15 Best Lead Management Software & Platforms

Managing your leads manually is a hassle. 

You can start out on the Excel sheet, but at some point, you will struggle to keep track of everything and miss excellent opportunities. 

If you are looking for ways to improve your workflows and need recommendations, I have found some of the best software products providing basic and advanced lead management features. 

They are all user-friendly and offer good packages.

Let me share a little about lead management before moving to the list.

What Is Lead Management Software And What Apps Are Best For You?

Lead management software delivers a digital system to track leads and engage prospects. With it, you can automate your processes and gain visibility into each stage of the funnel.

Most CRM products come with built-in lead management features, but you can also buy standalone sales and marketing automation tools to manage leads. Just make sure to consider the following things to make an informed decision.

Top Features To Look For In A Lead Management Software;

• Lead tracking.
• Sales pipelines.
• Engagement.
• Integration.

Let’s check out the 15 top lead management tools currently available in the market. Explore their features and compare prices to shortlist the best options.

1. Apollo

Apollo is perfect for lead generation and management. Here, you’ll receive some powerful features to find, track, and convert leads.

For example, Apollo records your site visitors’ browsing behavior and converts them into reader-friendly states so you can personalize your outreach strategy. 

Apollo’s unique selling point is data analysis. AI is integrated into all the core functions to automate processes and improve your prospecting.

Core Features

• Lead generation.
• Contact management.
• AI-powered research.
• Deal pipelines.
• Sequences.
• Email composer.
• Tracking and analytics.
• Chrome extension.
• Integration.

Price

Apollo charges $59 for the basic plan and $99 for the professional plan. The starter package is free.

2. HubSpot

HubSpot is a popular customer relationship platform that provides a suite of marketing and sales products for managing leads and customers. Many prefer it for its free tools and attractive packages. 

Here, you can get basic lead management features for free. You’ll be able to create a central database on the free plan to keep a historical record of your lead’s activities in one place.

If you opt for its premium subscriptions, you can get automation tools and a workspace for your team.

All in all, Hubspot is the best lead management software for emerging businesses.

Core Features

• Lead capturing, tracking, and nurturing.
• Central database.
• Scoring and segmentation.
• Pipeline management.
• Marketing and sales automation.
• Team collaboration.
• Playbooks.
• Analytics and reporting.
• Integrations.
• Mobile app.

Price

Hubspot’s basic plan is free and premium packages start from $15. 

3. Pipedrive

Pipedrive is another leading CRM platform. It tracks leads, automates workflows, generates insights, and streamlines operations. 

You’ll get an AI chatbot to capture leads and a user-friendly drag-and-drop pipeline builder to manage deals. For lead nurturing, you’ll receive communication and automation functions. You can sync your emails and connect with 500+ third-party applications.

With Pipedrive’s contact management tools and mobile app, you can centralize your data and access your lead information from anywhere. 

Core Features

• Lead capture.
• Pipeline management.
• Communication.
• Contact database.
• Sales automation.
• AI capabilities.
• Team collaboration.
• Analytics and reporting.
• Integrations.
• Mobile app.

Price

Pipedrive prices range between $19 and $99. You can try it for free.

4. Insightly

Insightly lets you manage your sales, marketing, and service workflows from one place.

Its CRM offers diverse features, including lead capture, pipeline management, contact database, and analytics. If you purchase its marketing product, you’ll also get a journey builder with lead scoring.

A business intelligence dashboard is included in all the packages to help you monitor leads in real-time. 

You can use Insightly on desktop and smartphone. You’ll get the tools to automate manual processes and test your workflows. 

Core Features

• Lead capture, tracking, and nurturing.
• Pipeline management.
• Marketing prospects.
• Mass email.
• Contact database.
• Automation.
• Real-time insights.
• Team collaboration.
• Integration.
• Mobile app.

Price

Insightly prices start at $29 per month. You can take a 14-day free trial.

5. Bigin

Bigin is a ZOHO product that’s specifically designed for emerging and small businesses. It offers all the standard functions for managing leads successfully.

