12 Best Email Marketing Software for Real Estate

Email marketing is a powerful communication tool for real estate agents.

It provides a cost-effective way to reach prospective buyers and helps you nurture potential leads.

If you are looking for recommendations, I have reviewed the 12 best email marketing apps for you. All of them are well-suited for real estate business.

What Is an Email Marketing Software and What Are Best for Real Estate

Email marketing software is an online platform that delivers templates and automation tools to run outreach and nurturing emails.

Real estate agents can create drip campaigns to target new leads and send weekly newsletters to stay connected.

Top Features to Look for In Email Marketing Software;

• Email editor and pre-defined templates.
• Campaign creation and automation.
• Tracking and reporting.
• Third-party integration.

Here are the top email marketing software products for real estate agents. Most of them have all the core features, but some also provide extended functionalities.

1. iContact

iContact is perfect for emerging realtors. It offers affordable email designing tools and supports multiple marketing channels.

You can build a landing page as the first point of contact and set up triggers to automate your responses. You can also embed sign-up forms in email, website, and social media.

You’ll receive templates for landing pages and emails, and an AI writer to generate content. Using custom fields, you can easily personalize your content.

With iContact’s location-based segmentation and A/B testing, you can design targeted email campaigns and optimize your content.

One other interesting feature of iContact is list management. You can organize your contacts and keep your list updated.

Core Features

• Email designing.
• Templates.
• Landing pages and opt-in forms.
• Contact management.
• Segmentation and personalization.
• A/B testing.
• AI writer.
• Location-based targeting.
• Automation.
• Tracking and analytics.
• Integration.

Price

iContact charges $9 to $16 for 500 contacts. You can try it for 30 days for free.

2. GetResponse

GetResponse is incredibly rich in features. It has builders, website tools, email marketing features, and conversion funnels.

You can launch your real estate website with GetResponse and attach pop-up forms to collect emails. Using templates and an AI content generator, you can create attractive newsletters and set up auto-responders.

There’s no limit on email sending, and you can use dynamic segmentation to personalize conversions.

For engagement, GetResponse delivers several communication and automation tools. You can utilize email, SMS, and push notifications to connect with potential buyers.

Other notable features of GetResponse are inbox preview, spam checking, and contact scoring.

Core Features

• Unlimited newsletters.
• Templates.
• Email, SMS, and web.
• Auto-responder.
• A/B testing.
• Inbox preview.
• Spack checks.
• Drip campaign and automation.
• Website and landing page builder.
• Analytics and reporting.
• Third-party integrations.
• Mobile app.

Price

GetResponse charges $14 for email marketing and $42 for automation.

You can try it for free and customize your premium package.

3. WoodPecker

WoodPecker is designed for outreach campaigns.  It lets you create professional cold emails and automate workflows.

The basic plan allows unlimited accounts, email verifications, and follow-up messages.

WoodPecker has a bounce field that alerts you when you reach your sending limit to avoid landing in a spam folder.

If you work with a team, you can add as many users as you want. The agency package has all the email marketing features plus some advanced functions, such as client access and billing.

You’ll get templates from WoodPecker for email designing and receive a sequence builder for campaign automation.  WoodPecker also has several add-on features. For instance, you can get an AI warm-up tool to build your email reputation.

Core Features

• Cold emails.
• Templates.
• Verification tool.
• Team invitation.
• Workflow automation.
• Spam checking.
• A/B testing.
• Agency features.
• Analytics.
• Warm-ups—add-on.
• Third-party integrations—add-on.

Price

WoodPecker charges $29 for 500 contacts. You can add up to 25000 contacts.

You can take a free trial and customize your package.

4. ConstantContact

ConstantContact is best for its email design features. The app has a user-friendly drag-and-drop builder and 100 responsive templates for emails.

You can use ConstantContact to send welcome emails, property listings, newsletters, and invitations. With workflow automation, you can connect multiple channels and create drip campaigns.

Templates can be customized to match your business requirements, and you can add CTA and social links. You can also preview in different inboxes to optimize your email content.

