15 Best Product Analytics Platforms, Tools, and Software

Product analytics platforms are digital tools that help you measure your product success.

They deliver in-depth insights into user behavior, allowing you to understand your target audience’s pain points better and improve user experience.

If you are looking for recommendations, I have picked some of the best product analytics platforms available in the market. They offer essential monitoring tools with some productivity features to optimize your workflows.

What Is A Product Analytics Platform And What Tools Are Best For You

Product analytics software captures user interactions with your website or application and converts them into actionable data.

It generates key metrics such as user engagement levels and friction and offers tracking tools like session replays to pinpoint areas impeding your product performance. 

Top Features To Look For In a Product Analytics Software;

• Event tracking.
• Session replays.
• Segmentation.
• Funnel analysis.

The below list contains the 15 best product analytics platforms. For comparison, I have reviewed their core functions and packages.

1. Kissmetrics

If you sell service-based products and generate income mainly from your website, Kissmetrics is ideal for you. It has everything you need to see which flow converts leads and which feature works best. 

Here, you’ll receive a user-friendly dashboard showcasing key metrics to help you monitor user behavior. With tools like A/B testing and reporting, you can try out different strategies and see their impact on your sales.

Using cohort analysis, funnel reports, and customer activity data, you can segment your audience and make better marketing decisions. 

All in all, it’s a good analytics platform.

Core Features

• Event tracking.
• Activity report.
• Cohort analysis.
• Conversion funnel.
• Feature usage.
• Customer activity.
• A/B test reports.
• Integration.

Price

Kissmetrics prices start from $126. You can ask for custom packages.

2. Posthog

Posthog is a budget-friendly option for startups and small businesses.

It’s an open-source platform that offers a free plan with a usage-based pricing tier, allowing you to track up to 1 million events for free and pay only for the features you want.

On its free plan, you can monitor user paths, A/B test new features, get key KPIs, and collect feedback. As your company grows, you can upgrade your plan and increase the user limit.

With filters and automation, you can tailor your data view and receive reports on your Slack or email.

Posthog offers both cloud and self-hosting options. You, however, need coding knowledge or dev resources to use this app.

Core Features

• Product analytics.
• Session replays.
• Feature flags.
• Surveys.
• Customization.
• Insights sharing.
• Group analytics.
• Data warehouse.
• Mobile friendly.
• Integration.

Price

Posthog has a freemium model. The basic plan is free and premium subscriptions start from $1. 

3. Amplitude

Amplitude has good packages for small and growing companies. For $61 a month, you can track 1k active users and make unlimited analysis.

Product and web analytics are Amplitude’s core functions. You can run coherent analysis for segmentation and use that insight to launch targeted experiments. What’s more, if you want to test individual feature adaptation, you can monitor that as well.

Data warehouse syncing is available to centralize information. You’ll also get collaboration tools for your team.

Core Features

• Product analysis.
• Web analysis.
• Session replays.
• Experimentation.
• Feature tagging.
• Segmentation.
• Data warehouse syncing.
• Team collaboration.
• Real-time streaming.
• Integration.

Price

Amplitude’s basic plan is free and premium packages start from $61. 

4. Pendu

Pendu’s product range includes analytics, in-app guides, session replays, and customer satisfaction measurement.

Here, you can track up to 500 active users for free to test the software’s basic functions. 

In the premium subscription, you’ll get custom reporting, customer journey insights, and other advanced features, such as automatic in-app guides.

A few unique functions are also available. For example, you can test-run new product ideas to get customer feedback. 

Overall, Pendu is a good app for established companies.

Core Features

• Product analytics.
• User engagement.
• Session replays.
• Net promoter score.
• Product discovery.
• In-app guides.
• AI and automation.
• Data syncing.
• Integration.

Price

Pendu shares prices on request. 

5. Mixpanel

Mixpanel provides you with helpful insights to measure sales efforts and product usage. With this tool, you can track conversions, monitor existing accounts, and compare your product’s old and new features.