The software works well with Google, Teams, Zoom, and MailChimp. It also supports WhatsApp, email, and phone integration.

For remote working, Bigin provides a mobile CRM. You can view your pipeline and schedule events from your smartphone.

The thing you’ll love about Bigin is its usability. You’ll receive pre-defined templates to get started and visual pipelines to track leads.

Core Features

• Lead and contact management.
• Deal pipeline.
• Automation.
• Built-in forms and phone.
• Campaign management.
• WhatsApp, email, and social media integration.
• Service and operation features.
• Analytics.
• Mobile app.

Price

Bigin’s prices range between $9 and $21. The basic plan is free.

6. Close

Close is also a good option for small businesses–specifically B2B companies. You manage unlimited contacts with ease and automate the follow-up workflows.

The basic package provides a centralized inbox, two-way email syncing, and calling option. If you upgrade to startup and professional packages, you’ll get more advanced features like a power dialer and a sequence builder.

AI is one of Close’s standout features. It helps you create emails, generate transcriptions, and get lead summaries.

Core Features

• Opportunity management.
• Pipeline view.
• AI and automation.
• Lead summaries.
• Communication tools.
• Centralized inbox.
• Phone number.
• Team collaboration.
• Reporting.
• Integration.

Price

Close’s monthly subscription costs $29 and $149. You can try it for free.

7. Nutshell

Nutshell is a well-liked lead management platform. It offers both marketing and sales tools and several add-on features.

Core capabilities of Nutshell are contact management, lead tracking, automation, and integrations. Plus, you’ll get forms and sequence builders to capture leads and create follow-up workflows.

If you need team collaboration and reporting features, you can get them as well. They are available as add-ons. 

Core Features

• Lead capture and tracking.
• Contact management.
• Web form builder.
• Email marketing.
• Sales pipelines.
• AI and automation.
• Team collaboration.
• Meeting scheduler.
• Analytics and reporting.
• Integrations.

Price

Nutshell’s monthly prices range between $32 and $89. For add-on rates, check out their pricing page.

8. NoCRM

NoCRM has some excellent lead management features for your sales team.

Here, you can import leads from multiple sources, add tags to prioritize them, and create custom pipelines. Also, you can log activities and see performance metrics to measure your outreach strategies.

Email and WhatsApp integration are available On NoCRM. You can send and receive messages directly from the platform.

What I love about NoCRM is its simplicity. The software is straightforward and covers each step, from lead capturing to invoicing.

Core Features

• Lead capture, tracking, and nurturing.
• Cold prospect management.
• Tagging.
• Sales pipeline.
• Duplicate lead detection.
• Quotes and Invoices.
• Performance metrics.
• Team collaboration.
• Email and WhatsApp integration.

Price

NoCRM charges $25 to $36 per month. You can take a free trial.

9. Outreach

Outreach focuses on team efficiency. It’s designed for sales reps, providing engagement, automation, and tracking tools, so they can manage their workflows better. 

It has a centralized dashboard to organize and track team activities and a live call monitoring feature to offer coaching where needed. With its sales forecasts and prospect tracking, you can find better opportunities and close more deals.

For your staff, Outreach provides visualizing and automation tools to help them track deals and engage with leads. AI assist is also available to improve your sales rep’s prospecting.

One of Outreach’s best features is conversation intelligence. With it, you can keep an eye on potential customers and at-risk deals.

All in all, it’s a good app for managing leads and converting them into customers.

Core Features

• Lead management.
• Deals and pipelines.
• Engagement sequences and templates.
• AI capabilities.
• Sales dialer.
• Analytics and forecasting.
• Rep coaching.
• Integration.

Price

OutReach shares prices on request. Book a demo to learn more.

10. Keap

Keap targets small and growing businesses. It delivers a user-friendly CRM with marketing and sales automation to manage leads with ease. 

You can use Keap to automate lead capture workflows, track potential leads, and run nurturing strategies. You’ll get an email syncing option for quick communication and an AI assistant for drafting.

Tons of other helpful functions are available on the platform. For example, you can set up triggers on your sales pipeline for better monitoring.

Overall, Keap can help you manage entire customer journeys.