ConstantContact has some great AI features as well. You can automatically pull your brand assets from your website and generate email content with AI.  

Core Features

• Email marketing.
• Multichannel support.
• Professional templates.
• Inbox preview.
• AI assistant.
• A/B testing.
• Workflow automation.
• CRM.
• Reporting.
• Third-party integrations.

Price

ConstantContact prices start at $12. All the packages come with a 30-day money back guarantee.

You can take a 14-day free trial to test the features.  

5. ActivePipe

ActivePipe is built for real estate marketing. It provides lead generation and nurturing tools to improve lead conversions.

You’ll get a drag-and-drop builder with templates to design newsletters. Using location targeting and automation, you can create email sequences and personalize your campaigns.

For monitoring, ActivePipe delivers campaign states. You can keep an eye on your campaigns and identify potential customers. You’ll also get audience insights to observe your leads’ behavior.

Overall, the software is mobile-friendly and can be integrated with third-party applications.

Core Features

• Newsletter designing.
• Templates.
• Audience segmentation.
• Location targeting.
• AI capabilities.
• Workflow automation.
• Analytics and insights.
• Third-party integrations.
• Mobile-friendly.

Price

Active Pipe shares prices on request.

The app is currently available in the US, Australia, and New Zealand.

6. MailChimp

MailChimp provides a suite of essential and premium tools to build your online presence and manage email marketing campaigns.

You can create branded landing pages for marketing and run weekly newsletters for lead nurturing. You’ll receive several good templates to design professional layouts and AI tools to generate email content.

For audience engagement, MailChimp provides segmentation and dynamic content. You can also connect your social media channels with your email account and run multichannel awareness campaigns.

MailChimp can support up to 1,200,000 emails per month. You can send the first 1000 emails for free to explore the features.

Core Features

• Email marketing.
• Professional templates.
• AI assistant.
• Audience segmentation.
• Website and landing pages.
• Social media channels.
• Workflow automation.
• A/B testing.
• CRM.
• Analytics and reporting.
• Third-party integration.

Price

MailChimp’s prices start from $10. The basic plan is free.

7. Instantly

Instantly offers some decent features for cold emailing. It helps you build up your email reputation and improve your deliverability rate.

Core capabilities of Instantly are lead finding, contact management, email validation, and campaign building.

Lead discovery and email warmups are Instantly’s best-selling points. You’ll get access to a database of 1 million contacts to find verified leads, and a network tool to build up your reputation. Instantly automatically sets up your email sending pace to reduce your bounce rate.

You can create unlimited email accounts and send up to 100,000 each month. Via the deliverability dashboard, you can monitor your emails and track their trial.

Core Features

• Cold emailing.
• Unlimited warmups.
• Bounce detection.
• Multiple sending accounts.
• Inbox rotation.
• CRM.
• Address validation.
• Campaign building.
• Lead database.
• Analytics.

Price

Instantly prices range between $47 and $492. You can book a demo to learn more about the app.

8. MailPro

MailPro delivers email, SMS, and website marketing features. You can use it to attract, communicate, and convert leads.

You’ll get 600+ pre-defined templates for newsletters and outreach emails, and automation to set up drip campaigns. To boost deliverability, you’ll receive a spam checker and a dedicated IP pool.

You can set up auto-responders to improve your response time and add dynamic tags and triggers to personalize your interactions. With MailPro analytics, you can check your campaign performance and monitor your bounce rate.

Subscribers can also be managed through MailPro. You can launch opt-ins, import and export addresses, and segment your contacts.

If you want to send emails from your own app, you can do that as well. MailPro provides email API for customization.

Core Features

• Newsletter templates.
• Auto-responder.
• Workflow automation.
• Contact segmentation.
• Spam checker.
• Bounce rate tracking.
• Contact management.
• Analytics.
• Dedicated IP.
• API.

Price

MailPro’s basic plan is free and premium packages cost $10.

9. ActiveCampaign

ActiveCampaign is a versatile tool. It can be used by any business size and industry, including real estate solopreneurs and agencies.

