12 Best Instagram SEO Tools & Software

Instagram is one of the largest social media platforms.

It entertains over two billion users and is a good place to market your products and services.

With Instagram SEO tools, you can increase your profile’s visibility and reach your target audience. 

They optimize not only your profile but also help you keep an eye on competitors and market trends.

What is Instagram SEO, And What Tools Are Best For You?

Instagram SEO means optimizing your profile and posts for search engines and increasing profile engagement to attract your target audience.

Instagram has its own search engine to find people, places, and posts. It also tailors your feed based on your account activity to show relevant content.

The SEO tool focuses on your profile content, engagement level, and brand mentions to help you get noticed. The ultimate goal is to grow your audience base and convert leads into customers.

Top Features To Look For In Instagram SEO Tools:

• Keyword, hashtag, and caption generator.
• Profile and competitor analytics.
• Brand mentions and comments.
• Content ideas and creation.

Instagram SEO tools usually come as part of social media management apps, monitoring platforms, or web SEO software. 

I have included all three types in the list to cover a variety of Instagram SEO apps.

Let’s check them out!

1. HootSuite

HooSuite is a social media management app with SEO optimization capabilities. 

You can schedule and manage Instagram posts and use free SEO tools to improve your post visibility.

HootSuite has around three free tools specifically designed for Instagram. 

You can generate hashtags, create captions for your posts, and measure your engagement rate. 

Hootsuite also lets you adjust the tone of the text to match your post style and convert it into five different languages.

Another good feature of Hootsuite is its social listening module. You can monitor brand mentions and primary keywords.

Overall, this app is ideal for those who want a complete Instagram management solution.

Core Features

• SEO caption writer.
• Hashtag generator.
• Engagement calculator.
• Social media management and listening.
• Brand review monitoring.
• Inbox and messaging.
• AI and automation.
• Competitor analysis.
• Integration.

Price

HootSuite prices start at $149. You can take a free trial.

2. KeywordTool

KeywordTool does exactly what it says. It finds relevant hashtags and keywords for Instagram.

With Keyword Tool, you can discover trending hashtags and generate both short and long-term keywords. Plus, you can see how many posts have your keyword to gauge its effectiveness.

You can also find influencers on Instagram through Keyword Tool. 

If you go for KeywordTool’s pro version, you’ll be able to unlock more data and filter irrelevant searches. The premium subscription allows both unlimited and large-scale searches.

All in all, the app is incredibly simple and supports multiple social media platforms.

Core Features

• Hashtag generator.
• Post volume.
• Influencer discovery.
• Filters.
• Country-specific and global search.
• Analytics.
• File export.
• Multilingual.
• API access.

Price

You can try Keyword Tool for free. Its pro version costs $89 to $199 per month. 

A 30-day money-back guarantee is included in the package.

3. Semrush

Semrush is primarily for Google, but it can be used for Instagram as well. 

You can track your Instagram performance and see how popular you are compared to your competitors.

Some of the things you can do via Semrush include competitor analysis, hashtag discovery, popular post search, and engagement analysis. 

You can narrow down the search with filters and discover trending posts by hashtags. What’s more, you can analyze your profile to see its growth over a period of time.

Other options are also available. 

For example, Semrush has a tool called Content AI that generates content ideas for your Instagram and creates social media content. 

You can make several types of posts and generate text from a prompt. You’ll be able to rephrase, shorten, and lengthen the content to personalize it.

Core Features

• Instagram tracker.
• Hashtag and post discovery.
• Profile performance.
• Competitor analytics.
• Content AI.
• Influencer analytics.
• Brand monitoring.
• Content creation and publishing.

Price

Semrush prices start at $139. You can try it for free.

4. Ahrefs

Ahrefs is also a leading SEO software. It helps you find keywords, create content, and measure your brand performance.

For Instagram, Ahrefs delivers a caption generator. The app analyzes your image and creates relevant captions for your posts.

You can do a lot of other things with Ahrefs as well. You can make a personalized bio and a name for your Instagram profile and find good hashtags to optimize your posts.

Not only that, but you’ll also get a full-fledged AI writer that generates human-like text and rewrites existing content to make it more refined.

Ahrefs plans to introduce social media monitoring soon that would allow you to publish posts, monitor brand mentions, and discover influencers. 

If you run both a website and an Instagram account, this app is worth checking out.

Core Features

• Caption generator.
• Hashtags.
• Instagram name and bio.
• AI writer.
• Content explorer.
• Local SEO.
• A range of free tools.
• Multilingual.

Price

Ahrefs’s Instagram AI tools are free. For premium packages, check out its pricing page.

5. Awario

Awario is a monitoring software.

It tracks your brand mentions and delivers in-depth insights.

The app is well-suited for both web and social media monitoring. If you use it for Instagram, you’ll be able to track your brand mentions, check your competitors, and find influencers. 

You can apply filters to restrict your search location and monitor specific hashtags in your campaign. It would help improve your response time and measure your campaign performance.

You can also generate a comparison report to see which campaigns got the better response.

What I found most interesting about Awario is its smart searching feature. It tracks not only your brand mentions but also finds people who are interested in products similar to yours.

This is not exclusively an SEO feature, but it can boost your lead generation.

Core Features

• Brand mention.
• Hashtag and comment finding.
• Influencer monitoring.
• Competitor analysis.
• Profile performance.
• Lead generation.
• Filters.
• Global reach.
• Reports.
• API.

Price

Awario’s starter plan costs $49 per month. You can take a free trial.

6. Later

Later is a social media and influencer marketing platform. It delivers content creation, scheduling, and analytics tools.

Through Later, you can find ideas, create captions, generate hashtags, and publish posts. 