Core Features

• Lead capture, tracking, and nurturing.
• Contact management.
• Sales pipeline.
• AI assistant.
• Automation.
• Team collaboration.
• Communication tools.
• Landing pages.
• Invoicing.
• Reporting.
• Integration.

Price

Keap prices start at $299. You can take a free trial and ask for a demo.

11. Engagebay

Engagebay’s features are also geared towards small businesses. You can manage up to 250 contacts for free and receive basic management features on the free plan, including autoresponders, landing pages, and a reporting dashboard. 

The software has over 90 features and ongoing support. You’ll get outreach functions, lead management software, sales pipelines, and tracking tools.

Lead segmentation, scoring, and tracking are available on both the free and paid plans.

Core Features

• Lead capture, tracking, nurturing.
• Email marketing.
• Lead scoring.
• Landing pages and popups.
• Team collaboration.
• Inbox.
• Automation.
• Calling features.
• Reporting.
• Integration.

Price

Engagebay prices range between $15 and $120.  You can buy marketing and sales modules as standalone products.

12. Copper

Copper is ideal for those who primarily use Google Workspace for lead management. The software works well with G-suite, helping you centralize data, track deals, and nurture leads.

You can download it on your smartphone and add it to your browser. With a browser extension, you’ll be able to access Copper from your inbox, calendar, and drive.

Activity feed, workflow automation, and team collaboration are included in Copper. You can also integrate it with third-party applications.

Core Features

• Google Workspace integration.
• Pipeline management.
• Email templates and contact forms.
• Activity feed.
• Custom fields.
• Automation.
• Team collaboration.
• Reporting.
• Mobile app and browser extension.

Price

Copper’s starting price is $12 per month. You can take a 14-day free trial.

13. Salesmate

Salesmate is an all-in-one software. It has lead capture, deal pipeline, sales automation, and analytics tools. Its subscription is also budget-friendly and comes with add-on features. 

You’ll get mobile apps and third-party integrations with the core software, plus onboarding support. You can take a free trial with your team and get access to all its features for 15 days. 

Over 8500 companies have used Salesmate, making it an authentic and reliable tool for lead management.

Core Features

• Web forms.
• Lead pipeline.
• Customer journey.
• AI assistant.
• Email and text.
• Conversation inbox.
• Team collaboration.
• Analytics and reporting.
• Customization.
• Integration.
• Mobile app.

Price

Salesmate’s basic plan costs $29. For pro plans, it charges $49 to $79.

14. Nimble

Nimble is built for B2B lead management. It provides lead generation and conversion tools to reduce administration load and speed up prospecting.

With its customizable templates and communication tools, you can create proper workflows and easily connect with leads. You can embed webforms to capture leads and sync Nimble with your Google and Microsoft to manage contacts.

Other notable features of Nimble are segmentation, custom dashboards, and in-depth reporting.

Core Features

• Webforms.
• Deal pipelines.
• Contact management.
• Segmentation.
• Email marketing.
• Automation.
• Engagement.
• Inbox.
• Analytics.
• Google and Microsoft integration.
• Extension.

Price

Nimble charges $30 per month. You can try it for free.

15. GreenRope

GreenRope is incredibly rich in features and has all the necessary tools to manage leads and automate your workflows. 

You can find multiple subscription options on its website. They are tailored to support various business sizes, and if you are a small company, you can get competitive rates. 

Side services, such as training and implementation, are included in all the packages. I believe it also offers creative and marketing services as add-ons. Check out its website to get the details.

Core Features

• Landing pages and signup forms.
• Email marketing.
• Campaigns.
• Lead scoring and management.
• Mobile CRM.
• AI and automation.
• Team collaboration.
• Add-on services.
• Operation.
• Integration.

Price

GreenRope packages start from $99. You can book a free demo.

Conclusion

With a good lead software, you can drastically improve your tracking processes. 

The platform can organize and centralize data for you, making it easier to find more opportunities and drive conversions.

Choose a software that works well for your company. Compile a list of features you want and compare it with the above list to shortlist the best lead management apps. Good luck!