Tons of data can be gathered through Mixpanel. For example, you can track user action across multiple channels to optimize your marketing strategies. Or you can do group analysis to convert one-time buyers into long-term subscribers.

With Mixpanel’s alerts, you can keep an eye on anomalies and identify weak areas on time.

Core Features

• New product launch analysis.
• Web analysis.
• Marketing states.
• Real-time data.
• Anomalies detection.
• Custom events.
• Session replays.
• Data management.
• Integration.

Price

Mixpanel prices start from $24. The basic plan is free.

You can customize your package.

6. Usermaven

Usermaven offers a central platform to analyze your products, websites, and funnels. You can create multiple workspaces to monitor several products or businesses.

Some of the things you can monitor through Usermaven include lead conversions, user acquisition channels, product engagement, and retention rates. You’ll get visual graphs and actionable insights to measure your sales and product performance.

With tools like filters, segmentation, and user journey mapping, you can organize and analyze data better.

You can get both cloud and on-premise hosting on Usermaven.

Core Features

• Product analytics.
• Web analytics.
• User engagement.
• Funnel conversions.
• Segmentation.
• User journey.
• AI and automation.
• Workspaces.
• Slack integration.
• Cloud and on-premise hosting.

Price

Usermarven’s basic plan starts at $14. A 30-day free trial is available.

7. Smartlook

Smartlook is best for mobile apps. It offers auto-event capture, heatmaps, and session replays to measure product performance and identify problems.

You can make around 3000 session recordings on the free plan and up to 50k recordings on the premium packages. Smartlook combines event data and recordings to filter irrelevant data and pinpoint important issues.

Funnel analysis and crash reports are also included to help you improve sales performance. You can set alerts to automatically notify you of sudden changes, so that you can take quick action.

Slack and Google integration are available on Smartlook.

Core Features

• Session recordings.
• Event capture.
• App analysis.
• Web analysis.
• Anomaly detection.
• Heatmaps.
• Crash report.
• Alerts.
• Integration.

Price

Smartlook premium subscription starts at $55 per month. You can create a free account.

8. Sentry

Sentry helps developers troubleshoot errors and improves their app’s efficiency. It detects issues in real time, allowing you to see the cause of customer frustration and a drop in the user base.

The software supports all the major languages and provides documentation for your ease. You can also integrate it with Slack and Microsoft Teams to send alerts and collaborate.

With Sentry, you can essentially monitor your app performance and get session replays to identify issues accurately.

Core Features

• Unlimited projects.
• Error tracking.
• Performance monitoring.
• Session replays.
• Auto-alerts.
• Custom dashboard.
• Team collaboration.
• Third-party integration.

Price

Sentry’s basic plan is free, and the premium packages cost $29 to $89 per month.

9. Heap

Heap sells a suite of basic and advanced analytics tools. You can use it to monitor user actions and track your product performance.

Core capabilities of Heap are event capturing, user path mapping, session replays, and web analytics. You can target specific groups and use templates to gather key insights.

Heap’s best feature is its copilot analysis. It breaks down complex data into reader-friendly charts and delivers the exact information you need.

Core Features

• Event capture.
• User journey mapping.
• Sales funnels.
• Engagement matrix.
• Session replays.
• Segmentation.
• AI and automation.
• Templates.
• Team collaboration.
• Reporting.

Price

Heap shares prices on request. The basic plan is free.

10. FullyStory

FullyStory is a product analytics and funnel monitoring platform. It gives you a clear picture of your product performance and offers key metrics to optimize user journeys.

Top functions of FullStory are event capture, session replays, user path mapping, and segmentation. 

Mobile analytics is also available as an add-on. You can capture relevant data and get crash alerts to improve your app’s performance.

Sentiment signal is another distinct feature of FullyStory. It detects friction and sends notifications to alert you of user frustration.

