth analysis, Screaming Frog or SEO PowerSuite might be your best bet. And you can not go wrong with Google’s tools.

Whatever you pick, investing in the right tool can save time, improve rankings, and help you stay ahead of the competition.