You can add up to 50k contacts to your list and send them weekly newsletters and promotional emails. You can also build landing pages and connect them with your email campaigns.

Over 250 templates and 900 recipes are available for email designing and workflow automation.

You’ll receive an inbox preview option to see your email layouts and a spam checker to optimize your delivery rate.

For contact management, ActiveCampagin provides a CRM. You can invite members, assign tasks, and monitor your deals. To synchronize your workflows, you can connect ActiveCampaign with your business apps. It supports several third-party applications and real estate platforms, like Zillow.

Core Features

• Email, SMS, website marketing.
• Professional templates.
• Spam checking.
• Inbox preview.
• Contact segmentation.
• Workflow automation.
• CRM.
• Analytics.
• Third-party integrations.

Price

ActiveCampaign prices start at $8. You can take a free trial.

10. MailShake

 MailShake helps you find verified addresses and create email campaigns.

It has a database of 1 million prospective customers and a browser extension with filters for easy searching. You’ll receive some free credits for the initial search and unlimited access to the premium packages.

For outreach campaigns, you’ll get AI writers and deliverability tools. You can build your email reputation with warmups, and automate the follow-up messages. Monthly list cleaning credits will be provided to reduce the bounce rate.

A dialer is also one of MailShake’s core functions. You can add a power dialer to your email outreach sequence and run multichannel campaigns.

You can integrate MailShake with several third-party platforms, including LinkedIn.

Core Features

• Data finder.
• AI writer.
• Professional templates.
• Unlimited warmups.
• Email sequences.
• List cleaning.
• Power dialer.
• A/B testing.
• Browser extension.
• Third-party integrations.

Price

MailShake charges $29 to $99 per month. You can ask for the demo.

11. MailModo

 MailModo delivers an interactive email builder. You can create engaging newsletters for prospective customers and automate your email sending.

The app comes with 200+ templates and 20+ AMP widgets. You can add property listings and contact forms to your newsletters and apply dynamic fields to personalize the content.

MailModo supports up to 250k contacts and provides around three million email credits. You can schedule and send email campaigns in bulk and monitor the performance.

For campaign optimization, you can add conditions and set up triggers. You’ll get some pre-built templates to get started.

MailModo also provides API for transactional emails. You can connect it to your website and set up follow-up messages.

Core Features

• Interactive emails.
• Templates and widgets.
• Transactional email.
• Scheduling.
• Audience segmentation.
• Bulk emails.
• Journey builder.
• Managed deliverability.
• Split testing.
• Analytics.
• Third-party integration.

Price

MailModo prices start from $150.  You can try it for free.

12. MailMeteor

MailMeteor is ideal for those who use Gmail or Outlook for communication and marketing. It allows you to send emails from your Gmail account and manage everything from one dashboard.

You can add unlimited contacts to your list and send up to 2000 emails per day. MailMeteor automatically detects invalid email addresses to help you reduce your bounce rate.

For lead nurturing, you can set up the sending frequency and gradually build your reputation. You can create sequences to automate the messages and run campaigns from multiple accounts.

Templates, dynamic fields, and segmentation are built into the system. You can send property listings to the specific contact list and personalize your interaction.

All in all, it’s a good option for emerging realtors.

Core Features

• Gmail and Outlook integration.
• Bulk email.
• Templates and sequences.
• Audience segmentation.
• Personalization.
• Scheduling.
• Bounce rate detection.
• Tracking and analytics.
• Third-party integrations.

 Price 

MailMeteor packages range between $10 and $50. You can try it for free.

Conclusion

Email is an excellent channel for lead nurturing.

It allows you to reach your target audience directly and personalize your interactions.

If you are an emerging real estate agent, outreach email platforms are best for you. Via these apps, you can build your contact list and connect with potential buyers. Most solopreneurs also prefer well-established software products like MailChimp.

If you want to focus on lead nurturing specifically, I recommend exploring apps with good email templates and multichannel support.

Good luck!