You can also discover user-generated content and repost it on your Instagram. Later lets you find content by hashtags, profiles, tags, and mentions.

You can easily supervise your profile growth, get audience insights, and track engagement. Instagram’s analytics section here is pretty robust, offering key metrics to improve your profile’s visibility.

One other notable feature of Later is the link in bio builder. You can create an optimized link in bio for your Instagram account.

Core Features

• Brand mention.
• Content ideas.
• Post creation.
• Caption and hashtag generation.
• User-generated content discovery and reposting.
• Optimized link in bio.
• Social listening.
• Instagram analytics report.

Price

Later costs $25 to $110 per month. You can take a 14-day free trial.

7. Instrack

Instrack is an analytics platform. It scans your profile and generates actionable insights.

Some key metrics you can track through Instrack include followers, posts, comments, and overall engagement rate. You can compare your profiles against other accounts to measure your account performance.

You can track over 400 accounts and conduct unlimited searches. The packages are pretty flexible, and you only pay for the number of accounts you want to track.

You can add your branding to your reports and export them as PDFs. This feature is excellent for sharing profile performance with clients.

Core Features

• Instagram analytics.
• Visual insights.
• Performance metrics.
• Competitor analysis.
• Unlimited searches.
• White label reports.
• API.

Price

Instrack’s basic plan is free, and the premium package costs $5 for 5 accounts. You can upgrade or downgrade your plan at any time.

8. SEODity

SEODity helps you find high-performing keywords and audit your site. It also discovers Instagram keywords for free.

You can use SEODity to discover top trending, low-competition, and high-volume keywords. The app has global access and can find keywords that are trending in a specific country.

In addition to keyword discovery, you can check whether the audience is a general lead or a potential customer. 

SEODity, by default, generates around 15 keywords, but you can unlock the limit on the premium plan. The plan comes with a 30-day money-back guarantee.

Core Features

• SEO app.
• Instagram keyword finder.
• Basic insights, including keyword difficulty and search volume.
• User intent.
• AI-powered.
• Integration.
• Mobile app.

Price

You can get started on SEODity for free. The premium packages start at $49 per month.

9. Content Studio

Content Studio is an AI-powered social media management platform. With this tool, you can create, publish, analyze, and engage on social media.

The app supports around a dozen platforms, including Instagram, and offers an AI assistant to help with the content creation. You can get hashtag suggestions, generate labels, and find the best time to post.

Via the social inbox, you can collect and reply to comments.

A link in bio builder is also available. You can create a branded link in bio, customize your shortened URLs, and generate unique QR codes.

For monitoring, Content Studio has a robust analytics section. You can get demographic insights, see which content increases your followers, and measure your performance against your competitors.

Content Studio has both a Chrome extension and a mobile app. 

Core Features

• Instagram calendar management.
• Content ideas.
• Hashtag suggestion.
• Best time to post.
• Social inbox.
• AI and automation.
• Collaboration.
• Analytics and reporting.
• Mobile app.

Price

Content Studio charges $29 to $139 per month. You can take a free trial.

10. Inflact

Inflact is exclusively built for Instagram. It offers monitoring and generation tools to optimize your Instagram profile.

With Inflact, you can view other Instagram accounts without logging in to your account and analyze their profiles. You can check influencers or your competitors’ profile activity, engagement level, content types, and followers.

Apart from that, you can find trending profiles for a specific category, like nail salon, and see what hashtags they are using.

A separate hashtag generator is also built into the system for you. You can create hashtags by keywords, an image, or a post URL.

Inflact’s core product is its automation services. For $79 a month, you can deploy an InstaBot and automate basic workflows.

Core Features

• Instagram viewer.
• Hashtag generator.
• Profile analyzer.
• Post downloader.
• Profile finding by category.
• Workflow automaton services.
• API.

Price

Inflact charges $19 per month for its research package. You can take a paid 7-day trial for $3.

11. Addlly

Addlly is a smart Instagram SEO software. It provides AI-powered social listening and post-generation tools.

The app is ideal for those struggling with content generation and brand exposure.

You can create a customized visual post within minutes based on your keywords or topic and optimize it with captions and hashtags. Plus, you can translate your post into multiple languages and add your brand tone to personalize it. 

The app also scans trending content and creates similar posts to improve engagement.

With Addlly’s listening tool, you can get insights into global and local trends, your brand’s popularity, and competitors’ performance. You can discover what type of content your audience might like and whether there’s any negative mention of your brand.

Core Features

• Instagram post generator.
• Caption creation.
• Hashtags.
• AI images.
• Multilingual.
• Scheduling and publishing.
• Brand mentions.
• Competitor analysis.
• Market trends.

Price

Addlly shares prices on request. Book a free demo to get details.

12. Upgrow

Upgrow delivers an AI-powered growth engine to increase Instagram engagement and followers. 

It uses SEO, niche targeting, and analytics to boost your profile and attract organic followers.

The app comes with several filters to help you target your audience better. You can customize your settings to define your followers and set your profile engagement on autopilot.

Some AI automation Upgrow applies to find your target audience includes SEO optimization, demographics, niche markets, and location targeting. You can see the states in real time and download the insights as a PDF.

A few free tools are also available. For example, you can check out other profiles, find content ideas, generate Instagram captions, and get hashtags.

Core Features

• Instagram audience targeting.
• AI and automation.
• Profile optimization.
• Organic followers.
• Viral content library.
• PDF export.
• Free SEO tools.
• Live dashboard.

Price

Upgrow prices range between $69 and $129. You can try it for free.

Conclusion

Instagram SEO tools provide excellent marketing opportunities.

You can increase your profile visibility, extend your post reach, monitor your competitors, and run targeted campaigns.

Try out some of the above tools to see if they can help you grow your audience. Good luck!