Core Features

• Event capture.
• Session replays.
• Heatmaps.
• Journey mapping.
• Funnels.
• Segmentation.
• Mobile analytics.
• Sentiment signals.
• AI and automation.
• Team collaboration.
• Integration.

Price

FullStory shares prices on request. You can create a free account and try premium features for two weeks.

11. Userpilot

Userpilot is designed for non-tech entrepreneurs. It’s intuitive and user-friendly, making it a perfect tool for product analysis.

Via this platform, you can automatically capture events, track leads’ actions, monitor product usage, and measure customer retention. 

The minimum number of active users you can track on the starter plan is 2000, but if you go for its Growth plan, you can customize the limit. 

You’ll get other functions in the package as well, such as session replays and in-app surveys.

Userpilot works well with third-party applications like Salesforce and Hubspot. It plans to add a data warehouse syncing feature soon.

Core Features

• Event capture.
• Session replays.
• Mobile engagement tracking.
• User behavior analysis.
• Segmentation.
• A/B testing.
• Feedback surveys.
• Onboarding funnel.
• Custom reports.
• Integration.

Price

Userpilot’s prices start from $249. You can try it for free.

12. Quantummetric

Quantummetric is an enterprise-grade analytics platform. Its features are powered by AI, simplifying and improving the monitoring process.

Some key functions of Quantummetric are session replays, heatmaps, and journey analysis. You can set up alerts to monitor important metrics and quickly find friction points. 

The dashboard is user-friendly and customizable, offering over 300 indicators to get in-depth insights. You’ll also get a segment builder to analyze your audience.

Core Features

• Event capture.
• Session replays.
• AI summaries.
• Custom dashboard.
• Segment builder.
• Al and automation.
• Page performance.
• Anomaly detection.
• Team collaboration.
• Integration.

Price

Quantummetric shares prices on request. You can ask for a demo.

13. Glassbox

Glassbox provides recording, engagement, and analytics tools. Via this platform, you can auto-capture events and improve product navigation.

This app is best for monitoring both existing product usage and new feature launches. Plus, you’ll get advanced heatmaps to see your customers’ interactions with your app or website. 

Through its AI assistant, you can quickly identify bottlenecks and reduce friction. 

Performance analytics is also included in the package.

Core Features

• Event capture.
• Session replays.
• User journey.
• Performance analytics.
• Heatmaps.
• Customer interaction.
• Mobile analytics.
• AI assistant.
• Reports.

Price

Glassbox shares prices on request. You can request a free trial.

14. Clarity

If you need something simple to get started, try the Clarity platform. It’s a free Microsoft product with heatmaps and session recordings to monitor user behavior.

The best thing about Clarity is its in-depth visual insights. The dashboard might be comparatively basic, but you can track all the key metrics to optimize your product and sales strategies. For example, you can find weak points in the user journey through rage clicks. 

Clarity works well with Google Analytics and can be integrated with other third-party tools.

Core Features

• Web analytics.
• Session replays.
• Heatmaps.
• User behavior insights.
• Intuitive dashboard.
• Segmentation.
• Extension.
• Data export.
• Google Analytics integration.

Price

Clarity is a free platform.

15. Whatfix

Whatfix sells product analysis and in-app guidance tools. But you can buy PA as a standalone product.

Its PA subscription covers user journeys, trend insights, in-app surveys, and funnels. You can segment your audience into groups and create a custom dashboard to track your app’s usage.

Whatfix can be used for both small apps and enterprise software products.

Core Features

• Event tracking.
• Funnel insights.
• User journeys.
• Segmentation.
• Custom dashboard.
• Training and support.

Price

Whatfix shares prices on request. A free plan is available to explore the features.

Conclusion

Product analytics tools are great for gaining visibility into user behavior. 

They help you analyze your sales funnel and measure product usage, improving user navigation and driving customer satisfaction. 

Explore the platforms I listed above and take trials to find the best app for your business. Good luck!